CULTURE
BUSINESS UNUSUAL | LIFE | TRAVEL | DESIGN | TRAPPINGS
my television show, One More Round, or my YouTube channel. I’m always thinking with the consumer in mind. In other words, I am audienceobsessed. It’s really important we give people what they want within the business world, and then educate them about what they need. Giving people what they want invokes likability and trust. Once you have those things, your ability to educate your audience in what they need becomes easier and, ultimately, results in more sales.
WHEN WE CONSTANTLY COMPARE OURSELVES WITH OTHERS AND FOLLOW THE HERD, WE BECOME NOT ONLY PREDICTABLE, BUT UTTERLY NONDESCRIPT.
Keeping it real How to be authentic (and own your own space) by MARK SEPHTON
L
ife is full of competition, but that doesn’t mean we’re innately comfortable with it as human beings. As a mentor to entrepreneurs, I’ve noticed there are now more coaches and mentors than ever before.
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In some parts of the world (like America), there seems to be a coach for absolutely anything and everything. But despite the volume of coaches and mentors in the world, I must confess I rarely look at what they're doing. Perhaps, this is one of the keys to being authentic, and taking
a different approach to my work. When you are expressing to the world your own challenges and perspective, it helps if you create material which resonates with your audience. I love to create content, and often do so in written form (like this article), or through
The majority of the content I create is based on my personal and professional experience- thoughts and revelations I’ve witnessed in the world of entrepreneurship. While still based on my experience as a coach and mentor, this article attacks a slightly different issue for entrepreneurs. This article is dedicated to those who are fed up with the same old sales techniques, marketing ploys, speaking styles, and social media speak that has become the new normal in the coaching world. Raimonda Jan is the founder and CEO of CrowdVelocity, and the founder of Women in Business. Raimonda suggested that I take on the topic of authenticity to help liberate other business owners and entrepreneurs from the status quo, and inspire them to take a different approach. It’s always best to be who we really are, rather than following the herd. To that end, here are my top tips for living an authentic life:
