Enriching Times Vol 03

MITRALAND GROUP

J - 8 - 13 to 16, No.2, Jalan Solaris, Solaris Mont’ Kiara, 50480 Kuala Lumpur. tel 603 6204 0818 ( GL ) 603 6204 0828 ( Sales ) fax 603 6204 0868 email enquiries@mitraland.com.my website www.mitraland.com.my

volume

03

JUL-DEC ’10

w w w . m i t r a l a n d . c o m . m y

ENRICHINGtimes M i t r a l a n d

N e w s l e t t e r

Chairman’s Statement

“ Our success is in many ways due to careful consideration having being given to project location, concept development, product innovation and last but not least, quality. “ Mitraland was established in 1998 and over the last 12 years has completed 8 projects located in Sg. Long, Serdang, Cheras and Mont’ Kiara with a total gross development value in excess of RM350 million. Our success is in many ways due to careful consideration having being given to project location, concept development, product innovation and last but not least, quality. Together with the able leadership of our Group Managing Director, Mr Chuah Theong Yee, I am proud to announce that we are currently undertaking 3 projects within the Klang Valley that have a total estimated gross development value of over RM950 million. These 3 projects are the C180 in South Cheras, for which our first 2 phases totalling RM207 million are completely sold out while Phase 3 with a GDV of RM74.3 million, launched last April is 95% sold. The Cascades in Kota Damansara will be launched later this year, and a 60-acre mixed development in Puchong is currently in the planning stage.

The confidence of the Malaysian public and foreign investors creates continued opportunities for businesses to flourish. The Malaysian government is confident that the GDP will in fact achieve 6% growth or better in 2010 as a result of the pro-active Stimulus Packages which have revitalized many economic sectors while unemployment remains below 3.8%, interest rates continue to be accommodating and inflation runs between 2 - 2.5%. Further positive results have been reported and Malaysia has now made it into the top 10 ranking of the IMD World Competitiveness Yearbook 2010 and 5th in Asia Pacific. This is indeed the result of the government’s efforts and commitment to reshape Malaysia’s competitive landscape via streamlining and reducing bureaucracy towards more responsive and efficient policies.

With such encouraging factors, I am confident that Mitraland will see continued progress and success with our business partners in real estate development and in particular our maiden venture into the hotel industry in Malaysia, The All Seasons, the latest brand in the Accor Group out of France.

Dato’ Johan Ariffin Chairman

Vision, Mission & Values

OUR VISION • To become a premier and innovative boutique developer

OUR MISSION • To continuously create and enhance customer value • To continuously create rewarding career opportunities for our employees • To continuously generate profitable returns for our shareholders • To continuously create win-win business opportunities for our business associates

OUR VALUES • Customers First, Always • Passion for Quality • Commitment to Timely Delivery • Dedication to Social Responsibility

Contents

10

01

Testimonials

Projects & Highlights

12

• Official Launch C180, Phase 3 • Hotel Signing Ceremony • Complimentary Leasing Program

Special Feature • Design Concept for The Cascades

08

14 Upcoming Projects • The Cascades @ Kota Damansara • Coming Soon to Puchong

News

Projects & Highlights

On-Going Projects

Phase 3

Transforming Cheras 180

ยบ

C180 PHASE 3

THE LIVIA Attracts

99

% Take-Up Rate

01

Projects & Highlights

On-Going Projects

Phase 3

Transforming Cheras 180

ยบ

C180 PHASE 3

THE LATITUDE Attracts

02

93

% Take-Up Rate

Projects & Highlights

Official Launch Phase 3, C180

On-Going Projects

Phase 3 of C180 was launched on the 17th & 18th April comprising - The Livia (Residences) and The Latitude (Retail lots & Signature offices).

The event kicked off at 10am right up till 6pm and guests were treated to special feng shui talks by veteran Master David Koh. He dispensed practical and handy tips to the appreciative crowd during the hour long sessions with focus on the positive ‘Qi’ energy of C180 and how it can benefit both businesses and home owners.

Angel Wong Chui Ling, C180’s ambassador and local celebrity was also in attendance mingling with the crowd.

Visitors were pleased to note that the project is conveniently located beside Jaya Jusco and a stone’s throw away from the Mines Resort and well connected to major highways and freeways.

Satisfied buyer Ms Lee commented, “I especially made this trip to secure the Type B studio apartment and I am one of the lucky few. The apartments are selling like hot cakes. One of the main draws is of course the SkyClub and seeing that the other phases of C180 were sold out in a short space of time, I am even more convinced I have made the right choice!”

To date, The Livia and The Latitude are 99% and 93% sold out respectively.

C180 is a premier commercial hub strategically located on 18 acres of an investment goldmine; it attracts those who are interested in good property investment returns and those who also relish a contemporary lifestyle.

Owners will enjoy all that C180 has to offer – a wellness sanctuary that offers tranquillity for mind, body and soul and a vast selection of gastronomical delights and retail outlets that will satisfy the most zealous of shoppers and so much more.

03

Projects & Highlights

On-Going Projects

(L-R) Mr Yonto Wongso, Mr Gerard Guillouet, Dato’ Johan Ariffin, Mr Chuah Theong Yee and Mr Yap Loong Poh.

Hotel Signing Ceremony Phase 3, C180 The signing ceremony held on 21st May 2010 marked the maiden entry of the All Seasons hotel to Malaysia. The event was graced by Mr. Gerard Guillouet (Vice President, Accor Malaysia, Singapore & Indonesia), Mr. Yonto Wongso (Development Manager, Accor Indonesia & Malaysia), Dato’ Johan Ariffin (Chairman, Mitraland Group), Mr. Chuah Theong Yee (Group Managing Director, Mitraland Group) and Mr. Yap Loong Poh (Chairman, Yap Loong Poh & Sons).

04

Projects & Highlights

On-Going Projects

Also amongst the crowd were invited guests and the media who witnessed the momentous occasion.

Carrying on the proud traditions of first rate service and flawless attention to detail, the All Seasons hotel that is under the renowned Accor Group is set to become a hospitality icon in South Cheras.

Against the back drop of a vibrant economy and relative political stability; increasing tourist arrivals to Malaysia from 22 million in 2008, 23.6 million in 2009 and the projected 25 million for 2010 combined with an expected revenue of RM55 billion - we are very confident our strategic partnership will grow from strength to strength.

The All Seasons will be a distinguished landmark and will provide added value to our C180 development as it will truly be an integrated commercial, residential, retail and hospitality icon.

This 7-storey, 156-room hotel will cost RM30 million to built and is expected to open its doors by the third quarter of 2012.

01

02

03

04

01 A light hearted moment captured on camera.

04 A full house at the C180 sales gallery.

02 Mr Chuah being interviewed by reporters.

05

03 Dato’ Johan Ariffin chatting with invited guests.

05 Dato’ Johan Ariffin with Mr. Christopher Boyd, Executive Chairman CBRE.

05

Projects & Highlights

On-Going Projects

Complimentary Leasing Program C180, Phase 1

With Phase 1 nearing the final stages of completion, we believe that there is no better time than the present to facilitate purchasers in the leasing or rental of their property.

The leasing program was kicked off in early July to help us plan ahead. We will assist our purchasers to source for quality tenants to optimise returns on their property investment. Currently, there are two giant drop-down banners at the C180 site advertising that units are open for lease or rent. Although rental returns are not guaranteed, we are committed to serve our purchasers’ needs. Final acceptance of the prospective tenant’s offer is of course subjected to buyers’ approval.

06

This complimentary service comes at no extra charge if tenants approach us directly. So far, the feedback we received has been more than encouraging!

Projects & Highlights

On-Going Projects

Current Progress C180, Phase 2

1

2

3

4

5

6

1

Completion of piling works (1).

2

Completion of piling works (2).

3

Construction of basement slab and column in progress.

4

Structure of basement wall in progress.

5

Development of ground floor slab

6

Partial completion of ground floor slab.

07

Projects & Highlights

08

Upcoming Projects

Projects & Highlights

Upcoming Projects

Kota Damansara is about to welcome a new icon –

The Cascades Comprising Retail, Corporate Offices and Serviced Residences, the Cascades is designed to impress with its unique contemporary architecture and prime location.

Located within easy reach of major highways such as LDP, Penchala Link and the NKVE; it also has a large captive residential catchment of over 334,000 with strong purchasing power.

The Cascades encompasses distinctive features such as - Central linear park: enhanced with lush landscaping and cascading water features that create a refreshing and calming ambience - Ample parking with approximately 1,600 parking bays.

- Security system with CCTV surveillance and 24-hour guard patrol.

- Wi-Fi: ready at all common areas.

Phase 1 of The Cascades comprises 40 retail offices housed in 4 visually striking retail blocks is slated for launch in September 2010.

The retail offices comprise 4 & 5-storeys including 2-storeys of retail. The ground floors come with 4-metre high ceilings that create the expansive feeling of space and light.

Additional outdoor spaces*, viewing decks* at the rooftop and an impressive floating restaurant personifies what The Cascades is truly about – a stylish urban haven for city dwellers.

For more information about The Cascades @ Kota Damansara, kindly log into www.mitraland.com.my or you may contact the Sales & Marketing department at 03-6204 0828. *only for selected units.

09

Projects Testimonials & Highlights Upcoming Projects

Mitraland Group is venturing forth to develop a 60-acre property in Puchong.

Comprising a mixed development, it will offer semi-detached factories, shop offices and a high-end gated and guarded residential community.

Besides marking the Group’s first foray into industrial development, the residential enclave is expected to include a breath-taking lakeside view.

Mitraland’s Puchong project is strategically located within 15 minutes from the IOI Mall and other amenities such as TESCO and Giant. This prime area is also easily accessible via major highways such as LDP, KESAS and the Puchong-Sg. Besi highway.

Stay connected for more exciting updates!

Coming Soon to

10

PUCHONG

Testimonials “Getting your money’s worth” - this phrase perfectly sums up the current situation of Mitraland purchasers.

Market prices for our properties have shown significant increase from the initial selling price within 1 year from Vacant Possession; this strongly indicates the high appeal and demand for projects developed by our company.

Purchasers are enjoying high returns on their investments.

With such positive results, let’s hear what else our purchasers have to say about their Mitraland property!

Mr. Sam Sir Yong, The Oasis@Cheras purchaser said, “Within 4 months, I received an amazing offer 40% above my original purchase price. The value enhancement I received was amazing! As a purchaser, Mitraland has definitely earned my trust. To me they are responsible developers who have the uncanny ability to come up with concepts and designs that excite and intrigue buyers. So count me in on their next project!”

En. Azizul Rahman bin Kallahan, Kiara1888 purchaser, “Kiara1888 represents a good opportunity for individuals looking for healthy return on their investment as based on past performances by Mitraland.”

Mr. Lai Tian Hai, Kiara1888 purchaser, “I have rented my unit for RM5000 per month since January 2010. This means a rental yield of 12% per annum which is without doubt, one of the highest returns on my investments ever.”

Mr. Max Tang, Kiara1888 purchaser, “Besides the desirable location, Kiara 1888 has proven to be a sound investment as it has appreciated more than 30% in value to date. The positive return on investment gained has further spurred me to re-invest in other developments by Mitraland.”

11

Special Feature Cascades, Kota Damansara

Design Concept for The Cascades Strategically located in an established commercial hub and residential neighbourhood of the thriving Kota Damansara township, this iconic 4.7 acre mix-development project introduces a new approach to retail, office and residential components, embodying the concept of contemporary lifestyles.

12

Retail experience is further enhanced with covered seamless walkways at both Ground and First floor, thus offering maximum business frontage and optimum pedestrian movements. The office and residential components have stunning views overlooking the fauna & flora of Kota Damansara Forest Reserve & Seri Selangor Golf Course, while the retail shops are more inward looking towards the linear park. There will be facilities and amenities to support/complement the needs of visitors with ample car-parks (more than 1600 bays) contained within the common basement. The drop off areas are strategically located for easier access and are disabled friendly.

Special Feature Cascades, Kota Damansara Phase 1: Shop Offices Perceived as a “sculpture” - the building is designed as an assemblage of platonic forms. Angular planes and volumes are carefully placed to create dynamic and exciting outdoor spaces. These changes in shape create dynamic spaces which are constantly in dialogue with each other. As a result, the building promises a lively environment in support of the functions it houses.

Finishes are kept simple with the use of basic material such as “off-form” concrete and glass to further enhance the architectural message.

Existing site contours, sun orientation and views are also capitalised in the design. The outdoor linear courtyard in the centre of the development is carefully designed according to the site topography - thus creating a cascade of spaces. Coupled with sustainable architectural features such as building orientation, rain water harvesting and sun shading devices, the development is conceptualised to distance itself in design to create its own unique identity - hence inventing a new design typology which is unique and exciting for shop office architecture.

Phase 2: Residences@Cascades A 20-storey service apartment offers one bedroom to two bedroom units designed for single urbanites & young families. 24 hour security, CCTV surveillance and guard patrol are just some of the amenities for added security.

Sky lounge/terraces & thematic vertical gardens are being explored at the moment which are ideal for special social functions/gatherings.

Phase 3: Office Tower Located at the Eastern end of development, the 28-storey corporate office tower is designed for views.

The glass and aluminum facade allows the internal space to receive abundant natural sunlight. The sun shading devices on the facade will also shelter the building from the solar heat. Designed to cater for small investors, businessmen and corporations wanting a prestigious office tower address in Kota Damansara.

Cafes, al-fresco dining, restaurants and fashion all converge to fill the retail spaces. Furthermore the roof gardens which have unobstructed views will offer spectacular views over the development. Indeed, this retail component is designed to provide lively public spaces to support various community & art activities even late into the evenings.

Its architectural design is based on modern contemporary architecture that blends the indoor and outdoor spaces between buildings to form a linear plaza. The linear plaza is further enhanced with lush landscaping and Zen- like cascading water features that simultaneously connects the buildings and stimulates pedestrian movements throughout the entire development. With the soothing sounds of abundant water features, visitors/patrons will be drawn to linger and interact longer within the spaces.

The angular and tilted façade of the retail has an expressed concrete structure, with state of the art cladding systems and glass facade. Building orientations have taken into account the sun path and all units are designed to face the auspicious North and South directions. Deep balconies & sun shading devices have also been incorporated wherever applicable to shield building occupants from the harsh sun.

13

News

14

15