Member Spotlight
ShoptoCook
A Q&A with Al Jones, VP, Advertising Sales and Marketing, for the consumer-facing digital tech company
ShoptoCook and Adsta to the CPG community. The Adsta digital network is structured to make it easy for CPGs to partner with independent retailers and leverage a network representing more than $20 billion in grocery sales.
How has your company’s work been affected by the COVID-19 pandemic? JONES: The pandemic impacted our business primarily as a result of the strain on the supply chain and the reduction in advertising and promotion that resulted. With that said, our network continued to grow as the consumer transitioned to digital media for information and planning of their shopping at brick-andmortar stores as well as e-commerce.
What role do you see retail media playing in the future of marketing? JONES: We believe retail media has emerged as the primary source of information for the consumer. As a result, providing a fully integrated and seamless digital platform for our retail partners has become our primary focus. Looking ahead, our development will focus on emerging technology and media platforms. This includes social, mobile initiatives and transforming the in-store experience into a digital media center allowing consumers to engage whenever they are in shopping mode. IQ
Tell us about your latest solution. JONES: ShoptoCook and its partners have created Adsta, a digital media platform with a focus on connecting independent grocers and their CPG partners directly with consumers. With more than 3,000 retail locations and growing, the Adsta platform can deliver more than 45 million advertising impressions a month across our network using a multi-channel approach. Ad creative can be featured within grocers’ digital assets, including apps and loyalty-targeted programs. Adsta performs with 100% retail compliance.
Every CPG should get excited about this national opportunity to digitally target millions of shoppers who shop at independent retailers. Whether it’s targeting these shoppers via the web, mobile, e-circulars, in-store media or all of the above, Adsta is the answer.
How does your company use its P2PI membership resources?
– FRANK PULEO, FORMER INDEPENDENT GROCER EXECUTIVE
JONES: Our focus for P2PI is to introduce
May 2021
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MEMBER UPDATE Path to Purchase Institute is delighted to welcome new and returning members to our community: Deutsch Family Wine & Spirits, Dorel Juvenile, The Krazy Coupon Lady, PromoteIQ, Sargento Foods, Snipp Interactive, The Wine Group and Ubisoft. Join the hundreds of companies that benefit from P2PI every day with strategies and best practices on succeeding in today’s chaotic omnicommerce environment. For more information, contact Katrina Lopez at klopez@ensembleiq.com.
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