INDUSTRY COMMENTS
TECHNOLOGY HAS ALWAYS BEEN A STRATEGIC ENABLER FOR BUSINESSES Salesforce is a company that makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service.
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ustomer 360, its complete suite of products, unites customers’ sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping them grow relationships with customers and employees alike. Many enablers are positively affecting Salesforce’s business in the region, including a very healthy partner ecosystem. Salesforce empowers partners to deliver on customer needs through a robust partner program. Salesforce are partners with technology, marketing, and go-to-market resources, helping them build successful cloud businesses. The importance that Salesforce place on training and certification is perhaps best demonstrated by the numbers: currently, Salesforce have over 185 Salesforce partners across the Middle East, and between them, they have almost 1,100 Salesforcecertified resources with an impressive 3,600+ Salesforce certifications. This shows that on average, each certified partner has multiple salesforce
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product certifications and expertise, suggesting the partners are motivated and have good access to training and education resources. There is definitely a growing awareness of diversity and its positive role. At Salesforce a key strategy for promoting ecosystem equality is enabling those historically left out of the tech industry to skill up and connect with potential employers at partner companies. They have measured Salesforce’s progress on this front by tracking areas including hiring, attendance at career fairs, and completion of Salesforce Fundamentals, a free three-week course that prepares job-seekers for their first roles in the ecosystem. Technology has always been a strategic enabler for businesses, and it always will be. Technology needs to infuse every area of a business, but the right technology needs to be deployed in the right way, for the right purposes. This is especially the case amid the tough
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7/4/2023 5:00:22 PM
