Supplement media kit

Ad Option - A

Ad Option - A

Earpanel

Earpanel

US$ 200

US$ 200

IMTEX 2017 Special Supplement - An initiative by MACHINE TOOLS WORLD Magazine

www.mtwmag.com

Auto Industry continues to drive the machine tool industry

CONTENTS

2 Electrotherm (India) Limited : Sustained Technology leadership Mr. Shailesh Bhandari, Managing Director, Electrotherm (India) Limited

2 Partnering the manufacturing and automation industry - HEIDENHAIN INDIA

4 The real game changer Pradeep Nair, Managing Director, Autodesk, India and SAARC

5 Houghton at a 1.5 ton landmark & still counting!

Michael J. Shannon, Chief Executive Officer

6 Servo Application in Machine-Tool Industry Mr. Manish Walia, VP-Industrial Automation, Delta Electronics India Pvt. Ltd. www.mtwmag.com

Q1. According to you what is current Scenario of Machine Tool Industry?

In my view the industry is in heighten state of anticipation for the demand to go up at steeply. The Machine Tool industry by and large is active but higher growth results are not yet visible. But the mood is positive.

Funds and cash flow remains tight and somewhat difficult. Not visible are expansions or new investments.

Planned expansion plans are yet to take off. General engineering is active.

Of course the main stay is the Auto.

Here to we see some ups and downs depending on sectors and regions.

Q2. What is latest trends that are driving the Machine Tool Industry?

Once again in opinion the Auto Industry continues to drive the Machine Tool Industry. Defense, railways & aerospace are really strong drivers at this moment comparatively

more particularly the Ordnance factories and railways. Milling machines producers (VMCs & HMCs) are the gainers at this time with more positive growth. This is a clear demonstration of the user industry maturing gradually.

The Grinding Machine industry is still sluggish. I wonder when the market will mature for better consumption of these machines in tune with our GDP. Q3. How does UCAM is seeing the future for its Products?

UCAM’S products have always enjoyed an excellent patronage from its customers who are both OEMs and end users. UCAM’s focus on providing the best engineered solution to its customers is amply evident from its tag line “Engineering Excellence. Exactly” The future is very exciting for UCAM and its products. The company has clear plans in place and poised to bring to its customers a new range of

Mr. Indradev Babu, Managing Director UCAM Private Limited

products underlying the importance of efficiency, reliability and aesthetics.

Technology transformation will drive the machine tools industry in future Q. What trend will drive MACHINE TOOLS industry in near future ?

L.J. Naidu: Multi-tasking machines capable of handling complex processes, Additive manufacturing, Cost efficient Automation solutions, Highly Intelligent cnc control systems for digitalization of manufacturing processes, Ultra precision machine tools will be few major trends in near future.

Mr Andreas Zieger: Efficiency, flexibility and the interaction of machines. The globalisation is pushing the price fight, the scale effect is one solution to reduce the cost, but with high demand on quality. On the other side we see that optimised processes and integration of best technologies will bring additional benefits.

Flexibility, is another challenge, the product cycle time becomes shorter and thus the invest needs to be flexible too. Machines need to be able to get adapted fast and easy to the new task. Finally the interaction of machines, on one side the mechanical connection to optimise a complete process and on the other side the data

Mr Andreas Zieger, Director, EMAG INDIA Pvt. Ltd

L.J. Naidu, Managing Director, GROB Machine Tools India Pvt. Ltd.

connection, here chaotic machine usage, shorter shut down time, tool life optimisation and finally quality information leads to higher usage of the capacity.

The OEM try to outsource not only parts but also design and process development and by that the machine tool builders take over a more important role in the partnership. EMAG has here a good technology portfolio, a new modular machine concept to integrate that technologies and for all machines a build in automation to integrate machines to line and that we bring in the partnership.

Q. What is the impact of Union budget on the industry ?

L.J. Naidu: FY 16-17 budget has projected significant investment towards Infrastructure projects like

Road/Railways/Port, this will drive investment into related Industry. At the same time, introduction of infrastructure cess & luxury tax on certain categories of passenger car vehicles is likely to have noxious effect on Automobile Industry.

Mr Andreas Zieger: By focusing on education, infrastructure and defence it can be seen as initiator to set further development.

Q. What are the remedies do you suggest to improve the positioning of the industry you are into ?

L.J. Naidu: Rationalization of various taxes & cess for certain period, tax benefits for vehicles using alternate fuel technologies like Electric, Bio diesel etc… will help vehicle manufacturers plan their strategies on long term and will benefit overall depending industries to larger extent.

Mr Andreas Zieger: To build up a multi technology industry with high quality standards to be recognized a partner in global industry world.

MACHINE TOOLS WORLD | ACMEE 2016 |

1

Electrotherm (India) Limited : Sustained Technology leadership

E

lectrotherm (India) Limited, an ISO 9001:2008 certified, public limited company, was founded in 1983 to cater to the needs of all segments of steel industry, foundries and heat treatment industry. Today, Electrotherm is a well diversified conglomerate having businesses in the field of Engineering & Projects catering to steel and foundry industry; transformer manufacturing; steel making; ductile iron pipe making; manufacturing of battery operated vehicles; renewable energy; transmission line tower and education.

The Engineering & Projects (E&P) division of Electrotherm is a leading designer and manufacturer of Induction Melting Furnaces, Electric Arc Furnaces, Metal Refining Konverters (AOD), Electrotherm Refining Furnaces (ERF) (patented for design & process), High Speed Continuous Casting Machine, Power Distribution and Furnace Transformers and other equipment for Steel Plants, Foundries, Induction Heating and Hardening equipment for Heat Treatment.

The E&P division is a customer centric organization delivering total solutions. It is particularly renowned

for providing end-to-end solutions for steel melt shops from iron ore to long product, supplying sturdy and highly efficient plant and machinery and rendering outstanding pre and post sales services to its customers around the world. Due to high level expertise and vast experience, Electrotherm (E&P) is the most preferred mini steel plant maker up to 1 million ton per year capacity through various alternative routes.

Moreover, Electrotherm (E&P) is the only Indian company having CE marking for its Induction Furnaces, LRF and MRK, certified by UL Laboratories, USA. The E&P division of Electrotherm has supplied over 3550 equipments for various applications, 1800 furnaces for steel, alloy steel and stainless steel making, 1400 furnaces for ferrous and non-ferrous foundries and around 350 equipment for heat-treatment applications. It has exported over 550 furnaces to 42 countries around the world. Besides, it has made several mini steel plants overseas on turnkey basis in countries like Turkey, Iran, Iraq, Saudi Arabia, Pakistan, Bangladesh and some African countries for capacities ranging from 50,000 TPA

to 1,000,000 TPA. The Electric Arc Furnaces of Electrotherm are designed and manufactured under technical collaboration with Vitkovice Heavy Machinery, Czech Republic. Rest of the major machineries, including Coal based DRI plants and power plant utilizing waste heat generated by rotary Kilns, are designed and manufactured by in-house expertise and facilities at Electrotherm.

Being a customer centric organization with focus on meeting changing needs of its customers, Electrotherm has full-fledged Research & Development Centre at its Corporate Office & Works in Ahmedabad with state of the art manufacturing set up and modern office complex.

Products and Services: • Induction Melting Furnaces for steel plants for steel, alloy steel and stainless steel making • Induction Melting / Holding Furnaces for ferrous and nonferrous foundries • Electric Arc Furnaces • Electrotherm Refining Furnaces (LRF) • Metal Refining Konverters (AOD)

Mr. Shailesh Bhandari, Managing Director, Electrotherm (India) Limited

• High Speed Continuous Casting Machines • Coal based Rotary Kiln (Sponge Iron) Plant • Coal based Tunnel Kiln (Sponge Iron) Plant • Turnkey Projects for steel making • Turnkey Projects for Integrated Plant through DRI – SMS route • Air Pollution Control System • Material handling equipment like Hydraulic Grabs, Vibratory feeder, Lining Vibrator etc..

• Plant Design and Engineering • Plant Automation • Productivity Improvement Equipment (PIE) for improving plant productivity, end product’s quality and plant efficiency.

Partnering the manufacturing & automation industry - HEIDENHAIN INDIA

W

ith an immaculate corporate pedigree taking off from 1889, Dr. JOHANNES HEIDENHAIN GmbH have been developing solutions for the machine building, and automation industries with products like optical and magnetic linear, rotary and angle encoders, gauges, touch probes and Numerical Controls, sold and serviced all over the world by over 50 subsidiaries. Heidenhain Optics & Electronics India Pvt. Ltd. is one of the youngest fully owned subsidiaries operating in India since 2008 under the leadership of A.P.Jayanthram, a machine tools /metrology professional with about four decades of experience in the industry.

Heidenhain plant in Germany

2

| ACMEE 2016 | MACHINE TOOLS WORLD

All industry segments like machine tool building, automotive, metrology, packaging, printing, elevator and escalator, electronic manufacturing, steel mills, solar and wind energy, robotics, etc. prefer HEIDENHAIN as a high quality supplier synonymous with accuracy, longevity and reliability.

Over 70 percent of India’s machine tool requirements are met by imports and Indian customers of world renowned manufacturers get techno commercial support from HEIDENHAIN’s Indian subsidiary for all elements including the closed loop feedback systems and CNC controls that address the high end requirements like 5 axes machining, die mould manufacturing and high speed milling and turning applications.

Some of the top end Indian manufacturers who make quality efforts for import substitution, produce world quality machines in India for both Import substitution and export markets, using HEIDENHAIN’s

legendary products and getting back up support from India.

Availability of a support hub for techno commercial back up equipped with state-of-the-art programming systems, simulators, and test and diagnostic equipment and manned by highly experienced managers, engineers and technicians with several years of exposure to precision Metrology and Control Electronics, is a value addition for HEIDENHAIN’s Indian buyers.

HEIDENHAIN INDIA has also created a high level IT infrastructure which will ultimately mean faster communication and data transfer between customers, local support and factory, resulting in excellent logistics efficiency.

Indian customers now have many more reasons to prefer HEIDENHAIN products known for a century of trust relating to unequalled precision, reliability and longevity.

Whether it is for getting trained on the efficient application of high end CNC control features, or servicing

Mr. A.P. Jayanthram, MD, Heidenhain India with his team in Chennai

of scales/scanners/encoders/CNC Controls/Inverters, or for ideas on proper mounting and maintenance of elements, HEIDENHAIN India could help Indian Industry.

“If we have to ‘make in India’ for the world, we need to incorporate the best and quality enhancing elements that the world can offer and exporting countries use in their products”, says Jayanthram. Indeed, a world leader like HEIDENHAIN has an outstanding R&D strength that ensures unquestionable technological edge that creates incomparable product ideas that are augmented by local support.

– P.K. Balasubbramaniian www.mtwmag.com

Ad Option - B

SECO AD US$ 350 Full Page Ad

www.mtwmag.com

MACHINE TOOLS WORLD | ACMEE 2016 |

3

The real

game changer

MSME in Maharashtra would now get latest of Autodesk CAD-CAM-CAE software just for 1999/-* Autodesk, a leading CAD/ CAM software provider announced that it will provide advanced design technology to local MSMEs from the manufacturing sector as per a Memorandum of Understanding (MoU) with Maharashtra government in the launch commenced at Hotel Trident in Mumbai on 5th May, 2016.

Mr. Apurva Chandra, Principal Secretary (Industries) of the Government of Maharashtra was the chief guest for the event & being welcomed by Autodesk Team along with Pradeep Nair, Managing Director, Autodesk, India and SAARC. As per the agreement Autodesk will be offering 2 years subscription of Fusion 360 software just for the price of Rs.1999 only which is discounted by around 90% of its offer price, further it will be offered free of cost to the MSMEs of Maharashtra with the annual turnover less than 1 crore who are registered with the Department of Industries, Government of Maharashtra.

Autodesk also launched the customer showcase portal www.bharatfusion360.com which will help promote the work of MSMEs who derive greater business success by using Fusion 360. Further, the company will help the MSMEs to showcase their work at national and international platforms. Autodesk would also be training around 8,000 franchisees in the state on the optimum usage of Fusion 360 design platform.

Commenting on the occasion, Apurva Chandra, Principal Secretary (Industries) of the Government of Maharashtra said, “We are glad to see global technology leaders like Autodesk coming to the forefront in helping the growth of MSMEs in Maharashtra.

Our government will leave no stone unturned in ensuring that we provide

4

| ACMEE 2016 | MACHINE TOOLS WORLD

the most congenial growth environment to the businesses in the manufacturing sector.

With the cutting-edge design technology from Autodesk, we are confident to witness many innovative products being churned out by the MSMEs of Maharashtra.”

“Today, with Cloud technology, it’s possible to democratise design. As the pioneer in delivering the entire product development process on a cloud-based platform, Autodesk is uniquely positioned to enable Indian MSMEs to leapfrog to

world class manufacturing capability,” said Pradeep Nair, Managing Director, Autodesk, India and SAARC. The event included the real-time experience of various users of Autodesk Fusion 360 from Nashik, Pune and Thane.

They shared their most exciting experience of using this software by achieving cost and production efficiencies.

Fusion 360 is a complete

Chief Minister Devendra Fadnavis said, “This will enable our MSMEs to uniquely design and manufacture their products as per international standards.

This partnership of Government of Maharashtra and Autodesk will create a potential for Maharashtra MSMEs to become globally competitive and locally productive.”

CAD, CAM and completely integrated product development platform available on the cloud. It helps move easily between industrial design and mechanical engineering with direct, freeform and parametric modeling. It saves the extra cost for data management, simulation and visualisation. It enables you to work online, offline, Mac, PC or mobile.

lntegrated CAD CAM You can forget expensive, disjointed tools to design, engineer and generate CAM output. Take your product development from design to engineering to fabrication, including integrated CAM for a cost far less than the maintenance on other CAM systems.

The CAM capabilities of Fusion 360 enable you to quickly generate toolpaths that cut cycle times, reduce machine and tool wear, and produce the highest-quality finished parts.

When manufacturing, Roughing operations often consume the most time, and always remove the most material. Fusion 360 contains the same proven HSM family of cutterpaths, including Adapative Clearing the leading strategy for faster machining, constant loads and reduced tool wear.

2D strategies include drilling, contouring, pocketing, facing, and adaptive clearing. 3-axis CAM offers parallel toolpaths, horizontal clearing, penciling, scallop/ constant stopover strategies, and spiral/morphed spiral for more organic designs.

Avoid file translation frustration Fusion 360’s accurate design file import and translation functions mean communication issues with partners, suppliers and customers are a thing of the past. Fusion 360 gives you the ability to work with customers using various popular CAD systems, resulting in improved collaboration and design processes, allowing you to save more time and win more business.

With fully integrated CAD/CAM functionality, you can also make necessary CAD edits quickly and

professionally without costly rework. lmport file formats such as SLDPRT, SAT, STEP, IGES STL and OBJ and many more. Export back data in the formats such as IGES, STP, SMT, DXF, DWG and lnventor.

Work anywhere from any device, share with anyone Just Login with your user name on any device and get access to your data anywhere. Invite unlimited team members to your projects. Keep track of versions, and view the work others have done within the project through a live activity feed. You also can keep track of progress and team activities via the A360 Team application in your web browser.

Securely share your designs with specific individuals using the public sharing link from your data panel. The link will allow the recipient(s) to view and download the design within their web browser with our free 3D viewer-even if they don’t have an Autodesk Account.

www.mtwmag.com

Houghton at a 1.5 ton landmark & still counting!

Houghton International (HI) celebrates a landmark one & a half century of product innovation, customer satisfaction & global growth.

“Since 1865, the mission and values established by founder Edwin F. Houghton have made it possible to reach this note worthy milestone. From our early roots in Valley Forge, Pennsylvania, to becoming the largest metalworking fluids company in the world, we have come a long way.” - Sanjay Hinduja, Chairman Celebrations of success ring across the 6 continents that Houghton operates in. The company has reached a 150year landmark and is bringing to gether its key stake holders for the occasion. Amid the festoons, the Open Houses and other events that mark the date, the heart of every Houghtonite swells with pride.

The pioneering spirit lives long A pioneer of metalworking fluids, Houghton International was born in 1865 in Valley Forge, Pennsylvania USA. This brain child of Edwin F. Houghton, a manufacturer of rust preventives, began to spread its wings and launch new metalworking products for key applications with turnkey fluid management

services. HI’s prestigious customers comprise reputed global companies from key industries including Aerospace, Automotive, Bearings, Construction, Food& Beverage, Forging & Stamping, Heat Treatment, Machine & Job Shop, Machinery, Mining, Non-Ferrous, Offshore Energy, Spring & Wire, Steel and Wind Energy. From a regional US-based supplier, to a global market leader, HI has come a long way.

Leaders do things differently This leader in the metalworking fluid space believes in doing things differently, yet consistently.

Houghton has never wavered from its pioneering vision to be the most successful and respected specialty chemical

company in the world.

Its dedication to resolving customer problems by actively partnering with them to provide innovative and sustainable technical process-fluid solutions, and improve their production efficiency through increased productivity, reduced cost, minimized risk and minimized environmental impact, still runs asstrong as it was when the company was founded.

The 7 core values that hold Houghton strong Despite phenomenal growth, Houghton International is committed to its core

valuessuch as Environmental Health and Safety (EHS) focus, results-drive, customerfocus, innovative spirit, integrity, openness to change, and a singular global vision.

These remain at the center of its practices, processes, policies & products.

The future is Innovation Houghton is reputed to be a company that stands for product innovation. Our experienced global research team works closely with our customers to better understand their needs.

Solutions to customer problems are developed at

the laboratory before being tested at our customers’ facilities. In addition, our scientists are part of customer improvement teams and are actively involved in the design of our customers’ next generation products.

The future has in store new solutions and platforms including “green chemistry” to improve performance and effectiveness from metal working fluids to our customer’s operational requirement. Come join us in this innovation journey and partner with us to achieve your fluid management goals!

“It is so rare for a company to reach this milestone. We want our employees to feel proud of this great achievement and we want to thank our customers for their continued support. We are and will remain committed to innovation, improvements and compliance in the metalworking industry.”

Michael J. Shannon, Chief Executive Officer

“The fast-growing economies are increasing their share of output in the industrialized world. India has made a commitment to that trend with its recent “Made in India” campaign. Houghton is making investments to support our global and domestic customers in India and partner with them to achieve their goals by providing our leading technology and solutions” Jeewat Bijlani, President, Americas & Global Strategic Business

“Befriending the ASIAN TIGER was a challenge, but not an impossible one. Houghton’s rich 15O-year old business history, expertise and wealth of knowledge helped us in our Mission India and we are happy that India is today one of our key markets in the APAC region.”

Melvin Gay, Managing Director, South Asia Pacific

Ad Option - C

Ad + Article US$ 250

“A crucial part of a company’s sustainability over the century and more, has been the strength and flexibility of its operations.

As we innovated, launched new product lines and entered new markets, we kept our operations focused on our customers. With customer service offices and manufacturing now in six continents, our focus remains.”

Marcello Boldrini, President, Asia and Global Metals & Mining

“India is an integral part of our business and has earned a place of pride in our global business. We have successfully adapted global vision to Indian business culture and customers, and have been fulfilling our promise to the Indian market with competent and energetic team members.”

Santosh Charkraborty, Managing Director, India www.mtwmag.com

MACHINE TOOLS WORLD | ACMEE 2016 |

5

Servo Application in Machine-Tool Industry

Mr. Manish Walia, VP-Industrial Automation, Delta Electronics India Pvt. Ltd.

A

machine tool is a machine for shaping or machining metal or other rigid materials, usually by cutting, boring, grinding, shearing, or other forms of deformation. Machine tools employ some sort of tool that does the cutting or shaping. All machine tools have some means of constraining the work piece and provide a guided movement of the parts of the machine. Thus the relative movement between the work piece and the cutting tool (which is called the tool path) is controlled or constrained by the machine to at least some extent, rather than being entirely “offhand” or “freehand”.

According to a report, analysts forecast the global machine tool market to grow at a rate of 6.33% over the period 2013-2018. The machine tools market in the US is forecast to grow at a rate of 2.32% over the period 2013-2018.

The Global Machine Tool Market 2014-2018 research report covers the present scenario and the growth prospects of the global industry for the period 2014-2018. In terms of product, the market can be segmented into three: Metal Cutting Machine Tool, Metal Forming Machine Tool, and Machine Tool Accessories. Machine tools, such as metal cutting tools, metal forming tools, and machine tools accessories, are used to cut and shape metals and other materials during the

manufacturing of a product based on its specifications. These tools provide an effective and efficient method of manufacturing critical components with the utmost ease and accuracy.

Machine tools are used extensively by companies across several sectors such as Automotive, General Machinery, Precision Engineering, Transport, Aerospace, and Dies and Mould.

The report Machine Tools Market in the US 2014-2018 says one of the key factors contributing to this market growth is the increase in private non-residential fixed investment. The Machine Tools market in the US has also been witnessing the increase in technological advancement in machine tools. However, the increasing use of plastic products across industries could pose a challenge to the growth of this market. This research has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Machine Tools market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The Machine Tools Markets in China 2014 research report says China’s demand for machine tools has grown at a fast pace in the past decade. In the next five years, both production and demand will

continue to grow. This new study examines China’s economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants.

Coming to servo systems, they can be used in CNC machining, factory automation, and robotics, among other uses. Their main advantage over traditional DC or AC motors is the addition of motor feedback.

This feedback can be used to detect unwanted motion, or to ensure the accuracy of the commanded motion.

The feedback is generally provided by an encoder of some sort. Servos, in constant speed changing use, have a better life cycle than typical AC wound motors. Servo motors can also act as a brake by shunting off generated electricity from the motor itself.

A machine tool, also known as a “machine centre”, is used to cut and fabricate precision metal components for machinery. Its main applications are in industries such as automotive, aircraft, aerospace, military, machinery, moulding, electronics, and power stations. Machine tools, also called “mother machines” for giving birth to new mechanical products, are used for manufacturing the metal components of various mechanical devices and equipment. Machine tools are divided into three types: manual metal-cutting, numerical control (NC) and computerized numerical control (CNC).

Based on customer demands and market trends, Delta Industrial Automation provides CNC controllers, spindle motors and drives, and AC servo motors and drives which offer constant speed, constant torque and the accurate position control required for machine tools. Through continued research and innovation, Delta Industrial Automation has launched the new high performance NC300 series CNC controller. It supports the standard ISO G-code format. Connected to Delta’s ASDAA2-F series servo systems, permanent

magnet spindle systems and nextgeneration DMCNET communications network, it can process high-speed data transmission and achieve high-speed motion control easily.

Equipped with 3 servo axes and 1 spindle machine, this controller provides a complete output and input interface sufficient for carving and milling processing. The NC300 control system is particularly suitable for mould processing, milling, cutting and drilling applications.

Delta continues to work closely with industry to develop extensive and specialized products and automated control systems.

These offer the high efficiency and high precision required for mechanical manufacturing and CNC machining that help customer’s gain a competitive advantage in the international market.

At Delta, as the technology of microprocessor unit becomes more advanced and much further, the development and cost affectivity of permanent magnet manufacturing technology for servo motor and high power and high performance semiconductor power devices is improved continuously. Therefore, AC servo motor and AC servo control system have become the basic techniques for accomplishing automation control technology in current industry field.

Delta servo system is an omnibearing integrated servo system which is based on Delta’s strength in industrial and electronic technology and developed for different customers’ requirements of various application machine tools. All ASDA series servo drives are provided with a superior digital signal processor (DSP) which represents a high-speed performance of the control circuit loop. Besides, the other features of Delta ASDA series, including gain tuning, smooth motor operation and software analysis / monitor function, also provide high-speed and high-precision motion control for a wide range of industrial automation applications.

Ad Option - D

Strip Ad US$ 150

6

| ACMEE 2016 | MACHINE TOOLS WORLD

www.mtwmag.com

Ad Option - E

Ad Option - E

Quarter Page Ad

Quarter Page Ad

US$ 200

US$ 200

Ad Option - E

Ad Option - E

Quarter Page Ad

Quarter Page Ad

US$ 200

US$ 200

www.mtwmag.com

MACHINE TOOLS WORLD | ACMEE 2016 |

7

Ad Option - F

Back Page Ad US$ 500

8

| ACMEE 2016 | MACHINE TOOLS WORLD

www.mtwmag.com