Ask Tim

Top 5 questions from Supplier Forum

Ask Tim

Q1 We’ve heard about the new Product

Data Team within Endeavour - can you tell us more about this new team and how we engage with them?

As part of our commitment to improve our customer and supplier experience, we have created a new team to own the delivery of product information from our suppliers to our customers.

The Product Data Team acts as custodians of product data for our business and are currently focused on ensuring we have rich, accurate and up-to-date product content feeding our BWS, Dan Murphy’s and Marketplace digital channels. Please reach out to product.data@edg. com.au for support in getting your products online, updating existing product details or images, or with any questions you may have regarding product claims compliance such as allergen, dietary, lifestyle preference or other product claims. The Product Data Team can also help you with any issues you have enriching your products through SKUvantage. We also invite our suppliers to input into our strategic content roadmap, and to partner with us to evolve our data and content sharing processes, making it easier for you to share relevant product information with Endeavour to inspire and guide our customers.

Q2 What are the opportunities for your systems and processes that will assist with our interactions with Endeavour

Group?

Over the next 12 months, we will be working on how we streamline your engagement with our tools and processes. We want to ensure we do our best to serve as many relevant products in the range as possible to customers. It is a key priority for us. Improving our system interfaces, and by providing clear workflows and processes, will enable us both to spend more time on the conversations that matter - how to grow our businesses together. Our first initiative of reducing the number of days it takes to onboard a new supplier by 90% has launched and we are receiving extremely positive feedback.

Tim Carroll Director, Merchandise and Buying

We are committed to making it easier for you to do business with us right from the start, and simplifying supplier onboarding is just the beginning. We know there is such an appetite from you and our teams to tell us about your products in an easier and simpler way, so next on the horizon in F23, and the natural next step to supplier onboarding, will be an end to end review of our article creation process. This will be an investigation into the entire journey of getting products both live, in-store and online. Everything from deciding if a new product is needed and where it will be ranged in our store network, right through to being systemically ready to launch both instore and online. This will include examining the data journey, our stakeholders, and our systems and tools. We’ll also be looking at some of the main mid-life changes too such as ranging up or down, cost changes etc. Capturing data once, retaining that data throughout each step of the process and providing a clear and traceable workflow will exponentially improve your experience. We know that by helping you to better engage with our processes will ensure optimal participation, performance and execution across the Endeavour business.

Q3 How can a supplier best engage with

ALH on ranging opportunities?

The ALH team are focussing on bringing each pub’s story and potential to life by delivering a truly local and authentic experience for their guests. This includes ensuring we have the right range in each and every pub. The ALH Merchandising Team would love to hear from any suppliers regarding potential ranging or category opportunities. Andy Gupta, Head of Merchandising and his team, can be contacted via merchandisingteam@ alhgroup.com.au. Feel free to drop the Team a note with details on your products and how you see these

playing a role in our 347 Hotels and clubs across Australia. From there, if the Team sees an opportunity with your products, they will come back to you to arrange for an introductory meeting.

Q4 Can we please have an update on the personalisation engine?

Personalisation of the email channel launched to all Dan Murphy’s members in early 2021. Personalisation harnesses the power of artificial intelligence (AI) and machine learning; utilising a combination of customer and product data to match the most relevant products with every member. The engine looks at things like purchase history, product category, the customer’s favourite store, in addition to many other attributes; combined with rich product data to ensure we do our best to serve as many relevant products in the range as possible to customers.

Since we launched in the email channel, we have served over 14.5k products across 622m individual recommendations. As long as the product is live on the Dan Murphy’s website and has stock available, it is eligible for participation. Following the success of personalisation in the email channel, the capability was rolled out with Push Notifications, providing personalised notifications on the Dan Murphy’s App. More recently, the personalisation engine was deployed in its first successful website use case, and there is a plan to rollout across other relevant touchpoints on the Dan’s website and app. Personalisation has delivered some great outcomes; lifting the online shopping experience by enhancing relevance, connecting customers to more of the product range and driving customer discovery, creating greater levels of engagement across channels as well and increased sales volumes and incremental sales.

Personalisation continues to be a key area of focus for both the Merchandise Team and endeavourX and we have a plan to expand this capability across more channels and brands in the future.

Q5 What are the priority initiatives

Endeavour would like to see from suppliers to improve the environmental sustainability of the industry?

A lot of great questions have been asked on Sustainability. As this is a priority for us we have asked Dan Holland our Director of Corporate Affairs and Sustainability to provide an update. Don’t miss it on page 6. Dan talks about Endeavour’s responsibility to our local communities, how we can collaborate together on these initiatives and thought leadership on packaging, energy, production and more.

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Got a question for Tim? Email your query to distilled@edg.com.au