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P-O-P SHOWCASE
from P2PI_Mar/Apr 2023
by ensembleiq
Our latest display gallery presents a sampling of eye-catching and effective in-store activations, in the BevAlc category and beyond.
Brand: Hornitos
Display manufacturer: HH Global
To help support Hornitos’ new line of tequila seltzers, Beam Suntory created a theatrical display as bold and refreshing as the brand’s new ready-to-drink product. Custom Adirondack chairs featuring the iconic Hornitos agave leaf logo drew shoppers in, while a vibrant fruit cart display elevated the product and drove connection to the fresh fruity fl avors. Produced in collaboration with HH Global, this display made a splash all summer long.
Brand: New Amsterdam
Display producer: Baer Enterprises
E. & J. Gallo Winery’s New Amsterdam, the official vodka of the National Hockey League, is featured in league programming throughout the season and Stanley Cup playoffs. The impactful structures and paper elements of this display were developed to highlight the brand sponsorship of the league as well as 16 NHL individual teams — in this photo, the St. Louis Blues.
Brand: Bacardi
Display manufacturer: HH Global
At Halloween, Bacardi drove category as well as brand awareness by showcasing and associating its iconic logo (a bat) in a fun yet relevant way. Participating brands included Bacardi Superior, Gold, Spiced, Black and the various flavors. The display merchandised limited-edition Halloween bottles. Bacardi worked with The Mars Agency on creative. The display appeared in Total Wine & More, ABC, Albertsons-Safeway, Kroger and independent liquor stores.
Brands: Jack Daniel’s, Woodford Reserve and Old Forester
Display producer: Vivid Impact
This Brown-Forman display, deployed in Total Wine & More, created a wow factor and offered the shopper holiday entertaining inspiration. The QR code on the display directed shoppers to Brown-Forman’s “Cheers To The Host” website, where shoppers could engage with additional content, fi nd cocktail and food recipes, and discover entertaining tips. The display was designed by Jill Knight and produced by Vivid Impact.
