Solutions & Innovations
E-Commerce and Beyond A ROUNDUP OF TECHNOLOGY-DRIVEN TOOLS THAT DRIVE CONSUMER UNDERSTANDING, ENGAGEMENT AND CONVERSION ON EVERY STEP OF THE PATH TO PURCHASE. BY B ILL SCHOB ER
A mobile store called Santa is delivering in the Dallas-Fort Worth and Boston areas. Vehicles go out twice a week stocked with 20-30 fashion, beauty, tech, home decor and gift items. When it’s close to an app user’s location, it texts them so they can peruse the inventory. If they make a purchase, 12-60 minutes later a personal shopper arrives with those items in hand, letting customers try on clothing or test out decor in the home before getting charged.
Best Upon Request, a national provider of concierge services to businesses, has launched a new mobile app for customers to offload tasks and errands called “BestURequest.” The app is available to employees of organizations that offer Best’s “concierge services” as an employer-paid benefit. They can use the app to request various things, ranging from a shopping trip to Costco or Kroger to lunch deliveries, the shipping of packages, oil change, vacation planning and so on.
Pigee is a startup that partners with small, local businesses that international tourists might discover while on vacation. Pigee connects payment gateways (PayPal, Stripe, Visa, AliPay, Apple Pay) to let travelers see charges calculated in their own currencies. Once payment is made, a tracking number is generated and delivery is managed through partners to the shopper’s home. For travelers, this means no more cramming purchases into suitcases and extra baggage fees.
Savitude, a B2B SaaS platform for assortment optimization and best fit, has launched “Savitude Creative Search,” a discovery engine that integrates into a retailer’s e-commerce platform to recommend best-fit clothing for individual body shapes and proportions. The system was designed to meet fashion shopper expectations regarding inclusivity and personalization. Using patented data, analytics and visual recognition modules, the SaaS module also enables shopper data capture, provides insights and analytics to inform future design and assortment optimization. P2PI.com
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