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Right solutions, strategy and insights Partners are at the center of IBM’s go-to-market strategy. They are essential to helping clients capitalize on IBM’s hybrid cloud and AI technology and they continue to innovate and bring new hybrid cloud and AI offerings to market.
IBM Partner Plus program designed to fuel growth
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ver the past year, IBM has reimagined how people engage with partners. For example, in October 2022, IBM revamped its approach to skilling that, for the first time, gave all registered partners access to the same training and enablement as IBM sellers at no cost to them. In January, a new partner program was launched, IBM Partner Plus, to help partners deepen their technical expertise, accelerate time to market and win with clients. IBM’s approach has improved how they support and cocreate with partners by providing unprecedented access to IBM resources and incentives to help them unlock greater opportunities in MEA and worldwide. For example, following the introduction of IBM watsonx – a new AI and data platform - at the Think conference in Orlando, launched training and skilling programs for IBM partners to ensure they are knowledgeable and prepared to implement the new technology with their clients when it is available later this year.
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IBM is indeed putting partners in control of their earning potential. They can start earning on day 1 of joining as an IBM partner, making it easier than ever to scale their growth. As part of IBM Partner Plus, current partners can access a simple incentives stack - across software and infrastructure - that provides a clear line of sight into how their business decisions impact the incentives they receive, as well as how to maximize those incentives and deal eligibility. The IBM Partner Portal offers additional visibility into how partners are scaling through the program tiers and provides a live dashboard that shows how much they are earning.
Technology enabling new business models and revenue streams Hybrid cloud and AI are two of the most transformative technologies of the time, and they want their partners to be the best in the industry at enabling clients to capitalize on their potential. The combination of IBM technology, such as an open hybrid cloud platform, with Red Hat OpenShift and IBM CloudPaks, along with the specialization and expertise of partners, is a powerful combination to help achieve differentiation in the market. IBM watsonx is a recent example. It’s a new AI and data platform that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data. The platform consists of three components to help enterprises unlock business value derived from how adaptable an AI model can be to their unique data and domain knowledge.
J U N E 2023
6/16/2023 5:37:18 PM
