MARKETING UPDATE
22 Dairy Road Greenwich December 8, 2023
RECENT AND UPCOMING MARKETING NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD NOVEMBER / DECEMBER ISSUE
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
ARCHITECTUREAL DIGEST PRINT AD NOVEMBER / DECEMBER ISSUE Aimed at an affluent and style-conscious readership, reaches 26.5K circulation.
GREENWICH TIME | THE REINVENTION OF THE ROOM |PR PIECE NOVEMBER10 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
INSTAGRAM PROMOTION NOVEMBER
Showcase 22 Dairy Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
ROBB REPORT DIGITAL AD NOVEMBER
Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.
FACEBOOK AD CAMPAIGN NOVEMBER
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
MAYFAIR INTERNATIONAL REALTY, LONDON NOVEMBER Featured property in front window dislpay
GOOGLE RETARGETING PROPERTY AD NOVEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
RECENT AND UPCOMING MARKETING BROWNSTONER - DIGTIAL BANNER AD NOVEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY NOVEMBER
Properties are displayed prominently within carousel and link directly to the home’s webpage.
NEW YORK TIMES HOMESBOOK PRINT AD DECEMBER 14
Circulation 105,800. Distribution includes New York City, Westchester & Connecticut New York Times.
HOULIHAN LAWRENCE GALLERY OF HOMES FULL PAGE PRINT AD DECEMBER 18
37,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
GOOGLE RETARGETING PROPERTY AD DECEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGTIAL BANNER AD DECEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
HOULIHAN LAWRENCE GALLERY OF HOMES FEATURED PAGE, HOMES OF DISTINCTION WINTER GALLERY | DECEMBER
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
RECENT AND UPCOMING MARKETING HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY DECEMBER
Properties are displayed prominently within carousel and link directly to the home’s webpage.
INSTAGRAM PROMOTION DECEMBER
Showcase 22 Dairy Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
FACEBOOK AD CAMPAIGN DECEMBER
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
GREENWICH MAGAZINE DECEMBER
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
ROBB REPORT DIGITAL AD DECEMBER
Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.
PAST MARKETING OCTOBER 2023 - NOVEMBER 8, 2023 22 DAIRY ROAD - LISTING GOES LIVE OCTOBER 10 BROKER OPEN HOUSE OCTOBER 12
75 agents attended Broker Open House
JUST LISTED CARD SENT TO TARGETED AFFLUENT MANHATTAN ADDRESSES OCTOBER GOOGLE RETARGETING PROPERTY AD OCTOBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGTIAL BANNER AD OCTOBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY OCTOBER
Properties are displayed prominently within carousel and link directly to the home’s webpage.
INSTAGRAM PROMOTION OCTOBER
Showcase 22 Dairy Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
GREENWICH TIME DOUBLE PAGE SPREAD PRINT AD OCTOBER 13
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
FACEBOOK AD CAMPAIGN OCTOBER 17 - 22
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
PAST MARKETING OCTOBER 2023 - NOVEMBER 8, 2023 BROKER COCKTAIL PARTY OCTOBER 19
Select Connecticut and Westchester agents.
FINANCIAL TIMES (UK) PRINT AD OCTOBER 23
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening
INSTAGRAM PROMOTION NOVEMBER
Showcase 22 Dairy Road on both Houlihand Lawrence and Ellen Mosher (and team) accounts. A combined reach of 30k followers.
FACEBOOK AD CAMPAIGN NOVEMBER
This ad is custom created and targeted to high-net worth individuals in California, Colorado and Westchester. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER DIGITAL AD NOVEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
YOUTUBE.COM - PROPERTY DISPLAY DIGITAL AD NOVEMBER 3 to 17
CUSTOM WEBSITE TRAFFIC ModerninMidcountry.com
ZILLOW.COM TRAFFIC
Listing Traffic Last 30 Days 121 SAVES 2,786 VIEWS
LUXURY LISTING OVERVIEW $10 MILLION +
Currently Available in Greenwich 21 Properties
Click to view listings
In Contract in Greenwich 3 Properties
Click to view listings
Closed Sales since our list date 3 Properties
Click to view listings
SAMPLING OF DIGITAL AND PRINT PROMOTION NOVEMBER | DECEMBER 2023
NY COTTAGES & GARDENS
NOVEMBER 9, 2023
M O D E R N I N M I D C O U N T R Y.C O M
M AY FA I R L A N E G R E E N W I C H .C O M
ARCHITECTURAL DIGEST
MO D ER N L I V I N G O N T H E WAT ER .COM
GREENWICH, CONNECTICUT
ELLEN MOSHER LUXURY REAL ESTATE ADVISOR
E L L E N M O S H E R .C O M | 203.705.9680 G R EEN W ICH B RO K ER AG E | 2 SO U N D V I E W DR I V E | G R EEN W ICH , C T 06830
NOVEMBER, 2023
GREENWICH TIME REAL ESTATE SECTION
NOVEMBER 10, 2023
NOVEMBER, 2023
MAYFAIR INTERNATIONAL REALTY LONDON
FEATURED PROPERTY IN FRONT WINDOW DISPLAY NOVEMBER, 2023
NYT HOMESBOOK No.
1
Brokerage North of NYC
G R E E N W I C H , C T · $ 18 ,9 5 0,0 0 0
PAW L I N G , N Y · $ 11,0 0 0,0 0 0
G R E E N W I C H , C T · $9,65 0,0 0 0
G R E E N W I C H , C T · $ 8 ,9 9 5,0 0 0
G R E E N W I C H , C T · $ 4,9 5 0,0 0 0
RY E , N Y · $ 4, 5 0 0,0 0 0
S C A R S DA L E , N Y · $ 3,7 5 0,0 0 0
C H AT H A M , N Y · $ 3, 39 5,0 0 0
L A R C H M O N T P O, N Y · $ 2 ,9 9 9,9 9 9
M I L L E R TO N , N Y · $ 1,49 5,0 0 0
S O U T H S A L E M , N Y · $ 1,49 5,0 0 0
W O O D B R I D G E , C T · $ 1, 3 5 0,0 0 0
A new Tanner White/Sound Beach Partners modern residence furnished & available for immediate occupancy. Ellen Mosher | M 203.705.9680
4.24 acres. Bobolink Lane. Two buildable lots, a classic Colonial, pool. Town utilities. BK Bates | M 203.536.4997
Impressive gut renovated Colonial in the heart of the prestigious Murray Hill section. Laura Miller | M 914.629.1940
This six-acre jewel in the heart of Millbrook’s Hunt Country would be ideal horse property Ellen “Ellie” Savoy & Janet Myer | M 845.546.2151
A magical 558+ acres parcel of land, 90 minutes from New York City, offering endless possibilities. Shaylene Neumann & William Flood | M 203.948.4655
A bucolic five bedroom retreat gracing four acres with sweeping drive, pool and expansive lawn. Ellen Mosher | M 203.705.9680
A Picturesque Country Retreat in Old Chatham. 101 acre country home/gentlemans horse farm. Anthony D’Argenzio & Rachel Haley | M 518.821.0826
The double cherry wood doors open to a meticulously maintained home. Beautiful property. Nancy Musich & Tracy Cunniff | M 914.299.3068
Stylish updated Mid-Country English Manor with a pool house,tennis court and guest cottage. Ellen Mosher & Julie Church | M 203.705.9680
Luxurious corner penthouse living in beautiful Rye, New York at The St. Regis Residences. Roseanna Tedone | M 914.906.6011
Bright and sophisticated one-of-a-kind resigned Tudor with original and modern details. Cathy DeVore | M 914.671.1111
3200 square foot home offering 4 bedroom, 3.1 bath on 1.5 acres has all you could ask for in a new construction. Frank J. D’Ostilio | M 203.641.7072
Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. /H O U L I H A N L AW R E N C E
@HOULIHANRE
@ H O U L I H A N L AW R E N C E
DECEMBER 14, 2023
H O U L I H A N L AW R E N C E .CO M
22 DAIRY ROAD, GREENWICH, CT New Construction. A custom built Tanner White/Sound Beach Partners modern residence furnished and available for immediate occupancy. $ 18 , 95 0 , 00 0 | M : 2 03 . 70 5 . 9 6 8 0
137 DOUBLING ROAD, GREENWICH, CT Soon to-be-built. Ultra-chic 9,680 square foot interior with outdoor entertaining spaces and pool on 1.55 gated acres, minutes to town. $10 , 750 , 0 0 0 | M: 203 .526 .6 0 07
262 BRUSHY RIDGE ROAD, NEW CANAAN, CT Pemberly Hill. Truly exceptional historic home of unparalleled grandeur and sophistication. Lush gardens, pool and Har-Tru tennis court. $ 10 , 75 0, 00 0 | M : 2 03 . 8 5 8 . 5 039
36 MAYFAIR LANE, GREENWICH, CT Mayfair Lane. Stylish updated Mid-Country English manor with pool, pool house, tennis court and guest cottage on private lane. $9 , 6 50 , 0 0 0 | M: 203 .70 5.9 6 80
2� + 30 BOBOLINK LANE, GREENWICH, CT Rockefeller Estate. 4.24 acres on quiet street close to town. 2 buildable lots with a classic Colonial, pool and tennis court site on all town utilities. $ 8 , 9 95 , 0 0 0 | M : 2 03 . 53 6 . 49 9 7
900 NORTH STREET, GREENWICH, CT One of a Kind View. Spectacular custom Colonial with high ceilings and great light sits on four level acres with pool and pool/guest house. $6 , 2 9 5, 0 0 0 | M: 203 .53 6 .119 5
|
C O N N E C T I C U T F E AT U R E S
|
HL GALLERY OF HOMES
12
DECEMBER 18, 2023
HL HOMES OF DISTINCTION
2 2 DA I R Y R O A D • G R E E N W I C H , C T
7
9.2
14,916
2.74
BEDROOMS
B AT H R O O M S
SQUARE FEET
AC R E S
A custom built, ultra luxurious modern residence in mid-country by the unrivaled team of Sound Beach Partners, Amy Hirsh Interior Design and Architect Tanner White. The private setting has open lawns, pool, tennis court and expansive terraces. Fully furnished for immediate residency.
HOMES OF DISTINCTION
O F F E R E D AT � 1 8 , 9 5 0 , 0 0 0 | M : 2 0 3 . 7 0 5 . 9 6 8 0
DECEMBER, 2023
HOULIHAN LAWRENCE LUXURY CAROUSEL
NOVEMBER & DECEMBER, 2023
GREENWICH MAGAZINE No.
1
Brokerage North of NYC
G R E E N W I C H , C T · $ 18 ,9 5 0,0 0 0
PAW L I N G , N Y · $ 11,0 0 0,0 0 0
G R E E N W I C H , C T · $9,65 0,0 0 0
G R E E N W I C H , C T · $ 8 ,9 9 5,0 0 0
G R E E N W I C H , C T · $ 4,9 5 0,0 0 0
RY E , N Y · $ 4, 5 0 0,0 0 0
S C A R S DA L E , N Y · $ 3,7 5 0,0 0 0
C H AT H A M , N Y · $ 3, 39 5,0 0 0
L A R C H M O N T P O, N Y · $ 2 ,9 9 9,9 9 9
M I L L E R TO N , N Y · $ 1,49 5,0 0 0
S O U T H S A L E M , N Y · $ 1,49 5,0 0 0
W O O D B R I D G E , C T · $ 1, 3 5 0,0 0 0
A new Tanner White/Sound Beach Partners modern residence furnished & available for immediate occupancy. Ellen Mosher | M 203.705.9680
4.24 acres. Bobolink Lane. Two buildable lots, a classic Colonial, pool. Town utilities. BK Bates | M 203.536.4997
Impressive gut renovated Colonial in the heart of the prestigious Murray Hill section. Laura Miller | M 914.629.1940
This six-acre jewel in the heart of Millbrook’s Hunt Country would be ideal horse property Ellen “Ellie” Savoy & Janet Myer | M 845.546.2151
A magical 558+ acres parcel of land, 90 minutes from New York City, offering endless possibilities. Shaylene Neumann & William Flood | M 203.948.4655
A bucolic five bedroom retreat gracing four acres with sweeping drive, pool and expansive lawn. Ellen Mosher | M 203.705.9680
A Picturesque Country Retreat in Old Chatham. 101 acre country home/gentlemans horse farm. Anthony D’Argenzio & Rachel Haley | M 518.821.0826
The double cherry wood doors open to a meticulously maintained home. Beautiful property. Nancy Musich & Tracy Cunniff | M 914.299.3068
Stylish updated Mid-Country English Manor with a pool house,tennis court and guest cottage. Ellen Mosher & Julie Church | M 203.705.9680
Luxurious corner penthouse living in beautiful Rye, New York at The St. Regis Residences. Roseanna Tedone | M 914.906.6011
Bright and sophisticated one-of-a-kind resigned Tudor with original and modern details. Cathy DeVore | M 914.671.1111
3200 square foot home offering 4 bedroom, 3.1 bath on 1.5 acres has all you could ask for in a new construction. Frank J. D’Ostilio | M 203.641.7072
Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. /H O U L I H A N L AW R E N C E
@HOULIHANRE
@ H O U L I H A N L AW R E N C E
DECEMBER, 2023
H O U L I H A N L AW R E N C E .CO M
22 DAIRY ROAD
SAMPLING OF DIGITAL AND PRINT PROMOTION OCTOBER | NOVEMBER 2023
JUST LISTED POST CARD
MAILED TO SELECT ADDRESSES IN MANHATTAN
GREENWICH TIME
DOUBLE PAGE SPREAD PRINT AD OCTOBER 13, 2023
FINANCIAL TIMES (UK) PRINT AD
OCTOBER 23, 2023
HL LUXURY CAROUSEL
OCTOBER 23, 2023
YOUTUBE.COM VIDEO PROMOTION
CLICK
TO PLAY VIDEO | 3.32K SUBSCRIBERS | 150 VIEWS
NANTUCKET MAGAZINE MODERN LUXURY LIVING GREENWICH, CONNECTICUT
Luxury Real Estate Advisor
M 203.705.9680
G R E E NWICH B RO KE R AG E 2 SOUND VIEW DRIVE | GREENWICH, CT
EllenMosher.com
M O D E R N I N M I D C O U N T R Y. C O M
|
O F F E R E D AT $ 1 8 , 9 5 0 , 0 0 0
NOVEMBER, 2023
M O D E R N I N M I D CO U N T R Y.CO M
MO D E R N LI V IN G O NTH E WATE R .COM
ASPEN MAGAZINE
ME ADPOINTGREENWICH.COM
GREENWICH, CONNECTICUT
ELLEN MOSHER LUXURY REAL ESTATE ADVISOR
E L L E N M O S H E R .C O M | 203.705.9680
G R E E N W I C H B R O K E R AG E | 2 S O U N D V I E W D R I V E | G R E E N W I C H , C T 0 6 8 3 0
NOVEMBER, 2023
WALL STREET JOURNAL 45 BINNEY L ANE, OLD GREENWICH, CT Custom built LEED certified modern compound. 300’+ of waterfront, pier, guest & boathouses. $35,000,000 | M 203.912.9233 | M 203.705.9680
16 WINDROSE WAY, GREENWICH, CT Regal waterfront estate in one of Greenwich, Connecticut’s most coveted gated communities. $17,500,000 | M 203.705.9680
225 ROUTE 22, PAWLING, NY A magical 558+ acres parcel of land, 90 minutes from New York City, offering endless possibilities. $11,000,000 | M 203.948.4655 | M 413.896.2714
22 DAIRY ROAD, GREENWICH, CT Ultra-luxurious, custom-built, furnished modern residence in Mid-Country Greenwich, CT. Open floor plan filled with natural light leads to an outdoor living room. A private setting with expansive lawns, pool, tennis court, multiple terraces and summer kitchen. This is an exceptionally distinctive offering. $18,950,000 | M 203.705.9680
25 HILLTOP PL ACE, RYE P.O., NY Coveted 1920’s Colonial with panoramic views of 3 golf courses; the best Rye has to offer. $7,900,000 | M 914.391.2655
PUT THE POWER OF THE #1 BROKERAGE N O R T H O F, N YC T O W O R K F O R YO U
85 BIRCHALL DRIVE, SC ARSDALE, NY Exceptionally private Manor home with an inviting circular courtyard. $6,835,426 | M 914.584.3476
36 MAYFAIR L ANE, GREENWICH, CT Stylish updated Mid-Country English Manor with a pool house,tennis court and guest cottage. $9,650,000 | M 203.705.9680 | M 203.561.9373
1 CEDAR ISL AND, L ARCHMONT, NY Majestic and exceptional stone/stucco waterfront in Larchmont Manor on nearly 1.25 acres. $7,650,000 | M 914.420.8665
94 NEARWATER L ANE, DARIEN, CT Light filled, masterfully constructed home on magical setting with seasonal water views. $5,700,000 | M 203.722.6848
514 ROUND HILL ROAD, GREENWICH, CT Five bedroom retreat graces four acres with sweeping drive, pool with spa, and expansive lawn. $4,950,000 | M 203.705.9680
41 WILDWOOD ROAD, SC ARSDALE, NY Exceptional new construction Colonial in Scarsdale with room for a pool. $4,550,000 | M 914.523.0772
3 HIDDEN OAK L ANE, ARMONK, NY Experience refined luxury and casual elegance amidst the serene Whippoorwill neighborhood. $3,995,000 | M 914.772.3526
173 KENNEL ROAD, AMENIA , NY A private hilltop estate with 173-acre of countryside views of pastures and forests. $3,995,000 | M 917.680.8933
114 BIRCHALL DRIVE, SC ARSDALE, NY Set on 1 acre this impressive fully renovated Colonial is in the heart of the Murray Hill section of Scarsdale. $3,750,000 | M 914.629.1940
35 HARLEMVILLE ROAD, HILL SDALE, NY Distinctive Mediterranean-inspired home secluded on 129 pastoral acres 20 minutes from Hudson. $3,495,000 | M 917.680.8933
311 COUNT Y ROUTE 19, CHATHAM, NY A Picturesque Country Retreat in Old Chatham. 101 acre country home/Gentlemans horse farm. $3,395,000 | M 518.821.0826
21 ARCHER ROAD, HARRISON, NY A classic residence seamlessly blends charm and modern convenience with a fluid floor plan. $2,995,000 | M 914.309.9685
27 LOCUST L ANE, BRONX VILLE, NY Inviting, completely renovated and in pristine move-in condition with exceptional features $2,850,000 | M 914.715.6052
29 TIMS ROAD, ANCR AM, NY Modern Farmhouse with pool, tennis & Berkshires views. Half-hour to Hudson; 2.5 hour to, NYC. $2,695,000 | M 203.554.5032
75 INDIAN BROOK ROAD, GARRISON, NY Enchanting vistas of Hudson River, Storm King Mountain and Constitution Marsh. Pool. Patio. $2,650,000 | M 914.548.1843
15 HOLLY PL ACE, L ARCHMONT, NY Beautiful 5 bedroom new construction. Built by well know builder, C&D Marchese Construction. $2,649,000 | M 914.774.1561
56 PRESCOT T AVENUE, BRONX VILLE, NY Gracious, turn-key 4 bedroom, 4 bath home located on the sought after Lawrence Park Hilltop. $2,595,000 | M 917.446.2221 | M 914.400.5808
28 HUDSON WAY, COLD SPRING, NY Newly designed home built around existing stone chapel. City-country living at its best. $2,400,000 | M 914.474.0111
175 FARRINGTON AVE, SLEEPY HOLLOW, NY Picturesque home on level corner lot. Wraparound porch, high ceilings and 3 fireplaces. $2,399,000 | M 914.261.7458
3 CAMBRIDGE COURT, NEW ROCHELLE, NY Stunning young custom built stately brick home in a private gated cul-de-sac. $2,250,000 | M 914.886.8306
81 COMPO ROAD SOUTH, WESTPORT, CT Historic Victorian Farmhouse with a separate studio apartment in the heart of Westport. $1,890,000 | M 203.892.2269 | M 203.524.7559
349 STONE HILL ROAD, POUND RIDGE, NY Quintessential Pound Ridge homestead including 1860 Farmhouse, guest cottage, pool & barn. $1,850,000 | M 914.841.1919
301 LORING AVENUE, PELHAM, NY Impeccable four bedroom, three bath Center Hall Colonial updated to perfection. Walk to all. $1,776,000 | M 914.552.1420
2013 QUAKER RIDGE RD, CROTON-ON-HUDSON, NY Masterfully designed. Hudson River views and lush gardens from every vantage point. $1,695,000 | M 914.329.8889
24 INDIAN L ANE, SOUTH SALEM, NY Charming lakefront gem with mesmerizing views, private dock, rolling lawn. Live, Love, Lake! $1,649,000 | M 914.589.4477
90 CEDAR HILL ROAD, BEDFORD, NY Custom-built, Center Hall Colonial nestled on two acres in the Byram Hills School district $1,550,000 | M 917.848.4645
42 OLD CHURCH L ANE, SOUTH SALEM, NY The double cherry wood doors open to a meticulously maintained home. Beautiful property. $1,495,000 | M 914.299.3068 | M 914.960.1319
56 MOADOCK ROAD, MILLERTON, NY This six-acre jewel in the heart of Millbrook’s Hunt Country would be ideal horse property. $1,495,000 | M 845.546.2151 | M 914.673.8161
34 WOODS HOLE DRIVE, SC ARSDALE, NY An oasis of light, space and luxury. Walls of glass blur the lines between indoors and out. $1,395,000 | M 917.653.4099
30 SHAILIN L ANE, BREWSTER , NY Stunning custom-built four bedroom, 3.5 bath Colonial on over ten acres on a cul-de-sac. $1,390,000 | M 914.589.4609
384 HARDSCRABBLE RD, NORTH SALEM, NY Lovingly expanded 1925 Colonial/Farmhouse on 6.3 acres with heated indoor pool and sauna. $1,349,000 | M 914.450.5356
44 HARDSCR ABBLE HILL RD, CHAPPAQUA , NY Bright, spacious and updated home with two home offices and recreation room on 1.5 acres. $1,299,000 | M 914.260.7763
13 DAMIA DRIVE, DANBURY, CT Maintenance-free, architect-designed Farmhouse in the new luxury development, The Ridgetop. $1,275,000 | M 203.947.5803
305 MILEWOOD ROAD, MILLBROOK, NY This unique home, tucked away on a quiet country road in Millbrook enjoys casual living. $1,195,000 | M 845.546.2151
32 GROVE ROAD, BEDFORD, NY Turn-key, light-filled, updated and conveniently located in the heart of Bedford. $1,175,000 | M 914.318.1394
36 GRANITE SPRINGS RD, GRANITE SPRINGS, NY A magnificent timeless masterpiece built in 1875 nestled on nearly two acres of property. $1,150,000 | M 914.907.0881
3 BARLOW COURT, SOMERS, NY Move in ready, beautifully renovated four bedroom three bath Colonial with versatile floor plan. $1,150,000 | M 914.715.6422 | M 914.262.3204
12 IDLEWILD AVE, CORNWALL ON HUDSON, NY A true masterpiece of Second Empire architecture nestled in historic Cornwall-on-Hudson. $1,145,000 | M 518.821.0826
68 OLD STAMFORD ROAD, NEW CANAAN, CT On a quiet cul-de-sac close to town. Blending old world charm with modern convenience. $1,095,000 | M 203.979.6277 | M 914.400.8833
Explore Extraordinary S C A N TO F I N D YO U R H O M E N O R T H O F, N YC
33 HEMLOCK ROAD, BRIARCLIFF MANOR, NY Offers three bedrooms, two and-a-half baths, recreation space, and a host of upgrades. $899,000 | M 914.522.1185 @HOU LIHANL AWRENCE
19 OLD FARM ROAD, C ARMEL , NY Classic Colonial charm meets modern luxury in a meticulously landscaped estate. $825,000 | M 917.545.4530
@HOU LIHANRE
@HOU LIHANL AWRENCE
96 DUTCHESS HILL ROAD, HYDE PARK, NY A beautiful custom stone and cedar sprawling Contemporary. $715,000 | M 845.797.5300
812 MILE SQUARE ROAD, YONKERS, NY Charming Cape Cod home with lots of potential and a wonderful patio and backyard. $525,000 | M 917.536.2519
Simply activate the camera on your phone or tablet, and hold it over the QR code.
Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined.
NOVEMBER 3, 2023
FACEBOOK / INSTAGRAM
TARGETED CAMPAIGN OCT 17 - OCT 22 ACHIEVED 213 CLICKS 6.4K VIEWS
YOUTUBE.COM
YOUTUBE AD NOV 3 TO 17
INSTAGRAM PROMOTION OCTOBER 12
INSTAGRAM PROMOTION OCTOBER 21
HOULIHAN LAWRENCE INSTAGRAM ACCOUNT OCTOBER 27
INSTAGRAM PROMOTION NOVEMBER 2
INSTAGRAM PROMOTION OCTOBER 23
INSTAGRAM PROMOTION NOVEMBER 3
FT.COM FINANCIAL TIMES
FEATURED PROPERTY LISTING
HOULIHAN LAWRENCE LUXURY CAROUSEL
OCTOBER 23, 2023
MARKET STATISTICS MARKET OVERVIEW 3 - Greenwich Residential, Single Family as of 12/8/23
SUPPLY / DEMAND ANALYSIS AS OF DECEMBER 8, 2023
AS OF DECEMBER 8, 2022
2023 vs. 2022
PRICE RANGE
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
% CHANGE IN LISTINGS
% CHANGE IN PENDINGS
$0 - $999,999
5
1
5
4
6
1
25.0%
-83.3%
$1,000,000 - $1,999,999
9
7
1
12
8
2
-25.0%
-12.5%
$2,000,000 - $2,999,999
15
7
2
15
7
2
0.0%
0.0%
$3,000,000 - $3,999,999
9
9
1
15
7
2
-40.0%
28.6%
$4,000,000 - $4,999,999
9
4
2
23
5
5
-60.9%
-20.0%
$5,000,000 - $5,999,999
6
5
1
15
1
15
-60.0%
400.0%
$6,000,000 - $7,999,999
10
8
1
13
5
3
-23.1%
60.0%
$8,000,000 - $9,999,999
7
3
2
6
2
3
16.7%
50.0%
$10,000,000 and up
19
3
6
23
2
12
-17.4%
50.0%
Market Totals
89
47
2
126
43
3
-29.4%
9.3%
*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand
SOLD PROPERTIES YEAR-TO-DATE
YEAR-OVER-YEAR
PRICE RANGE
01/01/2023 12/08/2023
01/01/2022 12/08/2022
% Change 2023/2022
12/09/2022 12/08/2023
12/09/2021 12/08/2022
% Change 2023/2022
$0 - $999,999
36
35
2.9%
38
41
-7.3%
$1,000,000 - $1,999,999
59
69
-14.5%
63
79
-20.3%
$2,000,000 - $2,999,999
49
75
-34.7%
52
85
-38.8%
$3,000,000 - $3,999,999
35
51
-31.4%
36
52
-30.8%
$4,000,000 - $4,999,999
43
44
-2.3%
43
46
-6.5%
$5,000,000 - $5,999,999
28
35
-20.0%
29
36
-19.4%
$6,000,000 - $7,999,999
23
29
-20.7%
23
30
-23.3%
$8,000,000 - $9,999,999
16
12
33.3%
16
14
14.3%
$10,000,000 and up
11
7
57.1%
12
9
33.3%
Market Totals
300
357
-16.0%
312
392
-20.4%
$3,225,000
$2,975,000
8.4%
$3,137,500
$2,900,000
8.2%
Median Sold Price
MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich Sale Date(To): 12/08/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra
MARKET STATISTICS MARKET OVERVIEW Greater Greenwich Residential, Single Family as of 12/8/23
SUPPLY / DEMAND ANALYSIS AS OF DECEMBER 8, 2023
AS OF DECEMBER 8, 2022
2023 vs. 2022
PRICE RANGE
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
% CHANGE IN LISTINGS
% CHANGE IN PENDINGS
$0 - $999,999
6
2
3
7
10
1
-14.3%
-80.0%
$1,000,000 - $1,999,999
15
10
2
25
15
2
-40.0%
-33.3%
$2,000,000 - $2,999,999
19
16
1
26
12
2
-26.9%
33.3%
$3,000,000 - $3,999,999
10
12
1
24
9
3
-58.3%
33.3%
$4,000,000 - $4,999,999
11
6
2
24
7
3
-54.2%
-14.3%
$5,000,000 - $5,999,999
7
5
1
19
2
10
-63.2%
150.0%
$6,000,000 - $7,999,999
10
8
1
13
5
3
-23.1%
60.0%
$8,000,000 - $9,999,999
7
3
2
6
2
3
16.7%
50.0%
$10,000,000 and up
21
3
7
25
2
13
-16.0%
50.0%
Market Totals
106
65
2
169
64
3
-37.3%
1.6%
*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand
SOLD PROPERTIES YEAR-TO-DATE
YEAR-OVER-YEAR
PRICE RANGE
01/01/2023 12/08/2023
01/01/2022 12/08/2022
% Change 2023/2022
12/09/2022 12/08/2023
12/09/2021 12/08/2022
% Change 2023/2022
$0 - $999,999
52
57
-8.8%
57
66
-13.6%
$1,000,000 - $1,999,999
135
177
-23.7%
141
197
-28.4%
$2,000,000 - $2,999,999
111
144
-22.9%
116
159
-27.0%
$3,000,000 - $3,999,999
56
79
-29.1%
58
81
-28.4%
$4,000,000 - $4,999,999
56
62
-9.7%
57
65
-12.3%
$5,000,000 - $5,999,999
36
41
-12.2%
37
43
-14.0%
$6,000,000 - $7,999,999
26
35
-25.7%
26
36
-27.8%
$8,000,000 - $9,999,999
16
13
23.1%
16
15
6.7%
$10,000,000 and up
13
8
62.5%
14
10
40.0%
Market Totals
501
616
-18.7%
522
672
-22.3%
$2,500,500
$2,470,000
1.2%
$2,500,000
$2,411,250
3.7%
Median Sold Price
MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich, 1 - Riverside, 2 - Old Greenwich, 4 - Cos Cob Sale Date(To): 12/08/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra