Event
P2PI LIVE Preview 5 REASONS YOU SHOULD JOIN US IN CHICAGO THIS FALL FOR OUR FLAGSHIP EVENT B Y PAT H T O P U R C H A S E I N S T I T U T E S TA F F
Proprietary Tech
What Makes Us Different
Introducing Alchemy™
We solve for the disconnects in our Clients’ marketing and commerce practices. This fall in Chicago, the Path to Purchase Institute will host P2PI LIVE, an in-person
Unified Commerce brings integration event. On Oct. 18-20 at Hilton Chicago, we’llto a siloed bring together 900-plus commerce marketing landscape. We use hyper-connected data and executives, brands and retailers for thought analytics to converge Commerce Media, leadership, education andActivation, networking. Spend three energizing days alongside leadingand Supply E-Commerce, Search, Content, Trade, CPG brands and retailers who will share their Chain,insights unlocking your Commerce potential, scale, and strategies for evolving, adapting and sales. and succeeding in the next generation of OC TO B E R omnicommerce. Here are five reasons we think you should add P2PI LIVE to your list of must-attend events this year ...
At a Glance
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WHO WE ARE
Thought-Provoking
Alchemy™ powers everything we do. Created with Google, it’s our proprietary OS connecting our data and tools to give clients real-time visibility to growth and effectiveness. This technology spine uses machine learning to help us identify new consumer targets and plan brand activity with scary-precise attribution.
18 -20 | CH I CAG O
Registration brand marketers, retailers, agency executives PRODUCT & SERVICES is now open. and solution providers for their achievements in
BRAND ACTIVATION influencing the commerce marketing industry Keynoteshop. Speakers We’re not a specialist We’re a shop full of We take a brand's purpose intoto of-the-moment activation, For more along the path purchase. The categories are: Bill Bennett, Kroger VPretailers, and head of specialists—unified from agencies, creating immediacy to engage across national or marketinformation, visit Technology Award, Innovator Award, Mentore-commerce, will join us for a fi reside chat brands, and startups. We know our model works, P2PILIVEExpo.com. specific campaigns. ship Award, Industry Impact Award, Business to kick things off the fi rst day. He will discuss because the first thing we unified was ourselves, Excellence Award and Executive of the Year how Kroger is focused on delivering a seamless OMNICOMMERCE ACTIVATION combining Advantage commerce, e-commerce, Award. Brought yourelevant by AdAdapted. experience that requires no compromise by Our 360° activation selects theto most points of and media agencies into an industry-first model of influence in retailer ecosystems and beyond, whether national shoppers. Other keynote speakers include execs effectiveness that uses advanced data and tech to or account-specific. from Foxtrot and Amazon, among others. scale commerce. And we bring a no-ego, all-outcome An Unmatched Agenda COMMERCE MEDIA PLANNING & BUYING mentality to the table.
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OmniShopper Awards MAJOR CLIENTSLuncheon KEY EXECS The OmniShopper Awards program Keebler Victor Lee, President Famous Amos recognizes excellence in shopper enWelker,path EVP Client Nutella gagement acrossAllison the entire to purchase, & Customer Engagement Ferrara Candy Co. from newer tools like retail media networks and Moët Hennessy Dino de Leon, Executive Creative Director direct-to-consumer sales to traditional methods Family Dollar such as in-store Marcella displaysOglesby, and on-shelf signage. Executive Creative Director KIND Winners will be unveiled during an awards Blue Bunny Fahim Naim, SVP Amazon Halo Topluncheon, sponsored by 84.51. Bomb Pop Valerie Bernstein, EVP Marketing Riviana & Business Development Tabasco Women of Excellence Stephanie Rogers, SVP Strategic Services Cap’n Crunch
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Awards Ceremony
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The and event willcommerce feature a full conference From retail media networks social to last-mile lineup that includes specialattracks delivery, our layered media approach puts commerce the for core and precision targeting retailthroughout. media and the BevAlc category.
Hear from brands including Pepsico, Barilla, FULL E-COMMERCE ACCOUNT MANAGEMENT Treasury Wine Estates and many more via Our real-time optimization and analytics connect platform general sessions and breakouts. And don’t miss management, supply chain optimization, assortment strategy, the expo area showcasing the latest solutions basic and enhanced content management, search and media. and innovations.
AMAZON A team of 200+ Amazon specialists helps brands navigate the unique rules and best practices to deliver results.
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Networking/ Making Connections
GREENLIGHT™ Plug-and-play e-commerce products allow clients to accelerate From one-on-one meetings to and enhance brand presence across any platform, interactive, open-forum “campfire” from search to PDP to content.
micro-sessions, you’ll be able to engage with industry-leading experts from every point Come celebrate the Women of Excellence the path to purchase. Awards program, which recognizes female 1756 W Lake Street, Chicago, IL 60612 But really, wherever we need to be, throughalong the power of remote collaboration. 646.924.8601 AdvantageUnifiedCommerce.com | Valerie.Bernstein@advantagesolutions.net 8 l July/Aug 2022
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