2022 Local Ad Rates We Blanket the Land of Enchantment
Enchantment magazine tells the stories of the people, places and heritage that make New Mexico unique. A publication of the not-for-profit New Mexico Rural Electric Cooperative Association (NMRECA) and its members, enchantment is distributed monthly to more than 113,000 homes and businesses covering about 80% of the state’s landmass. Independent reader research estimates monthly readership of more than 339,000. The enchantment digital edition extends its reach of the magazine. In addition to our award-winning general interest storytelling and news from readers’ member-owned utilities, each edition of enchantment contains popular features on energy efficiency, cooking, stargazing, books and youth art.
Advertising in enchantment Advertising in enchantment is both effective and a great value. We can accommodate just about any display ad size, and significant discounts apply for multi-edition and larger ad buys. Our team is also available to help with ad design, though a modest fee may apply. Advertising rates, ad size options and deadlines appear elsewhere on this rate card. They are subject to change without prior notice, except where advertising contracts take precedence. NMRECA and our publishing partner, Pioneer Utility Resources, are here to assist you with ad placement recommendations, ad design and more. Contact information is on page 2 of this rate card at the bottom of the page. Ad rates are noncommissionable and discounts are available for 501(c)(3) nonprofits and members of participating electric cooperatives. Premium ad positions are available for additional fees. Annual Frequency Ad Size
1x
3x
6x
12x
5% Disc.
10% Disc.
20% Disc.
Full Page
$2,860
$2,720
$2,575
$2,290
1/2 Page
$1,495
$1,420
$1,345
$1,200
1/3 Page
$1,040
$990
$940
$835
1/6 Page
$550
$525
$495
$440
Col. Inch
$120
$115
$110
$95
Rates are effective as of February 2022
Fees Cover Charge, 2 or 3: $300 Guaranteed Page, Members: $25 Guaranteed Page, Nonmembers: $50 Design, Member: Free Design, Nonmember: $50 Credit Card Service Fee: 5%
Discounts Co-op Member: 25% Nonprofit: 25% Ad Agency: 15%
SAMPLE AD SIZES
1/3 PAGE VERTICAL
2.27 in. x 9.56 in.
1 COLUMN INCH 1/6 PAGE
2.27 in. x 1 in.
2.27 in. x 4.7 in.
2 COLUMN INCH 2.27 in. x 2 in.
1/3 PAGE HORIZONTAL
4.7 in. x 4.7 in.
Deadlines
Space Reservations: 25th of the month, two months prior to publication (For example, January 25 for the March edition) Final Copy Submission: 5th of the month, one month prior to publication (For example, February 5 for the March edition)
Printing and Artwork Specifics • Printed on glossy, heat offset with saddle stich binding
1/2 PAGE HORIZONTAL
Dashed line area 4.7 in. x 7.13 in.
DISPLAY ADVERTISING CONTACT Shaylyn C. Hancock 505-252-2540 enchantmentads@nmelectric.coop
• Full Page: 7.425 x 9.5 in. Bleed: 8.5 x 10.875 in. Trim: 8.375 x 10.75 in.