P-O-P Showcase

Brand: Crook & Marker

Display producer: Orora Visual

Crook & Marker’s second annual “Cinco de Margo” campaign encouraged national retailers (Total Wine, Wegmans, and other beer, wine and spirits chains) to order pallets of organic cocktails for the roadshow activation, which featured product samplings, games and giveaways. Orora Visual designed, engineered and produced a variety of displays to command floor space and encourage shoppers to follow the brand. The replica of the van — coined the “flavor bus” — intuitively communicated the campaign while the countdown clock inspired anticipation for the mobile tour visit.

Brand: Jameson

Display producer: HH Global

As part of the Jameson fall sports program that ran August through October 2022, Pernod Ricard introduced shoppers to the ritual of adding Jameson to game days. Promoting the Jameson Original, Orange and Black Barrel products, the in-store program featured a “wow” display, case bins, shelf talkers and bottle foam fi ngers. More than 300 floor displays appeared in chain liquor, independent liquor and grocery stores. Jameson worked with The Marketing Arm on creative.

Brand: Jefferson’s Ocean Display producer: Bish Creative

Jefferson‘s Ocean wanted to develop an iconic mass display that allowed it to become the dominant brand within the portfolio. The replica ship bookend display was created to secure a sizable amount of retail space with the ability to adjust to accommodate the product offerings in each store. The strategy was to capitalize on the Jefferson’s Ocean story, creating a temporary piece that matched the massive ship that transports the barrels from the Mississippi, around the Gulf of Mexico and up the Atlantic Ocean.

Brand: 19 Crimes

Display producers: Napa Wooden Box, Main St. Group

Brand: Jack Daniel’s Display producer: Motion Display

In the summer of 2022, Brown-Forman launched a digital shelf talker with an animated screen featuring Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Original BBQ sauce at Walmart. The shelf talkers were placed in three different locations inside Walmart (spirits, BBQ sauce and cold meats departments) to help crosspromote the barbeque occasion and also educate shoppers on the breadth of the Jack Daniel’s brand. Created in partnership with Motion Display, the display was executed in 800 stores.

Treasury Wine Estates in 2022 unveiled 19 Crimes Cali Gold, its newest wine in partnership with Snoop Dogg. The franchise’s fi rst sparkling wine seized attention with eye-catching P-O-P activity as well as effective digital/social media and key influencers. This display was a key component of the campaign, which brought to life Snoop Dogg’s 1966 gold Deville low-rider. The creative pole topper from Napa Wooden Box maximized attention and helped increase product sales. The display was designed for ease of assembly, including fi ve individual parts that were glued and partially assembled but packed fl at. It took less than 15 minutes to assemble in-store.