Successful property sales are built upon solid advice
Experience, professionalism and integrity. The cornerstones of our service.
Anyone who is considering selling their prop-
Right from the start, we will do all we can to
erty wants to place it in the best of hands –
market your property in order to obtain the
with property experts who appreciate its spe-
best outcome for you – the highest possible
cial qualities. With Engel & Völkers, you will
purchase price.
benefit from our more than 30 years of experience in the brokerage and marketing of
With warmest regards,
top-quality properties. Thanks to our worldwide network, we have access to a large pool of prospective global buyers, while our agents Christian Völkers, CEO/President
are experts in their regional markets.
1977
1988
1989
1996
2000
2006
2009
Founding of Engel & Cie, later Engel & Völkers, in Hamburg
Founding of the Grund Genug publishing house
First shop outside Germany opens on Mallorca
Founding of the Engel & Völkers Real Estate Academy
First shop outside Europe opens in South Africa
Head offices open in Hong Kong and New York
More than 330 shops on four continents in 26 countries
8
8
steps to successfully marketing a property
7
We will do your homework when you place the sale
Professional contract
of your property in our expert hands.
6 5 Successful home
4 3 2 Expert property
1 Individual initial consultation
appraisal
Customised marketing
Personalised marketing contract
programme
viewing
Frequent client communication
negotiation
Comprehensive after-sales service
Individual initial consultation. Getting to know our clients and their aspirations is essential for a successful sale.
1 Anyone who is looking to sell their property
real estate companies with an international
is mostly interested in one thing: obtaining
profile, Engel & Vรถlkers can guarantee you
the best possible purchase price within the
exceptional service that starts from day one.
required time frame. Our experts cannot
We understand that an individual consult-
promise to bring a suitable buyer to your door-
ation is the best starting point for swiftly
step tomorrow; however, as one of the leading
and profitably selling your property.
Reasons for choosing Engel & Vรถlkers Dedicated agents with extensive local knowledge Unique shop concept ensures a strong market presence
International network, with over 330 shops in 26 countries Access to an international clientele
Expert property appraisal. Trust our experts to determine the true market value of your distinctive property.
2 When putting your property on the mar-
receive personal care and attention from a
ket, the market appraisal plays an under-
team of experts, starting with an individual
standably important role in sales success.
assessment of the value of your property
Only someone with the right experience –
and continuing with a thorough analysis of
someone with a wide-ranging knowledge
the market and target group. The ultimate
and a profound understanding of the mar-
aim, after all, is to locate the right buyer
ket – will be able to appropriately appraise
for you – and to obtain the best possible
the value and potential of your property.
purchase price for your property.
In your Engel & Völkers shop, you will
Our measures for property valuation Expert appraisal of the property
Preparation of market reports
Detailed analysis of the target group
Research on comparable properties on the market
Continuous market and trend research
Personalised marketing contract. Our complete dedication to exceptional service yields high returns.
3 We take pride in providing our clients with
ing activities and up to date local market
an unparalleled level of service. With our
knowledge. Once you have chosen to work
marketing contract, you can be assured
with Engel & Vรถlkers, you will immedi-
that both you and your property will
ately benefit not only from our wealth of
receive our full support and attention.
unique marketing tools and activities, but
This personal focus and dedication to
also from our exceptional level of service,
meeting your unique needs includes
dedication and support. This sets us apart
regular updates on the status of your sale,
from our competitors and gives you a clear
reports on the effectiveness of our market-
sales advantage.
The advantages of a personalised marketing contract Individual consultation
Marketing programme tailored to your needs
Targeted selection of prospective buyers
Comprehensive evaluation of marketing activities
Customised marketing programme. We listen, learn and design a marketing plan specially suited to your needs.
4
Examples of possible marketing activities Professional, high-quality property exposés Engel & Völkers “For Sale” sign
Presence on www.engelvoelkers.com and other online portals
Advertisements in print media
Open house events
Your property is unique. In order to accentu-
more than 400,000 around the world – then,
ate this, we will prepare a tailored marketing
with your agreement, we will execute the
programme for you. We first market your
specialised marketing strategy we have pre-
property in a focused manner to prospect-
pared for your property, which includes, print
ive buyers we have specially chosen from
and online advertising, direct mailings and
within our network. In the event that we are
public relations. To ensure that your needs are
not able to find a suitable buyer among our
accommodated, all our proposed marketing
existing global customers – who number
activities are first agreed upon with you.
Successful home viewing. From its open spaces to hidden corners, we showcase your property in the best possible light.
5 You only get one chance to make a first im-
outset. You will benefit from the experience of
pression – so it is essential that a viewing
our agents, as they know how to show off the
with a prospective buyer should not be left
most attractive features of your property to its
to chance. Proper planning and preparation
best advantage. Because one thing is certain:
are vital in order to ensure that the potential
a successful viewing is a key component of a
buyer can visualise their future home from the
successful sale.
Proven measures for ensuring a successful viewing Development of an individual viewing concept
Advice on aesthetic repairs that may be needed
Jointly agreed plan for on-site viewing
Recommendations for ensuring a welcoming atmosphere
Frequent client communication. With more ways than ever to communicate, we promise to keep you involved.
6
Detailed information to keep you up to date Written reports after each viewing
Latest market information
Activity reports on the status of your sale
Evaluation of marketing measures
When you commission a company to sell
You will receive regular updates on the sta-
your property, you place great faith in them.
tus of your sale, written reports on viewings,
We take this responsibility seriously and fully
details of planned marketing measures, and
understand your desire to achieve a successful
information relevant to the contract. We con-
sale. Therefore, you will be given a personal
sider open and frequent communication with
contact who will accompany you through-
our clients to be essential – for without this,
out the entire marketing process and make
neither our expertise, nor our comprehensive
sure you are involved in all our activities.
service, can produce the desired result.
Professional contract negotiation. We use our refined skills and resources to achieve the best possible purchase price for you.
7 The marketing experts at Engel & Vรถlkers
complete passion. Our service focuses on
have committed themselves to a clearly
quickly relaying purchase offers and ad-
defined goal: to identify the potential within
vising on the submission of quotations,
your property and sell it for you as profit-
the negotiating process itself and con-
ably as possible. Using our broad range of
tractual issues.
expertise
training
of the highest level of expertise, market
received at our company-owned academy,
knowledge and negotiating skill from
we dedicate ourselves to this goal with
Engel & Vรถlkers.
and
the
specialised
You can always be sure
Ideal conditions for a successful contract completion Agreement between all parties concerning the purchase price and other key issues in advance of contract signing Proper preparation of all required documents
Regular communications between all parties Professional advice and referral information
Comprehensive after-sales service. We continue working on your behalf, so you can enjoy the important things in life.
8 The name Engel & VĂślkers has always stood
support in dealing with organisational issues
for the very highest level of quality and serv-
related to your move. And it goes without
ice – which is why, even though your sale
saying that we would be delighted to assist
has been completed, our service is far from
you with any future purchase or sale of a
over. We will guide you through a success-
property.
ful handover of the property, and will remain
Our services following the completion of your sale Assistance during the handover of the property
Recommendations for service providers
Support for the buyer following the purchase, if required
Professional advice regarding any future brokerage or marketing of a property
at your disposal at any point subsequently.
Thank you for placing your trust in us – and
We can also, if requested, provide you with
for recommending us to others!
Your property Examination of possibilities for sale
Appraisal of the property
Commissioning
Marketing programme
Discussions with selected customers
Preparation of property details
Presentation in property catalogue
Display of “For Sale� sign
Directmarketing promotions
Presentation on the Internet
Insertion in local media
Presentation in shop display window
Cross-selling
Insertion in international media
Insertion in GG magazine
Viewings
Reports to seller/owner about viewings
Updates to seller/owner
Personal discussions with seller/owner
Credit investigation of potential buyers
Sale negotiations
Preparation of sales contract
Signing of contract Support for buyer in new property
Handover service
Overview of our marketing activities
Contact and support for seller/owner
www.engelvoelkers.com