IVANA CIABATTI TEMPORARY AT RINASCENTE Realized project Enrico Casagni Architetto, December 2017 - completed
Ivana Ciabatti Tempory store was designed and created to represent the Brand and its products in a dedicated space at Rinascente Milano. The inspiration to realize it was first of all Gold, the main protagonist of the collection. Having limited space, in an area where people can walk around, I decided to use different independent elements to define a specific area to expose and present the products. In terms of materials, the choice was to utilize tones and surfaces in coherence with the main aspects of the displayed product and packaging: black and gold lacquered painting, glass. Clear glass, in particular, allows to play with transparecies in the vertical expositor and back panels of the main exposition “wall” and becomes a key factor to valorize the gold dust inside the liquor bottles allowing clients to see the products from every corner of the room. Luxury feel, clean design, gold twinkling are the characteristics communicated and represented by the store coherently with the values of the brand, and allow the products to show all their beauty. - Preliminary Design & Concept - Executive Design - Project management
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