COVER STORY
Tech trends, reshaping data storage The demand for data storage will keep growing in the coming years. NetApp is embracing various innovative trends in data storage, including artificial intelligence (AI) and machine learning (ML) to enhance data management and analytics.
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hat are some of the biggest challenges facing companies when it comes to data storage, and how do you address them?
NetApp recognizes that companies face challenges such as limited IT resources and expertise, challenging internal processes, and case management/support when it comes to data storage. To address these issues, NetApp offers a dedicated Support Account Manager (SAM) who partners with customers to navigate these challenges, minimize TCO, and achieve business objectives.
How do you balance the need for data security with the need for accessibility and ease of use? NetApp ensures data security without compromising on accessibility and ease of use through its comprehensive approach, which includes robust data protection features, encryption, secure authentication, and access controls. Its solutions enable centralized management, making it easier for administrators to manage and secure data while providing users with a seamless and secure experience.
Can you talk about some of the trends and innovations in data storage that you are currently following or implementing? NetApp is embracing various innovative trends in data storage,
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including artificial intelligence (AI) and machine learning (ML) to enhance data management and analytics. It is also implementing cloud-based solutions for hybrid and multicloud environments, and software-defined storage, for more scalable and cost-effective storage options. Furthermore, NetApp is integrating data management and protection capabilities to improve data governance and compliance with industry standards. The company’s primary focus is on leveraging new technologies to enable efficient and effective data storage, management, and analysis, delivering value to its customers.
How do you ensure that your data storage solutions are scalable and can accommodate future growth? NetApp ensures that its data storage solutions are scalable and can accommodate future growth through its newest program, NetApp Advance. This program offers customers the options and flexibility they need to simplify their future with NetApp. With NetApp Storage Lifecycle Program, our customers can streamline their refresh cycles; they buy once and enjoy non-disruptive refreshes of their storage controllers every 3 years at no additional cost or upgrade to a new controller anytime for increased capacity and performance as needs arise.
What role do cloud-based storage solutions play in your overall data storage strategy? Cloud-based storage solutions are an integral part of NetApp’s data storage strategy, offering flexibility, scalability, and cost-effectiveness for customers to store and manage their data securely in the cloud. NetApp’s cloud solutions, such as NetApp Cloud Volumes, also offer hybrid cloud support, allowing data to move seamlessly between on-premises infrastructure and the cloud.
J U N E 2023
6/16/2023 5:37:03 PM
