Changing How we Shop with One Heart Collective

COLLECTIVE

CHANGING HOW WE SHOP WITH ONE HEART COLLECTIVE

THERE’S AN OLD saying you may be familiar with: It is better to give than receive. Well, imagine if you could do both at the same time – shopping while also giving back. There are many ways in which you can give back and help those who need it most. One Heart Global Collective is a marketplace for more than 20 ministries to sell their handcrafted items, made mostly by women who have been rescued from trafficking, are widowed or are in an otherwise at-risk situation. You get to shop for gorgeous, handcrafted, ethically made items while also creating a cycle of sustainable income for families worldwide.

Terina Dutton, founder of One Heart Collective, had the vision for this global collective when she returned to America after living in Ethiopia.

Terina and her husband, Kevin, saw the way people spent money, especially during the holidays, and knew they wanted to channel their resources and create a positive change in the consumer culture. They had started a nonprofit in Ethiopia while they lived there. The Duttons prayed and asked God to show them where the need was – and He did, they said. “Prostitution Row” is a wellknown area where girls are sold at night.4 continued on page 38

Dutton says she couldn’t ignore the amount of “stuff” mindlessly bought and how much money was spent in the states when she knew that families were selling their own daughters at night just to put food on the table. So again, she prayed for the best way to approach this. Thus, One Heart Collective was born.

“Job sustainability is the key to preventing children from being sold into trafficking,” says Dutton. “If people have jobs, they don’t need to sell their daughters on the street.” She began working with artisan groups to create a space where men and women artisans can sell their products – first an online boutique, then a brick-andmortar location.

The first One Heart store actually started in Uganda. The Duttons had been living there and saw how much money tourists were spending in the area, so Kerina Dutton figured she would help steer the spending toward a good cause, giving the artisans the opportunity to sell their products. By working with other nonprofits, the Duttons have been able to create a community and open up One Heart retail stores in McCloud and Redding.

According to Dutton, with more than $700 billion spent each year on things like bottled water, eating out and vacations, Americans could certainly become more purposeful in their spending. “The key in all of it is really changing how we shop,” Dutton says. “If we don’t shop purposefully and are not intentional, there isn’t really going to be positive change.”

Dutton carefully selects which merchandise to sell based on what is available, as well as what she thinks customers might like. Every artisan is paid right away, whether or not the product is sold, but Dutton says that in order to continue the cycle of sustainability, she likes to be able to continue buying products, which continues the cycle.

“Purchasing ethically, changing how we shop as Americans, we can shop to literally set a girl free,” Dutton says. “I want to encourage people that how we shop and how we spend money can make the difference in a child being trafficked, abandoned and orphaned.”

Together, we can use our purchasing power to change lives, one product at a time. •

“The key in all of it is really changing how we shop,” Dutton says. “If we don’t shop purposefully, and are not intentional, there isn’t really going to be positive change.”

One Heart Collective 304 Main St., McCloud; 1350 Tehama St., Redding www.oneheartonline.square.site

Melissa Gulden is a Redding native with an extensive background in the makeup and cosmetics industry. She enjoys spending time with her boyfriend, Bobby, and their dog, Mr. Jenkins, traveling and enjoying outdoor activities. Melissa went to college at LSU and Chico State and currently teaches English at Shasta College and West Valley High School.

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