Endeavour launches first REFLECT RAP

As an important part of our purpose to create a more sociable future together, during October we launched our first Reflect Reconciliation Action Plan.

People are at the heart of what we do: our people and those whose social occasions we help bring to life. From local pubs to bottle shops, we’re part of the fabric of the community. And with that comes a deep responsibility. A responsibility that we all feel, to leave a positive imprint on the world around us. Since 2006, Reconciliation Action Plans (RAPs) have enabled organisations to sustainably and strategically take meaningful action to advance reconciliation. Based around the core pillars of relationships, respect and opportunities, RAPs provide tangible and substantive benefits for Aboriginal and Torres Strait Islander peoples, increasing economic equity and supporting First Nations self-determination.

“Reconciliation is a long journey, and it’s about First Nations, non First Nations, and all Australians coming together as one.”

Endeavour Group launched its first Reflect RAP during a special ceremony in Sydney where host Mitch Russell, proud Worimi man and BWS Store Manager, spoke on his experience of being a part of the RAP working group. “We’ve created our first step, and we’re on a journey,” he said. “Reconciliation is a long journey, and it’s about First Nations, non First Nations, and all Australians coming together as one.”

After a traditional smoking ceremony to cleanse the area and to honour our journey, Mitch invited Endeavour Group CEO, Steve Donohue to reflect on his own personal experiences and to share what this day meant to him.

“It’s a really special day for Endeavour and it’s an important next step on our path to reconciliation,” Steve explained. “As we all know, we are all pretty passionate about relationships and genuine connection, and those things are really at the heart of reconciliation.” “Across Endeavour Group we all want to leave a positive imprint on one another and the communities we serve, and I think there is a clear connection with what we are trying to achieve here.”

Steve acknowledged that all 28,000 Endeavour Group team members will be at varying stages of their personal learning in this area, but that each and every perspective is something we should all collectively celebrate and lean on. “My personal encouragement is for all of us to feel open and to feel positively about where we’re at on the topic of reconciliation. Even if you are just starting out, as a lot of us are, you’ve got to eventually find your own reason and you're going to have to find some time to learn about what an amazing and rich Indigenous culture this country has,” he said.

As an organisation, Endeavour Group has taken some good and important steps in recent times, with the establishment of the community advisory committee in Darwin, and its long association with Jawun. Another important aspect of Endeavour’s commitment to reconciliation is its support for the Uluru Statement from the Heart and the proposal to enshrine a First Nations voice in the Constitution.

But Steve explained that these are just the beginning: “We have a lot more. Having a Reflect Reconciliation Action Plan is obviously a really big part of that.”

“Across Endeavour Group we all want to leave a positive imprint on one another and the communities we serve.”

Speaking personally, Steve said one of the most profound experiences in his journey has been talking with the team about building confidence. “Just get comfortable with an Acknowledgement of Country, and making it your own,” he said. “That is something I have tried to do and it’s something that I encourage you all to try to do. You’ve got to make it real for you - and that’s one of our values here at Endeavour. It’s got to be authentic and it’s got to have the right level of connection with the audience that you're trying to communicate with.”

We encourage our suppliers to have a read of our Reflect Reconciliation Action Plan here, because every time we create a conversation about reconciliation, we create a more sociable future together.

Celebration Place

BY RIKI SALAM (MUALGAL, KAURAREG, KUKU YALANJI), WE ARE 27 CREATIVE.

The artwork Celebration Place symbolises both occasion and belonging, time and space, and the process of coming together, as well as the outcome of being one through sharedexperiences and knowledge. Riki explored how our purpose of ‘creating a more sociable future together’, and our values, align with Aboriginal and Torres Strait Islander cultures, values, practices and messaging through the lens of bringing people together in celebration. In the spirit of blending these beliefs, Riki looked to create a piece of artwork from both traditional and contemporary perspectives, and Indigneous and non-indigenous ways of being and seeing, to truly capture the message of reconciliation for the Endeavour Group. Endeavour’s visual language is the imprint - the circular imprint a bottle leaves on a table. In our language, this mark symbolises the positive impression we as a business leave on society. Riki has brought our imprint to life through visual symbols of the Dreaming. The use of the circular motifs, (which, since time immemorial have symbolised significant gatherings) in this artwork is a visual nod to our purpose of ‘creating a more sociable future together’.

SERVING UP THE INSIDE WORD ON DRINKS

After 18 months in the making, Dan Murphy’s exciting new digital publication, Dan’s Daily launched in June. Generating an incredible response from customers, suppliers and industry, the online platform signifies a fresh look for Dan Murphy’s as it makes its foray into the media publishing space.

“Dan Murphy’s purpose is all about helping Australians discover the world of drinking experiences. With our 70 years of incredible industry expertise, knowledge and passion, we hope Dan’s Daily will become the new home for drinks culture,” says Maija Bell, Head of Content Dan Murphy’s. “By providing inspiration, we want to connect with existing and new customers and become that trusted source where drinks lovers can learn and be encouraged to try, see and do something different.” Dan’s Daily not only recommends the best or latest drinks to try, but it is a true celebration of the people, culture, places, news and stories behind what fills your glass. “Think of it as that go-to friend who has all the best intel and can’t wait to share it,” says Maija. “Our coverage is wide-ranging but carefully curated – spanning everything from the biodynamic wineries making waves in McLaren Vale, to a pitch-perfect recipe for Penne Alla Vodka. The ideal spot to sit at Carlton’s newest bar, to the cocktails Australia’s top bartenders think are totally underrated.”

“We could have just launched a fancy blog but we really wanted to push our thinking and transcend the Liquor Category.”

Our story

Dan’s Daily builds on a tradition that stretches back to our founder, Daniel Francis Murphy. “I remember when I joined the business two years ago, I spent hours and hours digging through his incredible archives. From Mr Murphy’s Vintage Club newsletter to his weekly wine columns in the Age, I thought there is something in this. How can we continue his legacy and bring his deep passion about growing and sharing his knowledge of all things drinks into the digital age?” says Maija. “Dan was fixated on seeking the new, understanding the old, and passing this knowledge and passion on to others, something Dan’s Daily aims to deliver too.” Dan’s Daily is powered by some of Australia’s most dialled in drinks, food and culture connoisseurs – driven by curiosity and a serious thirst for uncovering the very finest in drinks experiences. The editorial team is headed up by Dan’s Daily Editor, Lara ChanBaker and consists of five full-time team members with new articles published daily. We have also partnered with some of the best food and drinks writers in Australia, including restaurant critic Pat Nourse, drinks writer Matty Hirsch and bar and restaurant reviewer Larissa Dubecki.

“Our coverage is wide-ranging but carefully curated.”

“We could have just launched a fancy blog but we really wanted to push our thinking and transcend the liquor category - move from a retailer to a media publisher in our own right,” says Maija. The publication aims to adopt a broader lens on drinks culture, stretching into lifestyle and on premise content. “This isn’t just about selling products, we want to speak to drinking occasions more holistically as we know this is important to our customers.” This initiative has been designed to recruit the MilZ audience, who are curious and open to trying new things and want to connect with brands and their purpose on a deeper level. “Rapid and recent shifts in consumer expectations (accelerated through COVID) are driving demand for branded content, especially amongst young Australians,” says Maija. “Content marketing is becoming a key tool for discovery of brands, products and services. They expect it to be useful, educational, inspirational and even entertaining – and, if it fulfils this criteria, brand content will lead to purchase and long-term customer loyalty,” says Maija.

How can suppliers get involved?

Dan’s Daily is all about connecting our readers with the right drinks experience. We’d love for our suppliers to be involved in Dan’s Daily through articles, editorial content, and product news - just like any lifestyle platform. All communication and requests should go through the Merchandise team and this will be cascaded to the DD Editorial team.

What’s next?

The new publication is the culmination of an 18-month process, along with an investment in a new content management system based on Adobe Experience Manager. The longer-term vision is to use the technology’s personalisation capabilities to deliver one-to-one marketing and personalisation of the content and offers contained in Dan’s Daily and continue to build a loyal readership. Dan’s Daily is its own destination within the Dan Murphy’s website, but is also accessible through www.dansdaily.com.au.