New communication channels to reach the people
Issy TV: first french local web TV The ambition behind the launch of Issy's web TV first local Web TV in January 2000 was to support ADSL development. The web TV has the advantage to catch niche markets, with a "faithful and qualified"audience. On the same page, text, images and video documentaries are gathered together in order to give in depth information: the purpose is not to imitate the TV but to use the internet as a new hypermedia tool.
Proximity, back stage, interviews: the goal is to show the City from all angles, to discover all its aspects. Issy.TV is the reflection of Issy: dynamic, innovative, modern and positive. Eight years after its launch, Issy.TV adapted itself to the dramatic increase of internet video numbers, giving the opportunity to publish documentaries on its blog and displaying the main videos on Dailymotion. Issy.TV registered 230,000 visits for around 90 published video documentaries. â–
The most innovative City in France
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