TABLE OF CONTENTS BRAND INTRODUCTION AND HISTORY BRAND GUIDELINES OUR VISION PRODUCTS AND CONSUMERS AND SUSTAINABILITY
Emily Rhodes N0728450
BRAND INTRODUCTION AND HISTORY
WHO WE ARE
GREAT BRANDS ARE BUILT BY GREAT PEOPLE - AND WE WOULDN’T BE A GLOBAL INDUSTRY LEADER WITHOUT THE LOVE AND COMMITMENT OF OUR PEOPLE. OUR STORY IS A ONE SOURCE STORY AND IT IS THE VERY DNA OF ABSOLUT. ALL OUR VODKA HAS BEEN PRODUCED IN THE SMALL SWEDISH TOWN OF AHUS FOR OVER 100 YEARS, ALL OUR INGREDIENTS ARE LOCALLY SOURCED FROM AROUND 338 FARMS IN A 100KM RADIUS AND WE PRIDE OURSELVES ON KNOWING EVERY FARMER BY NAME. ABSOLUT IS MORE THAN VODKA. ITS A COMMUNITY.
THE MAN ON THE SEAL
A SWEDISH BUSINESSMAN, OUR FOUNDER, LARS OLSSON SMITH REVOLUTIONISED THE WORLD OF SPIRITS. IN THE LATE 1800’S HE USED A CUTTING EDGE INDUSTRIAL METHOD TO PRODUCE THE PUREST, TRANSPARENT SPIRIT NAMED ABSOLUT RENT BRANVIN. TAKING 100 YEARS TO REFINE TO ULTIMATE PROOF ABSOLUT VODKA WAS BORN AND TOOK THE US BY STORM IN 1979.
OUR VISION
MISSION STATEMENT
OUR MISSION IS TO BE A POSITIVE PART OF THOSE SPECIAL MOMENTS WHEN PEOPLE SOCIALISE. ALL OVER THE WORLD WE INSPIRE GREAT CONVERSATIONS WITH OUT BRAND COMMUNICATION AND ADD A DIMENSION OF STYLE AND SOPHISTICATION WITH OUR PRODUCTS.
OUR VALUES
CONVIVIALITY, ENTREPRENEURSHIP, MUTUAL TRUST AND A STRONG SENSE OF ETHICS: THESE ARE THE FOUNDATIONS UPON WHICH WE BUILD OUR VALUES. WE TRY EVERYDAY TO CREATE A WORK ENVIRONMENT THAT REFLECTS THE SPIRIT OF OUR BRAND- A PLACE WHERE GREAT IDEAS ARE SHARED, TESTED AND REALISED. FOR US, CREATIVITY IS A TREASURED ASSET AND IT RESTS IN THE HEARTS OF THE PEOPLE WE WORK WITH. WITHOUT OUR CREATIVE HEARTS, WE HAVE NO PURPOSE
BRAND POSITIONING
AS A SUPERB VODKA BRAND WE POSITION OURSLEVES AT MUCH HIGHER QUALITY THAN THE EVERYDAY, STANDARD VODKA AND WE ARE SOLD AT A HIGHER PRICE POINT. HOWEVER, WE STILL ARE CHEAPER THAN SUPER-PREMIUM BRANDS . SEE GRID ON RIGHT.
TOP SHELF
LOW PRICE
HIGH PRICE
BOTTOM SHELF
BRAND GUIDELINES
LOGO
PRIMARY AND SECONDARY 1. Primary logo: White
The primary logo is white. Use the white logo on full bleed images, colored backgrounds and all non-white materials. Also used for product extensions when branding non-white backgrounds. White CMYK 0/0/0/0 RGB 255/255/255
2. Secondary logo: Blue (on white)
The secondary logo is blue. Use the blue logo on white backgrounds.
ABSOLUT.
Blue Pantone 286C CMYK 100/70/0/5 RGB 0/51/160
3. Secondary logo product extensions Black (on white) The black logo is used for product extensions on white background, or when an asset includes a significant amount of blue color or blue graphic decor, to avoid that the logo blends into the motif. Black Pantone Black C CMYK 0/0/0/100 RGB 44/42/41
ABSOLUT.
VERSIONS/SIZE/CLEAR SPACE 1. Two versions
The logo exists in two sizes – optimized artworks, the small only for use in executions smaller than the minimum size allowed for the regular size logo.
Regular Small
2. Minimum size
The minimum size is measured by the height of the wordmark, Absolut. The letter ”A” in Absolut is to be used as point of reference for all measurements of minimum logo size.
Regular / For sizes 6 mm in height and up Small / For sizes 2.5 mm* to 6 mm in height
3. Clear space
Always keep the clear space free from disturbing elements. The letter ”A” in Absolut is used for the Regular logo and the diameter of the dot is used for the Small logo as clear space.
Regular / Clear space “A” 2.5 mm
Small / Clear space “.” (the dot in the wordmark)
6.0 mm
SIZE AND PLACEMENT 1. Logo size – portrait format 1 /4 width of the format
For portrait formats, scale the logo to 1 /4 the width of the format. For unusually large or small formats, see next page.
2. Logo size – landscape format 1 /5 width of the format
For landscape formats, scale the logo to 1 /5 the width of the format. For unusually large or small formats, see next page.
3. Placement - Always centered, at a set heigt from the bottom
For portrait formats, 1.5 times the height of the ”A” from the bottom. For landscape formats, minimum 1 times the height of the ”A” from the bottom. For exceptionally large or small formats, see next page.
Portrait
Landscape
UNUSUAL FORMATS 1. Centered logo
Center the logo on the “O” in Absolut
2. Logo size – unusually large formats
Minimum 1 A width /height For applications where the logo is the main/ only message on unusually large formats, it should be centered horizontally and vertically with a minimum of 1 A clear space from the top, bottom and sides.
3, Logo size – exceptionally small formats
Minimum 1 X width /height For unusually small formats the logo should be centered horizontally and vertically with a minimum of 1 X ( X = the dot ) clear space from the top, bottom and sides.
DONT’S
No blue logo on full bleed images
No black logo on white backgrounds Never use a black logo on images or against a colored background.
No effects on logo
FONT
BIG, BOLD AND CLEAR
BRAND FONTS/ USAGE RULES 1. Title page
Absolut Headline / Absolut Regular / Absolut Medium Headline Absolut Headline Sub-headline Primarily Absolut Regular. Secondarily Absolut Medium, for certain backgrounds and sizes where the legibility of Absolut Regular is limited
2. Following pages and inserts
Absolut Bold / Absolut Medium /Absolur Regular Headline Absolut Bold Sub-headline Primarily supported by Absolut Regular in sub- headlines. Secondarily Absolut Medium for certain backgrounds and sizes where the Regular legibility is limited. Absolut Medium can be used as sub-headlines when a third typography level is required. Body copy Absolut Regular
USAGE 1. Absolut Headline vs. logo and sub-headlines
Absolut Headline should never be smaller than 1.25 times the logo. For a shorter headline, the differences can be larger. The logo and headline should never be the same size. The primary sub-headline, centred above or below the Absolut Headline is Absolut Regular. Secondarily sub-headline is Absolut Medium for certain backgrounds and sizes where the Regular legibility is limited. The sub-headline should never exceed 1 / 3 of the Absolut Headline height.
2. Absolut Headline General details Text Kerning Word space Leadings
Always upper case, centered -10 /optical 100 % 0.80 %
3. Absolut Bold General details Text Kerning Word space Leadings
Upper and lower 0 /metric 85 % 1.40 %
3. Absolut Medium General details
4. Absolut Regular General details
Text Kerning Word space Leadings
Text Kerning Word space Leadings
Upper and lower 0 /metric 85 % 1.60 %
Upper and lower 0 /metric 85 % 1.60 %
DONT’S
No Absolut Script
No full stop after Absolut Headline
No Absolut XXX
BRAND COLOURS
USAGE/COLOUR CODES 1. Absolut Blue
Accent color Absolut Blue is vibrant and recognizable as Absolut. It is a tangible and emotional link to our art heritage. As an accent color it should be used sparingly, approximately 25 –30 %. Absolut Blue Pantone 286C CMYK 100/70/0/5 RGB 0/51/160
2. White, Black and Greys
To make the Absolut Blue stand out we have a selection of base colors consisting of white, black and greys. White CMYK 0/0/0 RGB 255/255/255 Light Grey Pantone Cool grey 3 C CMYK 8/5/7/16 RGB 200 / 201 / 199
Mid Grey Pantone Cool grey 7 C CMYK 20/14/12/40 RGB 151/153/155
Dark Grey Pantone Cool grey 10C CMYK 40/30/20/66 RGB 99/102/106
Black Pantone Black C CMYK 0/0/0/100 R GB 0/0/0
HOW TO PRINT THE ABSOLUT BLUE To ensure that the Absolut Blue always has the best possible print quality physical color samples and a guideline has been developed, “Absolut vodka Nova Blue Guidelines”, request it from your local brand development contact. – Always use PMS when possible. – Always review the sample from your supplier against the color samples on the “Absolut vodka Nova Blue Guidelines”. If it looks different – request a new sample. – Never approve colors on computer screen.
DONT’S
No overuse of Absolut Blue
No blue typography
No other blue nuances than Absolut Blue
SECONDARY COLOURS
USAGE/COLOUR CODES 1. Swedish heritage colors Pantone 9396 C CMYK 10/20/0/0 RGB 209/199/217
Pantone 557 C CMYK 44/4/37/10 RGB 133/176/154
Pantone 182 C CMYK 0/31/8/0 RGB 250/187/203
Pantone 9220 C CMYK 0/10/10/0 RGB 245/224/207
Pantone 628 C CMYK 20/0/7/0 RGB 184/221/225
2. Pop art colors Pantone 7656 C CMYK 45/90/0/4 RGB 142/58/128
Pantone 334 C CMYK 99/0/70/0 RGB 0/151/117
Pantone 214 C CMYK 0/100/24/4 RGB 206/15/105
Pantone 1655 C CMYK 0/73/98/0 RGB 252/76/2
Pantone 7467 C CMYK 97/0/30/0 RGB 0/163/173
HOW TO SELECT COLOURS Brand colours
Secondary color palette
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Swedish heritage colours
Pop art colors
Minimum number of secondary colours
Use a minimum of one Swedish heritage color and one Pop art colour together with the brand colours
Maximum number of secondary colours
Use a maximum of three Swedish heritage colours and three Pop art colours together with the brand colors.
DONT’S
No secondary colors replacing the brand colors The brand colors must always be present.
No secondary colors on longlife items.
No other colors than colors from the secondary color palette Never use colors that are not listed in “brand colors” or “secondary color palette”.
IMAGES
BACKGROUND IMAGES Backdrop images
Logo + Backdrop images = Creative energy
+
Backdrop images
=
Use images from the backdrop image range, or create backgrounds that are relevant to the planned initiative.
USING BACKGROUND IMAGES Usage
All backdrop images should always be full bleed. They can be used both for landscape and portrait formats. The backdrop images can not in any way be distorted or changed in color, but must be used as provided in Toolbox.
Scaling and cropping
The backdrop images are scalable, adjust to the width or height of the format, centered and then cropped.
Branding and copy
Always use white branding and copy on backdrop images.
DONT’S
No backdrop images on 3D units Never use backdrop images on three dimensional objects.
No frames Always use backdrop images as full bleed.
No images on backdrop images Do not place images on backdrop images.
STORE
MATERIALS Light-colored raw finish woods such as birch, maple and plywood are closely associated with Swedish design. Although they vary in price, these different wood types capture a crafted, natural feeling.
Textiles provide tactile qualities that perfectly complement the harder, more uniform surfaces of other materials. Textiles from raw canvas to fine linen can be used, as long as they appear natural and of good quality.
Natural leather links back to our Swedish roots and feels contemporary.
Modern and lightweight, acrylic is a highly versatile material. It is available in different colors and thicknesses and can be opaque or transparent.
Concrete is an urban and creative material. Solid yet malleable, matte or polished, it provides unlimited possibilities in terms of texture and finish.
Exclusive, pure and shiny by nature, silver provides an eye-catching dynamism to the more muted natural tones of wood, leather and concrete.
Marble is a classic, yet modern material that clearly reflects the premium nature of Absolut.
Glass represents and shows vodka clarity. Sweden has a long glassmaking crafts tradition. A fundamental element of modernist design and architecture, its fragility provides creative tension to durable materials such as steel, marble and concrete. Like silver and glass, mirrors and other reflective surfaces add premium and clear touch that is timelessly stylish. Unlike other materials, they provide an added dimensional depth that reaches beyond their polished surface, adding creative energy to a space.
Strong, resistant and raw, steel is a material that can be used to create tactile sensations. It can be colored in our brand colors, and its texture can be either raw and rugged, or soft and smooth.
PRODUCTS AND CONSUMERS AND SUSTAINABILITY
ABSOLUT VODKA ABSOLUT VODKA IS A VODKA LIKE NO OTHER. MADE FROM ALL NATURAL INGREDIENTS WITH NO ADDED SUGAR, IT IS DISTILLED AN INFINITE NUMBER OF TIMES TO GIVE THE PUREST OF SPIRITS. IT’S TASTE IS RICH AND FULL BODIED YET SMOOTH AND MELLOW. IT IS A CLEAN AS VODKA CAN BE.
ABSOLUT ELYX
ABSOLUT PEARS
ABSOLUT CITRON
ABSOLUT MANGO
ABSOLUT LIME
ABSOLUT MANDRIN
ABSOLUT RASPBERRI
ABSOLUT VANILLA
ABSOLUT BERRI ACAI
ABSOLUT RAINBOW
ABSOLUT KURANT
ABSOLUT MIXT
SUSTAINABILITY PROTECTING THE PLANET IS OUR PRIORITY. BEING AN AGRICULTURAL BASED COMPANY ENVIRONMENAL ISSUES AND OUR SUSTAINABILITY IS ESSENTIAL TO US, AND WE WANT NOTHING MORE THAN TO MINIMISE THE FOOTPRINT WE LEAVE ON THE ENVIRONMENT. ABSOLUT VODKA IS BUILT UPON THE ETHOS OF ONE SOURCE, ONE COMMUNITY, ONE SUPERB VODKA AS ALL OF OUR VODKA IS PRODUCED IN THE SWEDISH TOWN OF AHUS WHERE ALL INGREDIENTS, EVEN DOWN TO OUR 40% RECYCLED GLASS BOTTLES, ARE LOCALLY SOURCED. WE ARE USING MORE EFFECTIVE PRODUCTION AND TECHNICAL SOLUTIONS TO REDUCE OUR WATER USAGE AND WE HAVE THE LOWEST ENERGY CONSUMPTION PER UNIT AMOUNG ALL LARGE DISTILLERIES IN THE WORLD. OUR AIM IS TO CREATE ONE SUSTAINABLE, CIRCULAR SOURCE WITH ZERO EMISSIONS AND ZERO WASTE THROUGHOUT THE VALUE CHAIN. AS ONLY 1% OF OUR VODKA IS ACTUALLY SOLD IN SWEDEN, WE USE SUSTAINABLE SEA FREIGHT TO REDUCE OUR EMISSIONS FROM LOGISTICS BY BEING A MEMBER OF THE CLEAN SHIPPING INDEX. AT ABSOLUT NOTHING IS WASTED, WE USE LEFT OVERS FROM LOCAL SLAUGHTERHOUSES FOR THE PRODUCTION OF BIODISEL AT OUR SELF BUILT FILLING STATIONS TO AVOID USING RAW MATERIALS, SUCH AS RAPESEEDOIL, THAT COULD BE USED FOR FOOD. WE TAKE CARE OF OUR WASTE AND TURN IT INTO A RESOURCE.
THE CONSUMER GENDER: 18-30 AGE: MALE OR FEMALE INCOME: HIGH DISPOSABLE MARITAL STATUS: SINGLE LIFESTYLE AND INTERESTS: SOCIALISTIC, MUSIC, FASHION, ARTS. LOCATION: URBAN CITIES
THIS IS WHO WE BELIVE TO BE OUR TARGET MARKET, THEY ARE PASSIONATE, OPEN MINDED AND CARING CUTOMERS. THEY TEND TO CONSUMER OUR VODKA AT BARS AND CLUBS IN THE FORMS OF SHOTS OR WITH A MIXER. FORMED OF A MIXTURE OR GENERATION X AND Y THEY TEND TO SOCALISE WITH FRIENDS OFTEN AND ARE LARGELY ACTIVE ON SOCIAL MEDIA. THIS MEANS THEY TEND TO LOOK FOR A PREMIUM PRODUCT THAT OFFERS NOT JUST A PRODUCT BUT AN EXPERIENCE ASSOCIATED WITH BUYING IT. THIS IS WHAT ABSOLUT GIVES THEM.
Bibliography Absolut.com. (2018). Absolut Vodka. [online] Available at: https://www.absolut.com/uk/ [Accessed 3 Apr. 2018]. Artexchange.yourmajesty.co. (2018). The Andy Warhol Art Exchange by Absolut. [online] Available at: http://artexchange.yourmajesty.co/#/ [Accessed 9 Apr. 2018]. Centrum för Näringslivshistoria. (2018). The Man on The Seal - A new site about LO Smith - Centrum för Näringslivshistoria. [online] Available at: http://naringslivshistoria.se/en/cfn-news/man-seal-new-site-lo-smith/ [Accessed 6 Apr. 2018]. Designtaxi.com. (2018). ABSOLUT Redesigns Bottles Of Its 11 Flavored Vodkas - DesignTAXI.com. [online] Available at: http://designtaxi.com/news/359954/ ABSOLUT-Redesigns-Bottles-Of-Its-11-Flavored-Vodkas/ [Accessed 3 Apr. 2018]. Editor, S. (2018). absolut | TrendMonitor. [online] Trndmonitor.com. Available at: https://trndmonitor.com/tag/absolut/# [Accessed 3 Apr. 2018]. Facebook (2018). The 6 Million Dollar Story • Absolut launches limited edition Andy Warhol bottle. [online] The 6 Million Dollar Story. Available at: http://www. the6milliondollarstory.com/absolut-launches-limited-edition-andy-warhol-bottle/ [Accessed 9 Apr. 2018]. Gosee.us. (2018). ABSOLUT VODKA - Andy Warhol edition, shot by still lifer Frederick LIEBERATH for Family Business, Stockholm. [online] Available at: https://www.gosee.us/news/photographers/absolut-vodka-andy-warhol-edition-shot-by-still-lifer-frederick-lieberath-for-family-business-stockholm-22975 [Accessed 11 Apr. 2018]. Gourd, A., Gourd, A. and profile, V. (2018). Multi-sensory Appeal Sight part 2. [online] Agourdpackagingdesign.blogspot.co.uk. Available at: http://agourdpackagingdesign.blogspot.co.uk/2014/02/multi-sensory-appeal-sight-part-2.html [Accessed 12 Apr. 2018]. Le-cognac.com. (2018). [online] Available at: http://le-cognac.com/magnus/extraordinary-marketing-story-absolut/ [Accessed 6 Apr. 2018]. MEGAN WILLIAMS CREATIVE. (2018). Work. [online] Available at: http://www.meganwilliamscreative.com [Accessed 7 Apr. 2018]. Mynewsdesk. (2018). Absolut Originality sets a new standard for limited editions. [online] Available at: http://www.mynewsdesk.com/the-absolut-company/ pressreleases/absolut-originality-sets-a-new-standard-for-limited-editions-911764 [Accessed 11 Apr. 2018]. NEWCRAFT. (2018). Ice Bucket Wraps. [online] Available at: http://newcraftproducts.com/ice-bucket-wraps/ [Accessed 9 Apr. 2018]. Packaging of the World - Creative Package Design Gallery. (2018). Absolut Redesigned Bottle. [online] Available at: https://www.packagingoftheworld. com/2015/04/absolut-redesigned-bottle.html [Accessed 5 Apr. 2018].
Pernod-ricard.com.ar. (2018). [online] Available at: http://www.pernod-ricard.com.ar/tradesite/archivos/vodka-absolut-guidelines-v1.3.pdf [Accessed 11 Apr. 2018]. Ryan (2018). Absolut Marketing Plan. [online] Slideshare.net. Available at: https://www.slideshare.net/DeirdreRyan3/absolut-marketing-plan [Accessed 14 Apr. 2018]. Ryan (2018). Absolut Marketing Plan. [online] Slideshare.net. Available at: https://www.slideshare.net/DeirdreRyan3/absolut-marketing-plan [Accessed 12 Apr. 2018]. The Dieline | Packaging & Branding Design & Innovation News. (2018). Absolut Electrik. [online] Available at: http://www.thedieline.com/blog/2015/11/16/absolut-electrik [Accessed 9 Apr. 2018]. The Mitchells Agency. (2018). Agency | The Mitchells Agency. [online] Available at: https://themitchellsagency.com/agency/ [Accessed 3 Apr. 2018]. Theabsolutcompany.com. (2018). Absolut Vodka - The Absolut Company. [online] Available at: http://www.theabsolutcompany.com/borttagna-sektioner/ our-products/absolut-vodka/ [Accessed 4 Apr. 2018]. Totalwine.com. (2018). [online] Available at: http://www.totalwine.com/spirits/brand/absolut [Accessed 5 Apr. 2018]. UKEssays. (2018). ABSOLUT Vodka: SWOT, BCG Matrix and Strategy Analysis. [online] Available at: https://www.ukessays.com/essays/marketing/absolut-vodka.php [Accessed 12 Apr. 2018]. Urban-drinks.co.uk. (2018). Absolut Vodka 0.7L (40% Vol.) - Absolut - Vodka. [online] Available at: https://www.urban-drinks.co.uk/absolut-vodka-07l-40-vol. html?av=1 [Accessed 5 Apr. 2018]. Vintryfinewines.com. (2018). Grey Goose Vodka - Wines | Vintry Fine Wines. [online] Available at: http://www.vintryfinewines.com/wines/grey-goose-vodka [Accessed 13 Apr. 2018]. Vodka, A. (2018). Absolut Vodka. [online] Bodcabodegon - Los Mejores Licores. Available at: http://www.bodcabodegon.com/tienda/absolut-vodka/ [Accessed 6 Apr. 2018]. Vodka, T. (2018). Téléphone Service Client Absolut Vodka » Service Client Gratuit. [online] Service Client Gratuit. Available at: https://service-client-gratuit. com/absolut-vodka/ [Accessed 3 Apr. 2018]. Winkbranddesign.com. (2018). Absolut Establishes Position as Nightlife leader For The Holiday Season | Wink Brand Design. [online] Available at: http://www. winkbranddesign.com/index.php/post/absolut-establishes-position-as-nightlife-leader-for-the-holiday-season [Accessed 9 Apr. 2018].
References Absolut.com. (2018). Absolut Vodka. [online] Available at: https://www.absolut.com/uk/ [Accessed 3 Apr. 2018]. Centrum för Näringslivshistoria. (2018). The Man on The Seal - A new site about LO Smith - Centrum för Näringslivshistoria. [online] Available at: http://naringslivshistoria.se/en/cfn-news/man-seal-new-site-lo-smith/ [Accessed 6 Apr. 2018]. Le-cognac.com. (2018). [online] Available at: http://le-cognac.com/magnus/extraordinary-marketing-story-absolut/ [Accessed 6 Apr. 2018]. Pernod-ricard.com.ar. (2018). [online] Available at: http://www.pernod-ricard.com.ar/tradesite/archivos/vodka-absolut-guidelines-v1.3.pdf [Accessed 11 Apr. 2018]. Ryan (2018). Absolut Marketing Plan. [online] Slideshare.net. Available at: https://www.slideshare.net/DeirdreRyan3/absolut-marketing-plan [Accessed 14 Apr. 2018]. Theabsolutcompany.com. (2018). Absolut Vodka - The Absolut Company. [online] Available at: http://www.theabsolutcompany.com/borttagna-sektioner/ our-products/absolut-vodka/ [Accessed 4 Apr. 2018]. UKEssays. (2018). ABSOLUT Vodka: SWOT, BCG Matrix and Strategy Analysis. [online] Available at: https://www.ukessays.com/essays/marketing/absolut-vodka.php [Accessed 12 Apr. 2018].
Image References Vodka, T. (2018). Téléphone Service Client Absolut Vodka » Service Client Gratuit. [online] Service Client Gratuit. Available at: https://service-client-gratuit. com/absolut-vodka/ [Accessed 3 Apr. 2018]. Designtaxi.com. (2018). ABSOLUT Redesigns Bottles Of Its 11 Flavored Vodkas - DesignTAXI.com. [online] Available at: http://designtaxi.com/news/359954/ ABSOLUT-Redesigns-Bottles-Of-Its-11-Flavored-Vodkas/ [Accessed 3 Apr. 2018]. Editor, S. (2018). absolut | TrendMonitor. [online] Trndmonitor.com. Available at: https://trndmonitor.com/tag/absolut/# [Accessed 3 Apr. 2018]. The Mitchells Agency. (2018). Agency | The Mitchells Agency. [online] Available at: https://themitchellsagency.com/agency/ [Accessed 3 Apr. 2018]. Theabsolutcompany.com. (2018). Absolut Vodka - The Absolut Company. [online] Available at: http://www.theabsolutcompany.com/borttagna-sektioner/ our-products/absolut-vodka/ [Accessed 4 Apr. 2018]. Totalwine.com. (2018). [online] Available at: http://www.totalwine.com/spirits/brand/absolut [Accessed 5 Apr. 2018]. Urban-drinks.co.uk. (2018). Absolut Vodka 0.7L (40% Vol.) - Absolut - Vodka. [online] Available at: https://www.urban-drinks.co.uk/absolut-vodka-07l-40-vol. html?av=1 [Accessed 5 Apr. 2018]. Packaging of the World - Creative Package Design Gallery. (2018). Absolut Redesigned Bottle. [online] Available at: https://www.packagingoftheworld. com/2015/04/absolut-redesigned-bottle.html [Accessed 5 Apr. 2018]. Vodka, A. (2018). Absolut Vodka. [online] Bodcabodegon - Los Mejores Licores. Available at: http://www.bodcabodegon.com/tienda/absolut-vodka/ [Accessed 6 Apr. 2018]. MEGAN WILLIAMS CREATIVE. (2018). Work. [online] Available at: http://www.meganwilliamscreative.com [Accessed 7 Apr. 2018]. Facebook (2018). The 6 Million Dollar Story • Absolut launches limited edition Andy Warhol bottle. [online] The 6 Million Dollar Story. Available at: http:// www.the6milliondollarstory.com/absolut-launches-limited-edition-andy-warhol-bottle/ [Accessed 9 Apr. 2018]. NEWCRAFT. (2018). Ice Bucket Wraps. [online] Available at: http://newcraftproducts.com/ice-bucket-wraps/ [Accessed 9 Apr. 2018]. The Dieline | Packaging & Branding Design & Innovation News. (2018). Absolut Electrik. [online] Available at: http://www.thedieline.com/blog/2015/11/16/ absolut-electrik [Accessed 9 Apr. 2018].
Artexchange.yourmajesty.co. (2018). The Andy Warhol Art Exchange by Absolut. [online] Available at: http://artexchange.yourmajesty.co/#/ [Accessed 9 Apr. 2018]. Winkbranddesign.com. (2018). Absolut Establishes Position as Nightlife leader For The Holiday Season | Wink Brand Design. [online] Available at: http://www. winkbranddesign.com/index.php/post/absolut-establishes-position-as-nightlife-leader-for-the-holiday-season [Accessed 9 Apr. 2018]. Gosee.us. (2018). ABSOLUT VODKA - Andy Warhol edition, shot by still lifer Frederick LIEBERATH for Family Business, Stockholm. [online] Available at: https://www.gosee.us/news/photographers/absolut-vodka-andy-warhol-edition-shot-by-still-lifer-frederick-lieberath-for-family-business-stockholm-22975 [Accessed 11 Apr. 2018]. Pernod-ricard.com.ar. (2018). [online] Available at: http://www.pernod-ricard.com.ar/tradesite/archivos/vodka-absolut-guidelines-v1.3.pdf [Accessed 11 Apr. 2018]. Gourd, A., Gourd, A. and profile, V. (2018). Multi-sensory Appeal Sight part 2. [online] Agourdpackagingdesign.blogspot.co.uk. Available at: http://agourdpackagingdesign.blogspot.co.uk/2014/02/multi-sensory-appeal-sight-part-2.html [Accessed 12 Apr. 2018]. Vintryfinewines.com. (2018). Grey Goose Vodka - Wines | Vintry Fine Wines. [online] Available at: http://www.vintryfinewines.com/wines/grey-goose-vodka [Accessed 13 Apr. 2018]. Mynewsdesk. (2018). Absolut Originality sets a new standard for limited editions. [online] Available at: http://www.mynewsdesk.com/the-absolut-company/ pressreleases/absolut-originality-sets-a-new-standard-for-limited-editions-911764 [Accessed 11 Apr. 2018].
I confirm that this work has gained ethical approval and that we have faithfully observed the terms of aproval in the conduct of this project. SIGNED........................................................ DATE................................................