Fitness and Beauty Professional - August 2015

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AUGUST 2015

Cathy Brown s health tips revealed

FB Fitness & Beauty Professional www.fitnessnbeauty.co.uk

August 2015

exclusive interview

Click here for the Beauty section

FITNESS CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome 4 14

Industry News

Nutrition News

18 20

Cathy Brown Interview Instructor Special

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons and Health Clubs.

Editor

Andrew Harper

andrew@fitnessnbeauty.co.uk

01843 580862

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matthew Szwedowski

swedowskiphotos@gmail.com

07742782382

Advertising Sales Executive Tony Little

Sarah Wells

Publishing Director

sarah@fitnessnbeauty.co.uk

tony@jetdigitalmedia.co/.uk

01843 570944 01843 448443

004 Industry News Fitness & Beauty Professional

Inactivity initiative aims to engage the non 13 per cent through national roll-out Life Leisure is aiming for a national roll-out of its pioneering public health programme which uses web analytics, technology and specialist coaching to place inactive adults on the path towards a healthier lifestyle.

The actiSport scheme, which Stockport-based operator Life Leisure has developed through funding from Sporta, seeks to engage the 87 per cent of UK citizens who aren t members of a gym or leisure centre by offering a structured programme of physical activity and sport with measurable outcomes. It is based on actiLife, a previous initiative (featured in Health Club Management) based on reintroducing inactive people into gym-based exercise.

Inactive patients can be referred by their GP for the scheme via their local clinical commissioning group (CCG). After an initial 1-1 consultation with an exercise professional, patients receive a pebble activity tracker and placed on an eight-week conditioning phase .

Individual activity goals are set and then monitored each week (via an online portal that displays data from the pebble ) by an exercise professional who then contacts the participant to help motivate them and amend goals according to progress.

After the eight weeks, participants are then signposted into coach-led sports sessions designed for non-sporty people , ranging from badminton and table tennis to netball, swimming, cycling and running. Over the next 20 weeks these classes progress in skill

Life Leisure now hopes other leisure providers will utilise the specialist products as a solution for helping inactive people become more active

level and intensity as the participants fitness levels and confidence increase.

The initial actiSport scheme has produced encouraging results, with the average participant improving their health stats by 20 per cent during the scheme, while 60 per cent of participants reduced their body fat. Having spent two years perfecting the actiLife and actiSport schemes, Life Leisure now hopes other leisure providers will utilise the specialist products as a solution for helping inactive people become more active.

After almost two years of development we have created a scalable and replicable model which would enable leisure operators to better engage with inactive populations, providing them with longer term potential for new gym members and a fitness market, said Life Leisure managing director Malcolm McPhail.

Technology has traditionally been used to help people improve their performance ‒ quicker times, longer distances, heart rate improvements. We are also looking to improve people s performance but from a very different perspective ‒ getting people who do nothing or very little to doing something and then maybe a little bit more, and of course keep them doing it.

Extra exercise sessions reduce risk of breast cancer for older women: Exercising for twice the recommended weekly amount is likely to help reduce the risk of breast cancer for postmenopausal women, scientists have said.

According to the recent study, published in JAMA Oncology, postmenopausal women who exercised 300 minutes per week were better at reducing total fat and other adiposity measures, than those who exercised for the recommended 150 minutes. The findings are significant as body fat, abdominal fat and adult weight gain have been associated with increased risk of postmenopausal breast cancer.

The one-year study by Christine M. Friedenreich of Alberta Health Services, Canada, and colleagues compared 300 minutes of exercise per week with 150 minutes per week of moderate to vigorous aerobic exercise for its effect on

body fat in 400 inactive postmenopausal women, who were evenly split into the two exercise groups.

The women, who had body mass index (BMI) 22 to 40, were asked not to change their usual diet. Any aerobic activity that raised the heart rate to 65-75 per cent of maximum was permitted, and most of the supervised and home-based activities involved the elliptical trainer, walking, bicycling and running.

Average reductions in total body fat were larger in the 300-minute group, which also saw greater decreases in subcutaneous abdominal fat, abdominal fat, BMI, waist circumference and waist-to-hip ratio. Some of the effects were stronger for obese women (BMI greater than or equal to 30) for change in weight, BMI, waist and hip

Fitness & Beauty Professional Industry News 005

Public health innovation: Historic Sobell Leisure Squat for a subway ticket Centre receives major City commuters are being offered free metro tickets in facelift exchange for a quick workout as part of an innovative public health project.

Officials in Mexico City have pioneered the project, which sees 30 health stops across 21 metro stations offering free travel tickets for every ten squats an individual performs.

In addition, 12 metro stations have medical centres set up, providing free health advice and basic treatment at a heavily discounted rate compared to private practices.

Mexico is one of most obese nations on earth and public health officials hope the scheme will encourage city dwellers to adopt more active lifestyles.

The project is the latest in a number of pioneering public health ideas to be floated as officials worldwide seek to combat the growing threat of obesity and physical inactivity. A similar initiative was run in western Moscow to encourage inactive Russians to reassess their health ahead of the 2014 Sochi Winter Olympics.

Perhaps unsurprisingly, Dubai has adopted a slightly more salubrious incentive-driven approach to tackling its public health woes. In 2013, the government offered citizens a gram of gold for every 1kg (2.2lbs) they lost during Ramadan.

In the UK, meanwhile, the Royal Society for Public Health (RSPH) has this week outlined proposals for a range of occupations including bar staff, cleaners, hairdressers and postal workers to support efforts to improve the public s health. The report suggests that up to 15 million workers who play a visible role in society could form a wider public health workforce to help spread essential public health advice to people who typically avoid visits to the doctor.

: study

circumference, and subcutaneous abdominal fat, according to the results.

"A probable association between physical activity and postmenopausal breast cancer risk is supported by more than 100 epidemiologic studies, with strong biologic rationale supporting fat loss as an important (though not the only) mediator of this association, wrote the authors.

Our findings of a dose-response effect of exercise on total fat mass and several other adiposity measures including abdominal fat, especially in obese women, provide a basis for encouraging postmenopausal women to exercise at least 300 minutes/week, longer than the minimum recommended for cancer prevention."

London s historic Sobell Leisure Centre in Islington ‒ the only leisure centre to be designed by celebrated Centre Point architect Richard Seifert ‒ has received significant upgrades as part of a £1.2m facelift.

Opened by the Duke of Edinburgh in 1973, the Sobell Leisure Centre was a gift to Islington s residents from Sir Michael Sobell, a wealthy philanthropist. The GLL-operated centre has been a key hub for sporting development in the area since its launch, but is undergoing an ongoing programme of modernisation.

Cosmur Construction oversaw the refurbishment ‒ working to plans from architecture practice Pellings ‒ which was funded by the London Borough of Islington, Sport England and the London Marathon Charitable Trust.

The works were designed to remodel the existing space to encourage wider participation in physical activity in the local area, increase membership among teenagers, and make the centre more accessible for disabled and disadvantaged members of the community.

The project saw the refurbishment of the junior gym to include a sprint track and an expansion of the Gallery Gym to provide a boxing facility, with Technogym and Escape Fitness the main suppliers. There were also significant improvements to the sports hall so there are more opportunities for sports such as football, basketball, netball, volleyball, and gymnastics. The changing rooms have also been upgraded.

The Sobell Leisure Centre is much-loved in Islington and plays a vital part in giving people of all ages access to a huge range of sports and activities, said Islington councillor Janet Burgess.

The case for increasing the recommended weekly amount of exercise, at least for postmenopausal women at risk of breast cancer, has been supported by numerous studies. Previous research has shown that exercise can slow the growth of breast cancer tumours, while separate research has highlighted the role that exercise can play in recovery after sufferers enter remission.

006 Industry News Fitness & Beauty Professional

Proposals for new London cycling bridge to boost active commuting Active commuting in London could be in line for a major boost after a number of designs were revealed for a new £40m pedestrian and cycle bridge across the Thames between Pimlico and Nine Elms.

Active design has been a hot topic in recent months, especially in light of new research which found cities which strive to promote physical activity gain a significant economic advantage. A study from cycling charity Sustrans, meanwhile, found that the UK s National Cycle Network has saved the economy more than £7bn since it was established 20 years ago.

Wandsworth Council, which is running a design competition for the new London bridge, has unveiled proposals from the four architecture and engineering teams which have been shortlisted for the contest. One of the challenges for the teams ‒ picked from a field of 74 entrants ‒ is to create a bridge which is high enough for boats to pass under, but not too steep for pedestrians and cyclists to climb.

The bridge is seen as a key part of a major infrastructure package that is in place to transform and regenerate the Nine Elms district, with the crossing offering a car-free alternative that would boost active commuting.

We now have some very exciting and quite spectacular designs on the table, said Ravi Govindia, leader of Wandsworth Council.

There is still a long way to go but these teams have given us real hope that a solution can be found to the complex challenges involved in creating a new pedestrian and cycle link across this stretch of the river.

The winning team will be named later this year by the competition s jury panel, which includes Govindia, Lambeth councillor Joanne Simpson, architect Graham Stirk, engineer Henry Bardsley and chair of Cabe at the Design Council Pam Alexander.

Paragon secures right to distribute Ninja Warrior as fitness attraction

Visitor attraction operator and developer Paragon Entertainment has announced that its licensing division has secured the rights to distribute the highly-popular Ninja Warrior obstacle courses to the leisure market.

The deal with US-based Adventure Solutions, gives Paragon exclusive rights to distribute the concept worldwide, excluding the Americas, China, Israel and Spain.

Also including PlayClimb Xtreme climbing walls, the Adventure Solutions portfolio incorporates obstacle training into the world of visitor attractions, offering revenue streams from both a health and fitness, and an attractions perspective.

Inspired by freerunning ‒ the art of get between two points in the most efficient way whilst maintaining as much momentum as possible ‒ Ninja Warrior is a popular TV show in which 100 competitors attempt to complete an incredibly tough four-stage obstacle course. The leisure version of this is a much tamer affair compared with the television version, which can only be completed by elite athletes.

Each Ninja Warrior course can be designed and built to be completely bespoke to each venue's size layout and budget and can be tailored to the target audience s age range and skill level. Obstacles can also be switched out on-site by the course's operator to encourage repeatability, flexibility and enjoyment.

Adventure Solutions offers leisure facilities, FEC s and visitor attractions a unique and thrilling combination of leisure space in their establishment, said Mark Pyrah, director of Paragon.

We expect the Ninja Warrior Course to be extremely successful following its vast popularity in the US and the brand new ITV television programme that recently launched in the UK. It offers visitors a new, fun adventure incorporating tough physical obstacles and rope courses for both indoors and outdoors.

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008 Industry News Fitness & Beauty Professional

Stars of tomorrow shine in national Fitness Trainer Competition Loughborough College and West Cheshire claimed top honours at the recent AoC Sport Fitness Trainer Competition, as physical activity students put their skills to the test in a high-class field.

Jack Burbank from Loughborough College was awarded top spot in both the Level 2 Gym Instructor and Video Competition categories, while West Cheshire s Joanne Beevers claimed victory in the Level 3 Personal Trainer section.

The AoC Sport Fitness Trainer Competition is the only active leisure skills competition in the UK for students working towards careers in the sport and leisure industry.

Exclusive: JD Gyms gears up for organic expansion JD Gyms is aiming to crank up the rollout of its gym concept, with plans to open up to three more sites nationwide by the end of the year.

Having launched its inaugural site in Hull at the start of 2014, the gym division of JD Sports recently unveiled its second location in Liverpool. The eye-catching health club ‒ within a Grade II listed three-storey property ‒ was innovatively designed to retain the DNA of JD s retail stores and is on course to reach its target of 5,000 members.

For the 2015 competition, sponsored by Active IQ, organisers reformatted the event so that it closely aligns with the criteria set by skills organisation Find a Future for the suite of competitions within World Skills. The competition aims to stretch students above and beyond the requirements of the qualification, and find the highest quality students in each category ‒ Personal Trainer (Level 3) and Gym Instructor (Level 2).

The next phase of growth will see the third JD Gym open in Preston this August, with aims for another two by the end of the year.

The competition was organised into multiple stages.

After local competitions were held by staff at colleges, the winning entrants submit online and video assessments which were scored by the national panel of judges. Four regional / sub national finals were then held with the winners going through to the national finals at Loughborough University last month.

The gyms will obviously be different to the stores but we re eager for them to retain the stylish JD feel which has served the retail side so well. Similarly, we ll be looking for locations in major urban centres.

Overall, 154 students took part throughout the year from 32 colleges, with 15 competitors making it through to the national finals. The overall winners received a £500 voucher to use with Premier Training International, a mentoring session with fitness expert Richard Callender, an Armageddon and Reebok goody bag as well as an Armageddon trainer course. The top three in each category also received a free 12-month REPs membership.

I am new to this industry and took a big leap to retrain as a personal trainer ‒ winning the competition really proved that I had made the right decision, said Level 3 Personal Trainer winner Joanne Beevers.

The feedback I got from the judges was amazing. This has given me a massive boost and is really going to help with my new career. I am now set up as a selfemployed personal trainer and having this award is really going to help promote my business.

Obviously with the scale of our brand, there s potential for rapid growth, but we re looking for more organic growth with a view to longevity, managing director Alun Peacock told Health Club Management.

As has been the blueprint so far, the clubs will generally be 15,000 to 35,000sq ft sites, utilising a wide range of gym equipment from varied suppliers, with memberships costing between £15 and £20 a month.

024 Training, Education & Business Fitness & Beauty Professional

Discovery Learning is a leading UK provider of high quality personal trainer courses and fitness instructor courses which we have been delivering for fourteen years.

We other Level 2, Level 3 and Level 4 fitness courses. Two of our the most popular courses are: Level 2 Gym Instructor and Level 3 Personal Trainer certificate.

You can start your work in fitness industry by completing Level 2 course.

Then you can easily upgrade to Level 3 qualification and become fully qualified Personal Trainer with loads of career opportunities.

Typical Personal Trainer earns around £30 ‒ £40k and leads exciting life coaching people helping them achieving their fitness goals.

You don t have to be super fit to become a PT. You just need to know how to train people and this is exactly what we will teach you on one of our courses.

Visit www.discovery.uk.com/fitness-courses to check the full list of our courses.

Our team are not sales people ‒ all of our staff holds some fitness qualifications, many are personal trainers themselves. This mean when you call us on 0208 543 1017 you actually talk to a fitness professional who is more than happy to answer all of your questions.

In 2010 Discovery Learning was recognised as a centre of excellence for the national skills academy for health and fitness and has an exceptional reputation for quality in the fitness industry. Learners can therefore be sure that they receive the very best tuition and learning experience for all of our qualifications.

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With a wide range of Rasul mud therapy treatments, fragrant oils and milks for spa and sauna use, and refreshing and invigorating hair and body washes ‒ Chemcare can help you in providing your clients with an evocative experience.

RASUL PRODUCTS Welcome to our new range of carefully selected Rasul Products. Our specialised colour palette of Rasul muds are the finest quality natural muds rich in minerals, each with individual beneficial properties.

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POOL, CHANGING ROOM AND GYM PRODUCTS Chemcare Liverpool produce a range of industry leading cleaning products, designed for specific areas of any leisure site - whether it be swimming pools, changing rooms, steam rooms or gym areas - reducing the number of products required, and ensuring safe and efficient working practices.

SHOWER & BODY CARE Chemcare s body care products range including a new collection of relaxing and invigorating hair & body washes to create rich, aromatic experiences each with their own beneficial properties

Chemcare Liverpool - 5 Ditton Court, Foundry Lane, Widnes. WA8 8WL Registered in England and Wales as ActiveLynx Ltd, Company Number: 04881365. Registered Office: 5 Ditton Court, Foundry Lane, Widnes, WA8 8WL t: +44 (0)151 424 2919f: +44 (0)151 495 3126e: info@chemcareliverpool.com

012 Fitness & Beauty Professional

How to Create an Opt ‒ In SMS list You may have great creative ideas for your new SMS marketing campaign and big ambitions for take-up of your latest offer. But no matter how flashy or creative your ideas, they will fall on deaf ears if your opted-in phonebook isn t up to scratch.

It should go without saying that buying lists of numbers is a no-no. But we ll say it anyway: don t buy lists of numbers.

It is a short-lasting quick fix and most definitely not a long-term strategy. The response rate is low!

Here we take a look at ways to build an opted-in database of numbers that will meet both yours and your customers expectations. Be sure to have your marketing campaign ready to go. Don t be thinking you need a great opt-in list before you start your campaign; the opposite is true. If it isn t in place you simply won t attract anyone to part with his or her number or details.

Below are suggestions for starting and/ or growing your opt-in list of phone numbers.

1. Use your website as a marketing portal for your call to action. If people are visiting your site already they are interested in your product or message.

You must offer an incentive for people to sign up and hand over their data, so think about that carefully. This can grow your opt-in list quickly and effectively if your data capture form is easy to navigate and unobtrusive.

2. Social Media is a very powerful way of building a list and should not be overlooked. You will most likely already have a facebook page set up for your product, service or brand, along with a twitter account. Again, these people who follow, comment or like your stuff are interested, so make the most of it and capture their details. Put a keyword or code out there and ask followers to text it back, meaning they are then opting in to your list. As above, do offer something in return.

3. You may have a list of opted-in email addresses already, so use this as a good starting point for an SMS list building campaign. These people have engaged in this way, so potentially they will be interested in further offers and communications.

Think about what you offer as an incentive and make sure your email title is inviting and promotes the free voucher or whatever offer.

4. Competitions offering people the opportunity to win a reasonably high-value prize in return for handing over their contact details works a treat. This also promises entrants the chance to be part of a group or to featured above others who have similar interests if you win it. There are endless ways to put this into action, both through digital channels and print.

5. Newsletters and leaflets may be old school, but leaflets do reach a proportion of your audience who you may be missing through online means. Include a response keyword or code for those interested to text back to you, as an opt-in for further marketing communications.

6. In person , we re not talking charity mugging type activity here where people are virtually tripped up on the street, but more personal interaction within your shop or stall, depending on your business.

When looked in the eye and given the facts about how your text service could benefit a customer, he or she is more likely to say yes and opt in.

014 Nutrition Fitness & Beauty Professional

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016 Nutrition Fitness & Beauty Professional

Reflex Nutrition

Sports & Health Products since 1996

Reflex Nutrition has a reputation for producing premium quality products in their factory based in Sussex. This in-house production means that every product comes with a full guarantee and ensures that it meets label claim. It also means that ingredients can be sourced on a global basis and formulations produced without the financial constraints faced by contract packers.

Having produced sports and health products since 1996, Reflex has now set up a new plant as the final piece of the picture in order to produce protein bars and flapjacks. Nearly two years in planning and testing, Reflex now launch with a range of 6 protein bars with the name of R-Bar .

The challenge with these bars was to produce a protein without nutritional compromise that tastes fantastic. By specifying a very particular bespoke technical solution in terms of the factory production line, a very unique solution can be achieved. Similarly, every ingredient has been carefully selected providing you with the finest protein, whole nut butters, cocoa butter and carefully tailored natural flavours. Crucially it contains no palm oil, soy protein, glucose syrup or GMO ingredients.

This means that Reflex now cover off a comprehensive range of products that covers the interests of those seeking healthier lifestyles, whatever their age, whatever their goal. As the Reflex UK Sales Manager Karl Schwick explains the Reflex brand is an ideal brand for any club or PT to stock or represent because it feels accessible. The packaging feels technical but the product range includes simple solutions. The fact that we have an broad range of health products also means that your customers will be able to relate to the product range and build confidence selecting products off the back off some of the more conventional building blocks If you would like to sample the R-Bar product or would like to discuss stocking any of the range, please contact; Karl.schwick@reflex-nutrition.com or call 01273 303817.

Cathy Brown is one of the most recognised female boxers in history. In 1998 Cathy was only the second woman to acquire a professional boxing license in the UK before going on to win both the English and European titles and rank number three in the World. www.cathybrown.co.uk

Now Cathy works as a personal trainer, boxing coach and cognitive behavioural therapist at The Third Space Gym (www.thethirdspace.com).

She aims to use her own life and sporting experiences to help women to improve their physical and mental strength.

We speak to Cathy about how she reached the top of professional female boxing and her secrets to health and fitness.

What inspired you to become a professional boxer?

I initially started kickboxing as I needed to learn how to protect myself after being in an abusive relationship when I was 16. I was hooked on the training as it gave me the self-confidence and self-worth I never had when I was younger. After six years of competing in kickboxing, I wanted to take my career further so I applied for my professional boxing license and gave up my full time job as a Forensic Photographer for the Metropolitan Police. I also qualified as a personal trainer - a career move I have never looked back on.

Was it tough being one of the first women to get a professional boxing license in the UK? Sexism in the UK in 1998 and throughout my 10 year career was extraordinary. No company wanted to sponsor me as a female boxer so I had to gain qualifications in personal training and strength and conditioning so I could work in the gym at the same time as training for World titles.

A lot of UK professional boxing promoters didn t want to put women on their shows. I had to get on small promotions with the promise I would sell enough tickets (about 5k worth!) to cover the purse of my European opponent (as there weren t any females in the UK at the time to fight). I had to sell tickets as well as train and work full time.

Not many boxing gyms would allow women to train as professional boxers, so I was lucky to be able to get Adam Booth to train me

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ghout my career. I eventually made a name for myself and ht for five World titles in three different weight categories. Just for ecord: I never got knocked out and I was fighting over 10 rounds.

ou still take your health and fitness seriously?

still very aware and careful of my diet and training. It helps me strong through stressful times and keeps my self-esteem at its I train 4 ‒ 5 times per week but I am flexible if I have a busy week don t get upset with myself if I only train 3 times some weeks. n I was boxing it was 6 - 10 times.

t does your typical workout involve?

boxing, sprints, weights and circuit training. I change my weights ram every six weeks so I don t hit plateaus mentally and physically. ty is important. Too many people stay on the same routine for and wonder why they never advance or change.

ou focus on nutrition to help you keep fit and healthy?

what we eat plays a huge part in how we feel. Nutritional plans to go alongside extensive research into the individual, taking lots ngs into consideration, including the way we digest food, our ent intolerances and our build etc. I get all my clients to stay clear y diet fads and instead promote a healthy balance of a variety of s.

metimes not possible to get all the vitamins and minerals our es need in food alone, especially if you live in a city full of toxins ead stressful, on-the-go lifestyles. We need a little help from ional supplementation to go along with our diet. That s why I take ma Nord s (www.multivits.co.uk) nutritional supplements on a basis.

xample; not many of us eat enough oily fish and that s why st everybody should take an omega 3 fish oil supplement. I use Bio-Fish Oil from Pharma Nord. The oil is from the flesh of the fish which is purer than oil from the liver.

Omega 3 benefits so many areas of our body, including our heart, une system and brain. It also plays an important role in energy uction. This is particularly important if you have a stressful lifestyle re training hard at the gym.

here any other supplements you d recommend?

bodies need coenzyme Q10 to create energy. It s produced ally but we aren t as effective at doing this from our mid-twenties. intense exercise can reduce our natural Q10 levels so topping up a supplement makes sense. Bio-Quinone Active Q10 w.q10.co.uk) helps me to feel more energised throughout the day love that it s a natural energy boost, unlike sugary snacks and ne, which I always have a crash from.

take Bio-Vitamin D3 from Pharma Nord. Vitamin D is really rtant for the health of our bones and also to support our immune m. I don t have time for colds and flu so it s important to help t my immunity.

Magnesium also helps me with my energy levels as if we are ent in magnesium we can feel fatigue and muscle weakness. are active and exercise a lot, this can have an impact on our nesium levels. Stress and too much alcohol or caffeine can lead to nesium deficiency too.

What do you look for in supplements?

Before choosing a supplement I like to know about the science behind it and that it has been proven to be properly absorbed and used by the body. Lots of supplements are not manufactured in a way that makes them easy for us to absorb. That s why I take Pharma Nord supplements.

What is the most important lesson you try to pass onto your clients at the Third Space Gym? BALANCE ‒ in training, work, diet and your social life. Too many people are obsessive in one or more and it s not healthy mentally or physically. I work with a lot of my clients using Cognitive Behavioural Therapy alongside boxing and strength/conditioning to achieve this balance, which is a powerful combination.

What do you think it takes to be a good personal trainer?

Not treating one person the same as everyone. We all have different needs, goals and lifestyles and should be treated uniquely. Unless my clients are training for a specific sporting event and have a strict short term regime, I have set programs but I am also flexible with what we do in the sessions. A client may come in stressed, tired or depressed and a great personal trainer will be able to tell what the best training to do is. You need to take the client s mental and physical welfare into account at all times.

Also, variation is the key to keeping the body guessing and the mind fresh, so you need to have many tools in your box. Every client I have is on a different program or style of training. I have clients who have been with me for over 10 years and I still have great results, whether they are old, young, training for specific events or just to feel good about themselves.

We ve heard about your Bitch Boxing® workshops aimed at empowering women. What inspired you to do this?

I have been running workshops, presentations and public speaking about my journey through life and sport for a few years now and I have presented to Mental Health Foundation, Telefonica, Twitter, Reebok, Arts Council England and Size Zero Opera. I am continuing to move around the country visiting companies and charities to encourage women to use sport and activities to increase self-confidence, self-worth and self-esteem.

I also work with a charity called www.boxing-futures.org.uk working with young women in prisons and young offender institutes to mentor them into a more positive mindset. The abuse and rape I experienced when I was younger pushed me to start boxing as it helped me build my self-esteem and I got an incredibly positive and strong effect in my life from sport. I want to share what a powerful influence it has had on me with other women in the hope of inspiring them to be strong.

What has been the highlight of your career and your proudest achievement to date?

Gosh there are so many; in my boxing life, fighting in front of a 5000 strong booing German audience against a German for a World title, standing proud to the British National Anthem, fighting strong and walking out to a standing ovation.

In other sporting achievements ‒ sailing across the Atlantic from USA to England in an attempt to break a World record in a gutted out Yacht with Emma Richards. We hit ridiculously heavy Atlantic storms and JUST made it home in one piece after 13 days instead of 8. We had to conquer sea sickness, live on minimal food and sleep and I was horrendously scared of the sea. I transferred the mental resilience I learned through boxing to sailing, with only 4 months to train.

Visit www.cathybrown.co.uk

020 Instructor Special Fitness & Beauty Professional

10 Tips for Increasing Your Confide

Gaining confidence as a group fitness instructor comes with experience, but if you are a new instructor, you probably want to be the best you can be, right now. Luckily, allowing your confidence to shine through involves more than just experience. There are immediate strategies you can apply to appear more confident as a group leader (even if you don't feel 100 percent confident). Here are 10 tips for fast-tracking confidence so you can stand in front of a class or boot camp of any size with poise, self-assuredness and a greater ability to command the crowd.

This first strategy is the most obvious, but it s foundational to the other nine strategies. Preparation for group leaders comes in the form of ongoing education and lesson plans. Knowing the how s and why s behind what you teach automatically makes you feel more secure in your abilities. And stepping into a class or boot camp with a blueprint of how you want the workout to play out helps quell any jitters about making sure the class runs smoothly. For boot camps, devise a plan for how participants will transition from one move to the next, and be clear on why you ve selected certain exercises. For group fitness classes, jot down your choreography and practice it on your own before introducing it to participants.

Even if you map out how you want the class or boot camp to proceed, it doesn t always go as you would have hoped. So anticipate challenges and potential pitfalls. Knowing how to handle tricky situations before they arise helps eliminate worry about what to do if something doesn t go your way. For example, stash an extra CD in your bag in case you forget your iPod at home or its battery dies.

Pre-plan exercise modifications in case a pregnant or injured participant shows up for your drop-in class or an outdoor bench or park space you planned to use for your boot camp is unexpectedly occupied.

Home in on your teaching personality and what you are most known for as a group leader. Analyze what special experience you provide in your workouts, then emphasize that experience in your classes or boot camps. For example, how would people describe you as a leader?

This is about you̶it s not about how participants would describe your classes or boot camps. Consider the leader persona you convey when you stand in front of a group.

Your leader persona could be a combination of what you say (e.g., you offer a lot of technical instruction), how you look (e.g., your style of dress or body type), what you teach (e.g., class format or style of boot camp), or how you act (e.g., mellow, boisterous, funny).

Fitness & Beauty Professional Instructor Special 021

ence as a Group Fitness Instructor

It can be especially intimidating for new instructors to stand in front of a group that changes every week, which is exactly what happens with traditional group exercise. You never know who is going to be in a group fitness class, so there are almost always unfamiliar faces. Get to know your most regular participants, and consider them your allies. Most of your regulars are specifically there because of you; look to their familiar faces to help boost your confidence as you teach.

On the flipside of the previous point, accept that some people just won t care for your classes/boot camps or your style of instruction.

Even though it happens to almost every group fitness instructor at one time or another, it can be a real confidence-shaker. When I was a less-experienced instructor than I am now, two participants at an upscale fitness club approached me after class to inform me that my 9:30 a.m. workout wasn t worth getting out of bed for in the morning. Ouch! I was obviously upset, but I still really, really wanted these women to like me! And guess what? They never did. When I stopped trying to win them over and started concentrating on participants at other facilities who enjoyed and appreciated my classes, I was much happier. The sooner you let go of trying to please everyone, the more confidence you ll gain.

If you are a personal trainer and boot-camp instructor, you might be most familiar with the individual interactions you have with clients. However, you must adopt a different style for sharing information and teaching exercises to a group, especially a large one.

Communicating to a group is vastly different from communicating in a one-on-one situation.

How you present yourself as a group fitness instructor can make you appear either more confident or less confident, regardless of how you actually feel. For example, when you walk onto the boot-camp field or into a fitness studio, it helps to be immediately identifiable as the instructor. Part of your visual brand as a group fitness instructor is based on your body language and how you carry yourself.

The first five minutes or so of a traditional group fitness class or boot camp sets the stage for the entire workout. Yet, new group fitness instructors often miss the opportunity to make a stellar first impression during this crucial time.

Don t wait until the middle of the

class to showcase your strong leadership and motivational skills.

Pump lots of energy and enthusiasm into the start of your class or boot camp̶before and during the warmup. Greet people as they arrive, and when the class or boot camp begins, command the crowd (see tip #6) to assert your leadership role.

There is a lot of pressure these days for trainers and instructors to keep up with the latest fitness fads.

Unfortunately, you are bound to struggle with waning confidence if you find yourself teaching a format that is beyond your knowledge base or one you wouldn t participate in for your own enjoyment. Likewise for trying to instruct in a style that doesn t mesh with who you really are.

You might never be comfortable as a boisterous boot camp drill sergeant if your personality is more subdued.

Stick to what you know and love best, and a greater sense of confidence will naturally follow.

Sometimes it seems as if the most critical participants can smell fear or nervousness in a new group fitness instructor, which̶as unfair as it is̶ just makes them more critical.

As a credible fitness pro, you wouldn t fake your fitness knowledge or expertise, but faking your level of confidence is a different story! Doing so can help you win over those discerning participants who expect only the best.

022 Fitness & Beauty Professional 024 Fitness & Beauty Professional

BalletBeFit helps members plie their way to a better body BalletBeFit is a dance inspired body-toning class that combines core-strengthening moves with intense cardio exercise that will keep members coming back for more.

Created by classically trained dancer, Rachel Withers, this 60mins class is guaranteed to help members define, strengthen and streamline muscles to build a stronger, leaner, fitter body.

It’s even been designed to cater for different age groups. Start Young is for children aged 5-13, Stay Young is for adults and Feel Young is for older adults.

-

Originally launching in 2014 and with qualified BalletBeFit instructors across the UK, Rachel felt that it was time to concentrate

Not often seen on class timetables, BalletBeFit offers something

on gyms, leisure centers and fitness facilities to get this class add-

new and exciting to members who are looking for a workout that

ed to their timetable.

combines everything they’re looking for in one class.

“As a discipline, ballet has to be one of the hardest to conquer but

Minimal equipment is needed so set up and break down times are kept short and sweet to ensure

offers some of the best physical and mental benefits,” said ographer at BalletBeFit. “Ballet is often something that we try as a child but fail to fall

“

BALLET IS OFTEN SOMETHING THAT WE TRY AS A CHILD BUT FAIL TO FALL IN LOVE WITH, WHICH IS WHY I WANTED TO CREATE A CLASS THAT WOULD APPEAL TO EVERYONE

in love with, which is why I wanted to create a class that

“

Rachel, creator and lead chore-

would appeal to everyone of all ages, shapes and sizes. BalletBeFit provides just the right amount of poise, elegance and grace you’d expect from ballet but with a hit of cardio blasts to provide an effective full body workout.”

For further information visit: www.BalletBeFit.com Or email: info@BalletBeFit.com

your studio timetable flows from one class to the next with limited disruption to other in structors.

Instructor training courses run throughout the UK, with the

next three taking place on the 17th April in Halifax, Yorkshire, 25th April in London and 17th May back in Halifax.

Fitness & Beauty Professional Instructor Special 023

Hatton Academy 024 Fitness & Beauty Professional

Become a Hatton ABC Qualified Instructor

Hatton Academy is the number one boxing training provider in the UK. We are the only training course to be officially accredited by REP s and The British Boxing Board of Control.

What is Hatton ABC?

Become an Instructor

Hatton ABC is a boxing for fitness class designed to assist weight loss, muscle tone, increased fitness and all the fun of training like a boxer but without the physical contact. Hatton ABC teaches you the fundamentals of boxing in a great fun workout. This is real boxing combined with real fitness for anyone of any age and any level of fitness

To become an instructor you must qualify through the Hatton Academy. The courses go from level 1 - 3 covering everything from the basics right up to advanced level teaching.

A Hatton ABC session is no physical contact just a great all over body workout using focus pads. A mixture of 3 minute rounds consisting of boxing combinations, fantastic Abs, lower body routines and mind blowing cardio drills to help you reach your goals. Hatton ABC session can be found as a group session or PT so find an instructor near you today.

The Foundation course is designed to suit all levels of experience and ability. The course will give you the understanding and knowledge to structure safe and effective ‘Hatton ABC’ training sessions for your clients.

The Advanced course has been designed to take personal trainers and group exercise instructors to another level of boxing for fitness. You will learn new combinations, routines and advanced techniques for your boxing sessions.

The Elite trainer course is our the most advanced boxing course. Learn how to use modern techniques and advanced combination building like a professional boxing coach. This course is designed to give your sessions the wow factor.

To find out how you can start your journey today and become a fully qualified Hatton Academy Instructor please visit the Hatton Academy website:

www.hattonacademy.com

Do you want to empower and inspire women in your local area to get up dancing, feel confident and achieve their fitness goals?

Fitness & Beauty Professional Instructor Special 025

Become a SOSA Dance Fitness® Instructor today and Dance Yourself Happy!

Founder & Creative Director, Katy Barrow, tells us about her latest innovation in the dance fitness sector Are you tired of teaching box steps and grapevines? Learn a whole new way of teaching dance fitness!

SOSA Dance Fitness is completely unique to other dance fitness programmes on the market using only authentic dance moves in each of our routines, which means not only do you get a great workout to tone and shape your whole body, you also learn to strut your stuff on the dance floor and gain a skill for life!

What are the health benefits of participating in SOSA Dance Fitness classes?

People love to watch other people dance, and competitive dance shows are dominating the world of reality television. But what you may not realise, is that dance is a fantastic way to keep your mind and body healthy. Studies show that dancing can help you lose weight, stay flexible, reduce stress, improve your posture and much more...

• • • • • • • •

Boost your memory ‒ our classes keep both your body and brain active, vital for people of every age Improve your strength and flexibility - helping to keep muscles and joints healthy Meet new people - make friends with people who have similar interests Learn about your body - improving your posture, balance and co-ordination Reduce stress levels ‒ our classes offer a creative outlet to express yourself in a safe environment Learn about other cultures ‒ Learning new and exciting International dance styles Increase your self-esteem and confidence - mastering new skills Open up new possibilities, keep healthy and enjoy yourself at the same time!

SOSA Dance Fitness is specifically designed to be low impact on joints, providing a safe and effective exercise programme that is suitable for all shapes, sizes, ages and abilities.

Low impact defines any exercise where one foot is touching the ground at any time. There is a common misconception that low impact means easy or boring…but not only does low impact fitness offer a great way to exercise, but it also delivers an intense workout too. The old saying no pain, no gain really could not be further from the truth!

Low impact exercise can be made more intense through the speed and the amount of time, effort and energy you put into each movement, which means the more you put in, the more you get out! Low impact does not mean reduced fitness benefits!

• •

• •

•

Research has found that participating in low impact fitness exercise is the best way to treat and prevent the development of cardiovascular disease Decreased damage to joints - often, people want to lose weight, increase their fitness level, or simply become more active, but a previous injury restricts them from participating in high impact exercise Research has found that low impact fitness exercise promotes the healing and recovery of damaged joints Low impact exercise is for everybody! From beginners, injured, elderly, and those who keep fit regularly…in fact the more exercise you do, the more you need low impact activities to be part of your fitness strategy All ages benefit from exercise that promotes greater mobility and range of movement, improved posture and co-ordination

As a result, SOSA Dance Fitness has a wider target market than high impact forms of exercise, which means you will retain your client base for life!

Become an instructor Our training courses are only available to qualified ETM Level 2, and qualified dance and theatre industry professionals. We are committed to ensuring our clients receive a truly professional fitness experience from all of our Instructors.

SOSA Dance Fitness® are offering dance and fitness professionals the opportunity to learn how to deliver this exciting new dance fitness fusion class, enabling them to add another source of income to their business and further developing their dancing and teaching skills.

Earn 12 REPs CPD points for an exclusive launch price of only £199 with NO MONTHLY LICENCE FEE and NO HIDDEN COSTS!

For more information, please visit our website www.sosafitness.co.uk Join our team at Leisure Industry Week at Birmingham NEC on 22/23 September 2015 for FREE taster classes in the demo area and visit our stand for amazing show offers!

026 Move of the Month Fitness & Beauty Professional

Photo credits: Matthew Szwedowski

The Shrimp: This move is a fairly more complicated and requires good core control. The primary muscles working on this one are those of the hips and core so make sure you have studied this one and worked it from the floor up.

Firstly start in the TRX full plank position with only one leg in the foot stirrup, holding the position kick the free leg across the centre of the body pointing the leg straight out whilst simultaneously raising the opposite arm up.

JT PT tip: Practice the Shrimp on your body weight training days or take your time and practice it on its own this move involves a lot of hip control and the muscles in that region and your abs and core so hold tight lock off and flow once you master it, it s a lot of fun.

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028 Fitness & Beauty Professional

Hiring Personal Trainers...

Do you use a checklist when you are hiring staff at your gym? What follows here is the checklist for hiring personal trainers that I use as a structure for the interview and hiring process.

As a small business owner and fitness center owner and manager you have to be organized to the point of being obsessive compulsive. In the corporate world of big gyms and worldwide fitness franchises you get all kinds of support that s not available to the independent owner. Being an independent business owner also has its virtues but as an entrepreneur you need to be much more resourceful.

Hiring Personal Trainers And Doing the Safety DancePersonal trainer doing a squat with his female client doing one too.

One way to do that is to develop checklists for the kind of activities that are really important and detail oriented.

Activities that you may not have to run through often enough that you can breeze through without missing some important point. This is definitely the case when you are engaged in something so formal as hiring a new staff member.

The best reason is really so that you can stay organized, dot the i s and cross the t s.

Paper work gets done a lot more quickly if it conforms to a standard format and you know where all the information is when you need it. To that end I ve included a checklist for the hiring process for personal trainers.

Personal Trainer Hiring Checklist Part 1: Interview and Assessment

• Questions and answers during the interview process • Confirm their willingness to pursue certifications (to include Special Populations & Certified Inclusive Personal Trainer) • Mock session and assessment

Part 2: Confirmation • • • •

Check professional and personal references Verify personal trainer insurance Order the background check Verify certifications

Part 3: Documents For The Hiring Packet • Completed IRS Form W-9 • Completed Direct deposit form for payroll service • Copies of current insurance certifications • Copies of CPR card

Fitness & Beauty Professional 029

Checklist

The Interview and Assessment

The first part of the checklist is designed to structure the interview process. It s always helpful to have a list of some standard questions you can refer to while you re talking to them.

It helps to prevent you forgetting anything. I think it gives them a more professional image of you and that sets a better tone for the interview.

I have set my hiring objectives in anticipation of certain specializations that I see as growth areas. I actively encourage trainers on my staff to seek special population and inclusive personal trainer certification.

Determining the candidate s willingness to pursue one of these is an important check box on the list.

If they interview well, you still need to assess their training style. Have them role-play a training session to get an indication of how they ll work with your members. If they have advanced

certifications or are competing for a specialized position you may need to extend this section accordingly.

Trust, but Verify and Confirm all Qualifications

The next section is for all of the verifications that you ll need to run through. Professional trainers need to be certified in specific ways. You need to go through their records with a finetoothed comb. I find it reassuring to be able to tick off the items here because the issues of liability and safety obviously demand total attention to detail.

Doing it right at the beginning saves me a lot of time later. Hiring the right people keeps turnover to a minimum and insurance costs down. Members notice things like staff turnover. They may not say anything but I think they appreciate seeing familiar faces that stick around.

Copies For The File In The File

The final section is for getting all of the hiring packet paperwork filed away. I have a stack of interview and hiring packets set up so that everything is there in one folder, ready to go. This sort of thing is great for all kinds of staff positions. For personal trainers it is absolutely essential to get all of the details right.

This is my way of organizing my employment interviews; it works for me. You will want to sit down and think about your exact needs. But I hope this is helpful to you and if you can put it into use, as is, then that s great. Having a checklist for hiring personal trainers on top is what holds it all together.

Over to you…

What other checklists would you find to be useful in the operation of your fitness business?

030 Fitness & Beauty Professional

Drinking beetroot juice regularly may lengthen your workouts

Regular consumption of beetroot juice has positive cardiovascular effects during exercise and leads to increased endurance, a clinical study has found.

New research published in the American Journal of PhysiologyRegulatory, Integrative and Comparative Physiology, found healthy male subjects who drank beetroot juice for 15 days had lower blood pressure and more dilated blood vessels at rest and during exercise.

Blood vessels also dilated more easily and the heart consumed less oxygen during exercise with beetroot juice consumption.

The researchers suggest that regular consumption of beetroot means exercise can be performed at a given workload for a longer period of time before the onset of fatigue. They also posit that beetroot juice can be used as a dietary supplement to enhance oxygen delivery to the muscles and reduce the work the heart does during exercise.

Nick Burrows bidding to bring yoga to the masses

Former First Sports Group chair and Nuffield Health Consumer Fitness MD Nick Burrows is trialling a new yoga concept, which he hopes will demystify the discipline and help yoga appeal to the mass market.

Burrows, who has co-founded Wellbeing Yoga, is aiming to scale up the concept to a minimum of five studios across Essex and the home counties by 2017, having enjoyed initial success with the company s first studio in Brentwood.

Housed in the studio space of a local fitness club, Wellbeing Yoga Brentwood offers a wide range of inclusive yoga classes and is run by managing director Jessica Livingstone. A passionate yoga instructor with marketing savvy honed from her previous career in

PR, Livingstone is an equal partner in Wellbeing Yoga, which she cofounded with Burrows late last year.

simple language and giving them the courage to try and then stick with yoga.

Pointing to the UK market s tendency to adopt trends from the US, Livingstone and Burrows view the UK yoga market ‒ estimated to be worth £760m annually ‒ as having latent growth potential. Aiming to dispel the jargon and mystique which the pair feel have been a barrier to widespread yoga participation, Wellbeing Yoga hopes to bring yoga to the masses by offering a simple and engaging service.

The growth plan for Wellbeing Yoga Brentwood sees the company plan to replicate the core values of the Brentwood Studio ‒ aiming to reach new customers through targeted digital marketing, highclass instructors and a pay-as-you-go model with an automated booking service. Overheads and admin are kept to a minimum, with the policy of sub-letting under-utilised spaces from other operators forming a core part of this.

The key thing is recognising the things that create apprehension in customers, anticipating them and trying to provide an approach that makes it more inviting for customers to engage with what we re offering, said Burrows, who is harnessing his 25 years of leisure industry experience to provide strategic insights as nonexecutive chair.

De-mystifying the offer is something I ve always believed in as is having a strong, clear brand and a passionate MD to lead the business every day.

Jessica Livingstone, is so brilliant at connecting with customers in

Co-existing with the right partners has not proved a problem at all so we don t find that a barrier to expansion, adds Burrows.

Already we have teachers approaching us to set up the next Wellbeing Yoga studio. They appear to like our formula which starts with a considered and strong brand, an understanding of who are customers really are, a financial model which produces profits and an automated booking solution which connects well with tech-savvy customers who increasingly make up the largest part of the market.

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29/06/2015 13:35

FB Fitness & Beauty Professional www.ďŹ tnessnbeauty.co.uk

August 2015

BEAUTY CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome

4 7

Industry News

Editors Choice

12 20

Cosmetics & Skincare

Events & Shows

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons and Health Clubs.

Editor

Andrew Harper

andrew@fitnessnbeauty.co.uk

01843 580862

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matthew Szwedowski

swedowskiphotos@gmail.com

07742782382

Advertising Sales Executive Tony Little

Sarah Wells

Publishing Director

sarah@fitnessnbeauty.co.uk

tony@jetdigitalmedia.co/.uk

01843 570944 01843 448443

004 Industry News Fitness & Beauty Professional

Comfort Zone partners with Florence s White Iris Spa Comfort Zone has partnered with White Iris Beauty Spa, a 80sq m (861sq ft) spa at the Hotel Continentale in the heart of Florence, Italy.

The hotel is part of the Ferragamo family s luxury hotel Lungarno Collection and is located at the foot of Ponte Vecchio in historic central Florence.

Designed by architect Michele Bonan, the three-treatment room spa opened in June 2015 and features muted colors and soft lighting in homage to the simple elegance of Florentine style.

White Iris offers a wide range of massage, face and body treatments, including Comfort Zone s Longevity Express, which uses the kabat massage technique in conjunction with active natural ingredients to rejuvenate skin and activate the body s metabolism.

Throughout the Hotel Continentale, the prevalent colour is white, and the decor marries 1950s design with black and white photography from the Giorgini Archive. The La Terrazza lounge bar at the top of the medieval Torre de Consorti tower offers views over the city.

Spa staff in high demand globally, reports Spa Opportunities from director and management roles, through to therapist positions.

Our recruitment clients are highlighting increased competition for high level candidates across all parts of the market globally and with so many operators ramping up their development pipelines and opening new spas, this challenge is forecast to increase.

Spa Opportunities is reporting an increase in the number of spa vacancies available, indicating that the spa market is continuing to bounce back from the global recession.

Associate publisher of Spa Opportunities, Helen Andrews, said: Our year-on-year monitoring shows a strong uplift in the volume of job opportunities available for professionals across the spa market,

Current vacancies available via Spa Opportunities include a senior role at Mandarin Oriental Hotels ‒ which is looking for a spa director for its Washington DC operation. There are also openings for aesthetic therapists with EF Medispa, which has just won the contract to operate a spa at the high-end Genting hotel and casino mega development which opens in Birmingham, England in Q3 2015.

Andrews also reports that the types of roles available are broadening, with more companies offering flexible employment terms. A number of roles available on the spaopportunities. com website are for self employed and freelance professionals, including career openings with Aromatherapy Associates, which is seeking freelance trainers and self-employed sales agents across Europe.

Other world class brands currently seeking spa staff include Chewton Glen and Cliveden, Center Parcs, Ribby Hall and Rookery Hall in the UK. In the Channel Islands, L Horizon Beach Hotel and Spa and Hand Picked Hotels St Pierre Park Hotel and Golf Resort are also seeking staff.

All current vacancies are listed on spaopportunities.com

Drinking beetroot juice regularly may lengthen your workouts

Regular consumption of beetroot juice has positive cardiovascular effects during exercise and leads to increased endurance, a clinical study has found.

New research published in the American Journal of PhysiologyRegulatory, Integrative and Comparative Physiology, found healthy male subjects who drank beetroot juice for 15 days had lower blood pressure and more dilated blood vessels at rest and during exercise.

Blood vessels also dilated more easily and the heart consumed less oxygen during exercise with beetroot juice consumption.

The researchers suggest that regular consumption of beetroot means exercise can be performed at a given workload for a longer period of time before the onset of fatigue. They also posit that beetroot juice can be used as a dietary supplement to enhance oxygen delivery to the muscles and reduce the work the heart does during exercise.

Fitness & Beauty Professional Industry News 005

GSN Announces Simon Robinson as Keynote Speaker at GSN Congress Global sustainability thought leader Simon Robinson will address industry leaders at this year s Green Spa Network Congress.

The Green Spa Network (GSN) has announced that Simon Robinson, a leader in global sustainability, will serve as a keynote speaker at this year s 8th annual GSN Congress, to be held September 26-30, 2015 at Tenaya Lodge, CA. With the theme of Positive Change in mind, the 2015 Congress will aim to inspire spa owners and industry professionals to explore new territory and make a difference in their businesses, communities, and the world. As one of this year s speakers, Robinson will teach attendees about sustainability, wellness and organizational

transformation.

Alongside such colleagues as Fritjof Capra and Gunther Sonnenfeld, Robinson has acted as a world leader in sustainable thinking with a deep respect for the role that personal vitality plays in supporting a vital planet. Robinson, along with his wife Maria Moraes Robinson, coauthored the award-winning book, Holonomics, Business Where People and Planet Matter, and have been supporting groups across the globe to catalyze positive change towards a sustainable future.

What I am really looking forward to is the fact that this congress brings together so many people from absolutely every part of the spa

industry, says Robinson. There are some really exciting ways in which we spas can evolve, and which I have been discussing with the network already, but of course these seeds will grow and flourish once we start to go deep into the envisioning process with each and every participant.

Robinson s recent international speaking engagements include TEDx, Sustainable Brands, London & San Diego, the GSM World Congress, Cannes, Nokia World Congress, Mobile Internet & Strategy Execution Summit.

For information and to attend the event, please visit www. greenspanetwork.org/8th-annualfall-congress/.

ISPA s Consumer Snapshot Initiative Goes Global

For the first time, the International SPA Association Foundation s popular survey reveals spa usage trends and perceptions of the spa industry around the world.

When it comes to top treatments (including massage), there are only subtle differences between the most-requested services in Australia, Canada, the United Kingdom, and the United States.

Launched in 2011, the International SPA Association (ISPA) Foundation s Consumer Snapshot Initiative provides valuable consumer insight into the spa industry to better understand consumer choices and their overall perception of the spa industry. Now, for the very first time, Volume VI of the popular survey has extended globally beyond the United States to include spa-related research from the United Kingdom, Canada, and Australia.

This research comes at such a fitting time as ISPA celebrates our 25th anniversary, says Michael Tompkins, ISPA Chairman.

A big thank you to our spa and resource partner members for their service to our industry. The quality research ISPA delivers is one of the many ways we serve our members and support the spa industry. ISPA has been the authoritative voice of the spa industry from the beginning and will continue in that rich tradition. We haven t changed our focus in strengthening our industry - spa has always been our priority.

Says Lynne McNees, ISPA President, This research aims to shine a light on spa usage trends and perceptions of the spa industry around the world. The level of interest in the results has been remarkable and builds on the continued success of the previous five volumes. As the first international edition of the series, this volume has been greatly anticipated.

Undertaken by PricewaterhouseCoopers (PwC), the latest edition of ISPA s Consumer Snapshot Initiative aims to uncover what motivates spa-goers to visit and, equally as importantly, to not visit a spa, as well as to examine consumer opinions regarding the spa industry as a whole. Data was collected from 4,028 responses from a sample of consumers in Australia, Cananda, the United Kingdom, and the United States.* Consumer Snapshot Initiative Volume VI Key Findings: Overall, Australia has the lowest percentage of spa-goers compared to the other countries surveyed. However, Australia has the highest proportion of male spa-goers relative to its total spa-going population.

Most people who visit a spa go between one and four times per year.

British spa-goers place the most importance on the social aspect of a spa visit, with nearly one in five (19%) using their last spa visit to join a family member or friend.

Massage is overwhelmingly the top treatment across all four countries surveyed with almost three quarters of all spa-goers (72%) experiencing one within the last year.

More information on the ISPA Foundation and ISPA s research can be found at www.experienceISPA.com. *The surveyed sample was selected based upon the most upto-date census data in order to be representative of the age, income, and regional distributions of the entire population.

006 Industry News Fitness & Beauty Professional

Spain s Sha Wellness Clinic Launches Line of Supplements

Health retreat Sha Wellness Clinic (Alicante, Spain) has launched a new line of natural food supplements, including vitamins, minerals, and botanical extracts. Designed to help attain and maintain physical, mental, and spiritual wellbeing, the line was developed by Sha s team of physicians and scientists to help compensate for nutritional deficiencies. Benefits include improved cholesterol levels and blood pressure due to the omega-3 fatty acid content. One of the ingredients that has an important role in this is the plant product

berberine, which has a positive effect on the metabolic syndrome. It reduces the blood glucose levels and improves the lipid profile, that is to say, the different types of fat that exist in the bloodstream, says clinic director Antonio Roibás. Complete with six food supplements̶Omega-3 Krill, Younger Skin, Healthy Bones, Joint Health, Be Slim, and Berberina Gold̶ the collection can be purchased at the Sha Wellness Clinic and Esenza by Sha areas in Terminals T4 and T4S at the Adolfo Suárez Madrid Barajas airport (Spain).

Jane Hyde Kordish Wins Performance Health Humanitarian Award Jane Hyde Kordish, LMT, was presented the Performance Health Humanitarian Award at this year s Florida State Massage Therapy Association s (FSMTA) Annual Convention. Each year, Performance Health, manufacturer and marketer of Bon Vital', Biofreeze, Prossage, TheraBand, Cramer, and Thera° Pearl health and wellness products, honors individuals in the massage therapy industry for their efforts in improving the welfare of their clients and demonstrating selfless devotion to others.

A key to being a true humanitarian is to know that the soul is healed by serving others in need, says Marshall Dahneke, CEO of Performance Health. Jane Kordish knows that even greater healing comes from serving our country s ultimate servers̶ those in our military. We as a country embrace members of our military service̶ those willing to sacrifice everything for the freedoms we enjoy. Yet, at first blush, not all may equate being a humanitarian with service in the Armed Forces or serving those who serve us.

I am so pleased that the FSMTA executive committee chose to recognize both̶a veteran dedicated to serving those in activeduty. In addition to honoring Kordish, Performance Health donated $500 to Special Operations Forces Bionic Warriors and $500 to Comfort for America s Uniformed Services (CAUSE), an organizationthat

offers services for members of the U.S. Armed Services recuperating from injuries received in support of operations in Iraq and Afghanistan. "I am truly honored to accept this award and I want to thank the FSMTA and Performance Health for highlighting the important work we are doing to bring the healing power of educated touch to our military community, says Kordish.

I must take this opportunity to challenge others to get involved in community service and to thank my colleagues for tirelessly supporting our efforts in Florida and beyond.

We as massage therapists share many traits in common with our military service members, veterans, retirees, and their families such as commitment, dedication, and a code of ethics.

Unilever to Acquire Top Skincare Brands

Unilever is expanding into the skincare arena with the acquisition of top skincare brands, including British brand Ren Skincare. We are delighted to be adding Ren to the Unilever portfolio of personal care brands, says Vasiliki Petrou, senior vice president of Prestige Brands at Unilever. It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest growing in skincare globally. Its premium positioning complements well our existing portfolio. Ren Skincare is sold in 50 countries throughout specialty stores and pharmacies. Unilever is a great company with great principles, it has a profound understanding of brands and global reach and it makes the perfect partner to help REN fulfill its future potential worldwide, says Antony Buck, CEO of Ren Skincare. We can t wait to get started.

Unilever also signed an agreement to acquire skincare brand Murad. Sold in more than 42 countries in spas, salons, department stores, and pharmacies, Murad products will be incorporated into Unilever s Prestige division, which is exclusively dedicated to select distribution and premium personal care brands. We ve always looked for opportunities to reach more people with our message of Inclusive Health and to touch more lives with our targeted, high-performance products, says founder Howard Murad.

With Unilever, we can broaden our reach and significantly grow our brand while remaining faithful to the founding principles of Murad.

There is a very bright path ahead and I am excited to work with Unilever to share our products with the world̶together we can inspire every person that the Murad brand touches to live life beautifully.

008 Editors Choice Fitness & Beauty Professional

If your clients have cellulite

you need CellSonic!

Around 90% of post-pubescent women suffer to some degree from this unsightly orange peel condition.

And now ‒ at last ‒ there is a method of tackling it that is effective and proven and that will not leave your clients looking like they have been punched, pinched or pricked!

What is this method? It s a machine called CellSonic and the technology it uses has been around in the medical world for almost 40 years, when scientists discovered how to smash kidney stones with the world s first non-invasive surgery. It s important to know this for two reasons; first, the technology has a medical pedigree that no product developed purely for the beauty industry can claim to have. Second, you and your clients are safe in the knowledge that this is proven technology and a proven machine when used according to the manufacturer s recommendations.

CellSonic is an electro-hydraulic machine that propels Very Intense Pressure Pulses (VIPP) into the body and has a profoundly beneficial effect, both in terms of medical applications and now, in treating cellulite.

CellSonic works by stimulating the body to essentially heal itself by encouraging it to grow more capillaries. Better blood flow is especially important when treating cellulite in large areas like the back of the thighs and buttocks. Second, the body is stimulated by the intense and focused pressure pulses to grow more and stronger collagen fibres which become looser especially as we age. The result?

Not only smoother and firmer skin with less dimpling in three months, but results that continue to improve , even after treatment has stopped.

No other cellulite treatment is as effective or as long lasting. It s non-invasive, drugfree, has no side-effects and, significantly, is painless. A treatment can be done in a lunchhour, so there is no down-time.

We recommend a course of 6 treatments over 12 weeks ‒ for results that continue to improve the condition long after treatment has finished.

As if this was not good enough news in itself, a study produced in May this year by a sports physiotherapist in New Zealand, Dr Ken Craig, showed that treating athletes with the same miracle machine had a significant effect on the personal performance of those athletes.

A group of golfers and another group of weightlifters were given three weekly sessions with the CellSonic machine. No other alteration to their usual dietary and exercise regime was made.

The results at the end of the test were remarkable. The golfers were striking the ball further, but their muscles were using less energy. The average improvement in each weightlifter s lifting capacity had gone up by an astonishing 11.2%. It was concluded that the muscles had actually changed in structure, making them stronger and more efficient.

If CellSonic can achieve this result with athletes, imagine what it could do for your clients and their cellulite!

For more information, go to www.cellsonicbeauty.co.uk or email us at

info@cellsonicbeauty.co.uk

010 Fitness & Beauty Professional

MORE THAN JUST A WAX

W

ith Harley Wax you can expect more than just a wax. You can expect a nourishing skin treatment that will remove hairs as short as 1mm. Expect quicker delivery times, better customer service and a more superior wax - So why not raise your expectations with Harley Wax? When it comes to unwanted hair removal Harley Wax comes highly recommended. Unlike other depilatory routines, Harley Wax almost has no sticky residue, it leaves skin soft with no irritation, removes hair from the root to reduce chances of ingrown hairs and leaves skin hair free for much longer. Harley wax was originally established in the UK, the driving force behind this company was to create a high quality professional waxing system that could also be sold at a reasonable price with excellent customer service.

Today Harley Wax is used by many high end Salons and Spas and currently available in over 19 countries across the globe. Harley Wax is always looking to expand its distribution territory, should you be interested in distributing our products please contact our head office.

There is a range of excellent products to choose from, perfected over the years to suit different waxing needs.

Harley Hot Waxes are designed for small intimate areas and are available in five blends; Aloe, Rose, Chocolate, Lavender and the Summer Fruits Wax which is our best seller. Strip waxes are for larger areas and are available in three flavours; Gold, Rose and the Summer Fruits. Harley has also developed a cartridge system that offers the same great results of strip waxes just in smaller quantities and they also come in the same strip wax flavors.

The Harley Film Wax is a hybrid wax that provides all the comforts and easy application of a traditional hot wax coupled with the thin spread-ability of a strip wax. This modern, new generation wax is fantastic for all intimate waxing from facial waxing to Brazilians making it a must have for professional Salon and Spas.

For best results, use our before and after care oils to soften and condition the skin during and after each waxing treatment.

For more information contact us on: 0845 6121944 Intl +44 1984623209

www.harleywaxing.co.uk

012 Cosmetics & Skin Care Fitness & Beauty Professional

046 Lashes & Brows Fitness & Beauty Professional

HD BROWS MASTER CLASS IS THE ULTIMATE IN BROW TRAINING HD Brows, the UK s number one, marketleading brow treatment for the ultimate in well-groomed, high-definition eyebrows, has a range of advanced educational opportunities for specialists in the treatment to further their skills and earning potential.

After completing the initial two-day HD Brows training course, Stylists can progress to the Advanced Classes, beginning with the Refresher Class followed by the Pro Class and culminating with the Master Class.

The Master Class is a one-day intensive course that focuses on advanced hair removal and brow lightening techniques to create trend-led looks, as well as the new Express Treatment training ‒ a shorter version of the signature treatment, ideal for the time-poor client. The Master Class is £495 + VAT and includes a Master Kit worth more than £150, plus a Master Stylist certificate to display in salon or show clients, as well as a listing on the Salon Finder on the HD Brows website, hdbrows.com.

Training in leading beauty services such as HD Brows can bring in an additional revenue stream for either freelancers or beauty businesses. Once trained, HD Brows Stylists can charge between £25-£45 per treatment (depending on location and skill level). This means that by offering just five treatments a day, the earning potential is £32,500 per annum, with minimal product outlay.

CEO and Founder of HD Brows, Nilam Holmes-Patel, said: The HD Brows Master Class is ideal for the super Stylist who wants to expand their skills and gain fully-rounded knowledge of all that HD Brows has to offer.

Being able to give clients a choice of trendled brows or adapt their treatment according to their lifestyle will make all the difference when establishing yourself as a top HD Brows Stylist in your region.

HD Brows training courses take place every week of the year in the brand s state of the art training academies in Yorkshire and Milton Keynes and at its approved partner academies in Glasgow, Edinburgh, and Newry, N. Ireland.

The Master Class takes place once a month in Yorkshire and Milton Keynes. To attend the Master Class, Stylists must have completed the initial two-day training course and passed the HD Brows Refresher and Pro Classes.

Oxyjet UK

Costing between under £10,000 Costing £5,000including & £10,000 including training, products and training, products and ongoing ongoing support; the salon can support;the facial aesthetic clinic generate over £80,000 year can generateover £80,a000 a year with with only only 60% 60% usage. usage.

For enquiries or a demonstration:

016 Cosmetics & Skincare Fitness & Beauty Professional

The LeMaqPro Story

LeMaqPro, a 30 year old Professional brand encompassing all aspects of Professional makeup, including media and Special FX. For over 30 years it s been a favourite amongst professional artists all over the world due to the fabulous blending properties of this unique product. @LeMaqPro is continuously used on film, TV/editorial fashion and media work. @LeMaqPro was used exclusively at the recent Miss World contest, televised live to 2billion viewers all across the world.

Jupiter Ascending starring Mila Kunis, Channing Tatum and Eddie Redmayne is the perfect platform to view @LeMaqPro makeup.

The film The Theory of Everything, in which makeup artist Jan Sewell was a BAFTA nominee, is another example as Jan is a well known user of @LeMaqPro. The film Fury starring Brad Pitt used the makeup as it was personally requested by Brad.

Stars Matt Damon, Mark Walhberg and Bruce Willis are all examples of leading actors who request @ LeMaqPro as their film makeup of choice. Brad, Matt, Mark and Bruce visit the @LeMaqPro studio in Paris prior to filming.

Netflix series House of Cards and HBO production Bessie with Kevin Spacey and Queen Latifah used @ LeMaqPro. Other examples of f ilms or T V that used @LeMaqPro are; Game of Thrones, Tomb Raider, Vikings, Casino Royale, Wrath of the Titans, The Curious Case of Benjamin Button, Troy, Sleepy Hollow, Guardians of the Galaxy, The Lord of the Rings, Hercules, Luther, Creed, Fortitude, Marco Polo, War Horse, Hart s War, Die another day, The New World, Munich, The Hobbit, Quantum of Solace, Munich and many more.

We are currently using @LeMaqPro makeup for all our red carpet work, such as the NTA s, working with Coronation Street, Emmerdale and Hollyoaks actresses. In the world of Vogue and high fashion the famous make-up artist Pat McGrath and Val Garland use @LeMaqPro for cat walk shows in London, Milan, Paris and New York. Val also recently endorsed the @ LeMaqPro Makeup Mixer on social media. @LeMaqPro is a world class makeup with over 3000 f ilms and T V productions to its credit. As a leading Professional brand it stands for both innovation and tradition mixed with typical French je ne sais quoi!! @ LeMaqPro makeup caters for all skin with 42 different basic foundation shades and the innovative white foundation that allows an infinite blending of shades from white to black, meaning perfect colour matching, no more that s closest match! The Ultimate Foundation Palette is the perfect tool for any foundation work on set with its 36 different colours.

These colours can be blended like oil paint, at skin temperature, to give the perfect #4KMakeup match. All under tones and shades can be intimately blended by the artist on set easily just from the one palette.

Create the ultimate in s al on makeover look for bridal, glamour and par t y with a HD f lawless finish using @LeMaqPro products. #flawlessfoundation. @LeMaqPro makeup is the ultimate professional system, there are lipsticks, blushers and eyeshadows with 250 standard shades. They come in various sizes and use a magnetic palette system, which enables @LeMaqPro makeup to be customised to meet your needs, making it the ultimate professional system.

The latest standard format on TV, is 4K UHD TV. @LeMaqPro is the first to establish accredited #4KMakeup and has been a staple for IMAX standard makeup artists for the last few years.

There are very few makeup brands that can ac tually name Oscar winning makeup artists as regular users of the brand, @LeMaqPro is one of those elite, real Professional brands.

All @LeMaqPro products are Paraben Free, Cruelt y Free and Vegan friendly. #parabenfree #siliconefree #crueltyfree #veganfreindly.

Fitness & Beauty Professional Cosmetics & Skincare 017

A bit of history,

once upon a time...

Once upon a time there was a little boy named Michel Deruelle.

He lived in Joinville-le-Pont, next to the famous film studios, and dreamt of working in that magical world.

Michel went on to study Applied Arts at university and finally managed to get hired as a set designer, his lucky day arrived when he was asked to design the green room for Miss Yvonne Printemps who was a massive, influential star of the time. His work was so outstanding she wanted to keep him around and convinced him to get into make-up.

Success is immediate.

Michel became a star makeup artist overnight, all the stars were asking for him: Marlène Dietrich, Danièle Darrieux, Elizabeth Taylor, Arletty, Sophia Loren, Simone Signoret, Bette Davis, Pierre Brasseur, Grégory Peck, Jean Gabin... and so many more.

Michel Deruelle was inundated and wasn t able to find time for everyone, so he decided to employ assistants from Fine Arts / Applied Arts University. He employed talented makeup artists: Jean-Pierre Eychenne, Didier Lavergne, Joël Lavau, Paul Le Marinel, Jean-Luc Russier, Cédric Gérard, and started them on their own successful career as makeup artists.

A team was born.

From that moment on, Michel had a team. He developed his technique but couldn t find the products he wanted on the market. He was then offered the opportunity to do makeup for Orson Welles in Hollywood, where the production company was incredibly enthusiastic about his work, and offered him the best quality products there was on the market to work with!

For week s, he tried and tested produc ts, mixing, melting and modif ying them and he f inally created a new material available in 160 colours.

Never seen before...

This was the first range of products Michel Deruelle created, it was all trial and error, together with the talented imagination of a little boy in love with film studios, and a brand was born.

The most famous stars of that era: Catherine Deneuve, Romy Schneider, Alain Delon... were all amazed and pleased by Michel and his team but... no one s perfect and Michel Deruelle, although a great artist, was not a true technician. His products didn t have an exact formula, and his range wasn t complete or comprehensive.

The quality of the products weren t consistent and some of his most faithful clients were starting to get despondent to the unreliability of the range.

A good match.

At the beginning of the 80 s, he was ready to stop his development of his line of cosmetic when he met Pierre and Nine Brunner. Pierre Brunner has been working in cosmetics for more than 30yrs, he was not a specialist of professional make-up, but he and Michel Deruelle formed a close bond and understanding. Pierre seemed to understand what Michel was trying to achieve and Michel was happy he had found a technician who was able to create the products he had been dreaming of.

A whole range was born.

The range has developed as the needs of makeup artists expanded, @ LeMaqPro has created more products for them, carefully listening to their advices and ideas. The very original concept, which is still the exception nowadays, is named Studio Michel Deruelle.

Pierre and Nine Brunner didn t want to limit the range just to Michel Deruelle and his admirers.

They wanted to widen their market to all qualified professionals, all those who wouldn t buy the products from Michel Deruelle for their own personal reasons.

It wasn t easy, but what a moment of satisfaction and happiness when Charly Koubesserian, famous makeup artist and personal makeup artist of Jean-Paul Belmondo, agreed to join the informal club created by Brunner. Since then, numerous French and foreign makeup artists in every field (cinema, TV, theatre, opera, fashion) have become fans of LeMaqPro products. Our best ambassadors include among others are Topolino, Stephane Marais, Dominique Farrugia, star fashion makeup artist Pat MacGrath, Martin Bray...

We warmly thank them all here for their loyalty.

Finally, after thirty years of passionate work and numerous adventures, the core of the original concept remains.

Product quality, traditional method of production, constant creativity, team spirit are the main values of Maqpro.

The family Maqpro is a family business, led by Nine Brunner in collaboration with her two sons, Pierre and Alain.

Pierre Brunner Junior is the Technical Directory and manages the factory, while Alain Brunner is both the Artistic Director, Head of Division of Special Ef fects and the main host of the showroom.

FB/LeMaqPro or Twitter/LeMaqPro lemaqpro.com & faceworx.biz

018 News Fitness & Beauty Professional

DAVINES ANNOUNCES ITS 2015 UK HAIR ON STAGE EVENT

The uber-cool Central Saint Martins, Granary Square, London, is set to play host to the muchanticipated 2015 Davines Hair on Stage. Held on 13 September 2015, the space will see more than 250 hairdressers, industry names and members of the trade press gather for a night of creativity at its finest from the sustainable, eco-friendly haircare brand and its affiliated guest artists.

During the night, guests will be treated to show-stopping hair shows from some of the best in the business, including threetimes British Hairdresser of the Year and Davines Artistic Director, Angelo Seminara. Renowned for his boundary-pushing creativity and innovation, Angelo will be presenting a stunning interpretation of Davines new collection, sharing his passion and creativity to encourage and inspire. Says Angelo: This UK gathering of hairdressers and creative minds gives us the chance to entertain and inspire, while sharing new trends and creative executions.

The globally renowned Allilon Education team will also be presenting at the event. Taking inspiration from their latest collection ‒ a fusion of dramatic colour and dynamic shapes ‒ the team will showcase stunning cut and colour on their models, bringing their collection to life. Says Johnny Othona, Director, Allilon Education: Hair on Stage educates and informs, and we can t wait to showcase our inspirations to hairdressers at the event.

The stage will also be given to the World Style Contest UK Finalists ‒ a global, annual event that offers hairdressers the ability to express their creativity and talent through photography and on-stage performance. The UK Finalists will battle it out in a bid to win their own show at Hair on Stage 2016.

The night, and venue, will also play host to Allilon s The Craft. The event ‒ a gathering of like-minded crafts people from the worlds of art and hairdressing ‒ will see a stellar line up of names from a range of artistic genres to inspire and delight.

Said Mike Beauchamp, Davines Country Manager, UK & Ireland: We are thrilled to be hosting the 2015 Davines UK Hair on Stage event again in London this September. With Angelo Seminara, Allilon Education, Blue Tit, the Davines World Style Contest and unique The Crafts event, we can look forward to an inspirationally creative community event to remember.

To book tickets at this year s event please email infouk@davines.it Tickets are £99.00 + VAT. For more information visit:

www.davines.com

Fitness & Beauty Professional 019

SALON EVOLUTION CLIENTS

HAIL NEW SPA SESSIONS A MUST HAVE FOR BUSINESS OWNERS A newly launched staff performance analysis programme ‒ SPA Sessions ‒ created by leading business development and marketing company, Salon Evolution, is proving to be a great success with its clients thanks to its simplistic nature that improves communication processes within a business.

SPA Sessions was introduced to replace traditional appraisals, with the aim of encouraging employers and staff to communicate freely and positively embrace change.

The eight-week programme begins with an in-depth discussion on how SPA Sessions works and outlines what the salons are aiming to achieve.

The employee s progress is then monitored and evaluated, and plans are put in place to ensure problematic areas are acknowledged and their accomplishments are celebrated.

Businesses are constantly evolving and moving, so on-going communication through this mechanism promotes motivation and provides clarity between staff and salon owners to create a happy working environment.

Karine Jackson, Karine Jackson Hair & Beauty said: SPA sessions has been fantastic for both myself and the salon team. Its direct approach has created an instant shift in motivation, and the team has been reenergised. As it s on a fortnightly basis, it allows the team to stay focused on their individual goals, and makes it clear for me to analyse and support their progression. I can already see the salon improving, and it s been a really amazing tool for my business.

Magda Jagri, 10500 said: From our first session, which was hugely informative, I can already say that SPA sessions should be used by every business owner. Many salon owners Some of Salon Evolution s clients have don t have enough experience on provided testimonials on the SPA mass management and have not sessions and the impact they have had being taught how to get the best from on their businesses. themselves, and can often focus on

negatives. This system is logical, makes sense, and is done with a humanitarian, friendly approach. From day one, I can already see changes in the team, everyone is happy that they have been heard, and it s really encouraging to see.

Amy Watson on behalf of Salon Evolution added: After using SPA sessions in our head office, it s been a positive experience for every member of our team. It s enabled our office team to receive the praise they deserve, and have the chance to voice their feelings.

It s also great from a management perspective as it s been a trigger to put positive changes into action, bring the team together and ensure everybody is on the same page. It s a fantastic tool to keep in check with the team and monitor progression.

Jennifer Aniston reveals her top celebrity beauty secret!

Jennifer Aniston opens up on ageing to Marie Claire in an interview (featured below on July 8th) and reveals that she loves CACI! Flawless at 46, Jennifer s glowing skin is down to having the non-invasive CACI facelift treatment and quotes that we are really moving forward with technology to do with our skin and it s fabulous . The Hollywood star was introduced to CACI by celebrity make-up artist Gucci Westman who shared her beauty secret with her friend .

Jennifer Aniston joins the CACI celebrity line up that includes: Jennifer Lopez, Sadie Frost and Linda Evangelista who all have turned to the age-defying CACI brand to keep them looking strikingly youthful.

CACI facial treatments are available nationwide www.caci-international.co.uk

Are you a big fan of skincare gadgets?

I love the CACI laser! A couple of my girlfriends and makeup artist Gucci Westman turned me onto the CACI, and the LED red light therapy gadget.

She has amazing skin. I think try anything and if it starts to work then it s a great thing to have. We are really moving forward with technology to do with our skin and it s fabulous.

020 Events & Shows Fitness & Beauty Professional

The First UK Global Lash Summit

Flawless Lashes by Loreta would like to invite you to attend the UK s first international conference for advanced lash practitioners. This will be taking place on 7-8th November 2015 at the Crowne Plaza London Gatwick Airport Hotel.

The Global Lash Summit offers you the privilege of networking with the most talented lash artists in the beauty industry.

Hosted by Master Lash Artist, Global Educator and founder of Flawless Lashes Training Academy, Loreta Jasilionyte, this inaugural global lash event will give you the edge that your clients are craving.

The Global Lash Summit boasts an impressive roster of the lash elite, with fellow Master Lash Artists and Global Educators Eva Zacharias and Jill HeijligersPeloquin teaching alongside Loreta, offering never before taught material.

The conference will give you the abilities you need to become a leader in the fastest growing niche of the beauty industry . Educate yourself in the ways of Russian Volume Lashes, and discover your competitive edge through tutoring in International Lash Competitions.

The Global Lash Summit UK consists of 2 full days of instruction, and hands-on workshops, including: • Original Volume Lashing Techniques • Fantasy Lash Art Secrets • The Insider s Secrets to Lash Competitions Course • Goodie Bags of Beauty Products • Industry Standard Mock Competition Hosted by Three Key Speakers • And MORE...

Master Lash Artist and Founder of Flawless Lashes ‒ Loreta Jasilionyte

I have put my heart and soul into writing the most up-to-date Master Lash Course available to you. I want you to succeed! Let me show you how.

One of many eye-opening workshops taking place over the weekend, Day 2 will see an exciting Competition Class, in which Loreta, Eva and Jill will go head to head, hoping to coach their own teams to victory. Contestants will style models whilst the judges observe, giving tips on what they would expect to see in a real competition. It s a perfect chance for the contestants to understand their level of knowledge and experience, gaging how it compares to the highest competition standards.

Event Details The cost of the summit is £500 (inc. VAT). This includes two days teaching, buffet lunch (a selection of sandwiches and wraps served with

Fitness & Beauty Professional Events & Shows 021

7th and 8th November 2015 crisps and fruit) and unlimited tea & coffee. Dinner is not included in the price; however there will be a Saturday evening reception with champagne and a short programme.

The Global Lash Summit conferences/ courses are for ADVANCED professionals only. For all UK Lash Artists attending, proof of your accredited course certification is required. If you have one year or less experience, you will be asked to send 3 current before and after photos of your Classic or Volume Extension work before being accepted at the summit.

Speakers include: Loreta Jasilionyte, founder of Flawless Lashes by Loreta, (worldwide) is quickly rising to the head of the lash industry with her range of impeccable products and coveted courses. Her combination of medical training and beauty schooling make her one of the most respected international lash trainers and judges in the industry,

and she has gone on to educate some of the leading trainers in the largest lash companies. Loreta s speciality is Russian Volume Lashes. They offer multiple extensions of a minuscule diameter, applied to just one natural lash, resulting in a natural yet dramatic look that will give a healthier, denser finish than you could ever achieve with individual lash extensions. When it comes to Russian Volume, Loreta is one of the best!

Eva Zacharias (Canada) is an A-list name and celebrated educator of many of the world s top Lash Artists.

Inventor and CEO of the lash industry s first ever app, My Lash Book, she brings world-class expertise to the table. Attendees will be able to use her app at the Lash Summit, as well as having a hands-on lesson in never before taught Fantasy Lash Art techniques. Eva s coaching will be about the importance of designing for the eye shape and characteristics in that shape, including the use of different curls to enhance the eye.

Jill Heijligers-Peloquin (USA) co-founded the first ever Lash Summit in Long Beach, California in 2012. More of a conference than a class, she has dreamed about working with the world s finest Lash Artists and fellow Educators to bring an *interactive* GLOBAL series of Lash Summit events to you in 2015/2016. She will coach you on your way to fluent knowledge of chemical expertise and have you speaking lash geek like a pro. She will teach you the one original Volume technique that will save the day in any Volume Lash scenario, and will lead Team Jill in Day 2 s Competition Class.

For more information, please contact:

www.flawlesslashesbyloreta.com Tel: 01293 530735 aida@flawlesslashesbyloreta.com

020 Section Name Fitness & Beauty Professional

The 6 golden rules of trade show marketing Thinking of putting some marketing budget into a trade show? Read on for six great ways to get the most for your money When done right, trade shows and conferences can be an extremely effective marketing tool for companies.

Far from just acting as just a lead generator, trade shows create buzz about new products, introduce new customers to your company, lead to fruitful partnerships and engender meaningful relationships.

2. Negotiate, negotiate, negotiate

Negotiation is key to guaranteeing successful exposure at trade shows.

When you are talking to organisers, remember you are the customer in this relationship and think about it like an investment.

Each conference is slightly different, but generally you can get extra bonuses aside from your speaking engagement, your booth or event sponsorship.

The following are the six golden rules of how best to market your company at a trade show:

Ask about what literature the event will provide and see if you can get a free article or advertising space, enquire about other social engagements they have planned and bag yourself a complimentary pass, and most importantly be precise about the timing of your speech or the position of your booth.

1. Be picky

3. Be social before

In the last decade, the number of trade shows around the world has increased tenfold. There are benefits to both big and small-scale events so it depends on what you want to achieve.

Never underestimate the power of social media before an event. Use previous contacts and the trade show itself as platforms to further your message and to increase your brand s recognition.

It is essential to understand the profile of your fellow attendees; organisers should have demographic information to hand and be happy to share it with you.

Try to organise as many meetings in advance as possible. The earlier during the show the better; that way you will have time to build the relationship during the event.

But when done wrong, trade shows can be expensive (and sometimes damaging) holidays for ill-prepared staff.

If you are simply looking for exposure, choose the most prestigious conferences within your industry. If you want to attract the eye of a specific client then see what events they plan to attend.

Try to understand why those events have interested them and tailor your presence around that. Product launches, similarly, should target end-buyers, so think laterally and be creative in your selection.

4. Be social there Be firm, assertive and friendly, dress well and make sure your staff does too.

Don t just presume your employees are ready; hold training sessions to prepare for client interaction. If it is only senior management attending, have a clear, consistent and clean message.

Keep your booth tidy and have colourful graphics. Make it interactive; have iPads available with friendly user-interface and don t forget the good old fish bowl for collecting business cards.

And finally, link your booth, your presentation and your people ‒ small pins with the brand s logo will make you identifiable even at after-events when name badges disappear.

5. Speak Speaking at the right time and about the right topic at a trade show can have innumerable benefits. It is vital to send a competent public speaker.

If a less senior member of staff is your best speaker, don t be afraid to use them ‒ just don t forget to mention that management will be ready for questions at the end. And don t just try to sell your products, give information that can be useful.

6. Be responsive Post-show don t waste all that time and money invested by not following up on leads. As another article from The Formations Company notes relationships you establish at trade shows are only the beginning and maintaining connections you have made will be the real winning game.

Keep notes on business cards you receive throughout the show and personalise replies. Nobody reads those generic circulars anyway.

The Formations Company makes setting up a limited company simple. We ve helped over 90,000 business start their own journey and right now there s 25% off all packages.

To book your place or for more information:

024 Events & Shows Fitness & Beauty Professional

Leading The Way

026 Fitness & Beauty Professional

How to Create an Opt ‒ In SMS list You may have great creative ideas for your new SMS marketing campaign and big ambitions for take-up of your latest offer. But no matter how flashy or creative your ideas, they will fall on deaf ears if your opted-in phonebook isn t up to scratch.

It should go without saying that buying lists of numbers is a no-no. But we ll say it anyway: don t buy lists of numbers.

It is a short-lasting quick fix and most definitely not a long-term strategy. The response rate is low!

Here we take a look at ways to build an opted-in database of numbers that will meet both yours and your customers expectations. Be sure to have your marketing campaign ready to go. Don t be thinking you need a great opt-in list before you start your campaign; the opposite is true. If it isn t in place you simply won t attract anyone to part with his or her number or details.

Below are suggestions for starting and/ or growing your opt-in list of phone numbers.

1. Use your website as a marketing portal for your call to action. If people are visiting your site already they are interested in your product or message.

You must offer an incentive for people to sign up and hand over their data, so think about that carefully. This can grow your opt-in list quickly and effectively if your data capture form is easy to navigate and unobtrusive.

2. Social Media is a very powerful way of building a list and should not be overlooked. You will most likely already have a facebook page set up for your product, service or brand, along with a twitter account. Again, these people who follow, comment or like your stuff are interested, so make the most of it and capture their details. Put a keyword or code out there and ask followers to text it back, meaning they are then opting in to your list. As above, do offer something in return.

3. You may have a list of opted-in email addresses already, so use this as a good starting point for an SMS list building campaign. These people have engaged in this way, so potentially they will be interested in further offers and communications.

Think about what you offer as an incentive and make sure your email title is inviting and promotes the free voucher or whatever offer.

4. Competitions offering people the opportunity to win a reasonably high-value prize in return for handing over their contact details works a treat. This also promises entrants the chance to be part of a group or to featured above others who have similar interests if you win it. There are endless ways to put this into action, both through digital channels and print.

5. Newsletters and leaflets may be old school, but leaflets do reach a proportion of your audience who you may be missing through online means. Include a response keyword or code for those interested to text back to you, as an opt-in for further marketing communications.

6. In person , we re not talking charity mugging type activity here where people are virtually tripped up on the street, but more personal interaction within your shop or stall, depending on your business.

When looked in the eye and given the facts about how your text service could benefit a customer, he or she is more likely to say yes and opt in.

Fitness & Beauty Professional 027

Procos presents 100% recyclable bag at Pack & Gift show

Pollard Boxes to showcase premium boxes at Packaging Innovations

Procos has created a new 100% recyclable bag, which is recently unveiled at the Pack & Gift show, held in Paris, France.

The paper stock used to make the bag contains up to 100% post consumer waste. The bag was said to have interested a lot of brand managers and designers at the Paris show, seeking out packaging with low environmental impact. The company noted: The 100% recycled bag would obviously provide a long-term solution for companies operating in regions where the use of recycled material is being enforced in carrier bag production under new regulations. However, it is also sure to gain wider acclaim in its own right for its merits as a premium shopping bag. The paper and production quality are top class and any luxury brand that values environmental responsibility would be proud to put their name to it.

Pollard Boxes is due to showcase its range of luxury packaging solutions for personal care at the upcoming Packaging Innovations show held in London, UK on 16-17 September.

Whitney Port named as face of Wella Professionals

Pollard Boxes to showcase premium boxes at Packaging Innovations

TV personality Whitney Port has been named as the new face of Wella Professionals hair care. The star shared the news via Instagram, telling her followers: I see lots of good hair days coming my way .

Port will star in a new campaign for Wella s EIMI styling range, set to debut in September. In a statement she said: I am so excited to be partnering with Wella. As someone who is a true believer in celebrating unique style and vision, I am always searching for new products that allow me to create looks that reflect my personality. It makes me incredibly proud to work with a brand that celebrates artistic, dynamic individuals who are willing to make a statement with their style and the new EIMI line is amazing!

She added: The Dry Me texturising spray is a must-have, it instantly gives my hair effortless volume and smells incredible.

I look at my hair as an extension of my personality, and my favourite EIMI products allow me to treat it like an accessory!

Sign up for your free email newsletter The company aims to illustrate examples of boxes, such as the one created for ghd aura, that use a range of techniques to create a premium feel and finish, maximise on-sheld appeal and emphasis brand differentiation. Pollard will also show samples of its special deep boxes and slipcases that can be created up to 330mm deep instead of the traditional 210mm.

Dr Salts has launched a new range of Bath and Shower Gels combining essential oils and 100% natural Dead Sea salts.

The three new bath and shower gels products include: Muscle Therapy with Eucalyptus (£5.95), Relax Therapy with Rose (£5.95) and Fragrance Free with Aloe Vera (£5.95).

The Bath + Shower Gels all contain 21 different minerals for a rejuvenating bath or shower, that leaves the body cleansed and refreshed. The range is available exclusively at Waitrose.

020 Section Name Fitness & Beauty Professional

What Does a Spa Director Look for in Professional Massage Therapists?

This is a question I get frequently from therapists seeking careers in a spa environment. With the growth of our industry, there are so many types of spas, massages, and establishments and therapists that it can be hard to know what we look for in a massage therapist, especially if you are new to the ďŹ eld.

I would like to share what I look for when I interview a massage therapist to be a part of my team.

In every spa I have ever worked in, our most popular treatment has always been a full body massage.

Whether we call it Swedish, therapeutic or full body massage, this service has always been at the top of the list. Let s face it: We can oer the most amazing aromatherapy treatment, decadent body wrap or healing energy treatment, but there s just nothing quite like a good massage. And our clients are getting more and more educated about

massage. They often ask us over the phone during the reservation process where the therapist studied, how long he/she has practiced or what styles he/she practices. This is a relatively new line of questioning, so it has become increasingly important for me to have a consistent level of bodyworkers on my team that have qualities in common.

First, I expect a massage therapist to have a resume, even if they do not have work experience as a massage therapist. I want to see that the candidate can organize him/herself on paper and create a professional

impression. Next, I look to see what type of education the therapist has. What types of schools and modalities has the therapist chosen?

An education in massage therapy is often an eclectic collection of classes, workshops and training sessions.

My preference is for a therapist to have a basic massage education from an accredited massage school, and then maybe added classes or workshops that the therapist found interesting. I look to see if the therapist has learned a balance of Eastern and Western modalities, as I feel it is important to understand

Fitness & Beauty Professional 029 both approaches to bodywork. Then, of course, I look to see what kind of work experience the therapist has. Oftentimes, it is helpful for a therapist to have experience in a professional spa environment prior to coming to work for me, but I have had many successful therapists who have come to me without any spa experience and sometimes without any work experience at all.

Next, I schedule a sit down interview with the therapist.

During the interview, I notice if the candidate is punctual and dressed professionally. I don t think I have ever met a therapist who wore a suit to an interview, but I check to see if their clothing and shoes are clean, whether he is clean shaven or her hair is neat and professional, which is not to be confused with conservative.

In the spoken interview I like to hear about how and why the therapist decided to pursue a career in massage therapy. I love stories about what inspired them to help people. I also ask about how they made their decision to educate themselves and to give me a description of their style of bodywork. That is often hard for the therapist, but it is important to me. I want to understand the therapist s philosophy of bodywork in his/her own words. Because there are so many therapists out there, I tend to seek people who are passionate about helping people through massage.

During the spoken interview, I ask myself if I would want to experience their work. Do I feel comfortable enough with them to get on the table and receive a massage? This might not seem like it is relevant, but I always ask therapists how they take care of themselves in order to maintain their ability to do massage.

My best therapists have been those who can answer this easily, as it is their priority. Lastly, I try to sense if the massage therapist is fulfilled by massage. Is the therapist excited about his/her career; does the therapist think it is fun? By the middle of the spoken interview, I can usually tell if the therapist is someone I want to continue interviewing.

If we proceed to the practical interview, I always schedule it on another day. I want to confirm that this candidate can arrive to an interview creating a professional impression. I usually tell them that I would like to experience a full body massage comprised of their best work. I tell them they can use whatever techniques they choose and that they must conduct themselves as if I am a first-time client in a spa.

During the practical interview I expect the therapist to conduct a verbal intake, gathering information about my body, my experiences with massage and my preferences. I listen to their directions to see if they clearly direct me on how to position myself on the table and any other instructions, such as removing my jewelry, etc. I find that this is where a lot of therapists don t perform during the interview. They assume that because I am a spa director, I know what to do, or they re nervous or they don t know how essential this part of the massage experience really is. A therapist in a spa environment usually has between two and four minutes to make his/ her first-time client feel comfortable.

I definitely look to see if the therapist is confident during this part of the massage.

During the hands-on massage, I notice how the therapist introduces him/herself and gets in tune with the client, either through breath, energy or body reading. No one way is best; I just notice if it happens or not. Once the massage has begun, I look for the variety of strokes and stretches the therapist uses. I notice if there is variety or if the massage is onedimensional.

Variety is preferred.

I try to notice body mechanics, which is hard to do while on the table, but I have become pretty good at being able to feel if the therapist is properly using body weight, protecting his/ her thumbs and using good posture (This is what I had the most trouble with when I was

in massage school.) The therapist may not have ideal body mechanics but that there is due attention to them is what is important. A therapist who takes care of him/herself will be better at taking care of others.

Then, I observe the flow of the massage. Is the massage making sense? Is the therapist responding to what I communicated during the verbal intake? Does the therapist make sure that I am comfortable through careful draping and verbal check-ins?

Finally, how is the massage session closed? Does it leave me with a sense of completion and relaxation?

Usually, but not always, therapists are nervous during their massage interview. I always take that into account. I have had my most confident and accomplished therapists tell me later that they were terrified during our interview, which always amazes me because they would have no reason to be nervous about their excellent work.

No matter how the interview turns out, it is a gift to receive a massage from someone whose intention is to help others. I always tell the therapist exactly what I thought the strong points of the massage were and then explain where he/she needs to grow. Once that is done, I let the therapist know that I will contact him/her the following day. I want time to reflect on the massage and feel the benefits of the bodywork. I want this therapist to be someone who will benefit by working with me, who will be challenged and who will challenge me. If all the pieces fit, then there is the potential for a long and prosperous career in the spa for everyone.

030 Fitness & Beauty Professional

SALON SYSTEM LAUNCHES

NEW MARVELBROW STENCILS Brand leaders in professional beauty, Salon System, has just added Marvelbrow Stencils to its extensive portfolio of Marvelbrow products.

Recognising the importance of brow precision and bespoke treatments, each mixed pack of stencils contains 12 pairs of stencils including three perfect brow shapes: Natural Arch, High Arch and Full Arch. The diversity of stencil shapes allows the professional to find the perfect brow shape to suit their client s needs.

The stencils are simple and easy to use with a peelable strip function, right and left brow stencils and precise design. The self-adhesive feature means no holding is required making the treatment more relaxing for the client and more efficient for the beauty professional.

For a striking and defined finish, the Marvelbrow Stencils can be used in conjunction with the Marvelbrow Brow and Lash Tint and Marvelbrow Palette. The new Marvelbrow Brow and Lash Tint is a revolutionary two step gel system that leaves the brows perfectly coloured for up to six weeks, whilst the Marvelbrow long lasting and anti-smudge brow powder further enhances the precise look.

To support the new Marvelbrow Stencils, the Salon System Marvelbrow Sculpt, Colour & Correct Course is the perfect accompaniment. This one day training course is suitable for all levels and focuses on a range of different areas including diagnosis, application and marketing.

SALON SYSTEM MARVELBROW SELF ADHESIVE BROW STENCILS RETAIL AT £7.95 (+VAT) AND ARE AVAILABLE FROM WHOLESALERS NATIONWIDE FOR DETAILS ON THE SALON SYSTEM MARVELBROW SCULPT, COLOUR & CORRECT COURSE (£125 +VAT) CONTACT: TRAINING SOLUTIONS ON 0208 8454115 WWW.SALONSYSTEM.COM/BRANDS/MARVELBROW.HTML

FOR MEN AND WOMEN

For more information contact Aqua Bleu Ltd Tel 020-8632-9111 or visit www.aquableu.co.uk

032 Fitness & Beauty Professional

SALON SYSTEM UNVEILS NEW NAILLUX NAIL TREATMENTS

Salon System, the brand leaders in professional beauty, is launching a brand new Nail Treatment collection to its extensive NAILLUX range this July.

Combining luxury ingredients selected by experts, with technical performance, the new NAILLUX Nail Treatments consists of nine different solutions designed to repair, prime, protect and deliver dazzling shine.

Perfect for salons, spas and the mobile therapist, the new NAILLUX Nail Treatments add a prescription element to a manicure and pedicure routine, providing clients with a tailored service for natural nails that look their best.

Both toluene and formaldehyde free, the new NAILLUX Treatments can not only be used within a manicure and pedicure routine, but they also provide a valuable salon retail opportunity for beauty professionals.

Repair and Protect Treatments: Boost & Repair (£4.95 +VAT)

Containing caviar extract and pro-vitamin B5, this revolutionary new nourishing nail lacquer improves the appearance of the nail instantaneously. Due to its milky white colour, it can either be worn alone with 1-2 coats or as a base coat under polish.

Protect & Fortify (£4.95 +VAT)

The protective shield is infused with diamonds in order to fight splitting, peeling and cracking of the nail.

The pioneering blend of ingredients include; zinc, copper, iron, calcium, soy protein, collagen and vitamin A&E - these work together to actively help fortify the nail. Protect & Fortfiy can be used alone, using multiple coats or as a base coat.

Conceal & Correct Polish (£4.95 +VAT)

Designed to disguise existing nail damage, the diamond infused Conceal & Correct CC Polish is ideal for clients with ridges on the surface of the nails, as it is smoothing and evening as well as brightening.

The solution contains diamond sphere technology to assist in providing the nail with natural luminosity.

This polish can be worn alone using 1-2 coats or as a base under polish.

Dual Purpose Treatments: Do It All Polish (£4.95 +VAT)

Not only does the polish brighten the nail due to its brightening tint, it also strengthens the nail and protects against acrylic breakage and discolouration. This versatile treatment also evens the nail plate by filling surface ridges and promotes polish adhesion. Toluene, formaldehyde and DBP free, the Do It All DD Polish can be worn alone or

under polish.

Nail Oil (£4.35 +VAT)

With its zesty orange scent and non- greasy feel, the Nail Oil not only nourishes and hydrates he nail, it actively encourages nail growth and leaves cuticles felling silky soft.

Matte Base & Finish (£4.94 +VAT)

Ideal for nail art designs and prolonged polish wear, this matte base and top coat is the perfect way to start and finish a treatment.

Finishing Treatments:

Gel Effect Finish (£4.35 +VAT)

Avoid your client s nails chipping with the quick drying Gel Effect Finish. Toluene, formaldehyde and DBP free, this revolutionary top coat offers intense gel-like shine as well as prolonging the colour of the nail.

Glossy Shine (£4.35 +VAT)

Further exaggerate shine and immediately enhance the nail with the Glossy Shine top coat. Both scratch and chip resistant; this polish can be worn as 1 coat over polish for outstanding shine.

Flash Dry Finish (£4.45 +VAT)

There is little drying time thanks to the Flash Dry Finish treatment; just one coat over polish and it will decrease drying time as well as provide an intense glossy shine.

NAILLUX PRODUCTS ARE AVAILABLE FROM WHOLESALERS NATIONWIDE

‘Best Tanning Supplier’ As voted in the 2014 Guilds Awards of Excellence