USE CASE
Fluke with continuous introduction of new products and solutions Fluke, world’s leader in test and measurement tools and solutions, providing testing and troubleshooting capabilities to manufacturing plants and facilities to keep their world up and running. Fluke stays ahead in the market with its continuous introduction of new products and solutions. Innovation and customer intimacy are at the heart of what they do in Fluke. They regularly listen to the customers about the challenges they face while they do their jobs and innovate tools that can help them in their day-to-day activities. In addition, Fluke’s commitment to the highest quality in terms of accuracy, safety and durability has positioned them to be the leader in the market for the past 75 years. One of the initiatives that Fluke
launched was the “Going Green” initiative; a movement aimed at minimizing environmental impact and to reduce carbon footprint. Among other efforts, this includes eliminating paper manuals, inserts and software CDs in product shipments. The Fluke SMFT-1000 is one of the latest product introductions for Fluke. The tool is an all-in-one PV system test solution meeting international standard IEC 62446-1 for Category 1 and Category 2 tests which are required for testing, documenting, and maintaining PV systems. Its intuitive design, IEC standard fulfilment as well as its integration with other accessories (the Solar Irradiance Meter and the Solar clamp) set it apart from other products in the market. At Fluke they always aim to
Zaid Asfour, Regional Sales Manager Middle East, Fluke
look ahead to expand expertise and accelerate progress. With the evolving macro trends, their strategy is to focus on sustainability and customer experience. Part of their plans is to continue to grow their core products; investing in products tied to macro trends and products where they have a leadership position.
UAE high school students set career paths early: KPMG and GEMS Education report UAE school students between the ages of 15 to 18 years have remarkable maturity and are very focused on their professional aspirations, with a vast majority (90%) already exploring career choices in high school and 40% planning to pursue majors in business and healthcare. This is according to a recent report on student career aspirations and the future of work by KPMG Lower Gulf and GEMS Education, spanning 800 high school students across the UAE. The report, titled ‘Mind the Gap’, was launched through an
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event run by KPMG Lower Gulf and GEMS Education at the GEMS Modern Academy in Dubai. The discussions centred around the report findings, which highlighted the statistics of female high school students who displayed remarkable confidence and determination in their career advancement, with 44% strongly agreeing that they planned to work and progress in their chosen field in the long term. Business was the top career
choice for boys (29%) and healthcare was the foremost for girls (24%). Of those surveyed, 14% of boys and 4% of girls planned to pursue careers in information technology. Despite current job trends, less than 1% of respondents planned to study emerging technologies, and only about 5% planned to study natural sciences. Overall, 12% said they planned to pursue engineering and 6% were interested in creative arts.
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7/4/2023 5:00:18 PM
