Naveena Denim ( NDL ) x ENDRIME® - N-Tech - Strength n’ Style - Aug 2022

N-TECH - STRENGTH N’ STYLE

Naveena Denim – NDL is going beyond the basics of manufacturing high-performance denim fabrics creating jeans with a perfect balance of strength and style, taking denim functionality to a new high.

Naveena has extended its horizon and launched the workwear division N-tech in cooperation with leading fibre manufacturers DSM and XLANCE®.

N-Tech - Strength n’ Style is an exclusive collection powered by Dyneema®, XLANCE®, TENCEL™ Lyocell, Lycra and Organic Cotton Fibres.

Dyneema is 15x stronger than steel at the same weight and has excellent abrasion-resistant. In addition, Dyneema blended into cotton creates a lighter, more comfortable pair of jeans, creating a classic denim look and ensuring maximum performance. NDL’s Dyneema® denim collection is tougher yet is just as comfortable as regular denim.

XLANCE® features an innovative, gentle stretch power, completely different from elastane’s typical high stretch power. Combining high performance and comfort, the denim with XLANCE tech endures high thermal and chemical tolerance, withstanding extreme laundry washes.

N-Tech Strength’ n Style workwear collection designed and made inhouse by the ENDRIME® design studio based in West Sussex, UK. The design pieces took inspiration from 1920s heritage workwear with ENDRIME® future thinking, modern ergonomics and dart manipulation showing the best possible shapes for this innovative denim collection.

NAVEENA DENIM (NDL) X ENDRIME®

#MS 19-011

1930S CHORE JACKET

#NDL - 5153 - B - MW

#MS 22-013

TYPE 1 - TRUCKER

#NDL - 5153 - C - 01

#MS 22-011

1920S WORKSHIRT

#NDL - 4497 - A - 01

#MS 22-008

1900 FALL FRONT #NDL - 4133 - K - 62

#MS 22-009

WORKWEAR PANT (WOMENS) #NDL - 4497 - A - 01

#MS 22-005

1877 WORKPANT #NDL - 5153 - B - MW

#MS 22-006

1876 SAN FRANCISO WORKPANT #NDL - 5256 - A - MW

#MS 22-010

WOMENS FALL FRONT WORKPANT

#NDL - 5256 - A - MW

#MS 21-001

#APRON

#NDL - 4497 - A - 01

#MS 21-001

#APRON

#NDL - 5153 - C - 01

#MS 21-001

#APRON

#NDL - 3976 - D - MW

#NDL - 4133 - K - 62

#NDL - 5153 - B - MW

#NDL - 3976 - D - MW

#NDL - 5256 - A - MW

#NDL - 4497 - A - 01

#NDL - 5153 - C - 01

PATCH / HANGTAG / BACK POCKET LABEL

THE N-TECH - STRENGTH N’ STYLE TEAM:

RASHID IQBAL

Executive Director at Naveena Denim NDL

ZEESHAN AHMED CH

General Manager of Product Development at Naveena Denim NDL

MOHSIN SAJID

Founder and Creative Director at ENDRIME®

SADIA RAFIQUE

Art Director at ENDRIME®

PHOTOSHOOT:

MOHSIN SAJID — Creative Director on Denim Collection, Premium Denim Design, Pattern Cutting, Sewing, Film Direction & Film Editing, Co-Stylist

SADIA RAFIQUE — Photographer, Creative Director on Photoshoot, Lookbook Layout Design, Co-Film Editor & Production

KELLY HARRINGTON — Style Director & Location

EMILY PORTER — Makeup Artist

LUIGI CALANDRELLI — Hairstylist

EUGENE — Menace Model Management

OLIVIA — First Model Management

LEAUNA (LAM WAI, CHAN) — Assistant & Co-Stylist

SOFIA NASEEM — Assistant

SPECIAL THANKS: To everyone involved. NDL: Sameer Masood Tata, Mahgul Nadeem & Fatyma

Sheikh. Menace Model Management: Patrick Egbon-Marshall. First Model Management: Lucia Janosova. Grenson Shoes: Joe Hutchings & Alison Hargreaves. Blackhorse Lane Ateliers: Bilgehan Ates, Wilbur Fernandez & Illya Sobtchak. Ame Pearce. Photo Credit page 71: Sofia Naseem

© Naveena Denim NDL — 2022 | © ENDRIME ® — 2022