INDUSTRY COMMENTS
PATRICIA NAZARIAN
General Manager & Division Head - Corporate Communications, Panasonic Marketing Middle East and Africa FZE (PMMAF).
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Panasonic intends to build on the strong foundations the company has made and they look forward to an increasingly diverse future.
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Panasonic is actively involved in developing smart cities which provide green energy and sustainability, community services, mobility, and digital infrastructure as well as healthcare and well-being.
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At Panasonic, they are now focused on achieving a global CO2 emission of net zero by 2030 across the entirety of their business operations
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Adopting smart city technologies can help cities strengthen their urban resilience to endure adversities and disasters including severe weather conditions.
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has been echoed by the group CEO, that Panasonic must thoroughly improve competitiveness across all of Panasonic’s businesses. Panasonic will become unrivaled in accomplishing valued work. As long as Panasonic maintain this capacity for excellence, each of businesses - regardless of size - is unique to Panasonic and, as such, is valuable to the Group. In the future, investment decision-making will be transferred to the operating companies, and the operating companies themselves will take the initiative in promoting activities designed to achieve the social and environmental benefits to which each company aspires and to strengthen the competitiveness to contribute to society. As Panasonic enters a new era of digitization, Panasonic have launched the SMART CARE App, a digital platform that allows customers, dealers, and service centers to seamlessly communicate all service-related matters and claim warranties at the touch of a button. Panasonic are the first to launch this kind of paperless warranty support in the region – this is a testament to Panasonic’s continuing efforts to enhance customer experience through digital excellence. With the Smart Care App, Panasonic has eliminated the need for keeping physical invoice copies and warranty cards, making it easier for customers to track warranties of multiple products and book services. It is currently available in the UAE, KSA, Oman, and Pakistan,
Technology is vital in increasing the efficiency of operations, products, and services.
but Panasonic do have plans to roll it out across all markets in the region. Panasonic are also implementing a continuous process of evaluating the app, and Panasonic will further update the app with additional features based on those evaluations to make sure that it stays relevant and successful for a long time. With the requirements of local customers in mind, Panasonic will continue to create and provide high-quality products and solutions that support people in their everyday lives and improve their well-being. Panasonic has grown and evolved together with customers, and Panasonic can assure them that they can continue to trust and depend on us to find new ways to deliver on this commitment to creating more products that suit and enrich their lifestyles and needs. Additionally, they will continue to leverage technological expertise to enhance the future. Panasonic are committed to advancing a more sustainable future not only through adherence to green operations strategy but equally important, through the development of more energysaving products and supplying energy-saving solutions and green energy technologies to B2B/B2C customers. n
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