Fitness and Beauty Update - November / December 2021 by Jet Digital Media Ltd

Fitness Nov / Dec 2021

Beauty Update

HOLLAND & BARRETT BACKS LONDON BASED FLOE ORAL CARE

STAND-UP MEETS SIT-UPS Nov/DEC 2021

LONDON GYM LAUNCHES FIRST-OF-ITS-KIND COMEDY GYM CLASS FOR HILARIOUS CALORIE BURNING EXPERIENCE

INTRODUCING PRO:VOKE HIGHLIGHT BOOST: YOUR IN-BETWEEN SALON VISIT SAVOUR TREATMENT FOR HIGHLIGHTED HAIR From the award-winning creators behind the UK’s #1 Purple Brand “Touch of Silver”, Pro:Voke is introducing a new Highlight Boost range to brighten faded highlights and moisturise dry hair for a long lasting vibrant colour, so your hair looks and feels fresh every day.

PRO:VOKE’S NEW HIGHLIGHT BOOST RANGE IS: •

Perfect for all shades of hair colour-treated with highlights, balayage or ombre

•

Suitable for daily use

•

Made with Keratin complex and light-reflecting technology for the ultimate everyday shine

•

Available from October for just £3.99 per bottle at Sainsbury’s, Home Bargains and Amazon

Maintaining your highlights until your next trip to the hairdressers just got a whole lot easier thanks to the Pro:Voke Highlight Boost Shampoo and Highlight Boost Conditioner combo. Both products are made with light-reflecting particles which instantly enhance your shine, retaining the richness of salonstandard hair colour and keeping those pesky dull tones at bay – because brightened highlights mean a brightened day! Meanwhile, the keratin complex repairs damaged hair by infusing extra moisture to keep locks visibly silky and smooth. Results can be seen in just one wash. Pro:Voke knows that highlights aren’t just for blondes – in fact, 36% of consumers with highlights are brunettes – which is why the Highlight Boost range has been specially formulated to be suitable for all shades of hair, however dark or light. So no matter your shade or style, the Highlight Boost range will keep your highlights rich, shiny and full of life, prolonging those gaps between salon visits.

For more information, samples or high res imagery, please email: provoke@thefourthangel.com

WHATS IN THIS ISSUE... 4 EXERCISE & TRAINING

The latest news from all things fintess and exercise.

16 LIFESTYLE In this issue we look at some photographs from celebrated fashion photographer Pamela Hanson

22 HYGIENE

10 DISCOVER THE ’PAIN CAVES’ OF QUICK-STEP’S TOP RIDERS Deceuninck-Quick-Step riders are constantly looking for ways to train better, improve and get stronger.

Sustainable and eco friendly products are our main focus this issue including products to keep your teeth sparkling from Haan

28 SKINCARE & ROUTINES Five experts answer 2021’s most asked questions about sensitive skin.

38 HAIRCARE Revamp professional launches new hair styling tools making salon quality looks achievable at home.

46 RECIPES & NUTRITION Gluten free cocktail recipes as well as a look at the new Costa vegan Bac’N’Bap with Gordon Ramsey looka-like are just some of the things included in this edition.

Fitness Nov / dec 2021

Beauty Update

HOLLAND & BARRETT BACKS LONDON BASED FLOE ORAL CARE

MEET THE FUTURE OF ORAL CARE WITH HAAN’S REFILLABLE TOOTHPASTE HAAN, the affordable luxury care brand that is committed to fighting against the Water Crisis, is excited to announce the launch of its first toothpaste collection: Vibrant Journeys.

StaNd-Up MeetS SIt-UpS Nov/dec 2021

24 GLUTEN-FREE COCKTAIL RECIPES TO DRINK GUILT-FREE

If you have been diagnosed with coeliac disease, a wheat allergy, or feel generally unwell when you consume gluten, removing it from your diet will help ease symptoms and reduce inflammation.

LONDON GYM LAUNCHES FIRST-OF-ITS-KIND COMEDY GYM CLASS FOR HILARIOUS CALORIE BURNING EXPERIENCE

As you may or may not be aware, Fitness and Beauty started it’s life as an online only digital publication targeting various sectors within health and beauty. The online publication was started in 2015 as a passion project for the team at JET Digital Media, focusing heavily on industries that matter to us as human beings, something all of us can relate to. For more information please click here

EXERCISE & TRAINING

Fitness & Beauty Update

STAND-UP MEETS SIT-UPS LONDON GYM LAUNCHES FIRST-OF-ITS-KIND COMEDY GYM CLASS FOR HILARIOUS CALORIE BURNING EXPERIENCE GYMBOX’S ‘SUNDAY ROAST’ SWEAT-FEST CLASSES SEE FITNESS FANS ROASTED VERBALLY AND PHYSICALLY 4

This month, fitness freaks GYMBOX have partnered with 99 Comedy Club, merging comedy with fitness to create its “Sunday Roast” class, seeing gym goers roasted by a professional comedian as they work out. On the back of Edinburgh Fringe, the unique London gym brand has announced the nation’s first comedy filled gym class and is urging people to swap their sit-down Sunday roasts for a Sunday roast like no other. Participants will get roasted both verbally and physically for 45 minutes straight, burning calories in the most hilarious and hottest way possible. Research suggests that laughter not only increases the heart rate and calorie expenditure by up to 20%, but 15 minutes

Fitness & Beauty Update

EXERCISE & TRAINING

“ Laughter is

extremely beneficial for our mental health...

”

George Coote MSC, Sport Scientist, said: “Laughter is extremely beneficial for our mental health as it triggers receptors in the brain which release endorphins such as dopamine and oxytocin which improve our mood. But people forget how beneficial laughing is for our physical health. Not only does laughing burn calories, but research has also shown that during intense bouts of laughter there is an increase in contraction of abdominal muscles and this can remain for as long as 45minutes.” Cranking up the heat in the studio along with the addition of the sauna suit in the “Sunday Roast” class increases the heart and breathing rates, meaning a higher calorific demand of the exercise.

of laughter alone can burn up to 40 calories. The circuit-style class combines HIIT training with continued bouts of laughter and extreme temperatures – meaning even more calories burnt. After a five-minute warm-up and ten minutes of pulse raising exercise, participants don a sauna suit for a 30-minute, extra high intensity, circuit sweat-fest. All as the class clown - resident 99 Comedy Club MC Tom Webb - cherry picks participants to roast personally (courtesy of a short questionnaire filled out ahead of the class).

Coote continued: “Not only does the Sunday Roast class result in calorie expenditure through laughter but the heat plays an important role in this roasting class. Studies consistently show that exercise in higher temperatures increase metabolic function, improving cardiovascular health, burning more calories as a result. With the sauna suit your body works hard to stabilise itself at 37 degrees Celsius. These physiological effects manifest themselves as an increase in heart rate, breathing rate and therefore a higher calorific demand of the exercise.”

comedy has had a challenging 18 months, so we are delighted to be able to partner with the iconic 99 comedy club to give our members a much-needed laugh while they get their sweat on. We’re known for having the most creative classes and throwing a comedian into the mix is certainly the most unique we’ve done to date.” Tom Webb, Resident 99 Comedy Club MC, said: “Going to the gym has always seemed overtly masochistic to me and the idea of having a professional comedian roast you as you exercise seems like a cry for help. However, it turns out that it’s bloody hilarious and a really tough class. “Each person receives a questionnaire a week ahead of the class, meaning that I can get the perfect roasting material on everyone and can make it a very personal experience for everyone in the room. “It’s great to be working with Gymbox on their Sunday Roast class, as you can imagine, the last 18 months has not been the busies for us comedians, so it’s great to get back out there doing what I love most.” The Sunday Roast class will be available in GYMBOX’S Covent Garden club every Sunday in September starting September 4, 2021.

Rory McEntee, Creative Director To book a spot on Sunday Roast, at Gymbox, said: “Much like please visit www.gymbox.com the gym industry, the world of

Excercise & Training

Fitness & Beauty Update

6 REASONS WHY REST DAYS ARE IMPORTANT And how to get the best out of them Rest is often a highly underestimated aspect of a fitness regimen and it is essential for promoting performance, preventing injury and aiding recovery. Whether it’s regular gym workouts or training for a marathon, all levels of fitness can benefit from a well-planned rest program and at least one-day off from the training schedule each week. But what benefits can rest offer and what can individuals do to ensure that they make the most out of each rest period? 1. Encourages muscles to recover and strengthen Any form of exercise has the ability to create microscopic tears in muscle fibres. To counteract this, the body rebuilds the muscles stronger. However, this only happens in rest periods and it’s therefore important to ensure your body has enough rest to allow muscles to repair and strengthen. 2. Prevents injury It might not be rocket science, but it is important to remember that rest is integral to injury prevention. Not resting adequately can lead to minor injuries becoming major ones. Overdoing it can lead to muscles and joints suffering from overuse, resulting in injury.

3. Improves performance Adequate rest allows the body to conserve and restore energy levels. Enhanced energy levels contribute to a greater quality in each training session, helping to aid performance levels. 4. Maintains focus Although the mental health benefits of exercise are well documented and

accepted, taking a planned day or two out can assist mental clarity. The break from training helps your brain to relax and encourages focus and energy. 5. Aid a good night’s sleep When you exercise, especially when you are running, your body doesn’t know why. This can elevate levels of the stress hormone cortisol, making you feel irritable and restless. Ensuring that you rest will help to stabilise both heart rate and alertness and help you to sleep soundly. 6. Allows the immune system to work effectively When our body’s experience intense activity and training, our immune systems are working on overdrive to repair muscles and joints. Without proper periods of rest, the immune system is unable to repair properly, and this can result in both inflammation and injury. How to make the most out of your rest days 1. Refuel Give your nutrition some thought, ensure meals and snacks are planned and refuel your body with nourishing meals that will allow your body to perform efficiently. 2. Chill Out Naturally active individuals can find the concept of inactivity terrifying! Take the opportunity to let the body relax and recuperate effectively by undertaking some relaxing activities. Yoga can be a good option for those who still want to move as it can help refine useful relaxation techniques. 3. Try a supplement Nothing replaces a good well-balanced diet, but sometimes the body needs a little help. Collagen supplements are increasing in popularity and Google searches for collagen were up by 200% as consumers are turning to collagen formulations to support their bodies. Best-selling collagen brand LQ Collagen have launched two new high-strength collagen ranges in delicious new flavours to the market that are designed to support an active lifestyle.

Fitness & Beauty Update

Exercise & Training

LQ Marine Collagen Peptides 300g Powders £32 (20 x 15g servings per tub) Available in new Coconut & Lime, Mango & Passion Fruit and Vanilla flavours these new powders are the best on the market in terms of efficacy and quality. The new powders contain 10,000 mg of hydrolysed marine collagen per daily serving. Great tasting, natural flavours they are easy to mix with water or a perfect boost to your morning smoothie. Sweetened with stevia, the powders offer an easy dissolvable, low calorie option for those wanting to add collagen to their daily routine. LQ collagen powders (bovine) 300g £25 (20 x 15g servings per tub) Available in new Unflavoured (no Stevia), Chocolate and Vanilla flavours each tub contains 10,000mg of collagen per daily serving. Great tasting, with natural flavours they are easy to mix in drinks, water or as part of a morning smoothie. Sweetened with stevia (apart from unflavoured), the powders offer an easy dissolvable, option for those wanting to add collagen to their daily nutrition.

www.lqcollagen.com

EXERCISE & TRAINING

Fitness & Beauty Update

DISCOVER THE ’P QUICK-STEP’S TO D

eceuninck-Quick-Step riders are constantly looking for ways to train better, improve and get stronger. At Quick-Step, we completely understand that drive to push boundaries. Quick-Step, long-time sponsor of one of the world’s leading cycling teams, gave the home gyms of riders such as world champion Julian Alaphilippe and Belgian climber Pieter Serry total makeovers to help them train and perform at their very best. The latter’s exclusive ‘pain cave’ boasts calming, yet playful elements, and an ultra-strong Alpha Vinyl floor.

Fitness & Beauty Update

EXERCISE & TRAINING

PAIN CAVES’ OF OP RIDERS

quickstep.com

EXERCISE & TRAINING

Fitness & Beauty Update

FEEL GOOD, TRAIN BETTER We all perform better in an environment we feel good in. For cyclists, a well-equipped and beautifully designed home gym is indispensable to making the prospect of a workout more attractive. That’s where our pain caves come in. As an experienced interior brand, we decided to help the DeceuninckQuick-Step riders by turning their home gyms into stylish environments with all the necessary tools for optimal indoor training. Julian Alaphilippe: “During the season, I’m often on the road for races all over the world. But in winter, I work out at home three to four times a week to physically prepare for the upcoming season. That’s where a fully designed, comfortable home gym comes in handy. I’d already had a small fitness room in my house, but I always dreamed of a home gym where I truly feel at ease to perform at my very best. I was really impressed when I entered my pain cave for the first time. I immediately felt at home.” Pieter Serry: “Since Belgian weather is quite changeable, to say the least, I rely on my inside bike trainer throughout the entire year. Besides that, I use my home gym for power training, core stability exercises, squats and so on. In other words: my home gym is definitely one of the most important rooms in my house. That’s why it should be a room where I feel comfortable and prepared to perform. “No wonder I was super excited when I heard that Quick-Step would turn my home gym into a personalised pain cave. I was confident that their interior experts would come up with something nice, but they really exceeded my expectations. I was overwhelmed when I first saw the result. The design of the room perfectly matches my taste and personality. The big photo of me in competition is a source of inspiration and reminds me that hard work pays off.”

BOLD COLOUR PALETTE The blue tones in Alaphilippe’s pain cave immediately catch the eye. And they’re there for a reason: blue stimulates optimism and happiness, but also creates a relaxing feeling, which is important when you have an intense training session on your schedule. Blue stands for integrity, power and health – values that all symbolise the French cyclist. Alaphilippe is a big fan of vibrant autumn hues – hence the Alpha Vinyl floor – and dark colours – think earth tones, chocolate brown – even give the cool blue tones a warm appearance. This combination matches Alaphilippe’s energy and explosive style very well. Colourful gold and marble accents add a playful, luxurious touch to the room. This remarkable colour palette gives the pain cave both a bold and cosy look and feel. Exactly how you would describe Julian Alaphilippe’s personality – and an environment that reflects who you are and inspires you to perform better.

quickstep.com 12

Fitness & Beauty Update

EXERCISE & TRAINING

PEACEFUL ATMOSPHERE Serry’s favourite bike races are those that involve beautiful mountain scenery. That’s why we used cool mint green as the basis of the Belgian cyclist’s pain cave. Green reflects nature and has a calming yet refreshing and uplifting effect. Serry: “That sense of nature helps ease my mind so that I can fully focus on my training and unwind after an intense workout.” The Belgian climber loves his rest and peace, but never for long. His friends and teammates call him ‘the running joke’. The pain cave’s playful colours and shapes – hence the mountain contours – reflect that witty side of Serry’s personality, resulting in a peaceful atmosphere with a twist. The abundance of light opened up colour blocking opportunities by contrasting the mint green with darker green tones. The addition of wood-inspired materials – with an Alpha Vinyl floor as the piece de resistance – and earthy, white and black interior elements give the pain cave a warm and natural look and feel. “I simply adore the combination of the sleek design and rustic aspects”, Serry adds.

ALPHA VINYL: STRONG, AUTHENTIC AND SWEAT RESISTANT Julian Alaphilippe chose Alpha Vinyl Medium Planks as his flooring solution: “Since I often use weights and other equipment during my training sessions, I needed a strong, scratch-proof and impact-resistant floor. Alpha Vinyl is water resistant too, so I don’t have to worry about working up a sweat. “The warm, natural look and feel of the floor helps me relax after an intense exercise or training session. Thanks to the floor’s realistic structure, combined with the Autumn Oak Honey design, every training session feels like an outdoor ride in the woods.” Pieter Serry’s pain cave is covered with Alpha Vinyl Medium Planks (Sea breeze oak beige). The realistic vinyl planks are undistinguishable from real wood and offer a warm and soft feeling. Serry: “The pure oak look – without knots and cracks – and natural feel of the floor add to the relaxing atmosphere. “My floor doesn’t only look good, but it is extremely strong too. I used to be very careful with my weights, squat rack and other training gear. But from now, I don’t have to worry about scratches or other damage. Heavy sweating is no issue either, because Alpha Vinyl is water resistant, which makes it easy to clean. Bring on those rainy training days, I’m covered.”

More info about our Alpha Vinyl collection on quickstep.com Samples of each of the floors are available for mood boards and stylists

EXERCISE & TRAINING

Fitness & Beauty Update

ocal Edinburgh entrepreneur, Meadowlark Yoga studio founder and globally respected yogi, Karen Kirkness, announces the launch of her new industry revered yoga textbook, Spiral Bound: Integrated Anatomy for Yoga. Spiral Bound studies the physical expression of movement by examining the body’s anatomy and movement in terms of its spiral structure. Author Karen Kirkness weaves together threads of development to see how our

morphological constraints arise in the earliest moments of life, and how this rotation lays the spiral groundwork for motion patterns that encompass all tissue. Spiral Bound is a semi-academic work richly illustrated with fullcolour photographs and drawings that bring spiral anatomy to life for yoga teachers and anyone curious about spirality in anatomy. Karen is an artist and yoga anatomy investigator holding two master’s degrees, one in fine art and the other a Master of Science in Human Anatomy. Her work revolves around body culture and she has developed

hands-on teaching techniques that offer a more personal touch to Spiral Bound. Kirkness explains her passion for writing the text and making anatomy accessible, “I put my heart and soul and then some into this book, and my message will hopefully come through crystal clear: anatomy is accessible. Anatomy is a living science that emerges through each of us. As such, our bodies are interconnected with nature through the filamentous structure. In time, we can learn to tap into that

Fitness & Beauty Update

EXERCISE & TRAINING

EDINBURGH STUDIO OWNER AND RESPECTED YOGI LAUNCHES INDUSTRY REVERED SEMI-ACADEMIC BOOK WITH SCOTLAND BASED HANDSPRING PUBLISHING Authored by Karen Kirkness, founder of one of Edinburgh’s longest-serving yoga studios, Meadowlark Yoga Available from Handspring Publishing RRP: £38 Click Here

“I put my heart and soul and then some

into this book, and my message will hopefully come through crystal clear ”

inner wisdom so that, with practice, we may reinforce the directives of nature that shape our body plans.” This book brings together basic embryology with kinesiology to offer a practical movement guide called the Five Filaments. For anyone interested in movement, Karen’s work is a must-read. She tells the story of how our human bodies form in development, and that the spiral motion of the embryo shapes the way we move as adults.

LIFESTYLE

Fitness & Beauty Update

FOUR SEASONS RESORT MAUI AT WAILEA DEBUTS IMPRESSIVE NEW LIFESTYLE CAMPAIGN UNDER THE VISIONARY LENS OF CELEBRATED FASHION PHOTOGRAPHER PAMELA HANSON Maui’s Iconic Resort Melds Fashion & Luxury Travel in a Reimagination of the Traditional ‘Hotel Photoshoot’ Hawaii’s legendary Forbes Five-Star Four Seasons Resort Maui at Wailea, a property synonymous with limitless luxury and eternal style, has teamed up with acclaimed fashion photographer Pamela Hanson to reinvent the archetypical architecturally-driven hotel narrative with the debut of a stunning new lifestyle resort campaign photographed through a high-end fashion editorial lens with the destination front and center.

Fitness & Beauty Update

LIFESTYLE

Fitness & Beauty Update

As the first-ever resort property for the esteemed Four Seasons Hotels and Resorts brand, the resort continues to reinvent itself over three decades later, appearing in front of Hanson’s lens to unveil a catalogue of new lifestyle and brand imagery that captures the luxury resort in a fresh new light and face – fashion forward, timeless, and effortlessly elegant. Inspired by Hanson’s memorable destination shoots and exceptional photography skills spanning 30 years of experience shooting for the covers of Vogue, Elle, Glamour, Harper’s Bazaar, Vanity Fair, GQ, and InStyle, the resort cherrypicked the iconic fashion photographer to shoot on location at the 15-acre property with 383 rooms & suites, three striking pools, renowned Spa & Wellness Center, and three awardwinning restaurants earlier this spring.

Fitness & Beauty Update

LIFESTYLE

Fitness & Beauty Update

LIFESTYLE

Heralding back to the heyday of the 80’s & 90s supermodel era where photoshoots were shot on-location at exotic locales across the globe, the allure of the destination was often utilized to spotlight the people, clothes, and accessories. For Four Seasons Resort Maui, in a refreshingly clever reversal of roles, the models were utilized to display the beauty of the resort which shifted the perspective to the destination itself. With the goal of bringing back an essence of the 90s, Hanson was joined by hand-selected top models Elaine Irwin, Claudia Mason, Dajia Wilson, Frank can de Velde, and Christopher Gary Lawson which has resulted in a stunning new set of imagery that reimagines hotel photography and will be showcased across the hotel’s website, marketing, digital advertising, and social campaigns this fall. “Given the desire to achieve exciting new lifestyle photos for the property, we naturally sought out an architectural photographer who could shoot lifestyle. As I spent years in fashion, it dawned on me that we should be considering a fashion photographer from the days when budgets allowed for travel all over the world for editorials. These masters know how to shoot on location and capture a sense of place even though the magazine editorials were focused on the clothes and the models. Pamela was the perfect choice for this shoot given the depth and breadth of her experience,” adds Marketing and Creative Consultant, Michelle Gaillard. As a resort known for making waves and collaborating with legendary fashion houses such as Missoni (two of the property’s poolside cabanas feature Missoni furniture), and as the iconic backdrop of movies, shows, and campaigns (most recently, HBO’s limited series, The White Lotus), the decision to tap Hanson came as a natural next step for how the brand has evolved over the last decade in what is possibly the first-ever high fashion hospitality shoot of its kind. “When I was presented with the opportunity to shoot at Four Seasons Maui, I was instantly inspired by the unique personality of the resort and the many possibilities for showcasing its beauty,” notes Pamela Hanson. “Typically, in high fashion shoots, the models are the subject; however, in this case, the resort was a subject of its own. Beautiful, graceful, timeless, and forever fashionable. It was an honor to have the opportunity utilize my fashion editorial experience in a new and creative way at such an iconic property.” “It was an honor to have Pamela Hanson on property to showcase the resort that we’re all so familiar with in a whole new light,” adds General Manager Ben Shank. “After a year of change, we had the opportunity to do something different at the resort and took full advantage of the opportunity to capture Four Seasons Resort Maui in a creative way.” Photos from Hanson’s shoot will be displayed throughout Four Seasons Resort Maui at Wailea, as well as on the hotel’s website, and across all digital channels. To view all of Hanson’s photography from the Four Seasons Resort Maui, visit here.

SKINCARE & ROUTINES

Fitness & Beauty Update

MEET THE FUTURE OF ORAL CARE WITH HAAN’S REFILLABLE TOOTHPASTE COLLECTION - Three exclusive toothpastes inspired by dreamy locations around the world - Prevents cavities, strengthens enamel, whitens teeth, freshens breath, and fights off gum disease without using any harmful ingredients for you or the planet.

www.haanready.com

Fitness & Beauty Update

SKINCARE & ROUTINES

HAAN, the affordable luxury care brand that is committed to fighting against the Water Crisis, is excited to announce the launch of its first toothpaste collection: Vibrant Journeys. The collection, inspired by dreamy locations around the world, comes in three fresh flavours all of which are refillable. Available to purchase on 14 September at www.haanready.com The Vibrant Journeys collection is packed with Hydroxyapatite (a non-toxic substitute to fluoride), which remineralises teeth’s enamel filling in uneven surfaces, whitens teeth’s appearance, prevents cavities and avoids sensitivity. The toothpaste has an oral prebiotic that helps support the teeth’s good bacteria to maintain a healthy balance in your oral microbiome. The collection is also made up of 96% natural ingredients, including xylitol and CPC*, and is free from sulphates, parabens, charcoal, and triclosan. The cheerfully packaged, recyclable toothpaste bottles are available in three vacation inspired flavours: Good On Ya (Eucalyptus and Mint) which is inspired by Australian fields, Life’s a Beach (Chai Tea and Mint) inspired by the beautiful Californian beaches, and Apple a Day (Apple and Mint) inspired by the English countryside; £6.95 per toothpaste bottle and £12 per refill pouch.

SKINCARE & ROUTINES

Fitness & Beauty Update

Made from 40% recycled materials, the designoriented product was created to encourage a more conscious approach to self-care as you can reuse the product with HAAN’s Refill Pouch. One Refill Pouch contains enough formula to fill three toothpaste bottles and to lower their environmental footprint, one Refill uses 94% less water and energy to produce than a generic Toothpaste PET Bottle. HAAN prides itself on creating products that are refillable, reusable and recyclable, in working towards a more sustainable future. HAAN’s Co-Founder Hugo Rovira shares, “Singleuse plastic packaging for everyday products accounted for 54% of the world’s plastic waste in 2015. The plastic problem is serious and as a brand that cares about the planet we knew we didn’t want to contribute to this. This is why we decided to make our Toothpaste collection refillable” HAAN invests 20% of its profits to raise awareness and fight against the water crisis, a global issue directly linked to health, education and growth in developing countries. HAAN specifically focuses their impact on communities in Africa, increasing the funding of water wells. One Vibrant Journeys toothpaste bottle provides 254 litres of water to these water wells, and one HAAN refill pouch provides 617 litres of water. So far, 9 wells have been built in Malawi, Africa.

www.haanready.com

HYGIENE

Fitness & Beauty Update

Holland & Barrett backs London based Floe Oral Care to tackle gum disease via salivary biomarkers Floe Oral Care, the oral healthcare business dedicated to improving oral and systemic health by means of a direct-to-consumer subscription, has secured £350k from a group of high profile investors including Holland & Barrett, Lord Mervyn Davies, Tim Farazmand, Professor John Deanfield CBE, Sir Nigel Rudd, and Julio Bruno. Existing shareholders Stephen Welton, Dr. Jose Navarro, and Charles Southey are also following on. Founded by Anglo-Spanish duo Will Welton and Javier Navarro, Floe is an online subscription service on a mission to address the UK’s ‘dental care timebomb’ by building a preventative routine for consumers and providing vital insights into undetected gum disease. Will Welton, Co-founder at Floe Oral Care said: “If your mouth is the gateway to your body, then protecting it requires not only using the right products but also visibility of what condition your gums are in. The impact of gum disease is significant, and the prevalence of periodontitis has barely changed over the last 20 years. Our mission is to build a service that both tracks and improves oral and systemic health. We want to encourage a pro-active relationship with dental care by capturing and contextualising oral health data, and are thrilled to be bringing on board a fantastic group of investors from business and healthcare as well as an excellent and highly relevant corporate partner. This is a great platform for the next stage of our development” Periodontitis is now the sixth most prevalent disease in the world, and according to research led by The Economist Intelligence Unit (IEU), costs the UK £6.4bn a year in treatment. Nearly half the adults in the UK have some form of periodontal disease, which has increasingly been shown to raise the risk of serious health conditions including cardiovascular disease and diabetes. Its awareness has remained low however amongst the general public and other health professionals - it’s often referred to as a silent killer - with the study showing that three out of four adults with periodontitis do not know they have the condition at all. Tamara Rajah MBE, Chief Business & Science Officer, Holland and Barrett:

“H&B are committed to making health and wellness a way of life for everyone, and to supporting early-stage innovation in wellness as part of our strategy. Recognising that effective oral health management can disproportionately impact an individual’s overall health and wellness, coupled with our interest about the potential of diagnostics, makes Floe very exciting for us. We look forward to working with Will, Javier and the team at Floe to optimise the way we manage our oral health and improve lives.” Floe is building a data driven approach, designed to cast light on untreated periodontitis and put the right measures in place to improve it. The service will track gum health via proprietary at home saliva testing whilst delivering essential products to support your oral health. Floe launched their core dental kit in August 2020, delivering their own unique toothpaste formulations (Dusk and Dawn), an ultra-soft toothbrush, and charcoal dental floss, delivered every three months to improve preventative habits in a more sustainable way. The products are all built with the environment in mind, including a freereturns service collecting used products for specialist recycling when subscribers’ new boxes arrive.

“We now understand the big impact oral health can have on important diseases in the rest of the body. This underpins a new opportunity to benefit from a change in approach to oral health – I am excited to be joining Floe to help address this.” Professor John Deanfield CBE

Fitness & Beauty Update

HYGIENE

Investment: Holland & Barrett leads £350k pre-seed round to develop digital biomarker tech and grow the team Need: Nearly half the adults in the UK have some form of undetected periodontal disease which is increasingly linked to systemic health issues - Floe is addressing this. Opportunity: In the UK eliminating gingivitis would save £30bn over the next ten years and Floe are looking to benefit over 400k users by 2027. Julio Bruno, CEO of Time Out Group plc, will be joining the board as a Non-Executive Director whilst Stephen Welton, founder and Executive Chairman of BGF, the UK’s largest growth capital investor, will remain as the Chairman. Professor John Deanfield CBE joins Floe as Chief Medical Officer, to put together a world leading Advisory Board to inform the strategy of the saliva testing and future healthcare products. Professor Deanfield is one of the leading cardiologists in the UK and has published several papers on the linkage between oral and systemic health.

www.getfloe.com

SKINCARE & ROUTINES

Fitness & Beauty Update

FIVE EXPERTS ANSWER 2021’S MOST ASKED QUESTIONS ABOUT SENSITIVE SKIN

From what’s best to eat to how to avoid clothes irritating skin

Sensitive skin issues affect millions of people in the UK and it is on the rise fields of laundry products, skincare, mental health, nutrition and medicine to answer 2021’s most commonly asked questions • A 2021 Women’s Facial Skincare report1 found that 32% of British about sensitive skin, and to debunk some women would now describe their skin as sensitive myths around the topic. • Google searches relating to sensitive skin reached an all-time high in March this year – with Google Trends data also showing a rising trend in The expert panel: searches over the past five years • It is now estimated that 15 million people in the UK suffer from eczema • Claire Lancaster - product development expert from laundry (and 1 in 5 children are affected by eczema at some stage.) brand Surcare • Camille Knowles – author and founder Whilst sensitive skin is something more of us are experiencing, finding the of The Beauty of Eczema™ skincare right information and advice can be a minefield. More and more products range come with complicated claims and lists of ingredients – so knowing what is really good, and bad, for skin sensitivities can be difficult. • Dr Ruth Cammish - GP and eczema patient So for some straight talking no nonsense advice, sensitive skin laundry • Georgina Speake – Psychotherapist brand Surcare has enlisted the help of a panel of experts in their respective • Louise Baker – Food Specialist

Fitness & Beauty Update

Are there certain ‘ingredients’ in general, across all types of products, to avoid if you have sensitive skin? Claire Lancaster from Surcare says: “Everybody is different and everybody’s skin is different – which is why pinpointing specific ingredients that could be irritating the skin can be a bit of a minefield. “We’ve spent years researching how the skin reacts to certain things – including ingredients that are commonly used in laundry products,

which can affect sensitive skin when clothing and fabrics come into contact with your body. “Many washing detergents and softeners will contain fragrances, dyes, acids and enzymes which can easily irritate sensitive skin. In fact, fragrances can be one of the biggest triggers of flare ups. “Using a non-biological washing powder that has been dermatologically tested, and washing powders and liquids that don’t contain any nasties like fragrance and dyes, is best.”

SKINCARE & ROUTINES

Camille Knowles, skincare entrepreneur and founder of The Beauty of Eczema™ says: “Sensitive skin needs moisturisation so avoid anything that could cause the skin to dry out. Look for natural ingredients versus ones you perhaps don’t recognise, so products with natural butters such as shea butters and almond oil, omega three and six and oat lipids that will pamper and protect the skin naturally by absorbing and retaining moisture. “Well moisturised skin is more able to deal with allergens and less likely to get irritated. It’s often trial and

SKINCARE & ROUTINES

Fitness & Beauty Update

error to find an emollient that works for you, there’s no magic cream that works for everyone. Notice how your skin feels after you use a product and don’t use anything new for at least six weeks as skin takes time to regenerate. “Look for products that have been specifically designed for people with sensitive skin and have been dermatologically tested. You should also be extremely careful with the products that you use on broken skin. Always seek advice from a dermatologist or doctor.” Dr Ruth Cammish, GP says: “It can be helpful to track your symptoms and look for clues of when your skin flares. Is it better when you’re not at work? Does your skin only flare in certain places like your hands? Do you notice your skin becomes red after using certain products? Both fragrance and sodium lauryl sulphate (SLS) are used in numerous household products and skin care. SLS works by attracting water and breaking down oil and debris, so it is often found in cleansers, shampoos and laundry products. Those of us with a sensitive skin barrier, need those natural skin oils for hydration, so SLS containing products can lead to dryness and irritation.” How can I stop my sensitive skin from getting worse? Dr Ruth Cammish, GP says: “Triggers (causing skin sensitivity) vary from person to person and can be a challenge to identify. They may be something in the environment or things that come into contact with the skin like perfumed products. Some reactions happen straight away, but some can take a few days to cause a flare, so a symptom diary can be a great way to spot any patterns. “Common triggers that you should take into account are things like changes in temperature, hot or cold weather, pet hair, pollen, dust and dust mites, stress, food allergy or intolerances, irritants like soaps, bubble bath, shower gel, fragrance in cleaning products, airborne smells like candles and dampness at home or low humidity (dry air).”

Can eating certain foods help? Are there any foods to avoid? Louise Baker says: “Managing sensitive skin is the sum of many parts but nutrition plays a vital role in this process. Fuelling your body with the right nutrients will make a significant difference to dealing with skin issues. “Fatty fish, such as salmon and mackerel, which is high in omega three fatty acids are crucial to maintaining skin health. Omega three will keep the skin supple and help the body fight inflammation. It is also a good source of vitamin E which is an important source of antioxidants for skin. Avocado and nuts also provide healthy fats which can support healthy skin. “Other nutrients for skin health are Zinc, Vitamin A, C and E. Meat, shellfish, chickpeas, lentils, nuts and pulses, eggs and dairy are all great sources of Zinc. Whilst eating an array of fresh fruit and vegetables – especially the dark, leafy variety – will provide the vitamins and nutrients that you need. “Highly processed, salty, sugary and fatty foods don’t do our body any favours and, in turn, will exacerbate skin issues. Stick to a varied diet, with clean unprocessed ingredients and you should see a difference in your skin.”

Fitness & Beauty Update

SKINCARE & ROUTINES

our environment, be that temperature changes, UV light or pollution. As a barrier it keeps moisture in, controls our temperature and protects us from infection.

Camille Knowles, skincare entrepreneur and founder of The Beauty of Eczema™ says: “I’m a huge advocate of a Mediterranean diet and all of those healthy fats and vegetables really will help to nourish you from the inside out. Up the amount of green vegetables, oily fish, lean chicken, pulses and good fats that you are eating and your skin will thank you. “Reducing the amount of coffee that you drink is also a good idea – in the winter months I opt for hot water and lemon instead of caffeinated hot drinks. Cutting down on alcohol can also help. “One of the other key factors to keeping your skin looking its best is hydration. You can never underestimate the difference this will make and drinking at least 1.5 litres of water a day is something that you should build into your routine.”

“The skin barrier is made up of skin cells, lipids and fatty acids. A crucial part of this outer layer are ceramides, a lipid which acts like the cement keeping a wall from falling down. They make skin softer and form a waterproof seal, preventing water loss and dehydration. In winter, dry air, cold winds and indoor heating lead to the skin losing water to the environment. That’s why we need to work extra hard to keep our skin barrier moisturised, to counteract the effects of drier air and lower humidity.” Camille Knowles, skincare entrepreneur and founder of The Beauty of Eczema™ says: “I’m a huge believer in the healing power of the sun and like many people find that my skin improves in the summer months. There is more humidity so our skin is less dry and more sunlight brings an increase in the sunshine vitamin, vitamin D, which plays an important role in skin protection and rejuvenation.

Is Summer or Winter worse for skin flare ups and increased sensitivity?

“I believe that there are are no hard and fast rules around how your skin will respond in each season. The most important thing is to keep it moisturised and protected with an SPF all year round and never be disheartened if your symptoms worsen or you experience a flare up during the summer months.”

Dr Ruth Cammish, GP says: “The skin is our largest organ; our first line of defence against

Claire Lancaster from Surcare says: “There are lots of factors that can contribute to

SKINCARE & ROUTINES

Fitness & Beauty Update

skin sensitivity and the weather is certainly one of them. For many people the winter months can play havoc with their skin – more time spent indoors in central heated homes, harsh cold winds and lack of vitamin D can all take its toll. “The skin barrier is made up of skin cells, lipids and fatty acids. A crucial part of this outer layer are ceramides, a lipid which acts like the cement keeping a wall from falling down. They make skin softer and form a waterproof seal, preventing water loss and dehydration.” Does stress cause sensitive skin? Georgina Speake, Psychotherapist, says: “It’s no coincidence that reports of increased stress caused by the events of the past 12 months mirror increases of people suffering from sensitive skin; the role of stress should never be ignore when it comes to managing sensitive skin. “When we are stressed our body produces excess cortisol (also known as the stress hormone). It is this hormone working beneath the surface that is responsible for redness, dryness, increased sensitivity, dullness and sagging. It can also increase the production of sebum which can lead to spots and breakouts. “Taking steps to manage stress, such as meditation, exercise, time spent outdoors, self-care and a night time wind down routine, can help. It is important to acknowledge that wider factors such as stress, diet and other aspects of our outlook on life can all play their role. Therapy is a positive way to explore our triggers so as to reduce stress. It is also a resource to learn new skills enabling us to support ourselves appropriately at times of stress.” Camille Knowles, skincare entrepreneur and founder of The Beauty of Eczema™: “Having suffered from chronic

eczema since I was young, I know that there are lots of factors that can take their toll on my skin. As such, I’m a huge advocate of taking a mind, body and soul approach to managing my own skincare, and this forms the basis of my ‘HOPE principles’ – a holistic way of dealing with skin issues which I developed to share with other people who have skin conditions and concerns. Within the HOPE principals are Home, Optimism, Purpose and Pampering, Eating well, Exercise and Ecotherapy. “I find that when I am focused on all of these factors my skin is at is best. This means that I always try to exercise regularly, spend time outside appreciating

Fitness & Beauty Update

SKINCARE & ROUTINES

nature, take time out to pamper myself, meditate, practice daily affirmations, journal and ensure I have goals and aspirations. All of these things help me keep on top of breakouts and flare ups.” How else can I reduce the chances of my skin flaring up? Claire Lancaster from Surcare says: “Never overlook the role that dust and allergens in the home can play in aggravating sensitive skin. Our houses create the perfect conditions for dust mites and mould to thrive – a warm environment with lots of soft furnishings or fabric to breed in. These allergens can cause havoc for people with skin issues such as eczema and dermatitis and so taking steps to create an allergen free home can help to reduce flare ups. “There are lots of things that you can do. Open windows to let fresh air circulate, vacuum your house every 2-3 days to remove dust particles you can see and the dust mites that you can’t see. Wash soft furnishings like cushions and curtains every few months. Change your bed at least every couple of weeks and wash your pillows and duvets twice a year. Even soft toys can attract dust mites and can aggravate children’s sensitive skin issues so wash them at a high temperature every six months. “Mould is another irritant so take extra care to clean in all of the nooks and crannies that it can grow. Clean around window frames, the seals of your fridge and washing machine, shower curtain and any other parts of your home which are

damp and humid. Ventilation is also crucial to keeping mould at bay – cooking with an extractor fan on, not drying your clothes indoors, opening windows and making sure that your bathroom is properly ventilated will help to avoid build ups.” I’ve never suffered from sensitive skin before, why do I have it now? Dr Ruth Cammish, GP says: “Frustratingly, most of us with sensitive skin, can react to a myriad of allergens rather than having a true contact dermatitis. This is called contact irritation and is more likely when the skin is dry as it allows allergens to enter the tiny gaps between our skin cells and cause inflammation. Common culprits are essential oils, fragrance, dust, pollen, dyes, soaps and detergents. “Another common time to have sensitive skin is over 50. As we age, the ceramide ‘building blocks’ in our skin barrier decrease, leading to drier skin which is more vulnerable to irritation. For women, as the hormone oestrogen drops with the menopause, skin becomes less elastic and tends to produce less oil. It is a common time for skin to become reactive to fragrance, metal and dyes. These conditions worsen in winter as a dry skin barrier is less able to carry out its protective function and more likely to react to allergens such as perfumes, harsh detergents and dust.” What are the tell-tale signs of eczema rather than just dry skin? Camille Knowles, skincare entrepreneur and founder of The Beauty of Eczema™ says: “Whilst eczema is commonly known as a dry skin condition the symptoms are so much more than that and will often depend on the type of eczema that you have. In general, people with eczema will experience inflamed, itchy patches of skin which can appear with a red rash. Other tell-tale signs include small red bumps that can ooze fluid when scratched, thickened scaly skin, swelling and crusting. “The symptoms of eczema can be different for absolutely everybody – some people experience intense flare ups, whilst others will only experience mild to moderate symptoms, which may come and go. Breakouts can be extremely painful, especially when the itchiness gets so bad that it is scratched it until it bleeds. Known as the ‘itchscratch’ cycle, this will often make a breakout worse and could cause infection.” For more information about Surcare and additional advice on managing sensitive skin please visit www.surcare.co.uk

SKINCARE & ROUTINES

Fitness & Beauty Update

BOTOX VS. FACIAL TREATMENTS: WHICH IS BETTER FOR ANTIAGING? The rise in Botox and injectable treatments on the market for skin aging prevention is at an all time high. The Guardian reported that in the UK plastic surgeons saw a 70% increase in consultations with a demand for Botox in 2020. Many assume that Botox is a gold-standard treatment when it comes to protecting against and reversing signs of aging, but does Botox do more than a good skincare regime when it comes to aging prevention? Dermoi’s Chief Scientific Officer, Eve Casha, MSc Pharmaceutical Formulation has commented on the relationship between Botox and Facial treatments. Her thoughts below: “Botox procedures involve injection of a bacterial toxin, Botulinum Toxin, into the muscles of deep facial expression to cause temporary and reversible paralysis of a muscle. This

is to reduce the appearance of fine lines and wrinkles associated with muscle contraction. “ “However, what many don’t consider is that there are many signs of aging in the skin that muscle contractions are not the cause of. For example, as we age certain cell types in the skin decline in number and activity. In addition, it is estimated that over 80% of the aging seen on the face is from long-term exposure to UV radiation and this is what leads to majority of wrinkles, dryness, leathery texture, uneven pigmentation, and sagging appearing with age.” “Unfortunately, while there is

some recent evidence that would suggest that Botox could have a temporary skin rejuvenation activity, the scientific evidence proving this concept is not complete or consistent.” SO, WHAT IS THE RELATIONSHIP BETWEEN BOTOX AND FACIAL TREATMENTS? One could argue that Botox and facial treatments complement each other when it comes to age prevention. Botox can be used to target deep wrinkles associated with facial expressions, whereas advanced facial treatments using active ingredients can be used to preserve and protect the cell types within the skin tissue from age related changes. The effects of Botox are temporary (~3-6 months), but the effects of the right facial treatments will only leave skin stronger and more protected overtime. With the skincare market being so overwhelmed with false information, we have all felt the frustration of ineffective skincare and skin reactions caused by incorrect use of potent actives. More than ever, the need for regular check-ins with a skin expert is needed. Dermoi brings this expert to your door. “You do not see someone’s Botox or filler, but you always see the quality and health of skin on top. Botox is not a replacement for adequate facial treatments and effective use of active skincare.” Eve Casha, MSc Pharmaceutical Formulation

Fitness & Beauty Update

SKINCARE & ROUTINES

KIDDERMINSTER BASED SPECIALIST SKIN CARE SUPPLIER SECURES £200,000 CASH INJECTION

idderminster-based skin care supplier has secured £200,000 from the Midlands Engine Investment Fund (“MEIF”) West Midlands Debt Finance, managed by Maven Capital Partners (“Maven”), backed by the Coronavirus Business Interruption Scheme Loan (“CBILS”). Essentially Yours Limited (“Essentially Yours”) plan to use the funding to accelerate product development and expand its marketing division, both of which form part of its ambitious growth plans which should create 11 new roles. With its main operations in Kidderminster, Worcestershire - Essentially Yours has 20 years experience in developing research led botanical skin care products The business supplies various outlets, including beauty salons, hair salons and nail bars across the UK. John Hamilton, at Essentially Yours Limited states: “We are most indebted to Maven for their professionalism, especially to Chris

Rogers who helped us through the process. The funding will enable us to proceed with our growth plans especially during this period of uncertainty.” Chris Rogers, Investment Manager for Maven adds: “Essentially Yours has continued to seize as many opportunities as it can for growth and with this recent funding package, the business is well on its way to achieving its ambitious expansion plans. We are pleased to be able to support Essentially Yours even during this tough business climate.” Ryan Cartwright, Senior Manager at the British Business Bank, said: “The MEIF is improving access to finance across the Midlands, with a focus on enabling businesses to unlock new growth. Essentially Yours is set to use MEIF finance to create new jobs and push forward with its expansion plans. We encourage other businesses in a similar situation to consider the options available through the Fund.” Gary Woodman, Chief Executive of Worcestershire Local Enterprise Partnership, said: “This is fantastic news that yet another Worcestershire business,

Essentially Yours, has received funding through the Midlands Engine Investment Fund. The investment will help the company to expand with new staff which will help to boost the local economy going forwards. “I would encourage any Worcestershire businesses reading this news to contact the Worcestershire Growth Hub to find out more about the Midlands Engine Investment Fund and the other support programmes and funds available to help your business.” The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank. The Coronavirus Business Interruption Loan Scheme (CBILS) was managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy and Industrial Strategy (BEIS). The scheme ended on 31 March and has been replaced by the Recovery Loan Scheme.

SKINCARE & ROUTINES

Fitness & Beauty Update

Article supplied by skincarehero.com

THE HOTTEST SKINCARE BRANDS ON TIKTOK We looked at TikTok to find the most most popular brands on the platform.

ur research uncovers the most popular brands by hashtag, the most popular by the following count, and the brands with the most published videos. With TikTok becoming the goto platform for discovering the newest trends in beauty, you may be surprised to learn which brands came out on top.

The most popular brands by hashtag We found that The Ordinary is the hottest skincare brand on TikTok, topping the platform with over 949m views on #theordinary. Some say TikTok is actually the reason for this brand’s popularity.

Hottest brand by follower count2 The Ordinary and CeraVe are the most followed brands on TikTok.

Brands with most videos3 Dermalogica is the most active skincare brand on the platform, with 284 published videos.

Metholody We analyzed TikTok hashtags and brand profiles to find the most popular brands on the platform. • • •

To find most popular brand by hashtag, we checked hashtag view count To find hottest by following count, we reviewed each brand’s profile page To find total number of published videos, we reviewed each brand’s profile

The data is accurate as of July 2021.

The most popular brands by hashtag

Fitness & Beauty Update

Hottest brand by follower count

SKINCARE & ROUTINES

Brands with most videos

skincarehero.com 37

HAIRCARE

Fitness & Beauty Update

REVAMP PROFESSIONAL LAUNCHES NEW HAIR STYLING TOOLS Joining Revamp’s existing range, the tools make salon-quality looks achievable at home

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HAIRCARE

oday Revamp Professional expands

Revamp. At the touch of a button, hair is

want to create a more defined hairstyle,

its portfolio of salon-quality hair

gently drawn into the styling chamber,

simply hold the button down for one

styling tools with the Progloss™

where it is rotated and heated around a

further rotation. For enhanced control,

Hollywood Wave, Curl & Advanced

28mm ceramic barrel, to form beautiful

advanced intelligent heat continuously

Shine Automatic Rotating Curler and

long-lasting waves. For extra peace of

regulates the temperature to ensure

the Progloss™ Airstyle. The products

mind, the styling chamber is designed

minimum hair damage.

are infused with Revamp’s unique

with full visibility to ensure complete

combination of Progloss™ super smooth

control when curling your hair.

To ensure curls are full of shine and lustre, this hair curler is additionally

oils, including Keratin, Argan Oil and Coconut Oil, for enhanced shine when

The ceramic barrel works together with

infused with Revamp’s Progloss™ super

styling at home.

Ionic Jet technology for a kinder styling

smooth oils. This combination provides

experience, and to eliminate frizz from

visibly smooth results, whilst giving your

your hair for a super smooth salon-

hairstyles enhanced shine. For additional

quality finish.

comfort and flexibility, the tool features a

Progloss™ Hollywood Wave, Curl & Advanced Shine Automatic Rotating Curler Flawless Hollywood Waves are made effortless with the new

3m salon-swivel cable. Whether you want soft curls or loose waves, the three temperature settings

The Progloss™ Hollywood Wave

ranging from 170°C to 210°, allow you to

Advanced Protect & Shine Automatic

create a variety of styles with ease, whilst

Curler is available to purchase from

hair curler

also catering to different hair types. To

revamphair.com, Boots, Argos, Very and

give a clear indication of how long the

Amazon for RRP £119.99.

automatic

hair has been heated, the tool features audible beeps after 10 seconds. If you keep reading >>>

HAIRCARE

Fitness & Beauty Update

Progloss™ Airstyle Add shape and definition, as you dry your hair with the Revamp Progloss™ Airstyle. This powerful air styler saves time in your hair routine by combining drying and styling together. Choose from six interchangeable styling attachments to create a variety of hairstyles including: dramatic volume, soft waves, defined curls and super sleek styles. •

19mm Air Curl Tong - For effortless curls with enhanced definition and detail, complete with clip for control and precision.

•

38mm Rotating Round Air Brush - Ideal to add volume and shape for beautiful bouncy hairstyles, with firm bristles to lift hair at the roots.

•

32mm Bristle Round Air Brush - Give your hair extra lift and volume at the roots, whilst also creating soft waves at the ends. Simply wrap the hair around the brush to give your hair natural bounce and body.

•

Smooth & Shape Cushioned Paddle Air Brush - Create straight styles without extreme heat with this attachment. Featuring soft ball-tip bristles with a flexible cushion, glide the brush through large sections of hair for a smooth finish, whilst also drying.

•

Deep Finger Diffuser - Dry hair evenly whilst also creating volume and lift at the roots.

•

Drying Nozzle - Remove excess water to take your hair from wet to slightly damp, so that it is ready for styling with the other attachments.

Take full control of your styling experience, with adjustable heat and speed settings to suit different hair types and textures. The cool setting can be used to set your hair in place for long-lasting results. To ensure your hairstyles have a smooth finish, this easy-to-use air styler also features Ionic Jet Technology which reduces frizz and flyaways. Each styling attachment is additionally infused with Revamp’s unique combination of Progloss™ super smooth oils for enhanced shine. Complete with a 3m salon cable for flexible styling.

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HAIRCARE

The Progloss™ Airstyle is available to purchase from

Head of Revamp’s Haircare Division, Paul Barton, adds: “We’re

revamphair.com, Boots and Amazon for RRP £79.99.

really excited to be growing Revamp’s range of hair styling tools even further. With these new additions, we’ve created products

Joseph Koniak, award winning hair artist and Global Brand

that are affordable, easy to use and create sleek and stylish

Ambassador and International Creative Director of Revamp

results.”

Professional says: “My clients love the styles created when I use Revamp’s tools on their hair in the salon. No matter the hair type,

revamphair.com

with Revamp’s growing range, there’s a tool to suit everyone. It’s great to know that clients can re-create salon-quality looks from the comfort of their own homes. Revamp’s growth is testament to its diverse range of products and I’m really proud to be involved.”

HAIRCARE

Fitness & Beauty Update

INCREASES HAIR DENSIT AFTER 90 DAYS USING NA Hair Growth & Density Treatment, £29, Freshly Cosmetics® | The best natural and healthy cosmetics

Fitness & Beauty Update

HAIRCARE

TY AND VOLUME BY 69% ATURAL ACTIVES • • • •

•

• •

Increases scalp circulation Reduces hair loss by 53% in 45 days and by 75% after 90 days Provides energy and strength so that hair grows healthier, stronger and thicker Smart Growth Activator combines the action of two active ingredients, turmeric peptide and Scutellaria Increases hair density and volume by 69% after 90 days and by up to 88% after 120 days thanks to the active ingredient Azuki Sprout Increases hair resistance by 31% thanks to the active ingredients Amla and maca proteins Increases the number of hairs in the growth phase (anagen phase) by 49% after 150 days, and by69% in 90 days of continuous application Increases shine by 29% and reduces grey hair by 8% Longer, stronger and shinier hair thanks to the action of the active ingredients azuki sprout, microbiota modulator and hair anti-ageing complex

The Hair Growth treatment is a 360º serum that combines 10 potent, natural actives that have been proven to improve hair loss. It’s pioneering technology is encapsulated in a vegetable delivery system which acts as a vehicle for the active ingredients to reach the hair follicle, increasing growth by 10%. It packs a big punch, delivering an evidencebased injection of vitality, volume, density, and shine to lacklustre locks, and fine hair textures. The serum improves hair growth from the root and reduces hair loss in a powerful yet gentle way, without side effects, thanks to its highquality plant active ingredients. The formula delivers antioxidants to strands, regenerating overall hair health. It’s perfect for all hair types, including curls boys and girls. It’s also safe for sensitive skin and is pregnancy safe. As with all Freshly Cosmetics formulations, it is also vegan and cruelty-free. www.freshlycosmetics.com/en/

HAIRCARE

Fitness & Beauty Update

Image credit: Lena Herrman

SHU UEMURA ART OF HAIR HAVE PARTNERED WITH SUPERMODEL ROSIE HUNTINGTON-WHITELEY TO BRING YOU HER FAVOURITE HAIRCARE AND STYLING REGIMES.

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HAIRCARE

on partnering with the luxury haircare brand, Rosie says:

“I have loved shu uemura art of hair for years, with their beautiful ingredient stories and minimal design. It’s an honour to collaborate with them and bring to you my go-to haircare regimes and favourite ranges, starting with the ultimate finishing oil, Essence Absolue.” Over the course of the partnership, Rosie will be showcasing her tips and tricks for haircare and styling with much-loved ranges Essence Absolue, Ultimate Reset and the new Izumi Tonic and Yubi Blonde. Essence Absolue Oil: £49.20 the iconic oil infused with japanese camelia, is nourishing, protective and lightweight. the oil is the ultimate saviour for dryness, frizziness and uv protection. it can be used as a preshampoo, a finishing oil for styling and an overnight leave-in treatment. NEW Izumi Tonic: £34.70 infused with japanese rice extract, spritz onto the scalp and hair to leave your hair instantly hydrated and 10 x stronger. strengthens and bodifies the hair Yubi Blonde Glow Revealing Shampoo: £29.95 with japanese white peony extract and fragrance, the shampoo gently cleanses scalp and hair. perfect for bleached or highlighted blondes for shine, moisture and vitality especially after the salon visit Yubi Blonde UV Masque: £49 with japanese white peony extract and fragrance, the balm instantly banishes brassy tones with the unique mix of blue and purple pigment. super lightweight on the hair, so can rinse out easily

Essence Absolue Oil ^

Yubi Blonde Replenishing Conditioner: £39.95 with japanese white peony extract and fragrance, conditioner is super lightweight and airy preventing any build-up in the hair. reduces split ends and gives a subtle lift of moisture Ultimate Reset Shampoo: £29.95 japanese rice extract infused shampoo allows a thorough cleanse whilst providing intense nourishment to your hair Ultimate Reset Masque: £49 japanese rice extract infused treatment masque leaves your hair free from damage and split ends. intensely nourishes from the inside out, leaving hair soft and shiny instantly.

Yubi Blonde Glow Revealing Shampoo ^

recipes & nutrition

Fitness & Beauty Update

GLUTEN-FREE COCKTAIL RECIPES TO DRINK GUILT-FREE If you have been diagnosed with coeliac disease, a wheat allergy, or feel generally unwell when you consume gluten, removing it from your diet will help ease symptoms and reduce inflammation. Today, there are more options than ever for those avoiding gluten in their food and drink – however, sometimes we have to figure out for ourselves what we can and can’t have. When it comes to alcohol, unless gluten is added after distillation, all distilled alcohols are gluten-free – spirits, wine, liqueurs, and some beers. However, cocktails can have additional ingredients such as mixers that can make them unsuitable for gluten-free drinkers. Here, we look at gluten-free cocktails for you to enjoy without worrying about feeling ill.

Fitness & Beauty Update

recipes & nutrition

MOSCO MULE The Moscow Mule is a classic cocktail that packs a punch – ideal for those with a taste for citrusy, aromatic flavours. Fentimans Ginger Beer is, unlike many ginger beers, gluten-free and also suitable for vegans – just add this mixer for a refreshing and balanced tipple. Ingredients: • • • • • • •

50ml vodka 150–200ml Fentimans Ginger Beer A few dashes of ginger bitters A few dashes of ginger bitters Crushed ice Sprig of mint Lime

Method: Add vodka and crushed ice to a tumbler and top up with Fentimans Ginger Beer and stir gently to mix. Add a few dashes of ginger bitters and garnish with mint and a squeeze of lime to taste.

recipes & nutrition

Fitness & Beauty Update

APEROL SPRITZ A world favourite – and gluten-free – this cocktail is from Northern Italy and has taken the world by storm. The Aperol Spritz has become one of the most popular cocktails with a light yet bittersweet flavour that is unlike anything else. Perfect in the evening for a refreshing drink with your meal or a relaxing afternoon drink, here’s the perfect Aperol Spritz serve. Ingredients: • • • • •

50ml Aperol 75ml Prosecco 25ml Soda An Orange Slice Plenty of Ice

Method: Chill a large wine glass with ice then combine prosecco, Aperol, and a dash of soda and stir gently. Garnish with an orange slice.

Fitness & Beauty Update

recipes & nutrition

MAI THAI The Mai Thai is a tropical and fruity rum cocktail that is loved by many. A refreshing and balanced drink that is easy to sip, this would be perfect in the summer or by the beach. Ingredients: • • • • • • • •

25ml white rum 25ml golden rum 10ml orange liqueur (triple sec) 10ml orgeat (almond syrup) 1 dash Angostura bitters Ice Sprig of mint Freshly squeezed lime juice

Method: Add all ingredients except the mint into a cocktail shaker and shake. Strain the mixture into a glass and garnish with mint.

CLASSIC NEGRONI

Another classic Italian cocktail that is widely popular, the classic Negroni is a bittersweet cocktail designed as an aperitif. Ingredients: • • • • •

25ml Gin 25ml Sweet Vermouth 25ml Campari One Large Ice Sphere Wedge of Blood Orange

Method: Mix gin, vermouth, and Campari into a jug with ice and stir until the glass feels cold. Strain the mixture into a tumbler, add the ice, and garnish with the orange slice.

Recipes and Nutrition

Fitness & Beauty Update

PICK PUMPKIN FOR BETTER VISION AND EYE HEALTH Did you know Pumpkins are fantastic for eye health? These three easy pumpkin recipes are packed with essential nutrients that will help to keep vision sharp …. and that are a feast for the eyes too! We carve pumpkin so that the eyes shine bright on a Halloween evening – but did you know that pumpkins contain an array of nutrients that are essential for healthy eyes? “Eating delicious pumpkin recipes could form the first line of defence in protecting our eye health”, says Dr Andy Hepworth, leading eye expert from Essilor. co.uk. “Pumpkins are rich in zinc, vitamin C, vitamin A and E, lutein, and zeaxanthin, making them a treat for your vision and overall health. “As a carotenoid, pumpkins are especially beneficial to eyes because of the high level of beta-carotenes within it. Our eyes convert the beta-carotene into retinol, which is important for optimal eye health. The retinol is then changed into retinoic acid which is involved in growth and cell differentiation in the eyes.

“Add to this zinc found in pumpkin, which is also good for keeping your retina healthy; Vitamin A, which protects the cornea, the surface of the eye, and helps vision even in low light; Vitamin C to reduce the risk of age-related macular (AMD) and cataracts, and that can help protect the lens of your eye by blocking celldamaging free radicals. “Last but not least, there’s also powerful antioxidants in this superfood, lutein and zeaxanthin, which can aid in preventing eye disease. Zeaxanthin helps filter harmful high energy blue light, protecting cells in the eyes particularly in the macular and reduces the risk of developing late AMD. “A varied and balanced diet is crucial for a healthy lifestyle but if you are looking to add more eye boosting benefits into your meals then pumpkin is a great place to start…and they’re easy to find on supermarket shelves throughout October!” Recipes by essilor.co.uk

Pumpkin Chutney Pumpkin chutney is a great accompaniament to all sorts of dishes, such as grilled chicken and fish or cold meats. You could even serve with Kale – another superfood that’s great to promote eye health. Preparation and cooking time Prep: 15 mins Cook: 50 mins Ingredients 2.7kg pumpkin, peeled, deseeded, and diced 3 oranges 2 lemons 500g light muscovado sugar 600ml cider vinegar Method Before you prepare: For best results, place the whole pumpkin in a bowl and sprinkle liberally with salt. Toss to get it all coated, cover, and leave overnight. Drain of any juices, wash in cold water, then drain again to remove excess moisture. To prepare the pumpkin chutney: Peel and segment the fruit and remove the pith. Tip into a heavy-based pot with all the remaining ingredients. Bring to the boil over medium heat, then reduce the heat and leave

Fitness & Beauty Update to simmer uncovered, stirring occasionally, for about 40 mins. Cool, then transfer to a sterilised jar and seal. Pumpkin Pie A sweet treat that can be served with ice cream or a more healthy option of crème fresh, and everyone is sure to come back for a second helping … no such thing as ‘your eyes are bigger than your belly’ when it comes to serving this dish! Preparation and cooking time Prep: 30 mins Cook: 30 mins to 1 hour Serves 8 Ingredients For the pastry sweet shortcrust pastry case (or a packet of readymade sweet shortcrust pastry with 40g/1½oz crushed pecans mixed in) For the pumpkin pie filling 450g/1lb prepared weight pumpkin flesh, peeled and cut into 1in/2.5 cm chunks 2 large eggs plus 1 yolk (use the white for another dish) 75g/3oz soft dark brown sugar 1 tsp ground cinnamon ½ level teaspoon freshly grated nutmeg ½ tsp ground allspice ½ tsp ground cloves ½ tsp ground ginger 275ml/10fl oz double cream

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Pumpkin Soup This delicious warm and velvety soup is perfect after a busy night Trick or Treating – where your eyes may have strained to see in the dark! Preparation and cooking time Prep: 20 minutes Cook: 25 mins Serves 6 Ingredients 2 tbsp olive oil 2 onions, finely chopped 1kg pumpkin, peeled, deseeded and chopped into chunks 700ml vegetable stock or chicken stock 150ml double cream For the croutons 2 tbsp olive oil 4 slices wholemeal seeded bread, crusts removed handful pumpkin seeds

Method: 1. Heat 2 tbsp olive oil in a large saucepan, then gently cook 2 finely chopped onions for 5 mins, until soft but not coloured. 2. Add 1kg pumpkin, cut into chunks, to the pan, then carry on cooking for 8-10 mins, stirring occasionally until it Method starts to soften and turn golden. 1. Pre-heat the oven to 200C/400F/Gas 6. 3. Pour 700ml vegetable or chicken 2. If using a shop bought sweet crust pastry case, use one stock into the pan and season with that is 23cm/9in diameter and 4cm/1½in deep. If using salt and pepper. Bring to the boil, your own pastry, roll it out and use it to line a 23cm/9in then simmer for 10 mins until the pie plate (not loose bottomed). Bake the pastry case squash is very soft. blind for 20 minutes. 4. Pour 150ml double cream into the 3. To make the filling, place the pumpkin chunks on a pan, bring back to the boil, then baking tray, cover with foil and roast until tender. This purée with a hand blender. For an will take about 20-30 minutes, depending on your extra-velvety consistency, you can pumpkin. Press the cooked pumpkin in a coarse sieve pour the soup through a fine sieve. and to extract any excess water. Set aside to cool before The soup can now be frozen for up to blending in a food processor or mashing by hand to a 2 months. puree. 4. Lightly whisk the eggs and extra yolk together in a large To make the croutons: bowl. 1. Cut 4 slices wholemeal seeded bread 5. Place the sugar, spices, and the cream in a pan, bring into small squares. to simmering point, giving it a whisk to mix everything 2. Heat 2 tbsp olive oil in a frying pan, together. Then pour it over the eggs and whisk it again then fry the bread until it starts to briefly. Now add the pumpkin puree, still whisking to become crisp. combine everything thoroughly. 3. Add a handful of pumpkin seeds to 6. Reduce the oven temperature to 180C/350F/Gas 4. Pour the pan, then cook for a few mins the filling into your pastry case and bake for 35-40 more until they are toasted. These minutes, by which time it will puff up round the edges can be made a day ahead and stored but still feel slightly wobbly in the centre. in an airtight container. 7. Remove the pie from the oven and place the tin on a wire cooling rack. Serve warm or chilled (stored loosely covered in foil in the fridge) with some chilled crème fraiche or whipped cream.

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lexitarians who occasionally swap meat meals for plant-based meat alternatives have positive changes in the microbiome that are associated with a healthy gut, a new study has found. According to the findings published in the FOODS journal1 and top researchers at London Southbank University, plant-based meat company Meatless Farm was involved in a consumer trial to examine the impact of plant-based alternatives on the gut microbiome, and positive changes were found in flexitarians who swapped just five meat meals for Meatless Farm meals a week. The study examined people aged between 18 and 55 who all ate a ‘typical’ diet, including animal-based foods and were a mix of men and women. They were randomised into a control group who ate their normal diet and an intervention group who consumed just five plant-based meat meals a week over a fourweek period. The plant-based meat meals included Meatless Farm’s burgers, sausages, mince, meatballs and sausage patties. Both groups completed a stool test to analyse their gut microbiome at the

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EATING PLANT-BASED MEAT LEADS TO “A HEALTHY GUT”, NEW STUDY FINDS Flexitarians swapping meat meals for plant-based mince, burgers and sausages have positive changes to the gut microbiome researchers find Mark Cavendish credits plant-based diet to improving his health and sporting comeback

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start and end of the study. The researchers found the plant-based meat group had a greater ability to produce butyrate from the bacterial populations in their gut, which has been found to have many health benefits such as helping maintain the intestinal barrier in the colon, which is essential for the functioning of the gut and a healthy immune system. Emerging science also documents an important role of butyrate in supporting positive mental wellbeing.

A decrease in Tenericutes was also observed in the Meatless Farm group. Tenericutes are a broad group of microbes that include pathogens such as viruses as well as bacteria with parasite-like behaviour, so the reduction in this was considered a positive outcome of the study. Further gut diversity measurements were observed compared to the control group with the scientific researchers concluding that the plant-based meat diet

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“Butyrate is a waxy molecule produced by some types of gut bacteria and there are emerging studies to suggest it helps to support the health of the thin barrier that separates your gut from your bloodstream, which is good for your colon, and has an ability to promote balanced blood sugar control. “There is also a reported impact of butyrate on brain health, which can influence the way we feel for the better. The science is still emerging but having a thriving community of butyrateproducing bacteria in your gut is always likely to be good news, which can be helped by eating more plant-based meat alternatives.” A flexitarian who has felt the difference since incorporating more plant-based food into his diet is the greatest sprinter in the history of Tour de France, Mark Cavendish, 36 from Douglas, Isle of Man. He is a Meatless Farm ambassador and reassessed his diet in the past year to incorporate more plant-based food, which he strongly believes helped his thrilling cycling comeback. Mark Cavendish, MBE comments: “Since I started swapping my meat meals for plant-based alternatives, I feel a lot less lethargic and better in myself both physically and mentally. You always feel tired as a professional cyclist training all the time, but my rest days now feel much more invigorated. I find it so easy to substitute meat now and plant-based alternatives offer new textures and flavours that are actually really tasty.” Angela Walker, MSc Nutritional Medicine and Nutritionist at Meatless Farm says: “The research challenges perceptions about plant-based meat being ultraprocessed. Our plant-based meat has led to positive changes in the microbiome that are aligned to a ‘healthy high nutritional value like fibre and gut’. phytonutrients and is therefore different from what is topically associated Miguel Toribio-Mateas, lead researcher, clinical neuroscientist and with ultra-processed food. The gut microbiome researcher at the Bowels and Brains Lab at London South Bank microbiome is a hot topic right now and University says: “This study is ground-breaking as it’s the first to indicate a making small changes to eat less meat direct correlation between plant-based meat alternatives and changes in and more plant-based can be both good gut bacteria associated with better gut health. for your gut and the environment.”

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READY TO GO BEYOND? New health focused energy drink unlocks ‘Limitless’ style benefits for gamers Beyond NRG is a powdered, sugar-free and natural nootropic formula, that offers a healthy and long-lasting surge of energy, focus and endurance Razor sharp focus, lightning speed reaction times and endless endurance – sounds like the pill in ‘Limitless’, right? Wrong! A new UK company has created a next level, HEALTHY, energy drink which supports the brains cognitive function, whilst also delivering absolutely everything the body needs for long-term gaming sessions. Introducing Beyond NRG, the next phase in energy drinks for gamers. Say goodbye to traditional high sugar, intensely caffeinated carbonated cans, and experience a surge of natural energy with the Beyond NRG fusion formula – a nootropic stack crafted to create a healthy formula with active ingredients that are on average, three times more advanced than the current UK esports supplement market leader - key to enhanced focus, cognitive function and so much more. And Beyond NRG has some HUGE fans in its corner… They have already partnered with Mortal Kombat 11 to create some fantastic limited-editions (Blue Raspberry Lemonade anyone?) as well as teaming up with some of the hottest names in esports, having just signed a sponsorship deal with the ESL Premiership. Billy Webb, Founder and CEO of Beyond NRG says “We are seeing an incredible difference in how people view esports this year. It’s like suddenly everyone is realising that these professional gamers are proper athletes, and they need to be treated (and nourished) as such.

Due to the global events of 2020, people have spent much more time indoors which has led to a massive influx in online interactions. Platforms like Twitch and Facebook Gaming now get daily visits from a much wider audience and this has helped drive demand, reception and appeal of the games industry. There is a billion-pound global supplements industry all targeted towards fuelling your body for sport – but nothing which has been specially developed for gamers, until Beyond NRG. During our quest to create the best gaming energy drink, we realised something. What if we could make a ‘pre-workout’ supplement but non-physical activity? Putting your brain into the right gear, with a rush of natural energy and zero crash. Especially if you’re a streamer looking for a boost on long sessions or a competitive gamer that needs to sharpen up focus. We can’t wait to prove that our drink that genuinely increases performance, whilst also putting nutrition at the forefront of gamers minds. Something that nobody else is doing. Our formula is something that we have worked on for over 18 months, tried and tested in in-game competitive situations, and now is the time for the world to experience what we have worked so hard on. We are really excited to kickstart the season with ESL as supporting British esports is at the heart of our mission here at Beyond NRG.” How does it work? Beyond NRG has a distinctive nootropic stack which contains a series of natural ingredients that are known to improve blood flow, enhance cognitive function, reduce stress and relieve anxiety. They have included these nootropics at a significantly higher level than in other energy drinks, so you get maximum benefit from these next-gen ingredients. Beyond NRG’s energy boasts a unique ingredient – Coffeine™. A naturally derived caffeine extract from green coffee beans that outrivals synthetic caffeine. This is a better source of energy for gamers over the likes of ‘Taurine’ - which is more suited to physical activity. The Beyond NRG experts have carefully selected a choice of energy ingredients has been optimised to work in sync with the nootropic stack, to create the ultimate gaming energy drink. The Beyond NRG formula also contains essential vitamins and minerals that form part of our recommended daily intake. This combination has been crafted to support the needs of the ‘everyday’ gamer. Two scoops of Beyond NRG is all it takes to supplement the vitamins you may be lacking, through long periods of gaming. All Beyond NRG products are sugar free, have less than 20 calories per serving, contain no artificial colours and are suitable for vegetarians. Beyond NRG is available online at www.beyondNRG.com and comes in tubs or sachets – starting at £1.50 for a single sachet, £23.99 for a Build-Your-Own Box (20 x sachets) or £34.99 for a 40 serving tub.

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IT’S THE F WORD: COSTA COFFEE IS PROUD TO BE ‘FAKE’ AS IT LAUNCHES NEW VEGAN BAC’N BAP NATIONWIDE

• Costa Coffee takes faking-it seriously with the best look-alike in the business to dispute Gordon Ramsay’s recent social media bacon bap review • Costa Coffee’s plant-based Vegan Bac’n Bap is now available in Costa Coffee stores nationwide The Nation’s Favourite Coffee Shop*, Costa Coffee, has enlisted a new familiar face to test out its NEW! Vegan Bac’n Bap, which has now landed across Costa Coffee stores nationwide. Costa Coffee has (almost!) made ‘Gordon Ramsay’ the face of its new plant-based Naked® without the oink® bacon-style bap, after social media saw the Hell’s Kitchen chef refute the original breakfast Bacon Bap in a viral TikTok drive-thru roasting, that could have left a

bad taste in the coffee shops mouth. But instead, Costa Coffee’s new recipe-style video stars The F Word’s double, look-alike Martin Jordan, who also takes faking-it very seriously, preparing the new Vegan Bac’n Bap at home in an instructional trial. Proud to be fake, but tasting ever so real, the soft white bap is accompanied by either rich Heinz tomato ketchup or sweet HP Brown sauce (both of which are

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also 100% vegan) and can be purchased hot in-store or to be taken away to enjoy at home. The all-new Vegan Bac’n Bap is the perfect morning bite to go with that perfectly handcrafted drink of choice – you would be a fool not to try it! Costa Coffee decided to put its delicious new menu addition to the test with the ‘world famous-looking chef’, Mr. Jordan, remarking how delicious the new vegan item was in comparison to its iconic breakfast counterpart. A Costa Coffee spokesperson said: “Gordon Ramsay might be famous for pulling kitchens

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apart, but the country’s favourite look-alike definitely knows how to put our Vegan Bac’n Bap together. At Costa Coffee we always look to challenge our alternative food offerings to provide as much choice for our customers as possible, and this breakfast alternative is very proud to be fake.” Martin Jordan, Gordon Ramsay Look-alike, added: “My impersonation skills and experience were put to the test filming the trial of the Vegan Bac’n Bap, along with a rare chance to film as myself in my day job, which brought a fun element to the whole project! We’ll see whether Gordon agrees, as I’m no expert, but it tasted b****y good!” Costa Coffee’s new Vegan Bac’n Bap is now available in stores nationwide. To view the full Costa Coffee food and drink menu, including the new food items that have launched for September go to: www.costa.co.uk

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