US GROUP ( US DENIM ) AW18 Look Book April 2017

the us group

…our history…

1975

The Umer Siddique Group was established by two friends, Mr. Mian Ahsan and Mr. Javaid Arshad Bhatti as a part time apparel trading business intended to finance their higher education abroad.

1985

The US Group’s first purpose built manufacturing facility was setup.

1985

The US Group launched a successful denim brand called ‘Leeds’ which became well known in the Indian subcontinent.

1995

The US Group went global becoming the No.1 exporter of bottom wear in twill and denim, setting up sales and marketing offices in the UK and Germany.

2005

The US Group made a strategic shift to focus specifically on growing their denim product ranges.

2006

The US Group set up a state of the art denim fabric manufacturing factory.

2009

The US Group began to hire international experts in their field of design & development, garment washing, finishing and technical support.

2015

The US Group created an additional state of the art garment manufacturing facility called US V.

2016

The US Group opened their doors at a new regional office located just off Oxford Street, London. The group are continuing to expand US Denim Mills moving towards it’s first Leeds Certification in unit V.

Today US Denim Mills and Apparel & Textiles form the US Group.

Selvedge

Authenticity : Our authentically made selvedge denim fabrics, made on vintage shuttle looms

PHOTOGRAPHY BY NICK CLEMENTS

Feather Weave

Innovation : Denim weaves with feathers inside the warp and weft.

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Re: vive

Sustainability : We created denim from the ‘fluff ’ that naturally accumulates during the weaving process and we made it into a new strong yarn for denim. We also use a mixture of recycled and PCW yarns leaving less waste.

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Evoke

Re-Awakening : Looking at our past and recreating aesthetically nostalgic denim fabrics, slubby and full of inconsistencies and natural irregularities that create character and are beautiful to us

PHOTOGRAPHY BY NICK CLEMENTS

Black Concrete

Our everdark, hard wearing denim series

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH feat. Ame, Tamara & Caylee from BURDS

Stretch

‘…Great fit and really comfortable denim…’ Ballet Dancers

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Stretch & Bi-Stretch Selvedge

Specially made stretch and bi-stretch selvedge denim fabrics made in collaboration with Invista TM

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Photographers: Nick Clements nickclements.co.uk

Selvedge and Evoke

Stephanie Sîan Smith stephaniesiansmith.com

Feather Weave, Re:vive, Black Concrete, Stretch and Bi-Stretch

Selvedge

Film Director: Oscar Oldershaw oscaroldershaw.com

Creative Direction Art Direction

Photoshoot Production: Sadia Rafique

Style Director Co-Art Direction: Nickque Patterson

Head Of Design: Mohsin Sajid

Collection Designers: Anqa Sadaf Aqib Hasnain

Models:

Milk Management + Leah G + Niki D + Gabriela + Leah A + Niko + Audrey + Merel + Isabela E

First Model Management + Havelock + Hannah + Line + Sarah Sayuri

Burds + Ame Pearce + Tamara Bell + Caylee Hankins

Central School of Ballet

Ballet Dancers + Natalie O’Brien + Kanika Carr

Casey Drabble

Daniel

Make-Up & Nails: Maria Papadopoulou mariasmakeup.com

Hair: Scott William Jordan scottwjordan.com

Set Design:

Serene Khan

Photoshoot Production Assistants: Charly Jacobs

Hannah Jinkins

Creative Assistants: Aaliya Rafique

Tassie Rowbotham

Samantha Mark

Special Thanks to: Sohaib Javed Bhatti

Usman Ahsan

Nick Clements

Stephanie Sîan Smith

Kashif Chaudhry

Mathew Duckett

USDENIMMILLS.COM

USAPPARELANDTEXTILES.COM

You May Not Copy, Reproduce Or Republish Any Of This Look Book, Without Prior Written Permission Of Us Group. If You Wish To Make Use Of Any Material Contained Within Please Contact Us Group. All Designs, Artwork, Layout And Photography

© Us Group, 2017, All Rights Reserved.