— JOUR NAL — I N N AT U R A L M O T I O N S I N C E 1 9 6 3
AU TU MN / WINTER 2019
AUT UM N / WI N T E R 2 019
AUTUMN / WINTER 2019 —
ECCO JOURNAL Danish Modern
06
A CERAMIC TALE — SURROUNDED BY CERAMIC CASTS AND A LOT OF CLAY
08
SAKS POTTS — A LOOK LESS ORDINARY
12
A NEW KIND OF LOVE — AN ALTERNATIVE FAMILY LIFESTYLE
18
FROM CATWALK TO CAMINO — NO PRETENDING ON THE CAMINO. NO FILTER
24
A RAINCOAT FOR YOUR FEET — COLLABORATION WITH NORWEGIAN RAIN
28
SHOE CHIC IN SHANGHAI — SHOWCASING VERSATILITY
32
FOOT TO THE FLOOR — THE DANISH HYPERCAR MANUFACTURER
38
FEELING AT HOME — CREATING AN EXTRAORDINARY EXPERIENCE
42
YOU'VE BEEN HACKED — PLAYFUL AND PROGRESSIVE
56
TECHNOLOGY X MOTION — REVOLUTIONISING GOLF
60
PLAYING WITH SHAPES — INTRODUCING A GEOMETRICAL DIMENSION
WORDS: CHARLOTTE KRISTINE SKOV MARK HODGKINSON PHILIP MORLEY PHOTOS: CLAUS VISBY ANDERSEN ANTHONY BOGDAN PRODUCED BY: ECCO CREATIVE SERVICES ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE USED IN ANY FORM OR MEANS WITHOUT THE PRIOR WRITTEN CONSENT OF ECCO SKO A/S IF YOU HAVE ANY QUESTIONS, PLEASE CONTACT: ECCO SKO A/S, INDUSTRIVEJ 5, DK-6261 BREDEBRO, DENMARK TEL. +45 74911625, ECCO.COM
C O N T R I B U T O R S
ECCO INSIDERS IN THIS ISSUE Like each of the letters that make up our logo, the ECCO community is open. Thousands of colleagues have entered our global network to work directly with us, walking along with us as it were, and sharing our journey. But ours is a community that isn't defined only by work alone. We're energised on a daily basis by the inspiring people we meet along the way. Family members, friends, friends-of-friends, new acquaintances, visionaries, entrepreneurs, innovators, craftspeople and other creatives who share our passion for leaving a positive footprint in the world. They are ECCO Insiders. Some do work for us, some don't — but they each inspire us and we're happy to invite them in.
THORA FINNSDOT TIR
SAKS P OT TS
CAR OLINE NEHRING
KIM GRENAA
Ceramic Artist
Fashion Designers
Lifestyle Influencer
Creative Director
—6—
—8—
—12 —
— 18 —
T-MICHAEL & ALEXANDER HELLE
GIGI ZHANG Fashion Show Stylist
CHRISTIAN BRANDT & TR OELS VOLLERTSEN
TANJA IBSEN NØRSKOV
Menswear Designers
— 28 —
Supercar Creators
Hotelier
— 32 —
— 38 —
— 24 —
JUDITH SANDERS ECCO Product Manager,
KL AUS ELDR UP JØR GENSEN
ECCO Accessories Designer
SOLVEIG GUBSER
Tannery Hacks
Golf Innovator
— 60 —
— 42 —
— 56 —
AUT UM N / WI N T E R 2 019
S T AY D R Y W I T H I N N O V A T I V E WAT E R P R O O F TECHNOLOGY
With the HM100K leather, our in-house performance lab has reached a groundbreaking point of no return that forever alters the conventional notion of what a waterproof shoe can be. In fact, the HM100K leather epitomises the exact kind of innovation ECCO strives for within all facets of our craftsmanship, which is why it will remain a guiding principle from this point on.
Our pioneering re-tanning process
is widely regarded as one of the world's
shows the extent to which having our
most advanced research facilities
own tanneries allows ECCO to raise the
within its field. As the driving force
bar. The HM100K leather is a
behind the development of the HM100K
manifestation of this luxury. No longer
re-tanning process, this culture has
does rainy weather need to be a hassle
rendered dryness and comfort features
that either forces you to stay indoors
that no longer need to be considered
or put on a pair of clumsy gumboots.
mutually exclusive on wet days. Testing
Following in the proverbial footsteps
in ECCO's laboratories demonstrated
of the water-repellent HYDROMAX
the w aterproofing qualities. So much
®
technology, the specialised agents
so that the agents deep within the
and techniques used for the HM100K
material didn't falter in the least when
make any shoe made from this leather
a shoe made from HM100K leather
the obvious choice whether it's pouring
was s ubjected to 100,000 flexes,
down or you're exploring the wilderness
simulating the movement of the foot,
on a damp, sodden day. The HM100K
without showing any reduction in
leather is a new ECCO hallmark that will
water protection whatsoever. The
keep feet of all sizes comfortable and
HM100K leather will be showcased
dry for years to come.
in the new ECCO TREDTRAY series, ECCO's innovative and premium twist
By virtue of a culture of experimentation
on the global trend for utilitarian, highly
and excellence, ECCO Leather, which
functional footwear with genuine roots
is based in Dongen in the Netherlands,
in workwear heritage.
AUT UM N / WI N T E R 2 019
T H O R A
F I N N S D O T T I R
—
C E R A M I C
A R T I S T
A CERAMIC TALE The Danish-Icelandic ceramic artist Thora Finnsdottir has interpreted the unique ECCO SHAPE technology and its graceful expression in a one-of-a-kind artwork. Like every single work from the artists hand it reflects her highly experimental and investigative approach to ceramic design where she draws on the tales and traditions of Scandinavian design.
Surrounded by ceramic casts a lot of clay and items
Thora Finnsdottir works as a Ceramicist, designer and
collected for inspiration, Thora Finnsdottir explores the
artist and loves to challenge both materiality and the
potentials of clay and ceramic expression for hours on
beholder's senses and perceptions. For the artistic
end in her workshop. Her work is driven by a passion for
ceramic interpretation of the ECCO SHAPE technology,
breathing new life into universally known forms. The
she plunged herself into an in-depth exploration of the
creative process begins long before she gets her hands
feeling of lightness, the graceful expression and the tale
on the clay in the workshop, with observations of the
of shoemaking using paper sketches and models before
world around her, its shapes and structures. From a
finally sculpting her vision in clay. A one-of-a-kind artwork
plastic lid or a road traffic sign to a pebble found on the
that reflects the close bond between craft and creative
beach.
art, which was also a key inspiration to ECCO's founder, Karl Toosbuy.
"I am fascinated by the way objects possess a story, manmade objects as well as objects designed and
"As a material, clay holds immense potential. Both clay
transformed by the forces of nature," Thora Finnsdottir
and leather are amazing materials that point back in
explains. She was raised in Iceland and was raised in
time to the very first things shaped by human hands and
a rough landscape and the contrasting worlds of city
still play important roles in our daily life as elements in our
and countryside, which hold a rich creative potential
houses, furniture, clothing and shoes," Thora Finnsdottir
and have inspired strength in her. After graduating from
points out and continues: "The deep appreciation of the
The Royal Danish Academy of Fine Arts in Copenhagen
value of materials and craftsmanship is closely
in 2009, Thora Finnsdottir established her own ceramic
connected to a Scandinavian spirit and age-long
design company, Dottir, a Nordic universe of sweet
tradition that combines high ambitions of being
wilderness and a versatile creative expression.
innovative front-runners with the ability to look inward and pursue softer values."
"For my Dottir universe, I use a casting technique where old objects and forms of the past become building
It is the interplay between the tangible material and the
blocks. I collect my building blocks at flea markets and in
human mind and hand that breathes life and elegance
second-hand shops, and after a long process with
into crafted objects. Be it a graceful SHAPE shoe in
experiments and investigation in my workshop, new
leather or a ceramic tale about it.
products arise, where the unconscious recognisability of familiar elements evokes strong feelings and memories."
dottirnordicdesign.dk
—6—
T H O R A
F I N N S D O T T I R
—
C E R A M I C
A R T I S T
"As a material, clay holds immense potential. Both clay and leather are amazing materials that point back in time to the very first things shaped by human hands and still play important roles in our daily life as elements in our houses, furniture, clothing and shoes." THORA FINNSDOTTIR CERAMIC ARTIST
—7—
AUT UM N / WI N T E R 2 019
S A K S
P O T T S
—
F A S H I O N
D E S I G N E R S
SAKS P OT T S A
L O O K
L E S S
O R D I N A R Y
Copenhagen-based Saks Potts has an
up in coats and jackets, and childhood
"Outerwear is all you see when you look
avant-garde approach to outerwear
friends Cathrine Saks and Barbara Potts
around. Women's outerwear should
design. Their collections combine a
noticed how everyone in the streets
stand out, brighten up the surroundings
distinctive aesthetic with playful colours
of Copenhagen looked almost the
and reflect everyone's individual
and delicate materials, and Saks Potts's
same in their minimalistic, monochrome
personality in a diverse world," says
tribute to diversity and personality
outerwear. Does it really need to be so
Cathrine Saks.
has made icons such as Lady Gaga,
nondescript, they wondered, and thus,
Beyoncé, Kendall Jenner and many
the seed was sown for Saks Potts, which
With Cathrine's degree in fashion
others fans of the Danish niche brand.
launched its first collection in 2014.
design and tailoring and Barbara's
Now, a custom-designed ECCO Shape
Instead of trend forecasts and business
BA in art history from the University of
boot has entered the Saks Potts universe
strategies the brand is based exclusively
Copenhagen, the two complement
thanks to a collaboration between
on Cathrine's and Barbara's gut feeling,
each other perfectly.
ECCO and founders Cathrine Saks and
intuitive storytelling and a basic desire to
Barbara Potts.
make the world more colourful and let
Their partnership is based on a blend
people's personality shine through in the
of technical expertise and artistic
public space.
understanding mixed with courage,
In the Nordic winter, everyone is bundled
—8—
S A K S
P O T T S
—
F A S H I O N
D E S I G N E R S
"We love the fact that ECCO makes high heels that don't hurt your feet. It's quite unique." CAT H R I N E S A K S CO-FOUNDER OF SAKS POTTS
dedication and a shared passion for
look at ECCO's shoe production and
extra coolness and femininity, leaving
outstanding quality. From the outset,
revolutionary technologies, among
plenty of room for personality."
their mission has been to use high-
them the ECCO Shape Technology,
quality natural materials, including
which allows for beautifully crafted and
The setting and theme of the new
leather, in their outerwear collections.
anatomically moulded high-heeled
Collection 12, which the ECCO Shape
shoes and boots.
X Saks Potts design is a part of, have been shrouded in secrecy for months
"Leather is a fantastic material in every regard, durable and strong. It shapes
"We love the fact that ECCO makes
but are sure to be revealed on social
itself to you and only gets more
high heels that don't hurt your feet. It's
media, given that the annual Saks Potts
beautiful with age. It also offers endless
quite unique. We have always been
fashion show has evolved into a major
possibilities for playing with the
passionate about creating designs that,
event during the August edition of
expression, depending on dye, tanning
however bold and beautiful, are always
Copenhagen Fashion Week.
and finishing, and for exploring new
comfortable and uncomplicated to
directions," says Barbara Potts.
use with jeans as well as dresses, and
After its debut on the catwalk during this
throughout the years we have been
year's fashion show, the ECCO Shape
In the collaboration between ECCO
looking for shoes that would fit perfectly
Sculpted Motion boot styled by Saks
and Saks Potts the love of leather is a
into our universe," says Cathrine Saks.
Potts will be available in a limited edition from selected luxury fashion
natural shared language. This has led to the development of an ECCO Shape
Barbara Potts adds, "The footwear is a
retailers. The release will add an
boot, sculpted in premium leather and
natural part of any look and a way to
unexpected dimension to the global
with a bold design that celebrates
express yourself in combination with
release of the full new Shape Sculpted
personality as well as convenience. The
your outerwear, making a striking first
Motion range in ECCO stores worldwide.
design process took Cathrine Saks and
impression. In our design collaboration
Barbara Potts to Portugal for a first-hand
with ECCO we have aimed for some
—9—
sakspotts.com
B E H I N D
T H E
S C E N E S
Versatility. Unparalleled comfort. Now, the two are no longer mutually exclusive. Kelsey Martinovich models the ECCO SHAPE SCULPTED MOTION.
"Sometimes models have to wear shoes that might look amazing through the lens but which can mean hours of discomfort." K E L S E Y M A R T I N OV I C H MODEL AND PHOTOGRAPHER ECCO SHAPE SCULPTED MOTION / 20780301002
E C C O
S H A P LE I R—U M B E LH AI N R U D MT H E
S C E N E S
SCAN AND GO BEHIND THE SCENES WITH US
It seems right and fitting to present
the camera is that they are designed to
seamlessly to an elegant new heel
a sculpted heel in a place known
be so comfortable they can be worn all
design in a choice of three heights,
for showcasing the latest art and
day, every day.
each formed to cradle and support the
architecture.
entire foot the way nature intended. ECCO SHAPE SCULPTED MOTION is
This is made possible by our pioneering
Den Frie Centre of Contemporary Art in
created with versatility in mind. Perhaps
ECCO FLUIDFORMTM Direct Comfort
Copenhagen was the ideal setting to
you don't change your outfits as often
Technology, which provides a way of
capture the style and personality of the
during the day as Kelsey does, but if
capturing and preserving the natural
ECCO SHAPE SCULPTED MOTION. Not
you did, you could wear the same shoe
360-degree contours of the foot and
least because it features clean lines and
day and night. From departure lounge
reproducing them discreetly within the
beautiful floors that are perfect for a
to art gallery opening to dinner with
shoe's interior to produce a uniquely
footwear shoot.
friends, you can feel comfortable and
comfortable fit and feel loaded with soft
confident without compromising on
cushioning and shock absorption.
The feet belong to none other than the
striking good looks.
Australian model and photographer
Perhaps this is one of the rare examples
Kelsey Martinovich. Her beautiful heels
Behind the scenes at ECCO, artistry of
of modern sculpture that everyone is
are sculpted to the exacting standards
a different kind goes into the ECCO
comfortable with.
of high-end couture. Yet, something that
SHAPE SCULPTED MOTION. Rich leathers
may be less apparent as she poses for
from our own tanneries are fused
— 11 —
AUT UM N / WI N T E R 2 019
C A R O L I N E
N E H R I N G
—
L I F E S T Y L E
I N F L U E N C E R
A NEW KIND OF LOVE Caroline Nehring and her husband, Anthony Bogdan, met on Instagram. The couple, who are now lifestyle influencers on the same platform, have collaborated with ECCO on a new campaign.
This is a modern love story that began
From liking each other's photographs,
"Things just went so fast," says Nehring.
on Instagram. And which continues on
Bogdan contacted Nehring on
"We discovered so many mutual
Instagram, where Caroline Nehring and
Facebook with the most forward of first
interests, and it just felt really right. We
her photographer husband, Anthony
lines: "Will you marry me?" While Nehring
couldn't imagine doing the long-dis-
Bogdan, invite their followers into their
was initially put off, she soon realised she
tance
Nordic aesthetic universe, with artistic
and Bogdan shared the same passions
relationship, so it was all or nothing, and
images that mix a palette of light and
for aesthetics, interiors and travel, and
we just decided to go for it and see
heavy greys and the dark and gloomy
two weeks later he flew from England
what happens."
Danish skies with moments of idyllic
to Copenhagen. Bogdan hasn't left
family life.
since, unless you count when he quickly
That was five years ago, and if their
returned to Cambridge to "quit his job
romance moved quickly at the
With more than 100,000 followers each,
and collect his things." Within two weeks,
beginning, their philosophy of life is quite
Nehring and Bogdan are now classed as
they were living together, and within a
the opposite: First on their shared blog
'influencers', but they didn't have nearly
year, they were married and expecting
A New Kind of Love and then through
so many when they met on Instagram.
a child.
their Instagram channels, they have tried
— 12 —
"We're hoping to inspire people with an alternative family lifestyle, all bound together with a Nordic aesthetic." CAROLINE NEHRING LIFESTYLE INFLUENCER ECCO SHAPE SCULPTED MOTION / 20780301002
to inspire others to slow down.
Molly and son Elliot — into day care for
Another great privilege, says Nehring,
To slow down and appreciate the
a small number of hours each week and
was shooting a campaign with ECCO.
beauty around them and to savour time
only work after the kids have gone to
"The fact they allowed us to be
with their family. "We're hoping to inspire
bed. "We feel so privileged. We wake up
ourselves and allowed us to wear our
people with an alternative family
every day and we're just so happy to be
normal clothes, that was a huge
lifestyle, all bound together with a
able to have a slow morning with the
compliment to our aesthetic universe
Nordic aesthetic," says Nehring.
kids rather than rushing out of the door
and the way we usually make things.
to go our separate ways," says Nehring,
We had great creative freedom to do
As well as husband and wife, Nehring
who lives by the beach with her family.
what we wanted. We're very thankful
and Bogdan are business partners —
"We can wake up and say, 'Look, the
for that."
together they collaborate with brands
weather's nice, let's spend the first few
on creative projects. The motivation
hours of today on the beach, collecting
behind the business was to spend every
rocks.' If the kids are having a bad day,
day together as a family, which is why
we can take the day at their pace. We
@carolinenehring
they only put their children — daughter
can adapt to their mood and energy."
@anthonybogdan
— 13 —
AUT UM N / WI N T E R 2 019
CA R O L I N E N E H R I N G LIFESTYLE INFLUENCER ECCO FLEXURE RUNNER / 29201351582
C A R O L I N E
N E H R I N G
—
L I F E S T Y L E
I N F L U E N C E R
01. ECCO SOFT 7 TRED / 45029351052, 02. ECCO ECCO ST.1 / 83618351652, 0 3 . E C C O S A R T O R E L L E 2 5 TA I L O R E D / 2 6 6 3 6 3 0 1 0 7 0
— 15 —
AUT UM N / WI N T E R 2 019
VERSATILE. PREMIUM. I N N O VA T I V E . Paying homage to the likes of Marlene Dietrich, Lauren Bacall and Diane Keaton, ECCO introduces the ECCO SARTORELLE 25 TAILORED. Like these progressive Hollywood icons, the shoe disregards the conventional notion of 'his' and 'hers' entirely, encouraging the mainstream woman to opt for a menswear fashion concept. Breaking down barriers with style, the ECCO SARTORELLE 25 TAILORED is a premium twist on a traditional men's shoe with its feminised leather, finishing and detailing. At the same time, it is comfortable enough to be worn all day long, and versatile enough for any occasion. Using ECCO's FLUIDFORMTM Direct Comfort Technology and ECCO's sumptuously rich, hand-finished leathers from our own tanneries, or suedes, this shoe provides the necessary flexibility and support, while its time-honoured features and distinctive details, such as brogueing, add a truly classic look.
E C C O S A R T O R E L L E 2 5 TA I L O R E D / 2 6 6 3 6 3 0 1 3 4 5
AUT UM N / WI N T E R 2 019
FROM CATWALK TO CAMINO
KIM GRENAA CREATIVE DIRECTOR ECCO SOFT 7 TRED / 45019402112
K I M
G R E N A A
—
C R E A T I V E
D I R E C T O R
Meet the Danish Creative Director Kim Grenaa. Fashion expert and editor-in-chief of the renowned fashion magazine DANSK, who recently explored simple living in the extreme, walking the legendary pilgrimage route in Spain.
ECCO EXOSTRIKE / 910536190000
— 19 —
AUT UM N / WI N T E R 2 019
K I M
G R E N A A
—
C R E A T I V E
D I R E C T O R
"There is no pretending on the Camino. No filter. Only pure existence." KIM GRENAA C R E AT I V E D I R E C T O R
The Camino was one of the most important
After a week, we shipped a lot of clothes
pilgrimage routes for Christians in the Middle
home, keeping only the most essential stuff
Ages. More recently, it has earned a reputation
for our basic needs and simple Camino living.
for being one of the most challenging journeys
A hoodie for the chilly mornings, a T-shirt and
that can be made on foot. Completing the hike
other necessities, which we washed in the
was a once-in-a-lifetime experience for Kim
evening. Plus ECCO EXOSTRIKETM hiking boots
Grenaa. Yet it was the temporary lack of a desk
and, not least, my ECCO sandals. Combined
that prompted him to take the first step.
with a pair of woollen socks, the sandals carried me many kilometres. Those boots are keepers.
While waiting for a desk to become available in a great serviced office community
There is no pretending on the Camino. No
in Copenhagen, I decided to make use of the
filter. Only pure existence. It was me and my
time to walk the Camino with my boyfriend.
boyfriend, a lot of talking and a lot of silence. Some cows and donkeys and breathtaking
I have run two marathons but never tried hiking
scenery, including the woods, waterfalls and
before our Camino adventure. We walked 833
beaches of the hilly Northern Way of the
kilometres in 40 days, from the French border
Camino that we took. Which was perhaps a
to the west coast of Spain and Santiago de
slightly foolish choice.
Compostela. In life in general, it's all about getting from A to B. Reaching the destination.
While I won't do it again, for me, it was a
The Camino is about what happens between
reminder to keep doing things in my own way.
A and B. You can only manage one day at a
The world is not monochrome, and being a
time. One day I came close to quitting. It was
fashion guy doesn't mean you can't also walk
extremely painful and emotional but worth
the Camino.
every step.
— 20 —
K I M
G R E N A A
—
C R E A T I V E
D I R E C T O R
0 1 . E C C O T R E D T R AY / 4 6 0 3 7 4 5 0 2 5 5 , 0 2 . E C C O S O F T 8 / 4 5 0 9 9 4 0 1 0 3 8 03. ECCO VITRUS I / 64031401009, 04. ECCO ST.1 / 83623451667
— 21 —
AUT UM N / WI N T E R 2 019
K I M
G R E N A A
—
C R E A T I V E
D I R E C T O R
On the Camino, whilst forced to make
When I work with a particular brand it's crucial
important clothing decisions, Kim had plenty of
to be faithful to its DNA. To deliver on a high
opportunity to look back on his career and how
level and leave my own ego behind. I love the
fashion has written the narrative of his life.
diversity that comes from working with different brands in a dedicated team, with the people
I never had the dream of becoming a designer
around the brands and other freelancers. The
myself, but I was led to the Copenhagen
fact that you're never better than your last job
Academy of Fashion Design by pure chance,
keeps everyone on their toes. I love that no
back in the day. My understanding of the
two days are alike, the lack of routine and the
design process and the history of fashion
necessity for new locations and new, tailor-
provides excellent background knowledge in
made solutions for every single client.
my work as creative director and editor-in-chief. We launched the biannual fashion magazine
Leather is at the very heart of ECCO and we
DANSK in 2002, and I am still overwhelmed with
decided to let it play the leading role in the
joy when a new edition appears in print. We
Walk In Style award shows, celebrating
aspire to be both original and inventive on the
inspirational women in connection with
global scene and I'm proud of the international
Copenhagen Fashion Week. The show opened
reputation. DANSK is where I display my
with a huge, natural white hide, showcasing
subjective taste, where I push the boundaries
the process from raw material to refined design
and cultivate my creativity on a more personal
through 55 entries in a white-grey palette and
level.
ending with a floor-length couture dress in black leather. That was a significant brand statement.
I don't have a hobby. My work is my hobby. I have met many unique personalities through
I see ECCO as a natural successor to the
my work. Top models, like Kate Moss and Gisele
Danish Modern design movement of the 1950s,
Bündchen, and actresses, like Gwyneth Paltrow,
when architects and designers created the
Julianne Moore and Tilda Swinton. They have
high-quality furniture pieces that New Yorkers
been a huge inspiration to me. To be able to
and many others around the world covet to
combine the starlit moments with the fulfilling
this day. The uncompromising craftsmanship is
work behind the scenes is a privilege.
an e ssential part of ECCOs DNA. You can trust that even a pair of high-heeled shoes will be
If I have a bad day, I make sure to put on my
comfortable to wear and walk in. Like the
sharpest suit. Apparel makes the man and is
timeless Danish Modern furniture, ECCO shoes
an intriguing instrument. But I have come to
and bags are made to outlast any transitory
appreciate the value of a simple outfit and a
trend.
simple life. Last year I felt like simplifying my work and decided to dedicate myself completely to
Discover more about the man, his work and
a freelance life without any employees. I have
the incredible Camino trail:
tried leading a team of 25 people but that's not my thing. Not only does Kim own several pairs of ECCO shoes, he regards the brand's contribution to
grenaacreative.com
design as highly significant.
caminosantiago.gal/en
— 22 —
C R E A T I V E
D I R E C T O R
—
K I M
G R E N A A
"If I have a bad day, I make sure to put on my sharpest suit. Apparel makes the man." KIM GRENAA CREATIVE DIRECTOR ECCO FLEXURE T-CAP / 5032740100
AUT UM N / WI N T E R 2 019
A R A I N C OAT F O R YO U R F E E T ECCO has collaborated with Norwegian Rain, the brand. E C C Oiconic H Y D R O M tailored A X 1 0 0 K / Xwaterproof XXXXXXXX The result is a stunning, limited-edition collection of hybrid leather boots that plays to the strengths of both members of the team: supremely comfortable, minimalist, sleek, stylish and waterproof. Let's hope it rains soon.
— 24 —
E C C O
S T O R I E S
—
M E N S W E A R
D E S I G N E R S
SCAN AND EXPERIENCE NORWEGIAN RAIN
You open the curtains in your Bergen
This tailor and his business partner,
Then, T-Michael spotted some posts on
residence and what do you see? Well,
Creative Director Alexander Helle, went
Instagram. When he saw the pictures
two days out of three, rain. Because
on to create a brand that elevates
of new ECCO shoes being shared, he
this charming city on the west coast of
the raincoat to new heights. Google
updated his perception of the brand.
Norway, gateway to the fjords, is the
it and you will be left in no doubt that
And when he later found out about the
rainiest city in Europe. Damp is de facto.
this charismatic duo has created a
revolutionary way ECCO makes shoes
Soggy is the norm.
worldwide waterproof niche. Using a
(using FLUIDFORMTM technology), he was
stunning Japanese fabric with high-tech
convinced to join the team.
This, as co-founder T-Michael and
performance twists, Norwegian Rain has
designer says, "calls for drastic sartorial
put the words 'stylish' and 'weatherproof'
According to Helle, "When we came
decisions." Put another way, if you don't
in the same sentence.
down here, we knew that ECCO had
want to look like you're dressed in a
the world's best comfort and the quality
plastic bin liner as you go about your
However, it's when Norwegian Rain set
was good. But we had no idea what
daily life, you need a tailor that has
their sights below the ankle that they fell
was waiting for us. This kind of futuristic
access to some pretty remarkable fabric
outside their comfort zone. They tried for
ecosystem of innovation is so far from
that keeps you 100% waterproof whilst
seven years to make a waterproof boot
what we expected. We started smiling
preserving your sense of style.
work like one of their coats. And, by their
because we had been trying for so long
own admission, failed.
to make a shoe that would reflect the
— 25 —
AUT UM N / WI N T E R 2 019
E C C O
S T O R I E S
—
M E N S W E A R
D E S I G N E R S
"The most beautiful, functional, sexy, waterproof shoe in the world. If you disagree, call me." T-MICHAEL DESIGNER AND CREATIVE CONSULTANT
same thing as our coats, the highest
Not only that, these boots were made
This special collection is offered at select
waterproofness, breathability and
for walking. So they feature the
stores in Japan, Norway, France and
comfort without compromising style.
ST. 1 SHOCK-THRU cushioning core
England. Its arrival coincides with a wide
When we were here at ECCO looking at
integrated beneath the heel.
variety of ST. 1 HYBRID styles from the
all this leather and shoe innovation we
A technology that delivers exceptional
global collection available from ECCO
really understood that here we have the
rebound and shock absorption. On the
stores worldwide.
tools to achieve exactly what we want."
outside, a hard wearing TPU outsole is durable, flexible and comfortable.
The limited-edition boots have been built upon the ST. 1 HYBRID platform
The result? Well, according to T-Michael,
and called upon the most progressive
"The most beautiful, functional, sexy,
premium leathers developed in the
waterproof shoe in the world. If you
brand's innovative gold-rated tanneries.
disagree, call me."
— 26 —
norwegianrain.com
E C C O
S T O R I E S
—
K I C K
O F F
F A S H I O N
S H O W
I N
S H A N
E C C O
S T O R I E S
—
F A S H I O N
S H O W
S T Y L I S T
SHOE CHIC IN SHANGHAI ECCO's 'every occasion' style recently lit up the catwalk show in China. At ECCO, our designers talk a lot about wearing
Down the runway came models dressed up and
occasions or 'moments'. Their modernist design
dressed down. Men and women looking stylish,
vision amplified by the premium leathers created
chic, ready for work and ready for play. They
in our tanneries and the energized comfort of
were suited and booted. They were skirted and
our FLUIDFORMTM process allows them to reset
sneakered. And every single one of them wore
conventional expectations of almost every shoe
ECCO.
in the contemporary shoe wardrobe. So folks who appreciate the unique feel of ECCO can
Rather than make a heavy-handed
enjoy it right across their day-to-day lives. Wearing
fashion s tatement, the footwear collection
moments from the more mundane to the most
complemented the outfits. And vice versa.
momentous can all be experienced in one of the styles from the ECCO collection.
"I presented a vast array of daily looks and styles," comments Gigi. "It seems to me that ECCO is a
Hold that thought. Then make a catwalk show
shoe collection that can be worn every day, for
of it. That is exactly what the Taiwanese stylist
different reasons, purposes and moments. As I
Gigi Zhang did at the Kick Off Fashion Show in
discovered, whether you need a shoe that is
Shanghai in January this year. A show conceived
casual, formal or functional, ECCO makes it.
to showcase the 'everyday occasion' versatility of
As a Nordic brand, ECCO is typically low-key.
the new Fall collection.
The design details are subtle. When you combine this with their premium leathers and their famous
In collaboration with ECCO China, Gigi created 50
comfort, you have the perfect collection for every
different looks for everyday life in the city.
day."
— 29 —
AUT UM N / WI N T E R 2 019
PERFORMANCE TESTED. CIT Y APPR OVED. E C C O T R E D T R AY / 4 6 0 3 5 4 0 2 0 7 2
— 30 —
ECCO
T R E DT R AY
TM
Ready for the season and innovated for sublime
Direct Comfort Technology, together with our
comfort and functionality, the durable ECCO
foot-shaped last that allows the shoe to follow
TREDTRAYTM is made for the streets. Drawing
the shape of your foot, delivers outstanding
inspiration from the rugged DNA of industry,
cushioning and anatomical comfort on a
artisanry and craft, ECCO TREDTRAYTM is utility-
full-rubber lug sole with outstanding durability
inspired footwear with a wide range of practical
and grip. Although the midsole uniquely
comfort features within each of the timeless
comprises softer materials, the look and
styles you can choose from. Select models have
functionality of the deep-tread rubber outsole
wool or lambskin lining to keep your feet warm
preserve robustness and insulation. Combining
or a full leather lining for natural breathability
high fashion with utilitarian function, the ECCO
and a premium feel. State-of-the-art and
TREDTRAYTM is ECCO giving workwear heritage
winterised ECCO leathers — many with water-
a makeover with premium raw materials and
proofing — offer superb quality along with a rich
dynamic comfort platforms to produce
look and feel. ECCO's proprietary FLUIDFORM
perpetual natural motion.
TM
— 31 —
AUT UM N / WI N T E R 2 019
E C C O
S T O R I E S
—
S U P E R C A R
C R E A T O R S
F O OT TO T H E F LO O R
A small team of Danish automotive professionals is making Denmark's first and only hypercar. And there is more than a passing resemblance between the attention to detail and craftsmanship shown by this exclusive car maker and their favourite modern shoe maker.
This year is set to be a very productive
individual talents with a shared desire
one for Zenvo Automotive. They will
to develop a unique sports car in a
make a grand total of five cars. In an
country not normally a ssociated with
age when most car manufacturers fill
the ultra-niche automotive sector.
their factories with robots and build on
In fact, a country without a car
an industrial scale, Zenvo builds each
manufacturer.
model by hand at a snail's pace. Everyone who works at Zenvo is In 2007, engineer Troels Vollertsen and
unashamedly obsessed with power
designer Christian Brandt decided
and performance, and nobody
to join forces. Two extraordinary and
describes the sheer exhilaration of
— 32 —
"Nothing quite matches the sheer thrill of driving a powerful car. While there is much more to each Zenvo than adrenaline alone, it remains the raison d'être behind every new creation." T R O E L S VO L L E RT S E N FOUNDER AND CHIEF TECHNICAL OFFICER
— 34 —
Danish design has been at the heart of the Zenvo story since the brand was established in 2007.
AUT UM N / WI N T E R 2 019
CHRISTIAN BRANDT DESIGN DIRECTOR ECCO ST.1 HYBRID / 83642401086
— 36 —
E C C O
S T O R I E S
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S U P E R C A R
C R E A T O R S
sitting in the driving seat better than
"We follow a clear vision in which
Troels. As a boy, he helped out at the
each Zenvo car has elements derived
local garage after school and spent his
from race cars, merged with road car
formative years surrounded by engines
aesthetics. As well as ensuring the best
and gearboxes. From the very
possible aerodynamic performance,
beginning of the Zenvo adventure he
this mix also makes the design more
has been devoted to delivering the
interesting due to the contrast between
adrenaline kick, the raw emotion and
the hard, mechanical design of the
buzz.
race car components and the softer body inspired by nature," explains
"Nothing quite matches the sheer thrill
Christian.
of driving a powerful car. It doesn't necessarily matter how long the
The engineering masterpieces are
experience lasts. It is the sense of instant
designed and built to reflect the
excitement that really grabs you and
beauty, vigour and vibrancy of nature.
sets a hypercar apart from mainstream
The front of the vehicle takes the eyes
vehicles. This rush also gives soul and
of an eagle as inspiration, whereas
character to a supercar."
the side profile of the body mimics the posture of a crouching lion.
He continues, "To me, as the founder of Zenvo, it is this special feeling that
Zenvo makes three models: TSR, TSR-S
underpinned the development and
and TS-1 GT and previously made the
engineering work on the very first
ST1. The latter is not being named for
prototype, and it has remained the
ECCO's ST. 1 SHOCK-THRU technology,
driving force ever since. While there
but perhaps restless Danish minds just
is much more to each Zenvo than
think alike? Each is unmistakably Zenvo
adrenaline alone, it remains the raison
and delights enthusiasts and collectors
d'être behind every new creation."
the world over.
The design of these hypercars is,
Only a handful of people will ever
nevertheless, rooted in the Danish
drive — and even fewer own — a
design tradition shared by ECCO.
Zenvo. But it's good to know that
Form follows function. And the result
the uncompromising dedication to
is a striking appearance that is subject
quality, craftsmanship and innovation
to constant refinement.
is not unique to manufacturers of limited-edition cars. At ECCO, we are
It is perhaps more than coincidence
driven by similar values and feel a close
that Troels and Christian both choose
bond with any company, like Zenvo,
to wear ECCO ST. 1 HYBRIDS, or that
that constantly strives for improvement,
Andreas Fasberg, factory technician,
even though we will make a few more
chose the original ST. 1 premium
than five models in 2019.
sneaker. Although it definitely is a coincidence that their favourite shoes feature a sole inlay in the company's signature green.
zenvoautomative.com
AUT UM N / WI N T E R 2 019
E C C O
S T O R I E S
-
B R Ø C H N E R
— 38 —
H O T E L S
E C C O
S T O R I E S
—
H O T E L I E R
FEELING AT HOME
T A N J A I B S E N N Ø R S K OV DIRECTOR OF SALES AND MARKETING ECCO FLEXURE T-CAP / 22180301152
When you walk through the door to
Tanja Ibsen Nørskov, the Director of
and, not least, the new upscale luxury
one of the six luxury Brøchner boutique
Sales and Marketing of Brøchner Hotels.
setting of Hotel Herman K, which is a
hotels in central Copenhagen, you are
"The combination of the traditional
converted transformer station.
in for a special experience from the
reception and an eccentric lobby bar is
very first moment. You are welcomed
a good example of our approach."
not by the classic reception desk but
The five-star boutique hotel features a stunning lobby and cocktail
check-in at the lobby bar, a social
The bespoke solutions, the architecture
bar with twelve-metre ceilings, a
space with a cosmopolitan vibe and a
of the building and the local area are
three-storey restaurant experience and
cosy atmosphere that instantly make
key elements of the Brøchner Way.
extra-vagant, custom-designed rooms
you want to stay in. "To us, a hotel is not
Each boutique hotel has its own
where the elegant white-marble look
just about providing a room and a bed.
atmosphere, story and individual design
and soft carpets contrast the raw con-
It's a passion. A passion for offering an
that bring out the heart and soul of the
crete ceiling and iron louvres. Another
unforgettable guest experience. We
building it is situated in. From the Hotel
feature is a selection of premium ECCO
wish to tell unique stories and to create
Ottilia in the former industrial brewery
shoe care products in every hotel room.
an extraordinary feeling of warmth and
buildings of Carlsberg to the urban
generosity in every detail," explains
historical architecture of Hotel Astoria
— 39 —
brochner-hotels.dk
AUT UM N / WI N T E R 2 019
E C C O
S T O R I E S
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H O T E L I E R
At the unique Danish Brøchner boutique hotels it is all about creating an extraordinary experience that goes beyond a good night's sleep. They call it the Brøchner Way, and one of the latest initiatives to reinvent the boutique hotel concept is a cooperation with ECCO.
— 40 —
ECCO SOFT 8 WOMEN'S / 44050301007 ECCO SOFT 8 MEN'S / 44050401007
AUT UM N / WI N T E R 2 019
J U D I T H
S A N D E R S
—
E C C O
P R O D U C T
M A N A G E R ,
T A N N E R Y
H A C K S
YOU'VE BEEN HACKED How limited-edition Tannery Hacks, with new combinations of our premium leathers and innovative platforms, are changing how consumers see ECCO.
Playful, progressive, radical, often
"Many people still see ECCO as only a
Tannery Hacks is that we can make our
'outspoken', and sometimes even a
comfort brand. Of course, this is what we
own materials quickly and have a lot of
little subversive, a Tannery Hack has
are, this is our DNA, and we are proud to
room to experiment. For example, we
the p ower to change consumers'
make comfortable shoes, and that's why
could develop a super cool and
perceptions of ECCO. To provoke them
in all Tannery Hacks we have printed the
innovative leather, which is maybe a
into thinking again about our approach
words 'Shameless Comfort' on the inlay
little too outspoken for the regular ECCO
to shoemaking.
soles," says Judith Sanders, the Product
collection. Tannery Hacks provide the
Manager for Tannery Hacks. "But we also
platform for ECCO Leather's next level
Each of these strictly limited-edition
want to prove that comfortable shoes
innovative identity, producing shoes
shoes — which are offered at ECCO's
can be cool at the same time and are
on a smaller scale for our stores in
experimental W-21 store in Amsterdam
suitable for everyone."
Amsterdam and Copenhagen. That's why you will see some more outspoken
and our K-9 store in Copenhagen — is
shoes in W-21 and K-9.'
created through fresh combinations
Shameless Comfort comes with
of premium ECCO leathers and our
endless possibilities. Making leathers
new and archived platforms. While
in our own tanneries, and having our
Each 'hacked' style in the W-21 and K-9
ECCO is renowned in the industry for its
own experimental stores, gives ECCO
ranges is built using iconic sole profiles
innovative culture, Tannery Hacks are
Leather's designers the freedom to
and upper designs rooted in ECCO's
right at the forefront of shoemaking,
push the limits and to obtain customers'
global collection, so while these variants
often created using state-of-the-art
feedback on those new materials,
can, indeed, only be encountered as
ECCO leathers that have only just been
including colours and finishes.
part of the W-21 and K-9, their global counterparts can be found in ECCO
developed in our tanneries.
stores everywhere.
Consumers walking into these stores for
"Our biggest inspiration is the material.
the first time are often heard saying after
Whenever we develop a new leather, it
picking up a Tannery Hack: 'Wow, is this
inspires us to create something out of it,"
W-21.nl
ECCO?'
says Sanders. "The luxury we have with
eccoleather.com
— 42 —
'Whenever we develop a new leather, it inspires us to create something out of it.' JUDITH SANDERS E C C O P R O D U C T M A N A G E R , TA N N E R Y H A C K S
— 43 —
AUT UM N / WI N T E R 2 019
E C C O
B E
O U T D O O R
A N
OUTSIDER ECCO Outdoor's brand ambassadors, Sean Conway and Lizzie Carr, travelled to Norway's remote Lofoten islands for a day of adrenaline and adventure.
AUT UM N / WI N T E R 2 019
E C C O
O U T D O O R
SCAN AND JOIN THE ECCO OUTDOOR
Known as Outsiders, ECCO Outdoor's brand
ECCO EXOSTRIKETM and the ECCO SOFT 7 TRED,
ambassadors have a maverick spirit and a
the Outsiders hiked to the top of a mountain
yearning for adventure away from the city and
pass where, with the photogenic Bunes beach
the mainstream. Just like the team at ECCO
below them, they tried to master the art of the
Outdoor, they dare to be different and are
hula hoop.
happiest when treading their own path. Carr has been a strong and articulate For Sean Conway and Lizzie Carr, that Outsider
campaigner against plastic pollution, and the
spirit and desire to explore the wild took them to
most unsettling part of her day was discovering
Norway's remote Lofoten islands inside the Arctic
how even the relatively untouched Bunes beach
Circle, where the landscape brings challenges
was littered with plastics. After going back over
as well as beauty. This pair of Outsiders —
the mountain pass, Conway and Carr travelled
Conway is known for his feats of physical
by RIB to the base camp, where they lit a fire
endurance, and Carr for her environmental
and cooked their foraged seaweed and the
activism on a paddleboard — flew in to Nusfjord,
local specialty of dried cod, which they had
Norway's oldest fishing village, for a day of
earlier hammered into pieces.
adventure. Making the experience even more exhilarating, Conway and Carr didn't know
Rounding off a day during which they had
what to expect, with a series of tasks set by a
constantly been in awe of nature, the Outsiders
team of Norwegian guides. After skimming and
were treated to a showing of the Northern lights.
bouncing across the water in a high-powered RIB, they went swimming and paddleboarding for 5 kilometres up a near-freezing fjord, stopping
@eccooutdoor
halfway to forage for seaweed. Wearing the
#beanoutsider
PHOTO: CLAUS VISBY ANDERSEN — 46 —
AUT UM N / WI N T E R 2 019
ECCO EXOSTRIKE / 83248451052
ECCO EXOSTRIKE M A D E
F O R
T H E
TM
E L E M E N T S
Taking the rugged landscape of the outdoors
unparalleled softness and dramatic rebound
into a world of high-end modernistic aesthetics,
of PHORENE™ ribbed midsole, matched with
the ECCO EXOSTRIKE™ combines fully functional
an eye-catching external PU heel stiffener, and
attributes with street-smart styling, and
trail-grabbing rubber outsole. The newest style
innovative design. This is evidenced by the
features a T.PU toe cap for additional protection
previous ECCO EXOSTRIKE™ model, which won
and delivers excellent grip and durability as well
awards such as Red Dot, ISPO, S.O.A. and Gold.
as hi-tech insulation, thanks to a power coalition
This revolution in ECCO design comes from a
with industry leaders Michelin and PrimaLoft®.
triple-threat attack that includes the
AUT UM N / WI N T E R 2 019
E C C O
S O F T
8
—
W I T H
D R I T A N
T M
L E A T H E R
WATER-EFFICIENT INNOVATION
W A T E R - S AV I N G REVOLUTION FROM ECCO LEATHER ECCO Leather has developed a
ECCO Leather tans 1.25 million hides
of water. However, ECCO Leather is now
revolutionary new water-saving
per year to supply leather goods and
working towards reinventing one of the
technology, DriTan™, that will transform
shoes to over 2,200 ECCO shops and
world's oldest industries by developing
the global leather tanning industry.
more than 14,000 sales points worldwide.
and refining a way of using the moisture
External customers, including some of
already present in the hides.
Five years in the making, DriTan™
the world's iconic luxury brands, also
drastically reduces the amount
source materials from ECCO Leather.
Reducing waste water
of water required to tan leathers,
By introducing DriTan™ at its tannery in
and chemicals
allowing tanneries to operate in a
the Netherlands, ECCO will save more
As a result of reduced water
more sustainable fashion. While saving
than 25 million litres of water annually,
consumption, the discharge of waste
approximately 20 litres of water per
which is enough to hydrate around 9,000
water will be equally reduced, and
hide in the tannery in the Netherlands,
people, according to the World Health
DriTan™ will also minimise the use
the DriTan™ technology also produces
Organization's figures .
of chemicals. At its tannery in the Netherlands alone, ECCO Leather will
leather which is indistinguishable from traditionally tanned leather in terms of
A giant step towards water-free
cut its waste by 600 tons of sludge a
quality, characteristics, stability and
leather manufacturing
year, which means 40 fewer truckloads
lead-time.
DriTan™ will enhance ECCO Leather's
of sludge to be deposited in landfills.
reputation for being one of the To showcase this radical technology,
world's most advanced research and
ECCO has created a version of the
development facilities for the material.
iconic ECCO SOFT 8 sneaker in leather
For 10,000 years, humans have been
produced using DriTan™, which will be
tanning leathers, and it has always been
included in the Autumn/Winter 2019
thought that it was impossible to process
collection.
the hides without using large amounts
— 50 —
eccoleather.com
ECCO SOFT 8 / 45096401308
— 51 —
AUT UM N / WI N T E R 2 019
E C C O
K I D S
—
A
B O U N C Y
C O L L A B O R A T I O N
ECCO X F LY I N G S U P E R K I D S When you are performing triple
— each is a family-run Danish business,
Superkids. Such active children adore
somersaults, twisting through the air and
founded in the 1960s, that has made
the comfort, fit and soft feel of the ECCO
performing other high-intensity
a global impact through its energetic,
SOFT 7 TEEN.
acrobatics, such as vaulting over pian-
committed and innovative approach.
os, you are going to need a sneaker
Such is their dedication that the
In the future, ECCO Kids and Flying
that offers you shock absorption and
children practice three times a week
Superkids will be working together even
energy return. As part of the new
for more than 50 shows annually, with
more closely, with interactive play areas
collaboration between ECCO Kids and
performances that include dancing and
at their shows and in select ECCO stores.
Flying Superkids, a Danish group of child
singing, as well as acrobatics and gym-
We will also be using our digital channels
gymnasts, we have given each of the
nastics. Our shoes are lightweight and
to promote the collaboration, giving
performers just that with the innovative,
flexible, with easy-to-use adjustable fit,
children and their parents a glimpse
lightweight comfort of the ECCO SOFT
crafted from ECCO Leathers that were
into the astonishing world of the Flying
7 TEEN. The parallels between ECCO
made in our tanneries — features that
Superkids.
Kids and the Flying Superkids are clear
make them perfectly suited for the Flying
— 53 —
AUT UM N / WI N T E R 2 019
E C C O
S T O R I E S
—
E C C O
X
S A I T A M A
S E I B U
L I O N S
ECCO MAKES SHOES FOR LIONS
The athletes who make up Saitama ©SEIBU Lions, one of Japan's twelve national baseball teams and league champions of 2018, are also confirmed fans of ECCO.
Baseball is big in Japan. So big, in fact, that it's
Fortunately, ECCO JAPAN (official team
the unofficial national sport. Sumo wrestlers are
sponsors of the team's business shoes) is taking
very envious of this success, we can tell you.
care of all things below the ankle.
Japanese national teams play over 140 games
The beginning of the exciting partnership
each year, playing stadiums in a country the
began at the training camp on January 30th.
size of the state of California. Which means lots
Here, a total of some 300 people, including the
of time on the road.
team and their coaches, managers, trainers and support staff all wore ECCO. Mainly the
On top of this, it's expected that each team
ST.1 HYBRID and VITRUS.
turns up to shake hands and kiss babies wearing what's referred to as 'business attire'.
News and information about ECCO will now be
In other words, smart, suited and elegant.
shared with the 150,000 registered fans of this
Actually, looking scrubbed up and stylish in
incredible team.
front of a camera is pretty much a contractual obligation.
— 54 —
Greeted by fans and camera lenses wherever they travel, it's important for the Lions to look stylish at all times. This year, the team will step off the tour bus wearing ECCO ST. 1 HYBRID and VITRUS shoes.
AUT UM N / WI N T E R 2 019
E C C O
G O L F
—
G O L F
I N N O V A T O R
Just like ECCO Golf, TrackMan is a family-run Danish company that is revolutionising the sport.
TECHNOLOGY X MOTION It's not easy to disrupt a sport as
forced the sport to rethink and rewrite
"Almost half of our staff are involved
traditional as golf, but two Danish
the ball flight laws, while improving the
with product development, so we are
companies, ECCO Golf and TrackMan,
knowledge and understanding of the
extremely focused on research and
have done just that with their innovative
golf swing. More than 90 per cent of the
development. We are in the triangle of
technologies and products. 'Denmark
world's leading players, including the
technology, sport and data, and there's
is a small country, so it's pretty amazing
likes of Tiger Woods and Rory McIlroy,
a lot going on — you must constantly
to have two Danish companies making
use TrackMan to assess and improve
put yourself at the forefront. If you're
such a big, global impact on the sport,'
their game.
not, you're going to be left behind. This sounds dramatic but you must reinvent
says Klaus Eldrup-Jørgensen, the CEO of "Now more than 800 touring pros are
your company every five to ten years.
using TrackMan, and it's very satisfying to
The time has passed when companies
Just as ECCO Golf has changed the
know we are helping so many golfers,"
could survive for generations based
shoes that people wear on and off the
says Eldrup-Jørgensen, a former Danish
on one idea. That's not going to work
course by introducing radical hybrid
junior champion.
anymore."
sport with its three-dimensional ball
In addition to both being a Danish,
If ECCO Golf and TrackMan have
measurement technology. Adapting
family-owned business that is completely
anything to do with it, Denmark will
technology that was originally
immersed in the sport, ECCO Golf and
continue to revolutionise golf for years
developed by the military for tracking
TrackMan are united by their progressive
to come.
rockets and missiles, TrackMan has
cultures of always wanting to
established itself as a world leader in
experiment and innovate. "Both
ball flight and club data measurement.
companies are extremely innovative,"
Founded in 2003, the company has
says Eldrup-Jørgensen.
TrackMan.
soles, TrackMan has revolutionised the
— 56 —
trackman.com @eccogolf
E C C O
G O L F
'It's pretty amazing to have two Danish companies making such a big impact on the world of sport,' K L AU S E L D R U P - J Ø R G E N S E N CEO OF TRACKMAN ECCO GOLF SOFT / 15130401002
— 57 —
AUT UM N / WI N T E R 2 019
E C C O
G O L F
B I O M® C O O L
P R O
E XC E L L E N C E THROUGH FUSION
A unique combination of highly innovative technologies gives you exactly what you need most out on the green — in any condition. Built on ECCO's exclusive foot-shaped BIOM® last, using our pioneering FLUIDFORM™ Technology to frame and anatomically support your foot, while bringing you closer to the ground, to allow you natural motion and better control. TRI-FI-GRIP™ outsole ensures multi-purpose zonal performance through three segments: One for stability, another for durability and a third for rotational support. GORE-TEX® SURROUND® construction paired with our advanced T.PU EXHAUST GRID built into the midsole leads fresh air directly to the sole of your foot while simultaneously allowing heat and moisture to escape. Matched with thin, perforated ECCO YAK leather, this powerful combination provides 360° breathability and 100% waterproofing to let you perform comfortably from the first tee to the 18th green, and beyond.
ECCO GOLF BIOM® COOL PRO / 10210401379
AUT UM N / WI N T E R 2 019
P L AY I N G W I T H S H A P E S How a designer from ECCO Accessories created the custom-made embossed pattern that adds an element of surprise to the ECCO GEOMETRIK bags.
While celebrated for its minimalism,
a distinctive feature. That original
I just pick up some paper, start playing
Scandinavian design often takes
pattern, created by ECCO Accessories,
with it and folding it, creating shapes
you by surprise: the simple meets the
is itself rooted in simplicity and the
and details, without thinking too much.
unexpected. The ECCO GEOMETRIK
fundamentals of Scandinavian design
This experimental process offers much
group has clean, simple silhouettes
— the starting point for the designers
more to discover than just sketching
inspired by the classic paper shopping
was the simple shapes of circles, squares
on paper. I think it's the third dimension
bag, and from that simplicity comes
and triangles.
that gives me so many more ideas than
much of their everyday elegance.
when I'm just sketching and staying in For Solveig Gubser, a senior designer for
the two-dimensional world. That is how
But look a little more closely and you'll
ECCO Accessories, who created the
the ECCO GEOMETRIK pattern was
see that these leather bags have a
pattern, inspiration often strikes when she
created."
custom-made embossed pattern that
switches from the two-dimensional world
introduces a geometrical dimension
— sketching on paper — to the three-
After cutting circles, squares and
which adds depth, character and
dimensional. "I get my best ideas when
triangles out of paper and leather,
— 60 —
ECCO GEOMETRIK / 910549290000
Solveig played with them in the studio, folding and stacking them until she found a pattern as 'eye-catching' as it was unique that would add 'an element of surprise' to the ECCO GEOMETRIK bags. "The pattern creates a kind of geometrical depth and is surprising and refreshing at the same time," says Solveig. "When we
"It struck us how the pattern added a new dimension to the leather surface."
embossed leather for the first time with the pattern we liked it so much that we wanted to see the pattern on a bag. I knew Âimmediately that this would look great on a bag, and that people would love it. It struck us how the pattern added a new dimension to the leather surface that makes a simple bag interesting and unique. Together, my colleague and I created simple bag shapes to apply the pattern to." Crafted from firm, rich leather from our own tanneries, the ECCO GEOMETRIK bags are a modern, luxurious expression of our Scandinavian heritage.
S O LV E I G G U B S E R SENIOR DESIGNER, ECCO ACCESSORIES
AUT UM N / WI N T E R 2 019
E C C O
A C C E S S O R I E S
PREMIUM CARE FOR PREMIUM LEATHER Designed for today's consumer, ECCO's new CLEAN, CARE, PROTECT range p erfectly complements the premium leathers, developed in our own tanneries, used to craft ECCO shoes and accessories.
Innovative treatments, formulated to keep shoes looking and performing at their very best, are carefully packaged in smart, modern minimalistic bottles, tubes and applicators, to produce a user-friendly program as beautiful as it is functional. Smart, travel friendly care solutions added increased convivence for the business flyer or any traveler on the go. INSPIRED BY OUR HERITAGE The design of the new CLEAN, CARE, PROTECT range embraces the heritage of ECCO and the landscape of Denmark itself. Materials like recycled cardboard reflect essential simplicity inherent in Danish design, while pure spun aluminum pays homage to the the clean machine-work of the FLUIDFORMTM moulds which give shape to the soles of our shoes — Smoke-blue color tones evokes the dark seas off the Danish coast.
DANISH MODERN