WELCOME TO THE FAMILY
Show your support for the Mubadala family by using this sticker on your car.
ERASE ALL PATHS. BECOME A PATHFINDER. 3
OUR MEETING WITH DESTINY
Our journey started with a simple belief. The belief that ‘we can’. It is this belief that keeps us going, questioning things as they are, and envisioning what could be. We start by saying no, to things that hold us back, to fear, to conformity. We trample on status quo. We create our own race – a race of diligent hands and illuminated minds, marching in service of their nation. Mubadala is the story of a nation, its people and the challenges they face. It is an act of defiance, a tale of not giving up till the job gets done.
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ONLY WORK WORKS MIRACLES
What does work mean to us? It means taking destiny by the scruff and making things happen. It also means being patient when the odds are stacked against you. For us, work is what takes us from where we are to where we want to be. There are no miracles about it. The only miracles that have worked for us over the years are the ones that our minds conceive and our hands execute.
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Born in 2002, we are an investment and development company with the aim of diversifying our country’s industrial portfolio.
WE… IDENTIFY OPPORTUNITIES FORGE PARTNERSHIPS EXPLORE NEW MARKETS CREATE INFINITE POSSIBILITIES 7
AN EXCHANGE FOR A BETTER WORLD
Mubadala is an Arabic word, which means ‘exchange’ – a simple word that envelops a beautiful philosophy. We accept who we are. However by coming together and sharing our strengths and ideas with others we create an environment that benefits us all.
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LIVE THE BRAND
In 2002 we were a brand known to few. Today we are a brand trusted by a nation. It’s not only about how we say who we are. It’s more about how we do what we say. Wherever we deal with our customers, clients and stakeholders we treat them with utmost respect and sincerity. We never stop thinking about people because through them we live and thrive as a brand.
Mubadala is… Fearless, Determined, Ethical, Dynamic and Innovative
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A BRAND IS WHAT A BRAND DOES
As a brand we live in many places at the same time. From the people who represent Mubadala around the world to a simple email footer that goes with our emails, everything is important. The way we think, speak and look to the outsiders is what shapes us as a brand.You are our flag bearers and brand ambassadors. Take charge, be fearless and take Mubadala to new heights.
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LOOK Polished, Detailed Understated, Elegant Memorable, Dynamic, Confident
SPEAK Responsibly, Directly, Transparently, Clearly, Respectfully, Enthusiastically
THINK Astute, Long-term Out-of-the-box, Diversified, Ambitious, Pioneering, Optimistic
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INTEGRITY
We do what we say, acting in accordance with the highest professional and ethical standards.
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ACCOUNTABILITY
We take responsibility for our actions and strive to be humble, transparent and efficient in everything we do.
We work hand-in-hand together in the spirit of inclusion, supporting each other while growing as One Mubadala.
PARTNERSHIP
INSPIRATION
We are motivated by a deep sense of purpose, encouraging ourselves and each other to create an impact for the greater good.
OUR GUIDING LIGHT Our values are our beacon. They guide us at every step, bring us together when things aren’t on our side and always inspire us towards a better and prosperous future.
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IT’S A MATTER OF WORDS
In the kaleidoscope of communication that surrounds us, we have created our own distinct voice. It guides what we write and speak, what we say and how we say it. We are a multi-cultural family, hence it is important that we follow one set of guidelines to present a singular image to the world.
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OUR TONE OF VOICE
CLEAR & CONCISE DEFINITIVE NEVER ARROGANT FOCUSES ON OBJECTIVES AND ACHIEVEMENTS AVOID JARGON USE THIRD PERSON USE AMERICAN ENGLISH 15
THE JEWEL IN THE CROWN
Remember your logo, because without uttering a word it says a lot. Our logo comprises of two symmetric triangles that represent balance and stability. The dominant dark blue speaks about a settled, grounded organization while the lively blue evokes a sense of vision and enthusiasm. The two colors meet at a single focused point. The clean and contemporary logotype represents a young and dynamic company.
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CHOSEN FROM NATURE
Our colors are inspired by the sky, land and sea of Abu Dhabi. It is a bouquet of bright, bold blues combining with a range of subtle shimmering grays and sands to form a color palette that represents the clean, bold contemporary style of Mubadala.
www.mubadala.ae