Fitness and Beauty Professional - March 2016 by Jet Digital Media Ltd

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March 2016

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March 2016

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Welcome Industry News Editorâ&#x20AC;&#x2122;s Choice

Shows & Events

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Must Haves for Health

Tony Little

Publishing Director

tony@jetdigitalmedia.co/.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

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01843 580862 01843 570944

004 Industry News Fitness & Beauty Professional

SoulCycle Opens Third Location in Boston Area

SoulCycle, New York City, expanded its footprint in Boston this week. The boutique cycling brand opened its second Boston city location on Wednesday in Beacon Hill, giving the company three locations in the Boston area. The 3,240-square-foot club has 57 bikes and charges $30 per class, according to a Boston.com report. The opening comes two months after SoulCycle opened its first club in the city in the Back Bay. The Boylston Street club was first announced in May 2015, and SoulCycle told Club Industry at the time that its goal was to expand further into Boston and Massachusetts. SoulCycle’s first club in the Boston area is located in Chestnut Hill. SoulCycle filed papers for an initial public offering in July 2015. The amount of shares, price per share and a date for the IPO has yet to be announced, according to an amended registration statement filed with the Securities and Exchange Commission in December 2015. SoulCycle, which charges about $34 for a 45-minute group

cycle session, reported revenue of $112 million in 2014 and $117.6 million for 2015 through Sept. 30. The IPO could value SoulCycle as much as $900 million, according to a Bloomberg Business report. SoulCycle has not publicly disclosed a reason for delaying its IPO; however, it was not alone last year in postponing an offering. Albertsons and Neiman Marcus also filed for IPOs that did not materialize in 2015. Forbes contributor Matt Porzio speculated markets are more forgiving now after a historical trend of penalizing companies that postpone an IPO. “Delaying an IPO can give a company more time to build a record of performance and enable investors to become more familiar with it,” Porzio wrote this week. “So some flotations that were delayed last year may expect a friendlier welcome over the coming months.”

Octane Fitness Acquisition Marked ‘Significant Milestone’ for Nautilus Octane Fitness is expected to report sales of approximately $65 million for 2015, according to financials released on Monday by parent company Nautilus. Nautilus, Vancouver, Washington, reported net sales of $335.8 million in 2015 and net sales of $109.1 million in the fourth quarter of 2015, according to financial earnings released Monday. Manufacturer Octane Fitness, which was acquired by Nautilus on Dec. 31, 2015, for $115 million, is expected to report sales of approximately $65 million for 2015. Nautilus evaluated many acquisition candidates in 2015 before picking Octane Fitness, Nautilus CEO Bruce Cazenave told analysts in Monday’s conference call. “This acquisition is a significant milestone for Nautilus,” Cazenave said before calling Octane Fitness a “synergistic and cultural” fit for Nautilus. Nautilus Chief Operating Officer William McMahon elaborated on that fit in the call, noting there was little to no overlap in Nautilus’ and Octane Fitness’ selling channels. Nautilus’ brands include Bowflex, Schwinn and Universal. “This acquisition gives us access to higher price products, new modalities and new distribution channels,” McMahon said. “Our focus will remain the same. We will apply our combined product development capabilities toward the

most promising projects, and now with five of the best brands in fitness, there is little doubt we will have a brand and a market for any fitness innovation we can develop.”

Nautilus can accelerate its sales of the Schwinn Airdyne bike in specialty retail with the help of Octane Fitness’ experience in that market, McMahon said. “Octane is probably one of the top brands in all of specialty and an emerging brand in commercial,” McMahon added. “We feel confident we have the right brands to compete in that [specialty retail] space going forward.” In its media release, Nautilus said it is transitioning out of its nutrition business to focus on opportunities presented by the Octane Fitness acquisition. “As we begin 2016, we are excited about the positive momentum in the business and feel we are well positioned for another year of revenue and earnings growth,” Cazenave said in a statement. “We expect to benefit from our recently announced acquisition of Octane Fitness, which further diversifies our product portfolio, expands our channels of distribution and increases our access to international markets.”

Fitness & Beauty Professional Industry News 005

ClubCorp Increases Revenue to Record $1.1 Billion in 2015

ClubCorp cited solid same-store revenue growth and the addition of Sequoia Golf and other recently acquired clubs as factors that contributed to revenue growth in 2015. ClubCorp, Dallas, increased its full-year revenue in 2015 by 19 percent over 2014 to $1.1 billion, according to financials released Wednesday. Fourth quarter revenue in 2015 grew 9.6 percent to $331.7 million over the fourth quarter of 2014. ClubCorp cited solid same-store revenue growth and the addition of Sequoia Golf and other recently acquired clubs as factors that contributed to revenue growth in 2015. Same-store revenues increased by 2.5 percent to $20.5 million in 2015 compared to 2014. The same-store revenue increase was driven primarily by higher dues revenue and food and beverage revenue despite a 0.02 percent decline in golf operations revenue. ClubCorp’s adjusted earnings before interest taxes depreciation and amortization (EBITDA) increased 14.8 percent in 2015 to $79.6 million, driven by higher revenue and improved margin performance across both same-store and new and recently acquired clubs.

Technogym Files Papers for Possible IPO in Italy

The company announced that it had filed papers with Consob, the financial markets supervision authority in Italy, and Borsa Italiana, the Italian stock market. The public offering likely would not actually happen for several months, according to an article by bebeez.it. “Technogym has decided to evaluate, in a long term perspective, the opportunity of becoming listed by submitting a preliminary request for admission,” according to the Technogym announcement. Also in the announcement, Technogym shared that its 2015 revenue had 10 percent growth over 2014, coming in at EUR512 million ($566.8 million). Technogym was founded in 1983 by Nerio Alessandri in his garage. The company is 60 percent owned by Alessandri and his brother Pierluigi. The other 40 percent is owned by British private equity firm Arle, which purchased the minority share in 2008. Arle plans to exit the company in the future, which is why the company is evaluating a possible IPO, according to the announcement. Technogym plans to list about 40 percent of its capital in the Italian stock market, Reuters reported on Monday, citing an unnamed source close to the company. Rumors that Technogym was considering going public began in April 2015 with a Reuters report. BeBeez.it noted in September that Technogym was valued at EUR930 million ($1 billion).

Fusion Lifestyle 006 Industry News Fitness & Beauty Professional

opens £13.5 million leisure centre

EFFORTS to help the community of Hounslow adopt a healthier way of life are coming to fruition thanks to an innovative partnership between London Borough of Hounslow and Fusion Lifestyle, a leading charity leisure operator. A new £13.5m facility, Heston Pools and Fitness, is now open after several years of planning.

The impressive centre includes a 25m pool, as well as a learning pool, a 100 station gym, extensive functional fitness space, large attractive exercise studios, interactive ‘myride’ group cycle system with virtual trainers, routes and cycle tracks – and is open to schools and clubs as well as the public. Fusion Lifestyle and London Borough of Hounslow have worked together since 2008 to provide excellent facilities for residents, helping to improve participation in healthy activities across the area. Fusion Lifestyle operates 90 locations across the UK and 13 other sport and community centres on behalf of the London Borough of Hounslow. . Coun Ed Mayne, cabinet member for public health and leisure at Hounslow Council, said: “The new centre provides a wide range of modern facilities and is something residents can be proud of. “Our aim is to make sure residents have high quality facilities to enjoy healthier lifestyles and have places to go to do this.” Tim Mills, director of business development at Fusion Lifestyle, which manages the borough’s leisure facilities, said: “The old pool closed in 2014 and this brand new centre takes the amenities in the area to the next level.

“As a charity all income is ploughed back into creating more and better health and fitness centres that are accessible and affordable for all. In recent years that’s £150m of reinvestment“ - and Heston Pools and Fitness is a perfect example of what can be achieved.” Fusion Lifestyle is involved in a number of high profile developments across the capital including: Brockwell Lido, Southgate Leisure Centre, Golden Lane in the City and Kings Cross Pond. The London based charity has ongoing investments in Frome, Wells and Bedford all due for completion in 2016. These schemes will benefit from some of the latest Fusion brand innovations including the new Intencity HIIT training Studio concept and the new Bickels Yard café brand.

Attract new clients with

has widespread appeal...

2..

3...

Swim!

Training for a better bum 008 Editor’s Choice Fitness & Beauty Professional

With popular social media users frequently posting pictures of great female bottoms with a ‘she squats’ caption or reference to squatting I feel it’s time to explain this and also enhance on the ‘squatting’ idea for a great bum.

quatting is a great exercise, full stop! & everyone (within reason) should be able to squat and squat low! Sorry to tell you but your Gluteus Maximus (bum muscles, also known as glutes) are mainly activated when you go below parallel in the bottom position of the movement. So if you’re not squatting low don’t expect the best results. Now a lot of people reading this and indeed some trainers will immediately see red lights and decide that ‘squatting below parallel is bad for the knees!’ I am here to tell you that this is absolute rubbish!

I would like to introduce you to someone:

o with that out of the way let’s talk about the best workout to shape and tone up the bum.

This is Tom Platz a legendary bodybuilder renowned for having some of the best legs in the game, and his squatting technique and intensity are unparalleled. You can watch some of his feats of strength here: http://www.youtube. com/watch?v=f7w7pcgYA3o The great thing that gave Tom his amazing legs was that he squatted a lot and he squatted low & he squatted HEAVY. If going below parallel was destructive to the knee structures then surely he would be a cripple today? Also if you observe many individuals in Asian countries they can spend hours in this deep squat position as it is just a part of their life.

Series Exercise A1 Full deep squat

Sets Tempo 4 3121

Cable stiff legged deadlifts

4021

Walking lunges

1111

Barbell Hip thrusts

1012

Tempo explained:

The first number is the negative or lowering phase

The second number is the pause at the bottom

Reps 6-8

10secs

If your mobility doesn’t allow you to go below parallel try elevating your heels on two small plates

6-8

120secs

Squeeze bum during concentric & at standing position

10secs

Make it continuous, don’t stop in a standing position

120secs

Lift toes off floor to activate more glute muscle.

(10 each leg)

Rest

There are tons of exercises for the quads that will improve the muscle tone and tighten the glutes & any one of my clients or training partners will tell you I love walking lunges. But not all exercise are safe to read from a website and then try to perform them on your own due to issues beyond the scope of this article (technique, structural balance & flexibility etc) so with that in mind here is a great workout that will give you a great bum & improve structural balance.

comment

3121

The third number is the lifting or concentric phase

Good luck sitting down tomorrow ;)

The fourth number is the pause in the contracted position

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010 Shows & Events Fitness & Beauty Professional

ELEVATE TO HOST HUNDREDS OF SUPPLIERS AT HEALTH, EXERCISE & PERFORMANCE EVENT With the new Sporting Future strategy revealed by the DCMS, one of the government’s focuses for 2016 is encouraging participation in physical activity across the nation. The launch of Elevate will provide a platform to facilitate discussions between 1,000’s of key decision makers who are best placed to tackle the growing physical inactivity challenge. During May 4-5, at London Olympia, Elevate will host 100’s of speakers and exhibitors presenting the latest knowledge, research and product innovation from a variety of sectors. London Sport and The Institute for Sport, Exercise and Health have recently been confirmed as lead supporters of the event. Max Quittenton, Director of Elevate, comments, “Tackling physical inactivity is widely recognised as politically, economically and socially more important than ever. An independently researched, balanced, free-to-attend event of scale, in London, will help accelerate progress first regionally, then nationally and in the near future internationally. The response so far has been fantastic: a large number of the most influential brands, experts and organisations are already supporting the event.” Consisting of seven feature areas, two attractions and 150 exhibitors, attendees will learn about how the connections between exercise, health and performance are strengthening. With inspiring attractions, practical demonstrations and innovative products & solutions feature areas including a skills pavilion and technology walk, attendees will be able to immerse themselves with the latest products and research designed to facilitate future cross-sector collaborations. Exhibitors include, Anytime Leisure,

Pulse Fitness, Intelligent Health, Netpulse, Xn Leisure, Keiser, Youth Sport Trust and TRX. Matrix, regarded among the world’s premier commercial fitness brands, are one of many organisations exhibiting. Gemma Bonnett, Director of Strategic Marketing EMEA & UK at Matrix comments: “Elevate is an important opportunity for professionals to come together, learn from each other and contribute their perspectives on how to tackle physical inactivity. Matrix will be showcasing our latest innovative products and partners which illustrates exactly how physical, health and performance are moving closer together.”

In addition to the exhibition, Elevate will welcome over 100 speakers across academia, industry, healthcare and performance, who will share knowledge and ideas on strategies to increase participation, physical activity for health and well-being, and future performance. These free to attend sessions, will discuss the latest developments and research, with speakers including representatives from DCMS, Public Health England, Loughborough University, Optima-life, TFL, Sainsbury’s and Life Fitness.

Firstbeat Technologies, the leading provider of heartbeat analytics for sports and wellbeing, will also be exhibiting this coming May. Firstbeat CEO Joni Kettunen comments: “Here at Firstbeat, we transform heartbeat data into personalized insights for improved well-being and performance. Elevate is the perfect opportunity for us to meet with health, wellness, and performance specialists for a conversation about how we make concrete connections between lifestyle choices and personal well-being. We are eager to demonstrate how our Lifestyle Assessment product can guide the way to more balanced and fulfilling lives.”

For the full list of exhibitors at Elevate and to register for your free pass to attend, please visit: www.elevatearena.com

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‘The Pro Creator’

012 Shows & Events Fitness & Beauty Professional

Hany Rambod Confirms for BodyPower UK 2016!

As the BodyPower event has grown exponentially in the past 8 years, much has been made of the impact athletes make on the overall visitor numbers. Global fitness stars are a key driver in getting people to the show, offering visitors a chance to meet their idols face-to-face.

Behind these athletes, however, are incredible trainers and coaches – and there are none more famous and successful than Hany Rambod – The Pro Creator. With 15 Olympia titles in his portfolio, Rambod is without doubt one of the leading masterminds in the fitness industry, a visionary trainer behind some of the top physiques in the world. According to Rambod’s own website www.hanyrambod. com, he graduated from University of California, Santa Barbara with a bachelor’s degree in Biology and an emphasis in Neurophysiology. Shortly after graduation, Hany began consulting with top athletes in bodybuilding, fitness, figure, bikini, pro football, and Olympic track & field. What will delight BodyPower visitors is that this is a guy who not only talks the talk but also walks the walk. A former teenage natural bodybuilder and amateur

bodybuilder throughout his education, Hany Rambod has had an incredible influence on the aesthetic that we all take for granted – turning out multiple winners at both pro and amateur bodybuilding events and changing the face of fitness and training. His patented FST-7 training method is one of the most successful physique transformation systems ever created, backed by the likes of 5x Mr Olympia Phil Heath and former 4x Mr Olympia Jay Cutler – and fans will be able to pose questions to the man himself as he makes his debut BodyPower appearance from 13th – 15th May 2016. Don’t miss out on the chance to meet Hany Rambod on the Evogen booth as well as many of the world’s finest educators, coaches and trainers from the 13th to 15th May 2016 as BodyPower returns for an eighth consecutive year at the NEC. Tickets are available for just £25!

014 Shows & Events Fitness & Beauty Professional

Thousands expected at the Manchester Cleaning Show 2016 The Manchester Cleaning Show (6-7 April at Event City) is a launch event for 2016 and follows the same exhibition and free conference format of its parent Cleaning Show held in London every two years. The reception to the new, northern spin-off has been remarkable with over 1,000 people registered to attend with weeks to go. Steve Diprose, Managing Director of organiser Quartz Business Media said “We moved the Cleaning Show from Birmingham to London last year and had one of the best events in recent history, with fantastic support from the industry and thousands of high-level decision makers attending. We did however notice that some of our regular visitors from the North West and Scotland found the travelling distance more difficult. So we have listened to feedback from the industry and created a new event in Manchester.

He continued “Again we have been delighted with the response with hundreds of professionals confirming their attendance within the first few weeks of announcing registration was open. It’s a sure sign that this new Cleaning Show will be another fantastic opportunity for networking and doing business and we look forward to seeing everyone in April”. Exhibitors will include major brands such as Karcher, antislip specialists Bonasystems, major northern contract cleaner Floorbrite, Vax, Nilfisk-Advance, Sebo, Prochem, Greyland and Unger. There will be a huge range of products on display and many discounts for those looking to purchase products and equipment for their cleaning and hygiene needs. Nik Wyers, Joint Managing Director, Floorbrite says: “Manchester is an exciting, growing, and thriving hub of business opportunities and we’ve always found the strong business links we’ve formed in the city have served us well. “Over the years we’ve grown to become the biggest cleaning and facilities contractor in the north of England, so we’re really excited for the Cleaning Show to come to our home city. “The cleaning and facilities industry can work together to provide clients and customers with an even better service, and meeting likeminded businesses at the Cleaning Show will be a real highlight for us.” Held at Event City, Manchester from 6-7 April 2016, anyone responsible for cleaning & hygiene or distributors to the cleaning industry are invited to register for their free pass now at www.cleaningshow.co.uk/manchester

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See the latest updates and full details at www.cleaningshow.co.uk/manchester where you can also register for your free pass to attend.

Fitness & Beauty Professional Shows & Events 015

The biggest abdominal mistake Crunches, sit-ups, Swiss ball, ab bench, roman chair, ab roller, hanging leg raises.... The list of abdominal exercises is endless but which exercises are best and what will a bad abdominal programme do to your physique?

One of my personal pet peeves is watching a personal trainer getting their client to do crunches or sit-ups whilst they hold on to their feet!!! (Drives me mad!) Let’s take a closer look at the function of the abdominals and the hip flexor muscles. The abdominal muscles are a sheet of muscle divided by lines of fascia originating from the lower portion of the rib cage and inserting on the front of the pelvis. This alone indicates that the function of the abdominal muscles contract to bring the chest towards your pelvis by flexing of the spine and rounding the back. The hip flexor muscles originate on the inside back wall of the pelvis and insert on the front of the femur (upper leg bone), therefore their function is to bring the upper body towards the legs.

So........ When your feet are held down by a trainers hands or stuck under something to prevent their movement this will automatically cause you to pull against the resistance applied & activate the hip flexors to be the prime movers. The abs will then become the synergist muscle, supporting & stabilising the spine during the movement of lifting the torso. But you don’t want the hip flexors to be the prime mover when doing an abs workout, you want your abs to be! So...... Do not hook your feet under anything (especially your trainers hands) your feet should be comfortably placed on the floor and you should curve your spine, rounding your back bringing your shoulders off the floor. According to ECG results the exercise that stimulates the most amount of muscle fibre is leg raises in a hanging position. BUT you need a certain amount of abdominal strength to do this. If you’re new to ab training I would recommend you start from the floor and work your way up. Matthew Knight www.elitephysiques.co.uk

016 Must Haves for Health

Fitness & Beauty Professional

BEE POLLEN

CIVILIZATION’S MOST SACRED AND POWERFUL SUPERFOOD! Life begins with bee pollen.

Since the dawn of time, civilizations from around the globe have known about the power of bee pollen as a sacred source of energy, rejuvenation, longevity and healing. The ancient Greeks used it for increased stamina, and it was used as an energy enhancer even at the very first Olympic Games. The famous Greek physician and philosopher Hippocrates once said ‘Let food be thy medicine and medicine be thy food’, and bee pollen epitomises this philosophy perfectly. It was found in the tombs of the Pharaohs in ancient Egypt. The Aztecs wore vials filled with pollen around tZheir necks as a tonic, and it’s still actively used in Chinese medicine.

What is pollen anyway?

These microscopic, dust sized granules are the genesis of all plant life, or the fertilizing element on the stamen of all flowering plants. As well as their obvious job of pollinating plants for reproduction, collect pollen to take back to the hive, where they feed it to young bees. What remains is collected for human consumption. Bee pollen is the richest source of nutrients found in nature in a single food. The list of nutrients is astounding. • 27 vitamins and amino acids • 28 minerals and antioxidants • 11 enzymes & co-enzymes • 24 Beneficial fatty acids • 11 carbohydrates Bee pollen is perfectly balanced by Mother Nature to feed your cells, and to re-energise and rejuvenate your life.

What can it do for you?

It provides nutritional support for your immune system, digestion, hair, skin and nails and can help to boost your energy and help your body to recover faster from strenuous exercise or illness. There are numerous scientific studies (just Google bee pollen!) showing the benefits of taking bee pollen every day.

Who can take bee pollen?

Why, everyone of course! It’s the perfect natural multivitamin supplement. It can support the diet of young children who refuse to eat their greens. Just open the capsules and sprinkle the delicious contents on anything they eat or drink. Perfect in a smoothie, or on their cereal or toast. It’s great for people from all walks of life, from busy working mums to seniors who could use a boost to their energy. Even celebrities love it...

Why Nature Bee Potentiated Bee Pollen?

Although pollen is granular in its raw form, the cell walls of pollen are incredible hard. Imagine a kernel of popcorn before it’s been popped! We developed a unique process to rupture the tough cell walls to make the pollen more digestible. This allows your digestive juices to absorb the nutrients faster and more efficiently. Nature Bee Potentiated Bee Pollen is a pure, wholesome natural vegetable food in a capsule. It is NOT made in a laboratory and full of dead chemicals mixed with fillers and preservatives! Bee happy... bee healthy, become a bee pollen bee-liever. Find out how you can thrive from the hive and see our range of bee hive products. Visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95

018 Fitness & Beauty Professional

TOP 10 HEALTHY HEART TIPS

Help your heart this month and make small changes towards a healthier lifestyle with tips from experts at LQ Liquid Health Heart Care, the super vitamin daily drink to maintain a healthy heart. Ditch the salt To maintain a healthy blood pressure, stop using salt at the table and try adding less to your cooking, or cut it out completely. You’ll soon get used to it. Also watch out for high salt levels in processed foods. Check the food labels – a food is high in salt if it contains more than 1.5g of salt (or 0.6g sodium) per 100g.

Get active Do 150 minutes of moderateintensity aerobic activity every week. One way to achieve this target is by doing 30 minutes of activity on five days a week. Fit it in where you can, such as by cycling to work.

Give up smoking Smoking is one of the main causes of coronary heart disease. A year after giving up, your risk of a heart attack falls to about half that of a smoker.

Manage your weight Being overweight can increase your risk of heart disease. Stick to a wellbalanced diet low in fat and high in fruit and vegetables, combined with plenty of physical activity.

Get your 5 a day Eat five portions of fruit and vegetables a day. Add dried fruit to breakfast cereal, and add vegetables to your pasta sauces and curries.

Walk off stress If you’re feeling under pressure, clear your mind with a walk. It will help put your ideas in order and reduce tension. If it’s a brisk walk, it will also count towards your daily activity.

Eat oily fish Eat oily fish twice a week. Fish such as mackerel, sardines, fresh tuna and salmon are an excellent source of omega-3 fats, which can help protect against heart disease.

Cut out saturated fat Small changes to your diet can have positive health benefits. Choose semi-skimmed over full-fat milk, leaner cuts of meat, and steam or grill foods rather than frying.

Drink less Alcohol can be fattening. If you added three or four gin and tonics to your usual daily diet, you could put on nearly 2kg over four weeks.

Read the food label When shopping, look at the food label on food packets to see what the product contains. Understanding what is in food will help you make healthier choices.

LQ Liquid Health Heart Care Developed by health and nutrition experts and backed by clinical trials, LQ Liquid Health Heart Care is the first complex of its kind to bring all of the key ‘super’ ingredients renowned for cardiovascular health within easy reach by combining them into one drinkable daily dose. Containing Beta Glucan, Lycopene, Resveratrol and Green Tea, along with a broad spectrum of heart-healthy vitamins, each daily 50ml ‘shot’ can be drunk just like a daily probiotic drink and with no nasty aftertaste. On sale at Holland & Barrett.

The Belfry: Leading the way in British Ho Sitting proudly amongst over 500 acres of West Midlands countryside, is England’s Leading Resort (World Travel Awards 2015), The Belfry Hotel & Resort. The Belfry has been synonymous with golf ever since it held its first Ryder Cup in 1985 and has written itself into golf folk law having gone on to host the infamous biannual event a record four times. The resort boasts three spectacular courses and a golf academy, but on a recent visit we were just as taken back by the facilities and service away from the hallowed greens. Just 20 minutes from Birmingham city centre, The Belfry is perfectly positioned at the heart of the country attracting guests from all over the British Isles. Upon arrival to the resort you are welcomed by a smiling concierge in top and tails and the smiles do not stop at the door as the level of service is exemplarily throughout the resort. After checking in we were shown to our signature room, one of 319 in the resort.

Spacious and full of the amenities you would expect in a luxury resort, the room was a lovely base from which to explore the West Midlands retreat. Our exploring started in the Hotel’s main bar, the Brabazon bar, where we were served a delightful champagne afternoon tea. A range of finger sandwiches, scones and freshly baked pastries were beautifully presented on a 3 tiered cake stand and joyfully washed down with a couple glasses of bubbly. The Brabazon bar is certainly a very sophisticated setting for a few drinks and it will take you a while to make your way through its long and varied cocktail menu. The bar was lively initially made up of those on a conference day with The Belfry fully equipped for corporate days out with six boardrooms and more than 20 conference and events suites accommodating up to 400 guests.

As the afternoon passed the bar started to fill up with more hotel residents and those that had spent the day tackling the golf course. The usual route from the 18th green is to Sam’s Club House for a post round pint, where guests can take advantage of the relaxed environment and enjoy a menu of classic light bites and Sam’s double stack burger! Our destination for dinner though was The Belfry’s signature restaurant, The Ryder Grill. Award winning Chef Director Glen Watson has put together an a la carte menu that really does stir the senses! Using high quality, locally sourced ingredients the menu consists of succulent steaks, chargrills, spit roasts, fish and lobster. I went for the best of both worlds and opted for the Surf and Turf. Fillet steak perfectly cooked medium rare, accompanied by half a lobster and a side order of French fries, washed down superbly with a few glasses of fine wine of course. Somehow I did have space to tackle a sticky toffee pudding, which was well worth it.

ospitality The Ryder Grill is next to the Ryder Kitchen, its more relaxed counterpart offering a wide selection of starters, mains and desserts from their three course self-service menu. The Ryder Kitchen is also the scene for The Belfry’s Sunday Lunch, with 3 courses for just £24.50. The Belfry is set to add to their gastronomy offering with the opening of Rocca’s Pizza Pasta Restaurant this February. The family friendly Italian restaurant is named after Costantino Rocca, Italy’s most successful golfer who played the Belfry’s infamous Brabazon course when representing Europe in the Ryder Cup in 1993. Rocca’s will focus on serving fine Italian cuisine in more of a relaxed setting open Friday and Saturday evenings and daily during school holidays. The launch of Rocca’s is in line with a concerted effort by the resort to appeal to the family market. The end of 2015 saw the continues…

opening of The Belfry’s Woodland Walk. Set throughout the woods adjacent to the hotel, this interactive adventure features engaging activities perfect for families with young children, including den building, wildlife spotting and bug hotels. Fitness obstacles are in place for those that opt to tackle the 2km course at a slightly faster pace whilst next to the woodland walk is another option for younger children in the form of The Belfry’s brand new playground. Kids wanting to get in to golf will be tempted to sample the new Ryder Legends Mini Golf course with parents just as keen to get the putter out. The 12 hole layout has been thoughtfully designed with each hole inspired by Ryder Cup courses from the matches historic past and aimed at providing a fun and relaxing activity for the family to enjoy. Before reluctantly leaving The Belfry we had to sample the resorts spa and health club that no doubt played a huge role in helping the Belfry secure the accolade of England’s Leading Resort. I sampled their Fire & Ice experience. A new experience for most guests, Fire & Ice is a unique journey through 12 bio thermal rooms designed to enhance your mood and invigorate the senses, well worth a go at just £49 per person for residents. I also managed to squeeze in one of The Belfry’s signature treatments the Hero Back, Face & Scalp Treatment. Lasting 85 minutes, the ESPA experience delivers triple results including a back exfoliation, a back massage with hot stones, a personalised facial and a scalp massage from just £109 per person. The Belfry also offers a treatment unique to the Midlands area in the form of its Purva Karma four handed massage. The treatment involves two therapists working in synchronised harmony for the ultimate in tension releasing, deeply relaxing and rebalancing massage to achieve mental and spiritual bliss. Clients will enjoy twice the experience as four hands complete this vital energy point massage of the face, body and scalp, with the use of warm oil and hot volcanic stones, lasting 120 minutes and costing £259. Having been well fed and suitably relaxed we left The Belfry refreshed and understanding of its place as England’s best. The hospitality and high level of service is matched by its facilities and leisure offerings with golfers, couples, families and corporate clients all catered for. No doubt The Belfry Hotel & Resort is set for more accolades in the coming years. For reservations please visit www.thebelfry.com, email enquiries@thebelfry.com or call 0844 980 0600 The Belfry Hotel & Resort, Lichfield Road, Wishaw, Sutton Coldfield, West Midlands, B76 9PR.

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March 2016

BEAUTY CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome 4 7

Industry News Editors Choice

10 16

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, Davine Special legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Training & Education Consultants, Hair Salons, Health Clubs, and Hotels.

Tony Little

Publishing Director

tony@jetdigitalmedia.co/.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

01843 580862 01843 570944

004 Industry News Fitness & Beauty Professional

Bio-printing of human skin:

Poietis targets pharmaceutical and cosmetic uses Three-dimensional printing continues to revolutionise the medical world. Scientists in Bordeaux have created a laser-based technology capable of printing human skin, an innovation which could be used for pharmaceutical or comestic purposes.

“We combine 3D printing technology and cell biology to manufacture biological tissues, layer by layer,” summarizes Fabien Guillemot, Founder of biotech firm Poietis, ex-researcher at French Institute of Health and Medical Research (INSERM). Three-dimensional printing of biological tissues, responds to a wide range of major socio-economic challenges: • Reduction of animal testing thanks to in vitro models allowing to evaluate efficacy and toxicity of cosmetic ingredients and active pharmaceutical compounds; • Drug discovery by producing predictive disease models; • Emergence of personalized medicine by making custom tissues from the patient cells; • R e g e n e r a t i v e m e d i c i n e fabricating custom grafts.

According to Poietis, market perspectives associated with bioprinting were recently valued at

close to 2 billion euros in 2020.

To date, four bio-printing technologies are available on the market. However, according to its founders, Poeitis (from the Greek “manufacture”) is for now the only company in the world using a laser-assisted technology to “print” living matter. Computerised skin models The whole manufacturing process is based on predefined computer models that are inspired from existing living tissues. These digital models, fully developed by Poietis, allow not only to organize the cells initially but also to anticipate how they will interact in time. Three weeks are required to reproduce the skin. For now, the company, which has about twenty employees (biologists, optical engineers, IT specialists …), uses two printers developed with INSERM and Alphanov laboratory, a member of the Bordeaux-based competitiveness cluster dedicated lasers. However, the company is already working on developing its own bioprinter, which should be operational within two years. Cosmetic and pharmaceutical research As a first step, Poietis aims to develop its business by tapping into the enormous

potential of testing in cosmetics and pharmaceutical research. “This is why we first worked on the skin, it is a real opportunity for development,” says Fabien Guillemot, who has just signed a strategic partnership with the global chemical giant, the German group BASF supplier of ingredients for cosmetics. BASF intends to use the advanced printing resolution of the Poietis’ bioprinting technology to refine its skin model Mimeskin. The laser-assisted bioprinting technology will be used in a first step to allow for automated reproduction of Mimeskin, followed by more advanced models containing additional cell types. The company, which has just completed a first round of financing of 2.5 million euros (including a record of nearly 1 million euros via the crowdfunding platform WiSEED), aims to validate its first products and market them to research and testing centres by 2017.

Organic beauty sales soar as consumers splash out

The organic health and beauty market in the UK increased by 21.6% to £54.2m in 2015, according to The Soil Association’s newly published 2016 Organic Market Report. The report highlighted some key facts concerning consumer habits including that 43% of consumers now look for a certification symbol when they buy natural or organic personal care products. In 2015, consumers were found to have spent an extra £800,000 a week on organic health and beauty products. Meanwhile, figures from Organic Monitor were found to show that 31% of consumers first decided to buy a natural or organic beauty product because of increased awareness. Clare McDermott, Soil Association Business Development Director, said: “The organic beauty market is flourishing with increased sales, product launches, availability and greater consumer engagement within the sector. Organic beauty

continues to thrive and the next 12 months look to be even stronger.” Today, The Soil Association has 214 licensed health and beauty symbol holders. Giving an example of the success of organic beauty brands today, the report noted that Pai Skincare, which launched nine years ago, is now a top five organic beauty company registering more than 60% growth in sales in 2015. And the success is filtering through to suppliers too; last year organic ingredients supplier Earthoil Platations and contract manufacturer Kerfoot both recorded strong sales, which the report noted “confirms that demand for organic beauty is continuing as more brands arecreating new products”.

Fitness & Beauty Professional Industry News 005

The Body Shop wants to reaffirm its position as the world’s most ethical company

Uganda cracks down on imported cosmetics

The Uganda National Bureau of Standards (UNBS) is set to impose a ban on imported cosmetic goods containing mercury and hydroquinone.

The Body Shop is celebrating its 40th birthday with a new plan to become the world’s most ethical and sustainable global business. The beauty brand has unveiled “Enrich Not Exploit,” a plan to protect and nurture society and the environment across all areas of its business, from ingredients and packaging to employees and campaigns. The cosmetics giant has set itself a total of 14 measurable targets for 2020, divided into three categories — enriching people, products and the planet. Every part of the company’s business are concerned: ingredients, products, packaging, stores, employees, suppliers and campaigns.

They include plans to help 40,000 economically vulnerable people access work around the world and to ensure that 100 per cent of the group’s natural ingredients are traceable and sustainably sourced, protecting 10,000 hectares of forest and other habitat. The group has also pledged to power its stores with renewable or carbon balanced energy, to reduce the environmental footprint of its products year-on-year and to invest 250,000 hours into enriching the biodiversity of local communities. The Body Shop also wants 70% of its total product packaging to be free from fossil fuels. “For us, being truly sustainable means shaping our business to work in line with the planet’s natural systems so they can replenish and restore themselves,” says Jeremy Schwartz, Chairman and CEO of The Body Shop. “We have set ourselves a significant goal to be the world’s most ethical and truly sustainable global business.”

Founded in 1976 in the UK by Anita Roddick, The Body Shop inspires a loyal following for its ethically and sustainably produced, naturally-inspired skincare, hair care and make-up. It is famous for its iconic products such as its Tea Tree Oil and Vitamin E skincare formulas and rich body butters formulated from shea, hemp, cocoa and mango, among others. “The Body Shop courageously pioneered new ways of thinking, acting and speaking out as a company. We were the first in beauty to use community trade and we still have the strongest programme in the industry,” explains Jeremy Schwartz. However, during the 1990s and 2000s many cosmetic brands have followed suit and most major groups have engaged in important corporate social and environmental responsibility strategies.

The Body Shop was acquired by L’Oréal in 2006 and counts 3,000 stores in more than 60 countries.

The ban will be effective from 31 March and will prohibit traders and importers from selling any products containing the substances. Both ingredients are said to be dangerous and pose significant health risks. Failure to comply with the standards would mean vendors risk seizure of their products.

Although there are several prohibited substances that are already circulating in the market, the UNBS is concentrating on the two in question. In a statement the UNBS Executive Director Dr. Ben Manyindo said: “There are more than 100 prohibited substances in cosmetics, but we are particularly concerned about those substances because they have proven that they are very harmful to our bodies.” Hydroquinone and mercury are both said to damage internal organs such as the kidneys and liver. They can also cause anxiety and depression. Hydroquinone in particular can cause cancer. It is used as a skin bleaching agent as it removed pigment from the skin. This can leave people more vulnerable to damage from ultra-violet rays. “We agreed with cosmetics distributors that by 1 April 2016, the cosmetic products which do not conform to the agreed standards should not be in the market. Standards have always been in place but one challenge has been the implementation of these standards” Manyindo continued. Manyindo also said the average person may not know the health risks that mercury and hydroquinone pose in the long run. He cautioned consumers to be aware of the products they are using and encouraged them to check whether they have been certified by the UNBS and abide by the agreed standards.

006 Industry News Fitness & Beauty Professional

SALON SYSTEM

welcomes distributor Nagelgiganten in Stockholm Earlier this month, brand leaders in professional beauty, Salon System, launched into new distributor Nagelgiganten in Stockholm, Sweden. From the 8th – 10th February, Salon System’s brand ambassador, Ruth Atkins, visited Stockholm to conduct a two day introduction and training course for the new distributors and educators. The training days consisted of a full schedule that covered the Salon System’s core brands; Marvelash, Russian Techniques, Thai Manicure, GELLUX and Multiflex Waxing, as well as a full introduction into the entire Salon System range.

Nagelgiganten will be providing the full portfolio of Salon System products to its customers across Sweden.

Ruth Atkin, Salon System Educator comments: “Many of the Nagelgiganten team were from a beauty therapy background so were not shy in practicing with the products – even the guys! It was great spending time with such an enthusiastic team they were so positive about the Salon System brand and offering. They were so inspired that they even now hope to host their own beauty training in their facilities.”

SALON SYSTEM PRODUCTS ARE AVAILABLE FROM WHOLESALERS NATIONWIDE

www.nagelgiganten.se

For further information on Salon System please contact Essence PR on 020 7739 2858 essence@essencepr.com

008 Editors Choice Fitness & Beauty Professional

NATURE C SKINCARE RANGE INTRODUCING THE

USED BY THOUSANDS IN NEW ZEALAND, AUSTRALIA AND THE USA. NOW AVAILABLE IN THE UK Your skin is your body’s largest organ, and commands the same level of care and attention as the organs we can’t see. The condition of your skin depends on many factors. Genes, climate, age, hormones, nutrition, environment just to name a few. Some products are expensive and bear untold claims to being the fountain of eternal youth, but in essence, your skin will benefit the most by using products that are as close to natural as possible. The Nature Bee family of health and beauty products are based on simple, natural ingredients provided by Mother Nature, and in particular those ingredients that come from the bee hive. Almost all of our skincare range contains Manuka honey as a key element. The remarkable healing and rejuvenative powers of Manuka honey as an ingestible and a topical agent are well documented. Manuka honey comes from the Manuka bush which is native to New Zealand. The honey is graded according to its UMF (Unique Manuka Factor). The higher the number of its UMF, the more effective it is as a medicinal agent.

Many hospitals use the highest grade of Manuka honey as a highly effective way to treat burns and other skin conditions. The honey doesn’t cling to dressings, and its own powerful chemistry facilitates healing of various skin conditions when other methods show less success. Our range of products contain Manuka honey, as well as various essential oils and other gentler ingredients which are not only kind to your skin, but show great results in reducing the visible signs of ageing like fine lines and wrinkles, crows’s feet, dry skin, brown spots and more. Using our products will help your skin to regain and maintain a natural, radiant glow, without costing the earth. FEATURE PRODUCTS: TAKING THE STING OUT OF AGEING NATURE C BEE VENOM MASK: Celebrities like Kate Middleton, Victoria Beckham, Michelle Pfeiffer, Gwyneth Paltrow and Kylie Minogue are all reported to swear by bee venom cream. Bee venom is an alternative to painful expensive injectables and works by fooling the skin into thinking it has been stung. This slightly relaxes the facial muscles and stimulates the production of collagen and elastin, the building blocks of youthful, healthy skin. Use as a treatment mask, or under makeup to keep your skin glowing.

NATURE C PLUS 1-2-3 SKINCARE ROUTINE Everything you need for everyday skincare. This three-part routine includes an exfoliating cleanser, daily moisturiser and an overnight recovery complex. The ingredients are Alpha Hydroxyl Acids, Manuka honey and a blend of natural oils. GENTLE EYE GEL Often, the first obvious signs of ageing appear around the eyes, so the delicate skin around this area needs special attention. Our gentle eye gel is a deliciously soothing application which helps to combat puffiness, fine lines and wrinkles and dark circles. It’s a must-have in any cosmetic bag. TIP: Even more effective if you chill before applying. To see more of our skincare range, visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95.

Fitness & Beauty Professional Shows & Events 009

DON’T HEAD TO THE GYM UNTIL YOU’VE READ THIS!

KEBELO REVEALS ITS POST-WORKOUT ESSENTIAL With pre- and post-work beach body routines in full swing, products that can help save time after the 7am spin classes, HIIT sessions and endless dates with the treadmill are a saviour in any gym bag. Step forward Kebelo CLARIFYING Shampoo: the latest lust-have product from the hair-smoothing specialists. A true multi-tasker, this purifying shampoo cleanses hair and exfoliates hair and scalp, removing any sweat or product build-up that leaves locks limp, lifeless and lacklustre. It also triples up as an effective skin cleanser, which can be used all over the body, so there’s no need to carry around a separate shower gel, and as an added bonus it’s also brilliant at cleaning make-up brushes too. This multi-tasking marvel provides a deep cleanse for hair and scalp, cleverly rejuvenating and reviving dull, tired, lifeless locks, yet contains only mild ingredients, so doesn’t strip away the hair and scalp’s natural essential oils and nutrients. With Kebelo’s CLARIFYING Shampoo, postworkout hair has never been in better shape. Kebelo Clarifying Shampoo RRP £14.95/ 250ml Available to buy at selected salons and online at www.kebelo.com/shop

010 Davine Special Fitness & Beauty Professional

Davines Launches Your Hair Assistant A Range Of Products Created In Collaboration With Artistic Director, Angelo Seminara, To Achieve The Perfect Blow-Dry Italian sustainable haircare brand, Davines, is thrilled to announce its latest launch – Your Hair Assistant – a range of premium products and tools designed to assist in styling hair and achieving the perfect blow-dry.

Designed by Angelo Seminara, Davines Artistic Director and three-times British Hairdresser of the Year, Your Hair Assistant is a line of seven products and a tool developed with the aim of assisting both hairstylists and clients in perfecting their blow-dry technique. The capsule collection acts as in-salon styling assistants, born from a desire to turn the focus back to the blow-dry. Keen to make styling as crucial a service as cutting and colouring, Angelo formulated the Your Hair Assistant range to assist with this element of the salon experience. The line was designed to encourage hairdressers to rediscover and hone the ‘art’ of blow-drying, a precise skill which is often felt to have been lost, and to re-establish the importance of blow-drying as a salon service. Offering

the highest performance in each phase – from preparation to styling and finishing – the seven products and one tool correspond to the steps of the creation of the perfect look. Feminine and elegant, packaging boasts the contrast of black and pink with a shiny finish. All products are fragranced with jasmine and mint. The Your Hair Assistant line also adheres to the Zero Impact® project of LifeGate so that emissions of carbon dioxide produced by the packaging are offset by carbon credits generated by operations to create and protect forests in different parts of the world. Said Angelo: “It took three years development, and constant attempts and reformulations. I am a perfectionist and throughout my career I have used many products by different brands, often mixing them, as I was never happy with the result. This is why I wanted to create a line of products that would work in synergy and complement one another. I am really happy with the result; I have wanted to realise

this project for a long time, but only with a brand which I believed in and that would share my vision of sustainability. I chose Davines because I trust them and feel safe with them.” PRODUCTS IN THE RANGE: Washing & Conditioning

• Your Hair Assistant Prep Shampoo 250ml/RRP: £18.90 • Your Hair Assistant Prep Mild Cream 200ml/RRP: £22.50 • Your Hair Assistant Prep Rich Balm 200ml/RRP: £22.50

Styling

• Your Hair Assistant Blow-dry Primer 250ml/RRP: £24.80

Finishing

• Your Hair Assistant Volume Creator 9gr/RRP: £20.50 • Your Hair Assistant Volume Creator Brush RRP: £31.75 • Duo pack of Volume Creator and Volume Creator Brush RRP: £45.10 • Your Hair Assistant Final Touch Mist 200ml/RRP: £20.30 • Your Hair Assistant Perfecting Hairspray 300ml/RRP: £22.80

Fitness & Beauty Professional Davine Special 011

Davines Authentic Nourishing Oil For Face, Hair And Body DESCRIPTION

A nourishing oil for use on the hair, face, décolleté and body.

PROPERTIES

Hydrates particularly dry hair ends and gently nourishes the face, décolleté and body. It contains 100% natural origin ingredients and 30% of organically grown safflower oil. The oil is free from artificial colours, silicones and peg.

ACTIVE PRINCIPLES

Organic Safflower oil: the safflower plant grows wild along the Mediterranean coasts and in the east. It contains an extremely high percentage of omega 6 fatty acids and vitamin K, which have a fundamental role in skin regeneration and which give the product a strong antioxidant effect. Organic sesame oil: this oil is rich in Omega 3 and Omega 6 fatty acids which have a powerful antioxidant effect, and in vitamin E, which has the same function. It also contains

a high percentage of proteins and essential amino acids (methionine and tryptophan), which have restructuring properties. Finally, sesame oil abounds in calcium, phosphorus and iron, selenium (effective in blocking the action of free radicals), potassium, magnesium and selected vitamins (thiamine, pyridoxine, niacin, folates, riboflavin, A, E, B6). It carries out a softening action. Organic jojoba oil: has shine enhancing and softening properties. Organic sunflower oil: has softening and antioxidant properties, thanks to the high Omega 6 content. A blend of natural essential oils: create a pleasant scent.

HOW TO USE

ON THE HAIR: On dry hair, apply to the driest ends to give the hair new vitality. Do not rinse. With extremely long hair, the oil can

Sustainable Italian Haircare Brand Davines Introduces A Luxury Hand Balm To Its Iconic Oi Range Leading sustainable Italian haircare brand Davines, has added to its iconic OI line offerings with a must-have nourishing hand balm.

The new OI Hand Balm provides long lasting hydration and combats the signs of skin ageing. The super absorbent, moisturising formula is ideal for all skin types and the special formulation protects skin from damage caused by sun, wind and cold. The luxurious balm is enriched with natural olive oil and Roucou oil to soften and nourish the hands and provide anti-ageing benefits, while protecting delicate skin from free radicals.

HOW TO USE:

Apply to the hands and delicately massage until fully absorbed.

FEATURES:

Olive oil: provides a nourishing and emollient action. Roucou oil: full of anti-ageing and strong antioxidants. Glycerin: provides an emollient and hydrating action.

SIZE / PRICE

50ml / RRP: £11.90

be applied to the lengths, taking care to avoid the ends, so as not to weigh the hair down. ON THE FACE: A few drops can be applied to the face and décolleté for a nourishing action. On the body it also has an intense nourishing action on the entire body. INDICATED FOR: Treating particularly dehydrated hair ends and for all skin types. RESULT: The hair is soft, shiny and silky, the body skin is nourished and velvety.

SIZE / PRICE

140ml / RRP: £30.75

For information on UK stockists, visit: www.davines.com/en/ salon-locator. For orders / stockist information please call 020 3301 5449. CONTACTS For all trade press enquiries regarding Davines, please contact Seven Publicity Director Emma Rowbottom at emma@sevenpublicity.co.uk or Account Managers Laurie Middleton at laurie@sevenpublicity.co.uk or Sarah Statman at sarah@sevenpublicity.co.uk. Alternatively call 01423 704105.

Age is not a number... ...it is a frame of mind. 012 Shows & Events Fitness & Beauty Professional

How many times have we been told thatâ&#x20AC;Śbut today that is truer than ever because we live in a wonderful age where science has made so many leaps in so many directions.

Things have changed. Thanks to global research and development by medical institutions, universities and skincare companies, anyone wanting to hold back the years has far more choice than before.

Once, a glance in a mirror and discovering that we were turning into our parents was enough to send us screaming for the scalpel demanding everything the surgical holy grail could provide. And often that was a full-on plastic surgery involving general anaesthetic and a whole lot of recovery downtime. The results were not subtle. Overstretched and immoveable faces looking like they had been sucked into a wind tunnel.

With choice comes knowledge. People are more knowledgeable about cosmetic surgery so they can make wiser choices. They opt for tweaks and tiny, regular fixesâ&#x20AC;Ś subtle procedures to refresh, or gentle surgeries that hold back the years in unobtrusive, more elegant ways. Prevention is better than cure. At Bel Age we aim to bring you the latest in whatâ&#x20AC;&#x2122;s out there - so that your choice of how you age is up to you.

BEAUTY IS AG ELES S COM E TO

1 4 -15 TH MAY 20 16 L ON DON OLY M P I A The Anti-Ageing Health & Beauty Show takes place from 14-15th May 2016 at at Olympia London, Kensington W14 8UX OPENING TIMES Saturday 14th May 10.00–18.00 & Sunday 15th May 10.00–17.00 TICKET PRICES Standard day pass £18.00 Includes Official Show guide

EXCLUSIVE 2 FOR 1 TICKET OFFER Get 2 standard entry tickets for the price of 1 and pay just £18 (normally £36) or why not treat yourself to our VIP experience for just £75 (normally £95) limited availability.

OUR FABULOUS VIP EXPERIENCE INCLUDES: • A facial or massage • Glass of Bubbly

To claim your tickets, simply quote ‘FB0216’ when booking

As above +unlimited entry to the show

• Fast Track Entry

To book please visit

VIP day package £95.00

• A fantastic goody bag

anti-ageingshow.com/tickets or call 0844 2097323

Standard weekend pass £29.00

Includes official show guide, fast-track entry, a luxurious treatment, a glass of bubbly, access to the VIP Lounge & fabulous goody bag full of beauty products & treatments to enjoy at home.

• Entry to the VIP room

www.anti-ageingshow.com

V I P

S P O N S O R

014 Shows & Events Fitness & Beauty Professional

LIST OF EXHIBITORS: • • • • • • • • • • • • • • • • • • •

See the latest updates and full details at www.cleaningshow.co.uk/manchester where you can also register for your free pass to attend.

016 Training & Education Fitness & Beauty Professional

Introduction To Mask Colour and a New Colour Training Dates April 2016

Company/brand: Davines

Description: This course is the fundamental starting point for anyone looking to use the Davines Mask Colour Conditioning System – a range of permanent colouring creams from a variety of colour families, all rich in milk proteins. The day will refresh on colour theory and introduce students to the Davines Colour Space of products. After a morning of theory, students will work with models in the afternoon to ensure they leave experienced in colour techniques to take back to the salon.

Description: A one-day, hands-on training course to discover the dynamic world of ammonia free colour. This course introduces the theory and concept of A New Colour. After a morning of theory, students will work with models in the afternoon to ensure they leave with the technical tools to deliver creative ammonia free results to take back to the salon.

Title: Introduction to Mask Colour.

Recommended experience level: Minimum of two years as a qualified hairdresser. Price: £75 (includes lunch and refreshments). Bring tools, clips, combs and brushes etc.

Title: Introduction to A New Colour.

Recommended experience level: Minimum of two years as a qualified hairdresser. Price: £75 (includes lunch and refreshments).

Dates and location: 18 April 2016. Davines Academy London, 5 Great Queen Street, London WC2B 5DG

Dates and location: 19 April 2016. Davines Academy London, 5 Great Queen Street, London WC2B 5DG

Duration: One day: 10am – 5pm

Contact number: 020 3301 5449

Capacity: 8

www.davines.com

P ROU D S PO N S O R S O F

The Training Company THE TRAINING COMPANY Training for the professionals Accredited courses from only £57 including VAT NVQ’s 50% off, only £99 deposit (Instalments available)

THE TRAINING COMPANY NEW - Non Inasive Semi Permanent Construct-a-Brow course available in conjunction with Flexiglaze

Tel. 0843 289 5511 | Email. info@thetrainingcompany.me.uk 18a Ellismuir House, Ellismuir Way, Tannochside Business Park, Uddingston, G71 5PW

www.thetrainingcompany.me.uk

Beauty | Tra in ing | Excellence

018 Training & education Fitness & Beauty Professional

High Definition Announces Training Dates For April 2016 High Definition training takes place at its state of the art academies in Yorkshire, Glasgow, Milton Keynes and Ireland.

TWO-DAY TRAINING COURSE

A structured highly practical curriculum open to everyone, offering attendees the skills required to master and perfect the unique High Definition Brows experience. Students will leave as a confident and accredited High Definition Brows Stylist. Time: Day one 9.30am – 6pm; Day two 9.15am – 6pm Cost: 1st Stylist £995 + VAT (includes start-up kit worth more than £395 + VAT); 2nd Stylist £595 + VAT; 3rd Stylist £495 + VAT. Price also includes free place on Refresher Class plus a £25 pro product credit. Milton Keynes Monday 4 April Monday 11 April

Yorkshire

Monday 4 April Monday 11 April

Glasgow

Monday 4 April Monday 11 April

Monday 25 April Thursday 28 April Thursday 14 April Monday 25 April Thursday 14 April Monday 25 April

MAKE UP CONVERSION COURSE & VIRTUAL STOCKIST TRAINING

This is a two-part product knowledge course. The Conversion Course educates qualified make up artists on the High Definition Brows ethos, full range of make up products and signature style, and once qualified, attendees will become a verified High Definition Professional Artist. The Virtual Stockist element of the course allows industry professionals to recommend and receive commission on the full range of make up products by High Definition. This course is only available to High Definition Brows Stylists. Time: 9am – 6pm Cost: £1,250 + VAT. Includes a High Definition kit worth £1,500 RRP. Milton Keynes Monday 18 April

(full)

Yorkshire

Monday 18 April

MASTER CLASS

A one-day intensive class focused on advanced hair removal and brow lightening techniques, along with new express treatment training. To attend, Stylists must have passed the High Definition Brows two-day training course, Refresher Class and Pro Class. Time: 9.45am – 6pm Cost: £495 + VAT. Includes Master Kit worth over £150, plus Master Stylist certificate and listing on Salon Finder. Milton Keynes Friday 8 April

Yorkshire

Friday 8 April

Glasgow Friday 8 April

PROFESSIONAL ARTISTRY COURSE

A four-day intensive make up course, trained exclusively by celebrity make up artists. Available to everyone, this intensive programme teaches professional make up techniques, allowing students to leave the course as a confident, developed, accredited make up artists and stockists of the full High Definition make up range. Time: 9.45am-6.00pm Cost: £2,000 + VAT for training only, £3,000 + VAT including full kit worth over £1,500 RRP Milton Keynes Thursday 21 April

Locations

• Nouveau House, Barnsley Road, South Elmsall, Yorkshire • Unit K Haybrook Barn, Newport Road, Broughton, Milton Keynes

• 130-132 West Regent Street, Glasgow

• The Beauty School 11-14 Newry St Warrenpoint, Newry Co Down BT34 2HW, Ireland

REFRESHER CLASS

A one-day class that helps improve design skills through review, practice and in-depth guidance. To attend, Stylists must have passed the High Definition Brows two-day training course. Time: 9.45am – 6pm Cost: Free when booked with the High Definition Brows two-day training course. £95 + VAT when booked separately. Includes £25 product voucher on completion. Yorkshire Wednesday 6 April

Scotland

Wednesday 6 April

Milton Keynes

Wednesday 6 April

Wednesday 20 April Wednesday 20 April Wednesday 20 April

PRO CLASS

A one-day class focusing on maximising business, plus advanced treatment techniques that allow attendees to become a true High Definition Brows Pro in every situation. To attend, Stylists must have passed the High Definition Brows two-day training course and Refresher Class. Time: 9.45am – 6pm Cost: £295 + VAT. Includes £25 product voucher on completion, plus Pro Stylist certificate and listing on the High Definition Brows Salon Finder: www.hdbrows.com/salon-finder.html Milton Keynes Thursday

Yorkshire Thursday

7 April 7 April

Glasgow Thursday

7 April

t. 016 70 73 89 79 w.albertewandesign.com

studio design

New 2015 catalogue now available on-line loads of new products

Features

Cellulite shifting, cellulite smoothing

• 10 year warranty • VIPP proven medical technology • Easy to operate.

Benefits • Long lasting results • Satifised customers • Geo-specific/per capita exclusivity • Extremely profitable margins • Cellsonic training & marketing support • Non-invasive, drug-free treatment • No adverse side effects in 40 years of this technology being used globally

www.cellsonicbeauty.co.uk info@cellsonicbeauty.co.uk 07949 444 871

Cellulite shifting, cellulite smoothing