Editor’s Note

A Fresh New Look

The commerce marketing industry is undergoing massive transformation — not just in the ways that shoppers engage with brands across an increasingly complex ecosystem, but also in how the role of the omnichannel marketer continues to shift. To keep pace with that change, we too at the Path to Purchase Institute are continuing to evolve, right there alongside you, with aim to better serve the needs of our industry.

So far this year, we’ve already introduced several new departments to this magazine (think The New Consumer, In-Store Experience and Brand Watch, to name a few) in order to paint a more complete picture of the shopper journey and its myriad touchpoints. In addition to those new departments, we’ve also taken a deep dive into our exclusive research — both B2B and consumer — to off er our audience the latest insights and analysis on the topics that are top of mind for marketers (check out our latest data on the “State of Retail Media” starting on page 22 and be on the lookout for the September/October issue for our fi ndings on consumer Ushering in a new era for the engagement with retail media). Path to Purchase Institute, we And speaking of hot topics, be introduce a revamped logo, sure to fl ip to page 18 for our Social Commerce Playbook, and don’t miss the feature on the design and name — welcome to P2PI Magazine. 10 trends shaping the future of consumer engagement on page 42.

With this July/August issue, we are proudly introducing the full “refresh” of our brand — complete with an updated logo and a new name for the magazine that brings our off erings together all under one powerful umbrella: the Path to Purchase Institute. This magazine — now called P2PI Magazine — is just one of the many ways the Path to Purchase Institute will continue to serve the rapidly evolving world of commerce marketing. In addition to tracking the latest news, trends and insights, our commitment to the industry is anchored in off ering a robust member community that gathers the top thought leaders in the fi eld for education, inspiration and connection.

As part of our brand’s revamped look and feel for both the logo and magazine, we’re also launching a brand-new website experience to usher in this new era for the Path to Purchase Institute. Debuting in mid-July, our two websites (P2PI.org and PathtoPurchaseIQ.com) converge into one powerhouse site — P2PI.com — that will be much easier to read and navigate. In addition to delivering a smoother performance and a premium mobile experience for all our readers, Path to Purchase Institute members also will be able to easily access the full depth of member perks and bonus content all on the same site, with a simple click of the login button.

Whether you’ve been reading this magazine for years or this is the fi rst issue you’ve seen — welcome. We’re excited to partake in the journey with you, transforming together in this new era of commerce. transforming together in this new era of commerce.

Vice President, Brand Director Eric Savitch, esavitch@ensembleiq.com Editorial Director Jessie Dowd, jdowd@ensembleiq.com Executive Editor Tim Binder, tbinder@ensembleiq.com Managing Editor Charlie Menchaca, cmenchaca@ensembleiq.com Digital Editor Jacqueline Barba, jbarba@ensembleiq.com Director/Member Content Patrycja Malinowska, pmalinowska@ensembleiq.com Managing Editor/Member Content Cyndi Loza, cloza@ensembleiq.com Editor/Member Content Beth Christenson, echristenson@ensembleiq.com Events Content Director Lori Pugh Marcum, lpughmarcum@ensembleiq.com Director – Production Ed Ward, eward@ensembleiq.com Creative Director Colette Magliaro, cmagliaro@ensembleiq.com Art Director Michael Escobedo, mescobedo@ensembleiq.com

CONTRIBUTING WRITERS

Michael Applebaum, Ed Finkel, Erika Flynn, Chris Gelbach, Jenny Rebholz, Bill Schober

SALES & P2PI MEMBER DEVELOPMENT

Associate Director, Brand Partnerships Arlene Schusteff, 773.992.4414, aschusteff@ensembleiq.com Regional Sales Manager Orlando Llerandi, 678.591.8284, ollerandi@ensembleiq.com Membership and Media Account Executive Patrece Remmel, premmel@ensembleiq.com Director of Member Development Nicole Mitchell, 203.434.5733, nmitchell@ensembleiq.com Member Experience Manager Ann Estey, aestey@ensembleiq.com Member Experience Manager Heather Kurtik, 724.553.0093, hkurtik@ensembleiq.com

AUDIENCE

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