2021 PRIVATE LABEL HALL OF FAME
This year, the committee who selects the annual entrants into the Private Label Hall of Fame made the correct decision to induct Brian, and only Brian, this year. To honor and celebrate Sharoff, Store Brands asked key industry officials, as well as PLMA colleagues, to reminisce about Sharoff. Here is what they had to say:
Anthony Aloia, corporate vice president, PLMA From its inception in 2006 it was inevitable the day would come when the Private Label Hall of Fame would welcome the induction of Brian Sharoff, the man known to the industry throughout the world as Mr. Private Label. His induction so soon after his passing, and as this year’s only honoree is, I believe, most appropriate. Brian’s powerful vision and leadership, often displayed through wit and humor, took a fledgling industry and association in 1980 and built it into a worldwide trade organization 32
Store Brands
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March 2021
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Whether meeting in his office, in a conference room, or the PLMA booth in Chicago, he inspired members and retailers alike to innovate and then share the experiences of their successful private label programs. — ANTHONY ALOIA, PLMA
www.storebrands.com
3/15/21 3:14 PM
