P2PI LIVE Preview

Event

P2PI LIVE Preview

5 REASONS YOU SHOULD JOIN US IN CHICAGO THIS FALL FOR OUR FLAGSHIP EVENT

BY PATH TO PURCHASE INSTITUTE STAFF

What Makes Us Different

Proprietary Tech

Introducing Alchemy™ We solve for the disconnects in our Clients’ Alchemy™ powers everything marketing and commerce practices. we do. Created with Google, it’s our proprietary OS connecting Unified Commerce brings integration to a siloed our data and tools to give clients landscape. We use hyper-connected data and real-time visibility to growth and analytics to converge Activation, Commerce Media, effectiveness. This technology E-Commerce, Search, Content, Trade, and Supply spine uses machine learning to Chain, unlocking your Commerce potential, scale, help us identify new consumer targets and plan brand activity and sales. with scary-precise attribution.

At a Glance WHO WE ARE

We’re not a specialist shop. We’re a shop full of specialists—unified from agencies, retailers, brands, and startups. We know our model works, because the first thing we unified was ourselves, combining Advantage commerce, e-commerce, and media agencies into an industry-first model of effectiveness that uses advanced data and tech to scale commerce. And we bring a no-ego, all-outcome mentality to the table.

KEY EXECS

Victor Lee, President Allison Welker, EVP Client & Customer Engagement Dino de Leon, Executive Creative Director Marcella Oglesby, Executive Creative Director Fahim Naim, SVP Amazon Valerie Bernstein, EVP Marketing & Business Development Stephanie Rogers, SVP Strategic Services 1756 W Lake Street, Chicago, IL 60612 But really, wherever we need to be, through the power of remote collaboration. 646.924.8601 AdvantageUnifiedCommerce.com | Valerie.Bernstein@advantagesolutions.net

PRODUCT & SERVICES BRAND ACTIVATION

We take a brand's purpose into of-the-moment activation, creating immediacy to engage across national or market- specific campaigns.

OMNICOMMERCE ACTIVATION

Our 360° activation selects the most relevant points of influence in retailer ecosystems and beyond, whether national or account-specific.

COMMERCE MEDIA PLANNING & BUYING

From retail media networks and social commerce to last-mile delivery, our layered media approach puts commerce at the MAJOR CLIENTS core and precision targeting throughout. Keebler FULL E-COMMERCE ACCOUNT MANAGEMENT Famous Amos Our real-time optimization and analytics connect platform Nutella management, supply chain optimization, assortment strategy, Ferrara Candy Co. basic and enhanced content management, search and media. Moët Hennessy Family Dollar AMAZON KIND A team of 200+ Amazon specialists helps brands navigate the Blue Bunny unique rules and best practices to deliver results. Halo Top Bomb Pop GREENLIGHT™ Riviana Plug-and-play e-commerce products allow clients to accelerate Tabasco and enhance brand presence across any platform, Cap’n Crunch from search to PDP to content.

This fall in Chicago, the Path to Purchase Institute will host P2PI LIVE, an in-person event. On Oct. 18-20 at Hilton Chicago, we’ll bring together 900-plus commerce marketing executives, brands and retailers for thought leadership, education and networking.

Spend three energizing days alongside leading CPG brands and retailers who will share their insights and strategies for evolving, adapting and succeeding in the next generation of omnicommerce.

Here are fi ve reasons we think you should add P2PI LIVE to your list of must-attend events this year ... 1Thought-Provoking Keynote Speakers Bill Bennett, Kroger VP and head of e-commerce, will join us for a fi reside chat brand marketers, retailers, agency executives and solution providers for their achievements in infl uencing the commerce marketing industry along the path to purchase. The categories are: Technology Award, Innovator Award, Mentorto kick things off the fi rst day. He will discuss ship Award, Industry Impact Award, Business how Kroger is focused on delivering a seamless Excellence Award and Executive of the Year experience that requires no compromise by Award. Brought to you by AdAdapted. shoppers. Other keynote speakers include execs from Foxtrot and Amazon, among others. 2OmniShopper Awards Luncheon The OmniShopper Awards program recognizes excellence in shopper en4 An Unmatched Agenda The event will feature a full conference lineup that includes special tracks for retail media and the BevAlc category. Hear from brands including Pepsico, Barilla, Treasury Wine Estates and many more via gagement across the entire path to purchase, general sessions and breakouts. And don’t miss from newer tools like retail media networks and the expo area showcasing the latest solutions direct-to-consumer sales to traditional methods and innovations. such as in-store displays and on-shelf signage.

Winners will be unveiled during an awards 5 luncheon, sponsored by 84.51. Networking/

Making Connections

3Women of Excellence Awards Ceremony Come celebrate the Women of Excellence Awards program, which recognizes female From one-on-one meetings to interactive, open-forum “campfire” micro-sessions, you’ll be able to engage with industry-leading experts from every point along the path to purchase.

OCTOBER 18-20 | CHICAGO

Registration is now open. For more information, visit P2PILive.com.

Built to be the world’s most effective commerce agency.

AdvantageUnifiedCommerce.com