OPINION
HOW IS DIGITAL TRANSFORMATION CATALYSING THE ON-DEMAND ECONOMY? Digital transformation plays a major role in driving operational excellence, data-enabled adaptability and improved customer experiences across the on-demand economy.
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y identifying novel ways to meet customers’ requirements in the most efficient and cost-effective way possible, on-demand economy has completely reshaped the face of food delivery, fast-moving consumer goods, transportation and home services. Digital transformation has become synonymous with the on-demand economy, allowing users to engage providers without the need for personto-person interaction – a trend that has gained significant traction in the Middle East and North Africa (MENA). The region’s e-commerce market hit $37 billion in 2022, according to data published by EZDubai E-Commerce Zone. The fact that this figure is on course to reach $57 billion within the
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next three years suggests that – when it comes to digital transformation within the region’s ondemand economy – all are witnessing the tip of the iceberg. But how exactly are advanced digital capabilities catalysing growth within the on-demand economy?
SEAMLESS OPERATIONS One of the most noticeable ways in which digital tools are facilitating change relates to operational excellence. For example, artificial intelligence (AI) is enabling on-demand service providers to automate a broad range of activities, from distribution and scheduling to billing and customer feedback. The upshot is a reduced requirement
biznesstransform.com
7/4/2023 4:59:26 PM
