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HOUSE
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WHO WE ARE
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INNOVATIVE THINKING
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LEADING BY CREATIVITY
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DIFFERENT BY DESIGN
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FACE TO FACE SPACE
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INFORMED IDEAS
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REINVENTING DESTINATIONS
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JUST TWO CLICKS
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APPLY IT
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LIGHTS, CAMERA, ACTION
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LIKE CLOCKWORK
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CHANGING SPACES
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REINVENTING A CLASSIC
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BUILDING THE DREAM
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GLOBAL BRANDING
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CREATING A BUZZ
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WHAT WE DO
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OUR SUCCESS
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GET IN TOUCH
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Berkeley Homes Concept Computer Generated Image of Potters Fields
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weare experts in property marketing House is a London based full service strategic planning and marketing agency. We are a young and dynamic team with original ideas combined with substantial experience. Being experts at planning, conceiving and implementing marketing solutions across a wide range of sectors, our collective team have brought over 100 real estate projects to market, facilitating sales for developers and agents both in the UK and internationally. Accustomed to working across the whole marketing mix, we act as an extension to our clients’ marketing teams and integrate with their businesses to create successful marketing programmes.
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innovative
thinking
In a highly competitive marketplace, House ensures your project stands apart. We will establish your audience and then target them with material that is appropriate, timely and above all - memorable. Research and assessment allows us to create a strategic plan that will highlight the information required to think creatively and laterally. We are then in a position to provide original concepts that will outshine your competition.
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Brochure Galleria Brochure design
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Chesterton Humberts The Galleria, Islington
As an acknowledged leader in the property marketing field, we've cemented our position through cutting edge design that encapsulates the spirit of the product. The Galleria is an urban living development in one of north London’s trendiest areas, Islington. Housedevised a design concept with a gritty urban feel that borrowed from the style of the contemporary street artist Banksy. This provided a unique edge, simultaneously generating familiarity and firmly positioning the Galleria at the forefront of the style revolution.
leading by creativity
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Acorn Blue Various projects
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different by design
House has an exceptional design team with comprehensive experience in property marketing. Brand and identity are the first and most important elements of the marketing process that paves the way for the success of an entire project. Our designers understand the subtleties of pitch and tone as well as visual appeal. Consumers are identified, then will be encouraged and flattered with skilfully personalised words, colours and images. Alongside our word savvy copywriters, artistic animators and web developers, our highly creative designers work to ensure that the message and tone is integrated throughout all communications with clarity and precision.
Brochure Various Acorn Blue Designs
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Inspace Harmony Marketing Suite
A Marketing suite allows you a perfect face-to-face selling opportunity with your clients. It should be a place where your potential buyer can be put at ease and get their first impression of the development style and the professionalism of your company. House specialises in creating marketing suites that reflect your branding and project a professional yet relaxed atmosphere for your team to meet with clients. Each of our marketing suites sells the development and showcases the high quality design and build, fixtures and fittings, layout, availability and even sales incentives in an accessible and tactile way.
face-to-face
space
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Marketing Suites Harmony Marketing Suite
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Marketing Suites Harmony Marketing Suite
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Wynndel Property Management 7Q Marketing Suite
informed
ideas
Marketing suites are generally constructed in newly built apartments or modular buildings, however, in the case of 7Q, House stripped, decorated and fitted out a derelict furniture store. The triple storey elevation was a high visibility blank canvas that cried out for bold branding and imagery. Internally, the extensive space was utilised with a curved catwalk to subtly guide customers along a predetermined path. The high ceilings and wide walkways lent a touch of opulence designed to mirror the upmarket appeal of the new development. The marketing suite was designed to inform as well as impress with a giant development plan, touch screen presentation and computer generated images of this high-end destination in the making. 15
Marketing Suites 7Q Marketing Suite
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Marketing Suites 7Q Marketing Suite
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NO W
LA UN CH ED
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Monmouthshire’s best kept secret is revealed
SEVERN QUAY CHEPSTOW MONMOUTHSHIRE
Changing the face of Chepstow To make an appointment for viewing Call 01291 418056 or email info@severnquay.co.uk www.severnquay.co.uk
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Wynndel Property Management 7Q Chepstow
reinventing
SEVERN QUAY CHEPSTOW MONMOUTHSHIRE
destinations It’s not often we’re asked to reinvent a town, but this was the case with Chepstow prior to launch of the 7Q development. With strong and memorable images and a powerful logo supporting this stylish mixed use riverside development, Chepstow’s profile was raised from a sleepy market town into a desirable and affluent destination. The teaser and launch advertising played on a simple but memorable theme with minimal copy for maximum impact.
Various designs 7Q Chepstow
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Various Websites Different website designs
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two clicks web strategy and design
Naturally Woodlands - Wyn ndel
Property
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With over 2 billion people now online, over 320 million Facebook members and a plethora of networking and listings sites, online marketing plays a hugely important role in today’s marketing mix. Millions of websites are visited each and every hour, so directing appropriate traffic to yours is a fundamental task. House uses complementary strategies that focus on web design and usability, optimisation and social media that will grow your online presence. This, along with a combination of unique concepts and strong design, will encourage users to visit your site, and more importantly, take them on a journey while they’re there.
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iPads Different iPad designs
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‘New media’ is a term that’s been coined to encompass the fastest paced computer-led resources that bring your product to its audience. It’s a constantly changing arena with new hardware and new software being introduced, so it’s vital that your marketing is on the pulse and available on any digital device. Smartphones and tablet devices, such as iPads, are the new kids on the block and House designs tailored presentations that harness their features fully. Your sales teams will both impress and connect with their audience with speed, style and efficiency.
apply it
technology at your fingertips
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lights,camera, action The use of movies and interactive touchscreen presentations support the sales of your development by allowing clients to visualise unbuilt spaces and to sample the flavour of the surrounding area. We professionally combine CGI stills and animated fly-throughs with video, plans, voice-over and even helicopter or drone footage to visually sell the dream. These presentations are the perfect medium for distance selling and are particularly suited to international companies in the global marketplace.
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Video & animation Samples of video and animation projects
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Floorplans Sample of a 3D floorplan
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like clockwork With a strong belief that every detail counts, House takes care of every aspect of development marketing. Our skilful team collaborate with architects to produce accurately drawn floor and site plans while researchers look at the area surrounding the development highlighting transport links and sourcing local and wider area maps. We will always find innovative ways to present this information to visually engage and motivate your customers.
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British Museum Computer Generated Image of Kings Library
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British Museum Various Projects
changing spaces Space planning is often a long and expensive operation with any minor modifications causing a major headache. Creating a virtual 3D model of your space enables you to fine-tune your concepts quickly and easily before any costly physical installation takes place. House built an interactive application for the British Museum that allowed their planning committee to visualise the space in a variety of formats. This proved to be an invaluable tool for planning all their exhibition layouts.
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Guildhall (City of London) Rebranding and promotion
reinventing a classic Giving something a new look and a new edge can immediately return it to the limelight. From event spaces to refurbishment projects or regeneration schemes, it is important to refresh your image regularly. Working with Guildhall, one of London’s most iconic event venues, we created a new brand, 3D visuals and marketing materials that would reinstate it as leader in its field. It is once again one of the most desirable event venues in the capital.
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Guildhall Computer generated image
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IFB Resorts Ancient Sands Resort
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Ancient Sands Computer Generated Image
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building the dream To market overseas property effectively, it is imperative that the country and the destination are promoted as well as the development. House will present the individual components as a slowly unfolding story before combining them into a desirable package to appeal to the aspirations of the client.
At Ancient Sands, we created marketing materials to support the developer’s global sales network which effectively showcased the country and the location before focusing on the qualities of the development itself.
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Harlequin Various Projects
global branding As specialists in identity origination for both developers and their developments, House will create a strong brand and market presence which is crucial when showcasing projects to an international audience. We created a marketing and product solution for Harlequin Property that captured the imagination of the target audience whilst giving the developer full credibility in the marketplace. Harlequin’s reputation was quickly elevated as a result of the new campaign.
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Harlequin Computer Generated Image
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creating
a buzz
Due to the internet and social media exposure, an organisation's image is as important as its business activities. House recognises the need for tailored PR solutions that offer measurable results. Knowledge gained through early involvement in projects equip us with the tools to position and promote the brand, influence key audiences and to create an awareness that will provide a basis for acceptance and approval. Our team is ready to assist with various PR tools from individually created press releases directed to the appropriate media outlets to tailored crisis management plans. All our Public Relations activities are aimed to provide you with the highest return on investment. With industry-wide connections, we have an ability to communicate effectively across regional and national media both in the business and consumer sectors and our good reputation grants us a position of influence.
Harlequin Computer Generated Image
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wedo working across the entire property mix We can be your in-house marketing agency, out of house. Our strategic thinking backs up all our marketing ideas and our passion for generating creative, innovate and unique marketing solutions will enhance and drive your business.
Our Services House offers a wide-ranging spectrum of services that enable us to meet your requirements from conception to completion: • • • • • • • • • • • • • •
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Bid Support Branding and Corporate Identity CGI Visualisation Copywriting Digital Marketing Design Events Management and Exhibitions Marketing Strategy and Research Marketing Suites and Show Homes Photography & Videography Print Management Public Relations Social Media Campaigns Website Design
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Redrow Computer Generated Image of Kingston Riverside
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Harlequin The Island Santuary box and brochure
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our success House has worked alongside numerous clients in the property sector ranging from UK developers, planning agencies and real estate agents to international developers. The marketing solutions provided for these clients have helped to sell developments, encourage funding, raise the profile and generate positive publicity for both the development and the developer on all levels.
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The Quays, Chatham
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get in touch For more information visit www.house-marketing.co.uk email enquiries@house-marketing.co.uk tel +44 (0)845 123 3866 Copyright House Marketing 2016
HOUSE
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