Entrepreneur Insights | Womenpreneur of The Year 2021

India | Entrepreneur Insights | Vol 1 | Issue 2 | November 2021

OMENPRENEUR OF THE YEAR 2021

DEEPTI SAXENA FOUNDER AND MANAGING DIRECTOR (M.D.)

VISAS AVENUE PVT. LTD LEADING VISA AND IMMIGRATION CONSULTANCY SERVICE IN INDIA

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A TREE IS ONLY AS STRONG AS ITS ROOTS Editor's Note

I've always found it di cult to conceive a positive outcome, when it came to educating people about the necessity to have a genderneutral outlook towards a myriad of roles, social aspects and situations. But at times I sense a hint of defensiveness in people's acceptance towards my approach. I suppose it would be safe to assume that this behaviour e m an at e s f rom a d e e ply i ng r ai n e d perspective towards gender roles and associations, since a young age.

I

have experienced, been associated to, and gained explore of a corporate setting for more than three years now.

In these years all of my sociology lesson on gender bias or discrimination, gender sensitivity – its values and issues pertaining to all social settings, and the importance of holding and egalitarian outlook, have proven fruitful.

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Personally – keeping aside facts and statistics – I strongly believe that the setting of a family as a social institution plays the most vital role in an individual's life. e aspects that support this belief of mine start with the values that my mother raised me with, the ways in which my father took up the responsibilities and chores of the house while teaching me its importance, how many aunt who is single Parent, raised my cousin while working in shi s, and many more instances.

Sometimes I wonder how these terms and labels that create a thick wall of bias, came into existence.

I've never seen my mother or my aunt putting less amount of e orts into their daily work, as compared to their male counterparts. I've never seen my father saying 'no' to any work that require helping my mother or his female colleagues.

I personally have never held an option which di erentiates on the basis of gender or even considered my female peers to be anything less than equal.

But this isn't just about me or someone else who has studies sociology. It is about who haven't and their acceptance towards changing a mind-set which is an old as they are.

A er reading this, you might feel that this whole note somewhat pointless. I've only shared personal accounts of not being biased or my own feeling of utter despise towards the concept of gender discrimination. at is the point. I was educated about it. us leading me to believe, the only way we can eradicate this bias is through education, and that has to start at the roots.

Indrani Banerjee

India | Entrepreneur Insights | Vol 1 | Issue 2 | November 2021

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LEADERS IN SPOTLIGHT Kajal Sinha- e self-made womenpreneur in the Digital Media Industry.

Deepti Saxena- e lady Genie helped thousands of aspirants to make their dream come true. Studying abroad, working, and settling in foreign countries has been the heartiest desire of many. Deepti's Visas Avenue is working rigorously to ful l its dreams. She says, establishing her rm amidst all fake promises made by several unauthorized agencies has been a real challenge for her.

Leaving a secured job just to follow her dreams was not easy Establishing an e ective brand communication agency was not an easy task, but again this entrepreneurial role gave her that kick which led her to come this long way to create and empower the brand image for thousands of corporate clients.

Dr. Pooja Arora- is Womenpreneur has sacri ced her wellsettled profession for a better cause. Imparting a healthy lifestyle for all has made her discontinue her profession as a doctor and pursue her luck in being a nutritionist who is on a mission to educate people to lead a healthy lifestyle.

Kavitha Lakshmi Manevannan- Image Consultant and Personal Branding Expert Her story is an inspiration to many who feels that they cannot grow because they belong to a male-dominated family and dwell in a small town where the scope is less.

Her story is going to prove that no shackles can stop you if you are determined. Now she is building the image of millions. Know her story to get inspired.

Kinjal Mehta- Role model for all who are in a dilemma how to manage responsibilities of both personal and professional life. Many corporate clients and HNI clients are depending on her rm to manage their wealth. Her pivotal role in ensuring Mehta Wealth Ltd to be the most promising Wealth Management Company in India is a worthy story to hear.

Anjala Jose- e aspiring lady a mompreneur who believes in doing things her own way. She is a doer and her immense desire and strong will have helped her to create Weamse Business Solutions Private Limited. She is helping the business owners in building their online presence.

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Vaishnavi Reddy Bezawada- e high-spirited lady who is rede ning the real concept of beauty. is budding womenpreneur is on a mission to deliver the power of real beauty and thus helping millions to develop the inner selfcon dence of the people of India. Her mission is to re-develop the concept of beauty by democratizing medical-grade skin products for all.

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CONTENTS DEEPTI SAXENA Founder and Managing Director at VISAS AVENUE PVT. LTD. e lady Genie helped thousands of aspirants to make their dream come true.

10 ANJALA JOSE Co-founder and Director of Operations WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED e aspiring lady a mompreneur who believes in doing things her own way.

18 G SHURTI Director at white Apple it’s time to take a closer look at White Apple.

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KAJAL SINHA Founder of Mrohe Media Pvt. Ltd. Leaving a secured job just to follow her dreams was not easy

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VAISHNAVI REDDY BEZAWADA Co-Founder at Unsweetened Beauty e high-spirited lady who is rede ning the real concept of beauty.

28 KAVITHA LAKSHMI MANEVANNAN Now she is building the image of millions. Know her story to get inspired

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DR. POOJA ARORA Nutritionist and Healthcare Consultant (ISSA, USA) is Womenpreneur has sacri ced her well settled profession for a better cause.

40 KINJAL MEHTA (Director & COO) at Mehta Fincon Services Ltd Role model for all who are in a dilemma how to manage responsibilities of both personal and professional life.

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6 tips to inspire the next generation of Womenpreneur.

The Evolving Fact of Women Entrepreneurship.

Women as an entirely of apex Management.

OMENPRENEUR OF THE YEAR 2021

DEEPTI SAXENA

FOUNDER AND MANAGING DIRECTOR (M.D.)

VISAS AVENUE PVT. LTD.

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DEEPTI SAXENA FOUNDER AND MANAGING DIRECTOR (M.D.)

VISAS AVENUE PVT. LTD.

S

ince childhood, we have experienced that 'the lady in your life' has always been the lucky charm and has been instrumental in ful lling all your dreams. is lady can be any, be it your mother, sister, aunt, ancée, wife, or daughter.

Women have been always rocking and leading the show to be it home, family, society, or the corporate world. She works like a Genie. Her presence is magical Now if we talk dream come true, mostly students or job seekers always dream of studying, pursuing their career, and setting abroad. Herein comes the story of the lady Genie who helped thousands of aspirants to make their dream come trueMs. Deepti Saxena, the Womenpreneur of the year 2021.

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The story of a self-made woman Ms. Deepti Saxena is the Founder and Managing Director (M.D.) of Visas Avenue Pvt. Ltd. is an Engineering and Management Graduate. She is an inspiring Leader and an outstanding Motivator. Her awless policymaking, in-depth industry knowledge, exceptional leadership and impeccable guidance have been instrumental in the growth and development of the company over the years.

Being the Managing Director of the company, she is responsible for taking all short term and long-term decisions regarding the sales and operations and hence, her leadership and management has a signi cant role in helping Visas Avenue achieve its goals and reach where it is today.

About Visas Avenue Pvt. Ltd

It's accreditation

Established in 2013, today, Visas Avenue Pvt. Ltd. is one among the leading Visa Consultancy Companies in India. It o ers seamless immigration services and solutions to hundreds of visa applicants every year. Specialized in Canada and Australia immigration and Permanent Residency (PR)

Visas Avenue is a registered Immigration Consultancy Company associated with ICCRC and MARA members to o er genuine and trusted advice, assistance and support to the individuals applying for the visa in Canada, Australia, etc. countries. e ICCRC and MARA are the regulatory bodies for immigration to Canada and Australia respectively.

process, Visas Avenue also assist the visa applicants to immigrate to countries like UK, USA, New Zealand, etc. on skilled visa, Study visa, Family-sponsored visa, Tourist Visa, etc.

Visas Avenue started its operation as a small company at New Delhi, with a handful of employees back in 2013; however, today it is reputed organization with 7 di erent branches and over 200 headcounts across the country.

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Hence, if anyone wishes to hire a Visa Agent or Visa Consultancy Company to apply for overseas visa, s/he must make certain that the regulatory body of the destined country has accredited his or her hired agent or consultancy.

We have got a chance to interact with her and know her struggleful journey and how she made it to be one of the most successful womenpreneurs of our nation.

Here's a direct one-o-one session with Ms. Deepti Saxena.

Definition of revolution for you Since I am in client service industry, I see revolution as a phenomenon of a change or transformation that subjugate the stereotypes and establish new directives for the good of client, individual and society as a whole.

One thing do you wish you'd done differently Although, most of our decisions as a group were spot on over the years. However, having said that I wish we were a bit more prepared for the recent pandemic like situation. However, since such situation was unprecedented for almost every individual, business and even the mighty regimes, so I will take that.

How has the industry changed over the years ? e change, development and transition are key aspects of every industry, business or trade and most of the times it is in the interest of every partaker. Talking about immigration, it is one of the most inconsistent industry. Frequently changing immigration rules, policies and guidelines play a vital role in the volatile nature of this industry.

Client Base of Visas Avenue Talking about the number of enrolled clients, the brand have over 10,000 clients enrolled with Visas Avenue at now. Apart from this, thousands of our clients are already settled in countries like Canada, Australia, USA, UK, New Zealand, etc.

Biggest Challenges that you overcame: e biggest challenge that we had to face as a new Visa Consultancy Service was to deal with the exaggerated promises and over commitments being given by few sham agents and agencies active in the industry.

Although, Visas Avenue is a trusted brand name in Immigration Industry today, however, to start with, it was not easy for us to build trust among the clients without making any fake commitments and promises, while some of the competitors were doing at that point.

However, we stuck with our policy of being true and transparent with the clients, which gradually, but surely paid o .

Moreover, the technology has also been a key contributor in the changes in immigration over the years. Introduction of point-based immigration system by countries like, Canada and Australia has made overs eas immig rat ion much more systematic, fast and easy not only for host countries, but also for the immigration and visa applicants.

On the one hand, some exterior factors, such as, politics, extremism, con icts, etc. has restrained the immigration opportunities for the aspirants in some traditional immigration hotspots, on the other hand, it also opened the doors for the other Apart from this, as a Client Servicing Company, states to magnetize the global talent. we o en deal with several challenges, such as, compliance, Customer Ser vice, nancial management, maintaining the reputation, When it comes to the company, what are you Changing technologies, etc. Talking about the most proud of ? most recent one, maintaining the sales and At Visas Avenue, we have many stimulus factors operations successfully during the recent Global that keep us going as an organization, however, Pandemic was also a huge challenge we faced as a when it comes to picking up a single one, we take company. pride on the fact that we maintain an outstanding success rate, while ensuring the transparency in the However, bringing everyone together, keeping conduct of our business. At Visas Avenue, we never nancial focus composed, building team moral, lure clients with the sugar coated false promises. reconsidering the business strategies and the spirit of just keep going, were some of the aspects Visas Avenue is a trusted Visa Consultancy of our operations, which kept the ship steady associated with ICCRC/MARA members that not throughout the storm. only o ers genuine and trusted immigration services, but also educate people to stay away from the fake or sham agents/agencies.

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How do you encourage creative thinking within your organization?

The most difficult task in being in your Industry Being in the immigration industry, the most di cult task is keeping a track, decoding, and complying with the complex, new and existing immigration rules and guidelines and lodging an error free or fool proof visa application that ensures the muchneeded visa approval for the client.

At Visas Avenue, we have created a system and environment for innovative thinking and operation. I have facilitated a workculture wherein all team members are encouraged to come up with unorthodox, but equally e ective ideas.

While communicating with the team, I always emphasize on this mantra to research, observe, learn, assess and then come up with an idea of your own.

What do you do when you are not at work ?

Future endeavours of Visas Avenue

When I am not at work, I prefer to keep myself engaged in spiritual activities, such as, practicing meditation or yoga, spending quite time alone (i.e. self-awareness or Dhyana), and more such activities that can help me develop my spiritual wellness and understanding.

We had many plans ready, which we had to delay due to the recent pandemic. However, as the things are gradually getting back on track, we are planning to implement work upon few plans.

Primarily, to regain the status of our earlier sales and operation as soon as possible, as the same got a ected marginally due to the unfortunate pandemic caused circumstances. Moreover, expanding our branch network and enhancing the list of our products and services in months to come.

Some of the pivotal decisions taken by you

Best advice to our readers

Well, when you are leading an organization, you have to take many signi cant decisions, which prove crucial for your company and business. To name a few, Ÿ Ÿ

Ÿ Ÿ

Well, being an ambitious girl from a small city, I ful lled most of my dreams, which looked entirely impossible at the time when I started my journey as a Womenpreneur.

Selecting right people for the right roles in the company Keeping up with the industry changes, and accepting the modern technologies not just to survive the competition, but also to remain a step ahead Ensuring smooth nancial management during the unexpected Global Pandemic situation Timely assessment of the challenges and making apt strategies to eliminate the bottlenecks

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Leading one of the most popular Visa Consultancy Companies of India was nothing, but a dream when I was nding my feet in the industry, and if I can achieve that, anyone of you can do it for sure.

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OMENPRENEUR OF THE YEAR 2021

ANJALA JOSE CO-FOUNDER AND DIRECTOR OF OPERATIONS AT

WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED says, “My team at WEAMSE is my core strength, and their support and efforts help me move forward victoriously in the business.”

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ach woman is unique in their own way. And if we talk about their strength, power and capacity, it's just beyond any limits. Since ages we have seen women are the driving the wheels of home and even business. at is how they are setting examples for all aspiring entrepreneurs. Balancing everything and still evolving is simply a programmed feature in such womenpreneurs.

Today we will be hearing story of such aspiring womenpreneur of our nation- Anjala Jose, Co-Founder and Director of Operations at WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED She is a friendly and supportive human, mom to a 3 years old boy, wife of the most supportive man, daughter of the most caring and loving parents, sister to my rst best friend Recently Entrepreneur Insights got a chance to know all about WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED. And Anjala's journey to success.

How it all started A er completion of B.Tech she struggle to create something unique started. Initially, she started as a Freelancer from home by helping small business owners in building their online presence and eventually expanded to form WEAMSE on a larger and more thriving scale to help companies in their business growth.

When we asked Anjala to describe herself, she says, I am naturally a decisive person. I am a doer and not someone who can sit idle. I love being busy and, being a mum, you are always tossing. I feel very fortunate in life.

ABOUT WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED

e company was incorporated in 2017. She started it in small scale and with time the expansion of resource strength and clientele took place. ey provide all kinds of IT Services, and Web Development is the major focus. e company helps small businesses to establish their online presence and large business to expand and maintain their online businesses.

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Anjala Jose Designation: Co-Founder and Director of Operations

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What is di erent about WEAMSE

Anjala further acknowledged the immense support and guidance from the Directors: Jose Mathew and Jomet M J. She says, their contribution cannot be de ned enough Without the expertise in their elds and encouragement, I would not have been able to achieve this in this short period.

Our clients are the most relevant part of our company. We serve them sincerely with the right suggestions which have helped improve their online presence and increase their brand identity. 95% of our clients are long-term clients due to this reason and I am happy to be the face of my company along with my team working more energetic each day to bring a smile to my client's face For me, trust comes rst before business agreements. At WEAMSE, we build a strong relationship with the clients in terms of communication and understanding before we start the business.

Client base of WEAMSE

What does revolution mean to you

Global clientele

An entirely new world is opening up, with the role of the developers changing extremely, as developers and designers will need to become more creative and more intelligent to develop new technologies and design with sustainable solutions in mind. I very much believe that changing the world is an exciting scheme indeed.

Anjala says, We are a group of Highly Skilled Young People with a friendly approach and Great Communication. We have established long term trust and relationships with our clients.

Anjala says, Our client base is both large and diverse, ranging from listed organizations to growing small businesses. It has given us a wide base of expertise in producing a wide range of solutions from the simple to the complex. Our client base includes Fitness Trainers, Authors, Recruitment Agencies, E-commerce Businesses, Traders, Hospitals, Life Coaches and erapists, Educational institutions, Logistics Companies, etc. Our clients are from various parts of the world like the United States, United Kingdom, Australia,Netherlands, Spain, Germany, Brazil, Cameroon, Canada, Hong Kong, Greece, India, and many more countries.

Q & A round with Anjala Jose will help us to know more about her e orts e biggest challenges you overcame Starting and running a business comes with many challenges; from small ones to immense ones It doesn't get tougher or easier, it's just inconsistent. As soon as you solve one biggest challenge , there's another around the corner.

In the beginning, it was nding new customers, raising investment to expand the business.

Now it is ensuring our customer proposition, building out our team and keeping our entrepreneurial culture.

When it comes to WEAMSE, what are you most proud of

Encouraging creative thinking within the WEAMSE At WEAMSE, we create a concrete culture of assurance and integrity in the workplace. We provide independent mentoring to each employee subjectively. We believe that a good work environment is an opportunity to make a meaningful impact on employee's personal as well as their professional lives. Employees are given chance to self-learn which makes them independent, versatile, and deepens their personal and technical skills.

Anjala's future endeavors I would like WEAMSE to become the goto name people think of if they hear someone say, 'I would like to start a business and not sure how to start it online.' We are concentrating more on custom web development so that we can provide highlevel solutions to our clients.

Advice from Anjala Jose to all our readers Don't be hesitant to make mistakes and see them as an opportunity to learn. Be always circled by encouraging people and learn from them each moment. Connect with like-minded people. I cannot skip the word "hard work" neither

We have assisted brands to grow from market stalls to seven- gure businesses. I love escorting our team to reach new altitudes and handle each new challenge with elegance and courage. Whenever I see a message from a returning customer, I feel glad to meet them again and happily provide them better service each day. Not giving up when most people might have (and did ) has gotten us pretty far. I think exibility and staying strong are incredibly valuable features in our industry. I believe in continuous growth and improvement.

We are always trying to learn new things, improve ourselves. I also think it is essential not to undervalue the element of opportunity

When a woman is involved in a business entirely, she must be ready to prove oneself. She has to strike a balance between working late nights; complete tasks on time and at the same time take care of her home and family as well.

It is about proving oneself every time, at every step and in any circumstances. Be true to what you are doing and success will join you soon.

What do you do when you are not at work

Anjala's favorite quote:

When I am not working, I spend most of the time with my family. My day starts with Yoga which helps me keep motivated throughout the day. I have priorities for each day and schedule my tasks accordingly to keep me out of stress and maintain a work-life balance. I enjoy the outdoors and it helps me reboot for the rest of the days.

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Key to Success in Professional sphere- A piece of advice for all women out there

I would say if you have a dream, follow it.

It doesn't really matter whether you are a woman or from India or from wherever."Kalpana Chawla

OMENPRENEUR OF THE YEAR 2021

MS. G SHRUTI (DIRECTOR)

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WHY IS WHITE APPLE GETTING SO POPULAR ?

WHY WHITE APPLE IS A ONE-STOPSHOP FOR ALL THE CREATIVE ENTREPRENEURS FOR EVERYTHING RELATED TO MEDIA ?

e leader and founder of White Apple, Ms. Shruti, always dreamt of what would happen if all the services required to make a lm came together under one roof. She took this dream and made it a reality. Today, White Apple is a full-service production company that brings in talent in all elds, from acting and directing to cinematography and editing. Once you've nished writing your screenplay, the White Apple has a skillful team of producers and co-producers that can help you schedule shoots. ey will edit and post-produce your video once the shooting is over. In a nutshell, White Apple is a group of young, enthusiastic, and dynamic media professionals from various media domains.

Whether you're an aspiring author, musician, or entrepreneur, White Apple has something for you. If you're just looking for some advice or are ready to invest in professional content creation, White Apple has got you covered. Get ahead of the curve and see how White Apple can help your business thrive today.

REVOLUTION – THE WHITE APPLE WAY Today people want everything, and they want it now. ey buy and compare, then go on to share the experience on the social space. Digital is your channel for connecting to all these people. White Apple has developed a platform to revolutionize the way broadcast, lm, and live production companies handle their pre and post-production work. Today, innovation is de ned as "the process by which new ideas, information or devices are developed and introduced into the marketplace."- says Ms. Shruti, founder of White Apple.

THE FACE BEHIND THE SUCCESS OF WHITE APPLE

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self-starter and an avid learner, Ms. Shruti is the founder of White Apple that caters to creative entrepreneurs' media needs.

A er she graduated from IMS Indore, Shruti went to work for Lombard General Insurance. But she was destined to do something di erent, something that she loves at the core of her heart.

CHANGING FOR BETTER Over the past decade, the media industry has undergone a profound transition. ere has been a change in the consumer's needs today; there are more choices and options for watching and listening to. e media industry is always changing and adapting to the needs of consumers. e media industry has changed drastically over the years, and so has the White Apple. It brings together some sparking talents to help creative entrepreneurs get the content they love and the audience.

In 2008, Ms.Shruti quit her job to begin a learning and challenging journey in VFX Post Production Processes. e drive to do more and excel has made her an entrepreneur at heart. And it is this zeal that has given birth to a successful venture – White Apple.

WHAT MAKES WHITE APPLE STAND OUT ?

Ever driven by a vision, she is nowadays working on a slew of lms, including the mythological thriller "Adipurush in Retrophilis Films. Her experience in the lm industry spans many years. She has been a VFX Producer in Hollywood movies like; Transformers, Harry Potter and the Deathly Hallows, Star Wars, and more.

A er founding this great company, Shruti says, "We don't have hierarchy systems here; instead, we have an open culture wherein we sit, discuss and execute projects together." e organization encourages creativity and individuality yet gives its employees the freedom to grow within the company. ere is a lot of learning going on with several workshops, and the o ce culture and environment make it easy for everyone, "Building a strong company is more than just getting stu done; it is about how you do that as a group or team"- stresses Ms. Shruti.

HOW WHITE APPLE IS CHANGING THE MEDIA GAME White Apple Studios is a small startup willing to build a name in the evolving entertainment industry. It's hoping to improve two relations in the entertainment business...creators and a liates. e idea is that this will allow creators to have more control of their work and a liates to nd great content they support. e founder of White Apple, Ms. Shruti, had this to say about the network: "We want to create an atmosphere where the cream of the industry rises to the top. In this way, shi ing the media game to a more intellectual and productive place."

Today, White Apple serves in almost all the media verticals, from Advertising, Film and Web Production, Post Production to anything related to Media.

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WHAT KEEPS WHITE APPLE THRIVING EVEN DURING THE CHALLENGING TIMES Visual E ects and Post-production professionals are the true artists of modern lm. Pushing technological boundaries to create realistic, fantastic images complete with hybrid creatures, digital characters, and entire worlds. As an artist, your talent is what drives you, but nding an a ordable way to make a living can be di cult.

Ms. Shruti of White Apple is a rm believer in talent over degrees; however, she does believe that the right balance between both can be e ective.

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We are committed to providing an equal and unmatched pay scale for all the employees working with White Apple to make them feel valued, appreciated, and respected.

TAKING DECISIONS WITH A WHOLE NEW APPROACH ere is always the shi of an employee and an excellent opportunity to adjust. Staying in a positive frame of mind, even when faced with hard facts, will put you in a much better position to look for ways to improve and come up with solutions. Is the glass half empty or full ere is no need to panic; just nd ways to improve yourself and your company. "Like it or not, you are at the helm, and you are responsible for its success or failure. e only thing standing between you and your dreams is the shi of an employee who was holding you back from achieving your goals", adds Ms. Shruti.

HOW WHITE APPLE IS INSTILLING CREATIVITY AMONG ITS EMPLOYEES ?

In increasingly competitive times, companies need to work harder than ever to stay one step ahead of their competition. But equally, companies must ensure their employees are also motivated and able to o er a good service. is rm understanding is the key reason why Ms. Shruti founded White Apple that cares for its employees, and helps them leverage their potential to bring great results.

It has been conceptualized away from a typical o ce structure. Due to its creative environment, employees work in an atmosphere where no one feels pressured.

THE FUTURE GOALS WA was originally created to assist lmmakers in working with visual e ects e ciently and in a collaborative way. But now, it o ers a full spectrum of services in the elds of production, post-production, and design.

White Apple now provides world-class creative services and awardwinning work for Commercials, Advertising, Film, Web Development & Social Media Marketing. eir design teams and production studios are driven by a passion for innovation, curiosity, study, and challenge. e goal is to provide clients with ideas and innovations that build brands online and o ine.

FINAL WORDS A media company that adheres to the morals of providing accurate and objective information that will help those in need, White Apple is a refreshing change from other players in the industry. It is never easy taking over a sector that has been saturated with people with similar visions. Still, one cannot deny that there are signi cant gaps available for other players to ll. At the same time, White Apple is a player worth noting in this game.

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KajalSinha FOUNDER Mrohe Media Pvt. Ltd.

Kajal Sinha- the self-made womenpreneur in the Digital Media Industry. is womenpreneur has been chartering unknown territories of Digital Media unabashedly and fearlessly. Her rigorous e orts of re-inventing the brand communication process and her unique representation style have made her venture to grab popularity. She believes in action and not in long-listed plans.

Brand KPIs that we focus on We believe in performance. We try to count on every penny that our client is ready to invest and that has created staunch faith among Mrohe Media's clientele. Kajal says Since 2007, Kajal has been breaking all the shackles and age-old notion of marketing and brought in innovative and result-driven digital media marketing techniques. ough she commenced her career with a job like any other, with time she realized she can do it on her own in a better way at is where her journey of entrepreneurship started with Mrohe Media Pvt. Ltd. in 2014 and since then she has never looked back. Currently, Mrohe Media Pvt. Ltd. has a wide array of client base.

Staying positive is the only mantra that has helped Kajal Sinha to fortify her entrepreneurial journey.

About Mrohe Media Pvt. Ltd. Founded in 2014, Mrohe Media has taken a long leap to reach out to its clients with its well-designed cross channel ad optimisation tool. e 4 benchmarks that they swear by are- TRANSPARENCY, PERSISTENCE, TRUST, and INTEGRITY. Latest data analytics & intense market research helps them to bring in the latest trends and traits in the digital marketing domain for their clients. Kajal aims to focus on reaping optimally from technology and marketing strategy to o er better ROI to patrons.

MROHE MEDIA PVT. LTD. SERVES ITS CLIENTS WITH:

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Video Advertising: is our forte helping brands to establish through targeted digital media. We o er services such as custom video solutions, creative videos, video ad banners to focus a brand across online media. We target several channels including websites, apps, mobile platforms and online video to promote brands.

Display ads Cross channel digital automation platform etc.

Talking about video advertising, Kajal Sinha says, several factors must be taken care of while creating video advertisements, like audience targeting, interactive communication, Ad format, Ad-placements etc.

Mrohe Media leverages Arti cial Intelligence enabled back-end to collect comprehensive data that is necessary to deliver e ective branding campaigns.

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OMENPRENEUR OF THE YEAR 2021

MISSION & VISION When it comes to the company, what are you most proud of ?

I am extremely proud of my team, who has been always with me on this roller-coaster ride. I know Media marketing is an extremely dynamic industry and to survive, one has to stay updated with every new enhancement in this domain. I am also thankful that I have got a good client base who has always trusted us and I am happy that we could satisfy them with desired results.

What is your vision for your company ?

Digital media is on the cusp of exploding and video content consumption has been rising ever since.

My vision is to make my client a winner in their respective space through our data-centric approach and take consumer engagement to the next level.

What do you do when you are not at work ?

I feel recharged when I come close to myself. I love diving deep into the lap of nature, reading nonctional books, practising yoga has been an inevitable part of my life.

What is the best advice you can give to our readers ?

If you are passionate about something, just go for it, as you will start eventually everything will fall into place.

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OMENPRENEUR OF THE YEAR 2021

The client base of Unsweetened Beauty e client base of Unsweetened beauty is anyone who wants healthy skin. Mostly middle-class women and men with an age range of 16 years to 40 years living in tier 1 & 2 cities and are social media users who purchase online products.

VAISHNAVI REDDY BEZAWADA UNSWEETENED BEAUTY

Vaishnavi As e Name Suggests power , is Young Womenpreneur Is On A Mission To Deliver e Power Of Beauty And Inner Selfcon dence Of e People Of India. She Is On A Mission To Re-develop e Concept Of Beauty

By Democratizing Medical-grade Skin Products For All. She Says, My Main Aim Is To Break All e Shackles Of Age-old Beauty And Skincare Myths And Introduce Medical-grade Skincare Product Range at Delivers Real Results. Her Product Range Not Only Beauti es People But Also Educates em On e Right Methods Of A Skin-care Routine.

Vaishnavi started her career in the entrepreneurship ecosystem as one of the early team members of a data intelligence and market research startup called Streetbees in London.

A er her master's degree from UCL (University College London), her journey in the entrepreneurship ecosystem continued a er moving back to India and working at an incubator and accelerator called DLabs at the Indian School of Business (ISB).

Her inclination was always towards startups and working in the entrepreneurship ecosystem as she found the experience very empowering, rewarding, and challenging. Since her undergraduate degree at the University of Bath, the UK she had done several work placements and internships in London, Singapore, and India.

Being a pro-active person, she always maintains a proper routine that brings productive results.

Vaishnavi says, Entrepreneurship was the space where I found joy since learning and working never stopped.

INDIA Vol:1 www.entrepreneurinsights.in October 2021

Recently we interacted with the Key person Ms. Vaishnavi Reddy Bezawada, CoFounder at Unsweetened Beauty. Her entrepreneurial journey has been inspiring for many youngsters who dream to be an entrepreneur. Here's what she has to say about her journey and experience.

About the company Unsweetened beauty is a knowledge- rst, D2C lifestyle beauty brand o ering multi-category products. ey are on a mission to democratize medical-grade skincare for everyone by creating easy-to-understand, science-backed, comprehensive skincare knowledge & products for all. ey believe beauty should empower and are dedicated to transforming the way we feel in our skin.

It's India's 1st free and accessible online Skin School which includes video explainers, a skincare dictionary, skincare myths, ideal skincare routine that can be followed along with product and treatment recommendations by leading skincare experts. More features that would bene t individuals who are new to skincare or skincare enthusiasts will be released next year. e product lines of Unsweetened beauty are developed on these philosophies: Ÿ Ÿ Ÿ Ÿ

Easy-to-use - products Medical Grade For ALL of your skin A ordable

e products will be launching in November 2021. e products that will be launching are cosmeceuticals products, i.e. a hydride of cosmetic products and pharmaceutical products targeting various skin concerns such as pigmentation, acne, dryness, dullness and ageing.

01

What have been the biggest challenges you've had to overcome ?

My biggest challenges have been my biggest lessons. I feel very grateful and fortunate for all my experiences that are derived from the challenges that I faced. As cliché as it sounds, being a girl people just don't take you as seriously as they would take a man, right from family and friends to colleagues and professionals. is challenge motivated me to work harder as I felt I had to work harder to prove my self.

What does revolution mean to you ?

I feel revolution is linked to hope. Revolution should make people feel better or make something better than we found it. We are on a mission to revolutionize the beauty and skincare indust r y by rede ning the traditional beauty standards through our medical-grade products that are e ective and address skin concerns.

How has the industry changed over the years ? e lifestyle and beauty industry especially the skincare industry has changed over the years. Companies, brands, and individuals are trying to start conversations around skin positivity and are moving away from skin whitening or lightening creams.

When it comes to the company, what are you most proud of ?

When it comes to the company, I feel proudest of making someone feel empowered. e time when someone messaged us saying the rst time, they dared to take a photo without a lter was a er they spoke to us about their skin concerns.

What do you see as the most difficult task in being in your Industry ?

Customers are overwhelmed with the number of beauty products and are confused the unrealistic beauty standards and expectations. e most di cult task in the industry is to change people's mindset as people still believe homemade products, chemical-free products are best whereas, water itself is a chemical We are here to change people's mindset through scienti c evidence and stating facts as facts and not sugarcoat them.

Unsweetened beauty is here to make individuals feel empowered through three ways i.e., knowledge which is achieved through unsweetened skin school + sense of belonging via the unsweetened family that is a community where people share stories, learn from others & rede ne the unrealistic beauty standards & nally treatment product that is pleasant to use and have real medical bene ts.

How do you encourage creative thinking within your organization ?

We are trying to build a team where everyone's opinions are valued regardless of the employee's role. We encourage our team members to be proactive and come up with their ideas once we give them an overview of what is required. And last but not the least, appreciating and rewarding others.

VAISHNAVI

Which one thing do you wish you'd done differently ?

REDDY BEZAWADA UNSWEETENED BEAUTY

Being in the very initial stage of our startup, establishing proper procedures has been quite di cult. is taught me that most things don't go according to a plan but it is still very important to have a plan because it gives direction and structure.

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ere's something do special about women who dominate in man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer. says the renowned singer and womenpreneur Rihanna

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She is one of the epitomes of a women leader who has witness plenty of ups and downs in her career. e Dynamic nature of business has allowed entrepreneur to enter the industry at a regular pace. is nature has also helped women, entrepreneur, to o er new aspects of leadership. e role of women in every industry has been constantly growing. Soon, several organization realized the importance of women leaders who were leading the company successfully, Women pioneers have been persistently challenging the culture boundaries and have truly paved a way for future generations. e corporate world has witnessed some of the very famous women leaders who have raise the standard of leadership.

In the tech-savvy entrepreneur world, they have undeniably demonstrated the breaking down of barriers and setting of new records. A true women leader in the one who not only help women but also guides their ways towards successes. A women can lead with compassion and utter con dence thus, laying the foundation for the next generation of women aiming to be a leader. e already established women leaders have accomplished several things and have paved a way for the next generation women leaders.

Why Empowering Women Leader Matter ? e world is full of opportunities and self-aware organizations that have good intend to nature the upcoming talent. Despite this, there is o en a certain dislike towards women at a senior level post. is has thus caused and obstacle towards the progression of women being senior. e main reason why the empowerment of women leaders should be brought about is that it is de antly known that women have a good business sense.

Hence, when this ability is watered, it will be bene cial for the company another major reason – Men and Women lead di erently. e purpose of mentioning this is because whilst describing a women leader the adjective used are Multi-tasking, emotional, empathic, strong, intuitive, compassionate, relationship-building. ese all are the qualities of god women leader. With the help of these qualities a women setup an environment wherein new and innovative ideas are built together. A er all, business is all about solving problems for the customers and clients.

Let us take a look at the six ways a women leader can encourage other women to drive their way to be Womenpreneur.

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1. Having a crystal clear vision

6. Investing in Women

e main di erence leader and a manager is that leaders o en have a de nitive vision to accomplish. Meticulously women leaders have a sense of their vision and where they see themselves in couple of years. ey also have an in-depth knowledge of their weakness and strength. Along with this, the women leaders spent an important part of their e orts in learning and continue building their capacity. e motive behind having vision is showing a desire to improve, grow, and inspire. Keeping a track of the accomplishment of short goals and obstacle thus of the accomplishment of short goals and obstacle thus can in-turn encourage young women leaders.

To upli other ambitious women, the executive should lead by example. Recognizing the excellence in women outlining their path toward success is the best example of investing in women.

Women leaders should enrich other women and boost their con dence. To capture achievement and to create a culture of support, sponsorship id the best things to do. In order to nurture a women leader. e rst basic step is to invest in her. Gaining funds or investment is the most important thing for a women who has a vision. is is unquestionably the most impactful ways to assist them in getting a business o the ground. As time goes on, more female venture capitalist are rising through the rank motivating other women leaders to dream big.

2. Rising through obstacle To our Would-be women who are vivid readers, here are some of the most in uential and inspirational leadership books:

With so many challenges that women face – the foremost being inequality, women leaders should always nd a way to upli them and rise through these circumstances. Even though the culture is to pit women against other women, women leaders are born. To make sure that a motivated woman stays focused and on track on being women leader, she should be encouraged a guided.

3. Excluding the monotonicity: e ideal women leaders such as Oprah Winfrey, Melinda Gates, and Sheryl Sandberg are the best example of women leaders who didn't give-up. e ultimate teaching acknowledged are to believe in ourselves and to honour our trust intension. Making up a position amid the patriarchy is a task and women go through this at every step of their life. To Exclude the monotonous mentality and rise beyond it is truly a task for women.

What will it take to make a women resident – Marianne Schnall Ÿ

I Am Malala – Malala Yousagzai

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Letter To My Daughter – Maya Angelou

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We Should All Be Feminists – ChimaManda Ngozi Adichie

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In

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5. Utilizing the feminine energy e feminine energy is full of empathy, Connecting, Nurturing, and emoting. ese trains can o en be used as the driving force for being a women leader. Aspiring women leaders should inculcate the value of acknowledging people and letting people in who aren't in the direct management structure. It consequently opens informal communication that help in promoting a culture of care. Ultimately, the workforce feels more connected with women leaders.

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e Women - Grace Bonney

e Con dence Code – Katty Kay and Claire Shipman

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Big Magic – Elizabeth Gilbert

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Daring Greatly – Brene Brown

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Know Your Value – Mika Brzezinski

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More

4. The Queen Bee Sensation e Queen Bee Sensation refer to a response to the negative stereotype and discrimination of self-identify women. Women encounter this phenomenon particularly their academic and professional careers. ese women are liable to physically distance themselves from other women in the workplace. e queen bee vices are-loss of social support from other women, discontinue gender equality in the workplace, and loss of diverse perspective. us, it is high time that women leaders get over this and create a much positive and friendly environment for their female colleagues.

e Company Of

an Enough – Elaine Welteroth

OMENPRENEUR OF THE YEAR 2021

KAVITHA LAKSHMI

MANEVANNAN Style Tangent

SO, I URGE YOU TO FIND

THE COURAGE TO DRAW A LINE IN THE SAND & SAY "THIS IS WHO I AM AND THIS IS WHO I WANT TO BE!!"

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START RIGHT

AWAY!!!!

FOR THE ONLY THING THAT SEPARATES YOU FROM WHERE YOU ARE AND WHERE

YOU WANT TO GO IS WHAT YOU DO!!!

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Kavitha- The Womenpreneur who is bringing charm into the life of millions.

This motivationalist is stimulating millions and

inspiring them to transform their life into

success stories.

Kavitha's story will motivate millions of smalltown girls who dream of becoming entrepreneurs. Hailing from a small valley in the South of India, she grew up in a conservative and orthodox middle-class family. She struggled to be seen and heard, just because she was a girl.

Her ghter spirit fuelled by her amazing mentors enabled her to tap deep into her inner potential.

She has risen above all her challenges to inspire many who are suppressed and thus living in doubt and fear.

Kavitha is a certi ed Image Consultant and Personal Branding Expert from the Image Consulting Business Institute & Conselle Institute of Image Management, USA. She has her So Skills Certi cation from the Scottish Quali cations Academy and is a Certi ed Train the Trainer from NABET. She is privileged to be one of the world's rst cohorts to be trained directly by the founders of the prestigious Lifebook Company, Jon and Missy Butcher, USA, to become a Certi ed Lifebook Leader.

About Style Tangent & Lifebook How it started Having donned diverse leadership roles globally for 14 years in the corporate sector, her job experience gave her ample opportunity to realize how portraying the right image was critical in the success of an individual be it at any designation. It was tragic to observe that many a time their rst impression was their biggest barrier. is observation changed her trajectory totally. She began mentoring such candidates and groomed them, helping them land their dream jobs or job promotions.

What started as a gesture to help individuals turned into her passion and profession when she realized that playing a catalyst in transforming people's lives was what she was meant to do. It gave her the kind of ful llment and soul satisfaction that she had never experienced earlier. She quit her job when right at the peak in her career to plunge deep into what was her calling.

Style Tangent was founded by Kavitha Lakshmi Manevannan in 2014, initially just with the idea of bringing to the forefront well quali ed and deserving candidates who were facing rejection just because "He/She couldn't t in."

Today, some of her clients are at Google and the Silicon Valley, and students she's worked with are at places like Columbia University in leadership roles leading international students.

She has successfully trained over 12000 people and coached more than 3000 clients globally to date.

Vision Her vision is to take Lifebook to 000's of underprivileged girls and those women who despite being highly capable yet live in doubt and fear. is strong life purpose stems from the fact that her very own story began from nothing and now is the time for her to contribute. is does not stop her from working with men as a large part of her clientele are men in leadership roles.

Client Base As an Image Consultant and Personal Branding Expert, Kavitha conducts workshops for corporates, professionals, doctors, professors, judges, chartered accountants, graduating students, women on a break from work, brides and grooms, you name it...... She also has customized 121 sessions for clients who are celebrities, politicians, sports personalities, newsreaders and so on.

Initially, apart from her clients in India, she had selective clients who were NRIs. Today, with Lifebook Premium she has a client base in the USA, Canada, Dubai, Australia, New Zealand, Sri Lanka, Hong Kong, and Singapore.

Recently Entrepreneur Insights had an engul ng interaction with Kavitha Lakshmi Manevannan, and had a detailed Q& A round, which will inspire the budding enterpreneurs.

Which one thing do you wish you'd done differently ?

Professionally, she had no concrete business plan on hand when she started o as an entrepreneur. She had not understood the nuances or importance of marketing. ough she had clients who have been with her for over 7 years, she had never taken the initiative to widen her horizon and make the best use of the online platform to widen her reach. Having recognized and recti ed that, today, her reach is worldwide.

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What does revolution mean to you ? e revolution that we see is, that despite it being a crazy, chaotic world out there with so much noise, so much instability and so much turbulence, there are more options than ever, limitless possibilities. We have immediate access to all human knowledge right in our pockets.

For me, Revolution is the change that we try to bring in people's life. With Lifebook Premium (a Premium Program at Style Tangent), we are trying to take people down a path where they can take responsibility for their own lives, meaning they can be the ones to decide who they want to become. ey can be the ones to set a vision for the life they want to live. Never has it been more important to know who you are and where you are going than it is NOW If you don't take Control over your TIME and your LIFE, other people will GOBBLE it up How has the industry changed over the years ?

A few years back, if one had to do an international personal development program, there were so many factors to consider. e cost of the program, cost of travel and stay, taking time o work, etc. Today, the best of Harvard courses are available right at the press of a button.

We are currently in the best possible day and age, and ought to take advantage of this, to take our lives to the next level and upgrade our Quality of Life.

What do you do when you are not at work ?

She's a mompreneur, loves cycling, running, is a yoga enthusiast (has an International Teacher's Training certi cation in yoga). She loves quality time with her partner, kids, reading, long drives, and travel. For her, life is about nding balance and ful llment and success and happiness without compromising or sacri cing in one area to achieve success in another.

What are some of your future endeavors ?

Due to the amazing success of Lifebook Premium with couples, we have Lifebook for kids and Lifebook for families coming up Why Lifebook for kids: With no disrespect to the formal method of education, she asks if it would be su cient to just learn about igneous rocks, cumulus clouds, and a magic math formula Or learn - How to follow your passion How to be healthy at 50 How to bring joy and happiness into your relationship How to speed learn How to live a life of mission and purpose How to manage your money and nances

So, this is what we do at Lifebook. We teach the Lifebook 12-category model-Health and Fitness, Emotional, Character, Finances, etc. enabling a child to take life full-on when stepping out into the wild world post formal education.

Lifebook for families: If everyone in a family has something like a Lifebook, they have so much clarity in all the 12 categories of their lives, they start seeing the blind spots, they start being able to correct them, and if we have families taking that amount of care and taking that amount of responsibility in their lives, they start to impact the lives around them and this starts making the world a better place. We make better decisions for ourselves, make better decisions for our families, make better decisions for our communities, which is eventually going to lead to better decisions for the world.

What is the best advice you can give to our readers ?

Just take a pause and think about this........

If you could design your ideal life - what would it look like What would you do every day How would your body look and feel Where would you live and travel Who would you love and how And the real question is: Are you living this ideal life right NOW Are you who you truly want to be Or are you struggling with nding direction, chasing goals that don't belong to you e truth is - no matter how your life looks right now - you have the absolute power to turn it into a real masterpiece. You just need to get clear on what your masterpiece looks like. You just need a clear vision for your life.

So, if you hear a quiet voice within, telling you that you can do more, be more, live more connect with us to nd out how you can take charge of your happiness and

TURN YOUR LIFE INTO A LIVING

MASTERPIECE

WITH LIFEBOOK. India | Entrepreneur Insights | Vol 1 | Issue 2 | November 2021

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OMENPRENEUR OF THE YEAR 2021

DR POOJA

ARORA

Nutritionist and Healthcare Consultant (ISSA,USA) DR. POOJA ARORA IS ON A MISSION TO

SPREAD THE MAGIC OF A

HEALTHY LIFESTYLE. She says, the strong will to eliminate the root cause of health issues has led her to leave her settled profession of being a doctor to diverse her career to a nutritionist. For her diet is all about Diet- Eating Right+ Leading Healthy Lifestyle.

Dr. Pooja Arora worked for 8-10 years with some renowned hospitals. While practicing medicine she realized that medicine is secondary, she needs to treat to end the cause rst. She believes that a doctor should concentrate on improving the ill lifestyle of people. at is when she le her well-settled career and started to pursue several nutrition-related courses and gradually shi ed her profession to a nutritionist. She is holding ISSA (International Sports Sciences Association) & IHFA (International Health & Fitness Association) Certi cations in Sports Nutrition.

About the Organization Giving a healthy lifestyle is the main goal of Dr. Pooja Arora's clinic. e clinic has been running for the last 5 years year 2017. All the sta s are well-trained to follow the guidelines and provide personal attention to each client. e sta s inspire the clients to lead a better lifestyle with a healthy diet plan.

Recently we got to interact with Dr. Pooja Arora and know her story in her version: What have been the biggest challenges you've had to overcome e main challenge that I faced was breaking the notions of weight loss. People mostly look for overnight recipes to lose weight. Educating people was a huge task. But now I can boastfully say that people who have approached me got better results by following my guidance. Dieting is not about only losing excess weight, it's about being healthy and treating your body with all required vitamins, minerals, and other nutrients.

My main goal is to transform the lifestyle of my client, where he/she possess a good physique, glowing skin, su cient sleep and has great mental state. In short, all that gives them the con dence to lead a happy life.

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What style did you adopt e style that I adopted is providing a customized diet plan that one can follow for his/her entire lifetime. And here diet includes food, exercise, daily routine, sleep pattern, etc.

So, the rule that I follow is not to keep any set pattern. My rst step while treating a client/patient is to understand their behavior, their mindset, and their capability to control their cravings and follow a strict regime. Based on that I suggest them a sustainable diet plan which they carry for their whole life.

What does revolution mean to you For me, revolution is transforming the mindset of people from the age-old notions of dieting while starving or depriving themselves of good food and controlling their taste buds. Another aspect is also there where people get cautious and run to the nutritionists when they get some health alarms due to any disorders. But this should not be the case, the revolution will occur when people will start caring for themselves and maintain a healthy lifestyle from the beginning and thus can inherit the same among their children.

How has the industry changed over the years ere are 2 sets of industries, one is endangering the lives of people and the other is the saviour. e harmful one is the food industry rigorously i nt ro du c i ng t a st y a s we l l a s unhealthy junk food. ese food items include various kinds of Carcinogens. Whereas, the tness and health industry are acting as the saviours. ey are constantly working towards developing a healthy lifestyle for people.

Tell us about The client base.

Time has changed, and now people are getting conscious and trying to have a better healthy lifestyle, so in that case, we are lucky to have such a set of clients who are already educated and thus come to us to maintain a healthy diet. But there are also such a set of people who ignore their health until they get some major health issues. e lazy sect of people believes in popping medicines rather than pushing themselves hard towards maintaining a healthy lifestyle. Now, we are targeting these people through several health-related educational campaigns. We are lucky to transform thousands of lives and, now we are progressing towards increasing our success number.

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When it comes to the company, what are you most proud of We are proud of the system that we are following towards educating people to maintain good health. We ensure strict follow-ups regularly so that clients do not face any issues while following the diet regime. And we feel proud that we have a satis ed customer base who have obtained a transformed life by following our diet program.

What do you do when you are not at work I love to spend my time in the lap of nature.

When I am not at work, I go out and take a stroll at the riverside and beach area. It gives me immense pleasure and calms down my body and soul.

What is the best advice you can give to our readers Losing excess weight must be one criterion of maintaining good health, so one must target towards maintaining a healthy lifestyle which includes a well-nutritional wholesome diet, good sleep, proper exercise.

OMENPRENEUR OF THE YEAR 2021

Kinjal Mehta An epitome of Confidence, innovative and

creative Women

Emerging as a leader and a Premium Wealth management company provider of many, Kinjal Mehta is a true inspiration of millions. the employees and how to manage a sound balance between personal and professional life is a true motivation.

With the consistent developments in the ecosystem of Indian start-ups, the inspirational story of one such lady Mrs. Kinjal Mehta is inspiring more and more women who are planning to chase the entrepreneurial dream even a er managing their families. Managing family and business at the same time, and excelling in both is something that all budding women entrepreneurs can learn from this lady. e story of Kinjal Mehta is empowering many such Indian women who are still con ned to the traditional homemaker role with the burning wish to do something on their own.

Mrs. Kinjal Mehta plays a pivotal role in ensuring Mehta Wealth Ltd is the most promising Wealth Management Company in India by upholding the highest standards of conduct and services in all their dealings. Kinjal says, It's the people that matter most to us. We are dedicated to serving them the best.

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About Mehta Wealth Ltd Mehta Wealth Ltd. previously known as Mehta Fincon Services Ltd. is a Premium Wealth Management company catering to the HNIs & Ultra HNIs to achieve their nancial goals. e company provides them with a professional and structured route of investments that gives them nancial freedom. eir wide array of services includes Portfolio Management Services (PMS), Alternative Investment Fund (AIF), Private Equity, Global Investment Fund, and Real Estate Fund. To know more about the company, visit In a conversation with Entrepreneur Insights, Mrs. Kinjal Mehta, Director, and COO, Mehta Wealth Ltd., talks about how she made it to this successful position.

What have been the biggest challenges you've had to overcome?

In today's corporate world women nd it di cult to survive as the men don't allow them to ourish in their careers. But I was lucky enough that I got a great family where I was allowed to get into the family business. Being a married woman tting into the family business and creating exponential growth was challenging in the beginning. But I am happy that I have accepted this challenge and kept a sound balance between my personal and professional life.

What does revolution mean to you?

In this golden age of globalization, digitalization, and start-up booms, India is seeing a revolution for women entrepreneurs. As per the Central Government census, 14 % of the total entrepreneurship in India is contributed by Women Entrepreneurs, which I believe is still low. If we talk about equality between men and women then I guess the contribution should also be the same by both. Today every woman should take lead for herself. Each time a woman stands up for herself, possibly without knowing it or without claiming it she stands up for the whole women fraternity. So, for me, Revolution is that every woman should ght with the fear, the rigidity, and the limitations of herself and give herself the con dence, the wings to y in the sky of success.

How has the industry changed over the years?

Talking about the nance industry it has drastically changed over a decade. e industry has become more structured and investors centric

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When it comes to the company, what are you proudest of ? >> 40 Hours Work Week system >> Flexible and Transparent Work culture >> Catering exclusively to HNIs and Ultra HNIs >> Innovative and Digital: We are 100% digital using most advanced technology for our operations >> Global Investor Conference – our agship event which is Gujarat's unique Investors Conference >> Exclusive Premium Product Basket having some best Fund Managers from the Industry

What do you see as the most difficult task in being in your Industry? e most di cult task in our industry is that we have to wear many hats, including those of asset manager, nancial planner, psychologist, and marketer to succeed What do you do when you are not at work?

When not at work, my major time is dedicated to my family. I focus a lot on my health. e gym comes in my daily regime. Learning is the second thing that I make part of my routine.

What are the most important decisions you make as a leader of your organization? >> All the decision-making activities related to Ÿ Marketing, Human resource, Operations, Customer Delight and Finance of the company are governed by me. Ÿ My core mantra behind handling all departments with sound balance is right delegation of work to my team.

How do you encourage creative thinking within your organization? · Ÿ By evolving lot of Learning activities in the team Ÿ By giving freedom of speech, initiatives and decision making to the team Ÿ By focusing a lot on innovations and new developments

What are some of your future endeavors?

Providing leadership, management, and vision to help grow the company.

To create a truly dedicated team aligned with the company goals.

What is the best advice you can give to our readers?

Be a leader by your thoughts, actions, words, and passion because a leader knows the way, Goes the way, and shows the way

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India | Entrepreneur Insights | Vol 1 | Issue 2 | November 2021

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India | Entrepreneur Insights | Vol 1 | Issue 2 | November 2021

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