Sneak Peek

from P2PI_Mar/Apr 2023

by ensembleiq

Bob Evans Turns to Mobile Sampling

HERE’S THE INSIDE SCOOP ON WHAT TO EXPECT AT FUTURE FORWARD, MAY 16-18 IN NEW ORLEANS.

Keynote Speakers

Tuesday, May 16:

• Trend forecaster Sean Monahan, the founder of 8Ball, will explain why culture is more incomprehensible than ever before, and what brands can do to cut through the hype. His general session is titled “After the Vibe Shift: What’s Next for Consumers and Society.” The keynote/ main stage sponsor is 84.51.

Wednesday, May 17:

• In this general session with Ari Peralta, neuroscientist and sensory designer at Arigami, discover the evolution of sensory design and prepare for the future of commerce with the latest research insights and applied case studies. The keynote/main stage sponsor is 84.51.

Additional sessions in the conference lineup will explore:

• Retail media metrics; shopper engagement; online vs. oﬄ ine shopping; measurement; the in-store shopping experience; and Web3.

A New Orleans Experience

Beginning at approximately 10 a.m. on Thursday, May 18 (dependent on which experience you select at registration), attendees will go on a New Orleans adventure of their choosing. (Visit P2PIFutureForward.com for more info).

• Glamorous Garden District Tour with Cemetery

• The Local’s Guide to the French Quarter Tour

• Sinister Criminal Intentions: the Original True Crime Tour

• New Orleans Bus Tour

• Breakfast at Brennan’s

Awards Ceremony & Cocktail Reception

From 5 p.m.-7 p.m. on Wednesday, May 17, the Path to Purchase Institute will honor the next generation of leaders (the 2023 recipients of the 40 Under 40 Awards) as well as three industry icons (the 2023 Path to Purchase Institute Hall of Fame inductees) during an awards ceremony and cocktail reception. Come network with your fellow Future Forward attendees while celebrating this year’s winners.

Futures & Legends Roundtable and Lunch

At noon on Tuesday, May 16, join us for this roundtable and lunch — where you’ll be seated with the Path to Purchase Institute’s prestigious Hall of Fame honorees, members of the Commerce Executive Network (CEN) and the winners of our 40 Under 40 Awards. We will explore a variety of topics at the tops of marketers’ minds during this interactive session.