COVER STORY
LEADERSHIP STRATEGIES: MOVING IDEAS TO ACTION
Every team needs to believe in the dream, believe in the company’s capabilities, and believe in the leadership’s ability to achieve those dreams. The leaders are responsible for motivating their teammates as well as inspiring positive communication within them so that they can work together toward achieving goals.
HOW IS IDEALZ PROJECTED AS A ‘UNIQUE’ E-COMMERCE PLATFORM? At the core of our platform is a unique fusion between online shopping and prize draws. Through our website and mobile app, we sell our own range of products within prize campaigns that are either limited by quantity or time. With every product purchased from these campaigns, the customer is awarded a complimentary ticket to a prize draw. When the quantity has sold out, in the case of quantity-based campaigns, or the time has elapsed, in the case of time-based campaigns, we conduct a governmentregulated draw and announce a winner. It’s the square inch app logo on your phone that can change your life. Not many businesses can make such a claim.
AS ONE OF THE KEY PLAYERS IN THE RAFFLE-DRAW INDUSTRY, TELL US HOW IDEALZ POSITIONS ITSELF AS A SUCCESSFUL E-COMMERCE PLATFORM IN TODAY’S COMPETITIVE MARKET? Within the ‘shop & win’ space Idealz definitely has had a first-mover advantage and continues to enjoy this. We have been operational since 2017 and have been making winners ever since. To maintain a competitive edge, Idealz differentiates itself completely with the following characteristics: l Price point variety – our lowest price point is AED3 which I think is the lowest globally l Prize variety – our prizes range from an iPhone device, all the way up to fully furnished luxury apartments and multi-million cash prizes l Odds to win – our lowest odds are 1 in 20 and our highest reached yet is 1 in 500,000, this
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varies greatly from the 1 in 5 billion odds offered by other players out there Guaranteed Winner - And most importantly, our raffles have guaranteed winners which means every prize we announce must be won
AS IDEALZ, HOW DO YOU PROMISE TRANSPARENCY AND CREDIBILITY TO YOUR END CUSTOMERS? Transparency has and always will remain at the top of our agenda. We take several measures to ensure we offer our customers the highest level of transparency and oversight of our operations. To begin with, all our campaigns are regulated and issued individual permits by Dubai Economy & Tourism. Our draws are conducted on a live stage where a physical ticket is selected from the ticket barrel only by a government representative. All our draws are broadcasted live on our platform and social channels for everyone to see. The majority of our winners are interviewed and photographed when they come to collect their prizes. And finally, we are partners with Dubai Festival & Retail Establishments, the retail governing arm of Dubai Tourism. As part of this partnership, we are subjected to stringent oversight and auditing on every aspect of our operations.
WHAT ARE SOME OF THE BIGGEST LEADERSHIP CHALLENGES THAT EXECUTIVES FACE TODAY? I think attracting and retaining the right people tends to be a big challenge faced by leaders of all types today. Your team needs to believe in the dream, believe in the company’s
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7/4/2023 5:00:12 PM
