Entrepreneur Insights | Womenpreneur of the Year 2022 Volume 2.

INDIA Vol: 2 www.entrepreneurinsights.in November 2021

OMENPRENEUR OF THE YEAR 2021

Manju

Mastakar Managing Director

Armstrong

Capital & Financial Services Pvt. Ltd

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A TREE IS ONLY AS STRONG AS ITS ROOTS Editor's Note

I've always found it di cult to conceive a positive outcome, when it came to educating people about the necessity to have a genderneutral outlook towards a myriad of roles, social aspects and situations. But at times I sense a hint of defensiveness in people's acceptance towards my approach. I suppose it would be safe to assume that this behaviour e m an at e s f rom a d e e ply i ng r ai n e d perspective towards gender roles and associations, since a young age.

I

have experienced, been associated to, and gained explore of a corporate setting for more than three years now.

In these years all of my sociology lesson on gender bias or discrimination, gender sensitivity – its values and issues pertaining to all social settings, and the importance of holding and egalitarian outlook, have proven fruitful.

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Personally – keeping aside facts and statistics – I strongly believe that the setting of a family as a social institution plays the most vital role in an individual's life. e aspects that support this belief of mine start with the values that my mother raised me with, the ways in which my father took up the responsibilities and chores of the house while teaching me its importance, how many aunt who is single Parent, raised my cousin while working in shi s, and many more instances.

Sometimes I wonder how these terms and labels that create a thick wall of bias, came into existence.

I've never seen my mother or my aunt putting less amount of e orts into their daily work, as compared to their male counterparts. I've never seen my father saying 'no' to any work that require helping my mother or his female colleagues.

I personally have never held an option which di erentiates on the basis of gender or even considered my female peers to be anything less than equal.

But this isn't just about me or someone else who has studies sociology. It is about who haven't and their acceptance towards changing a mind-set which is an old as they are.

A er reading this, you might feel that this whole note somewhat pointless. I've only shared personal accounts of not being biased or my own feeling of utter despise towards the concept of gender discrimination. at is the point. I was educated about it. us leading me to believe, the only way we can eradicate this bias is through education, and that has to start at the roots.

Indrani Banerjee

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LEADERS IN SPOTLIGHT Madhulika Joshi Paalodan - Inspiration Stimulus To Millions

Manju Mastakar- Recession & Rejection gave birth to this Resilient woman who is a true inspiration for many.

Madhulika Joshi Paalod, the Founder CEO of Martist Services Private Limited, is a famous personality in this ever- growing digital marketing sector. Martist is known for encouraging mindfulness in every aspect of digital marketing.

Trusting in yourself is essential when you want to ful l your dreams to build your empire. Story of Manju Mastakar and Armstrong Capital & Financial Services Pvt. Ltd will help you trust your capabilities to build something of your own.

Dr. Pooja Arora- is Womenpreneur has sacri ced her wellsettled profession for a better cause. Imparting a healthy lifestyle for all has made her discontinue her profession as a doctor and pursue her luck in being a nutritionist who is on a mission to educate people to lead a healthy lifestyle.

Kavitha Lakshmi Manevannan- Image Consultant and Personal Branding Expert

Kinjal Mehta- Role model for all who are in a dilemma how to manage responsibilities of both personal and professional life. Many corporate clients and HNI clients are depending on her rm to manage their wealth. Her pivotal role in ensuring Mehta Wealth Ltd to be the most promising Wealth Management Company in India is a worthy story to hear.

Her story is an inspiration to many who feels that they cannot grow because they belong to a male-dominated family and dwell in a small town where the scope is less.

Her story is going to prove that no shackles can stop you if you are determined. Now she is building the image of millions. Know her story to get inspired.

Vaishnavi Reddy Bezawada- e high-spirited lady who is rede ning the real concept of beauty. is budding womenpreneur is on a mission to deliver the power of real beauty and thus helping millions to develop the inner selfcon dence of the people of India. Her mission is to re-develop the concept of beauty by democratizing medical-grade skin products for all.

Anjala Jose- e aspiring lady a mompreneur who believes in doing things her own way. She is a doer and her immense desire and strong will have helped her to create Weamse Business Solutions Private Limited. She is helping the business owners in building their online presence.

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CONTENTS MANJU MASTAKAR Managing Director Armstrong Capital & Financial Services Pvt. Ltd Recession & Rejection gave birth to this Resilient woman who is a true inspiration for many.

10 ANJALA JOSE Co-founder and Director of Operations WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED e aspiring lady a mompreneur who believes in doing things her own way.

18 G SHURTI Director at white Apple it’s time to take a closer look at White Apple.

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MADHULIKA JOSHII PAALOD FOUNDER AND CEO MARTIST SERVICES PRIVATE LIMITED INSPIRATION STIMULUS TO MILLIONS

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VAISHNAVI REDDY BEZAWADA Co-Founder at Unsweetened Beauty e high-spirited lady who is rede ning the real concept of beauty.

28 KAVITHA LAKSHMI MANEVANNAN Now she is building the image of millions. Know her story to get inspired

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DR. POOJA ARORA This Womenpreneur has sacrtificed her well settled profession for a better cause.

40 KINJAL MEHTA (Director & COO) at Mehta Fincon Services Ltd Role model for all who are in a dilemma how to manage responsibilities of both personal and professional life.

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6 tips to inspire the next generation of Womenpreneur.

The Evolving Fact of Women Entrepreneurship.

Women as an entirely of apex Management.

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OMENPRENEUR OF THE YEAR 2021

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F

ew words that can describe this erce lady arePassionate, Empathetic, Committed, Skilled, Hard Working.

Her meticulous approach towards business has made her organization one of the leading and trusted among all. e topsy-turvy journey of an intern to become an entrepreneur of one of the reputed nancial rms is mesmerizing She has facilitated sustainable capital growth of Individuals as well as corporates. It's o en said, Women are best to handle the crisis, and when it comes to nancing, they are seriously best If you need an example to believe this, then look at your home, check out how the lady of your home manages everything, and still, when you ask her, she will come up with her savings. Manju Mastakar represents the new generation of women who have overcome all the negative notions and proved themselves to the world. Manju Mastakar has been leading Armstrong Capital & Financial Services Pvt. Ltd since 2010, and now it is one of the reputed nancial advisory companies in

1. Female leaders bring unique perceptive to the workplace. How as a woman have you advanced your industry ?

It took me a journey of 2 decades to get to where I stand now. As a woman, it's easier to connect with clients of diversi ed age groups and backgrounds, understand their situation and advise the most bene cial nancial plan. Women are caring by nature. We have it in us to direct all our natural instincts, including listening, sharing and building a culture of collaboration, to the clients.

Putting their wellbeing before anything else and proposing something solely of their interest comes naturally to us. My nancial management business functions very dynamically. e product, advice, service and relationship is carefully tailored to meet the client's interests.

2.Why do you think it's important that we make equality a priority, and what would women bring to the table that you think the world needs most now ?

Equality should be a priority because it's the necessity of the world, even more so in current times. All humans, men and women are equally capable of presenting new ideas that could bene t the world as a whole. Women bring determination to the table. And it is this determination that fuels the ght for survival and innovation in the long run. Starting from small seed capital, that quickly became ZERO, I worked tirelessly to turn it around into cash ows.

Most women entrepreneurs are driven by ful lling a dream or a passion, and sometimes even to gain independence. It is this level of perseverance that the world could take advantage of.

3.Who were or are your female role models?

Do or did you have a woman leader as a mentor ?

I believe in learning from others, who may or may not belong to the same industry. I listen to biographies on Audible and learn a lot from them.

Other than following successful people, I have also learned from those who failed.

Understanding how and why they failed has helped me steer my business through some tough times. ough I did not have a mentor, I learned a lot from people, books, Audible and YouTube. Not enjoying the privilege to go through any formal higher education, my insights come from continuous self-learning. I admire few women in my industry who have made a mark in the man's world. ey aren't famous but I admire them and lookup to them as my role models. like to mentor young minds, driving them towards positivity and teaching them important life skills. I regularly write articles and give interviews in the hope to give young women with strong potentials some inspiration to come forward and explore new opportunities. At the same time, I regularly mentor my employees, which comprise a healthy mix of both genders.

promotions solely on the basis of their skills and achievements within the organization. From the beginning of my organization's journey, we had to compete with big brands, building credibility to grow a customer base. e main focus for hiring people was raw skills and determinations. We mostly hired freshers, both male and female, and trained them to meet our business's goals. I have also been exible to allow women to bring kids to work in case there is an emergency.

5.What are, from your perspective, the biggest challenges for women in leadership roles ?

Possibly the biggest challenge for women in leadership roles is juggling between motherhood and entrepreneurship. Since both responsibilities come around the same time in life and require plenty of dedication and energy, it's hard to balance the two. ankfully for us, the digital era, boosted even f ur ther with C OVID, op ens up s everal opportunities to work online, making it easier to ful l home and o ce responsibilities at the same time. e biggest boon that is bene ting women is the ecommerce era, order groceries, ordering food, online doctor consultations, hiring hourly basis cooks and caregivers, taxi on call and may other such sites make a women's life easier. I thank all the male CEO's who have worked behind the scenes and build business to make a women's life easier.

6.What are some of the most concrete and constructive changes that we can do as a culture, or a society, to improve things for women to become leaders ?

Data analysis shows that of many key skills important for a leader, including empathy, social perception, and managerial e ectiveness, women have more to o er, on average, than men. Still, women are yet underrepresented in leadership roles, owing to cultural constraints.

At a cultural level, we can train young minds, both men and women, to shoulder professional roles competently. Both can share responsibilities of home to help each other grow their career.

4.What policies have you put in place to move your organization toward gender equality? How does your organization deal with unconscious bias ?

7.How do you unplug from work? What are your favorite books, websites, films and, resources ?

Being a woman myself, I completely trust and believe in women's skills in all talent levels. My employees are an equal mix of both genders and they get accessed and enjoy appreciation and

I love to listen to music; I like to watch interviews of successful people. I love to travel and explore new places. I also do some bit of fashion designing.

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Armstrong Capital & Financial Services Pvt. L t d i s n a n c i a l p l a n n i n g a n d We a l t h Management company. Financial Planning & Wealth management - ese are the key o erings that Armstrong Capital provides. What makes the company stand out of all are the Financial Plans that are comprehensive and act as the backbone for the Advisory, which helps clients keep referring to the plans and advice the company o ers.

Manju Mastakar says, Every relationship in Armstrong starts with a Financial Plan. Before we advise we try and understand all the nancial commitments the client has in the near and far future. For all the investments that the client has done, we show them a complete picture as to how the nancials will look 10 years from now and what would the Annuity be by the time he retires. is complete end-to-end nancial planning is what we do at Armstrong.

THE CLIENT BASE OF ARMSTRONG CAPITAL & FINANCIAL SERVICES PVT. LTD Armstrong Capital & Financial Services Pvt. Ltd has a very diverse client base, and at Armstrong, every relationship starts with a nancial plan. For the clients in the age bracket 30-40, we bring in the discipline to save, for age 40-50 we manage the wealth they have created, and age 50 and above we help them preserve the wealth. In the initial years, the clients like the do-it-yourself approach, and over the years as they become mature investors, they delegate the complete responsibly on us to manage their portfolio. , says Manju Mastakar.

Entrepreneur Insights is quite fortunate to get a chance to bring the success story of Manju Mastakar to the world. We recently interacted with her and learned some wonderful facts about her struggle journey that resulted in a huge success and a great motivation for all.

Here's the uncut Q & A round with Ms. Manju Mastakar

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”

ABOUT ARMSTRONG CAPITAL & FINANCIAL SERVICES PVT. LTD

HOW DID YOUR ENTREPRENEURSHIP JOURNEY START ?

M

y career began very early in life when I was just 19 years old. I started out as an intern at a CA rm, where I would do audits for stockbrokers and stock traders. Later on, in the early 2000s, I gained experience with reputed stockbrokers as a dealer and advisor. My job was to recommend stocks to HNI clients. From Mumbai, I moved to Bangalore in 2007 and started working with a multinational bank and wealth management rm. e sub-prime crisis of late 2008 brought recession, and with that, I lost my job, just like several other professionals of the time. is was what pushed me to start an entrepreneurial journey of my own. e clients that I worked with before being laid o were le without an advisor. ese were the people that became my rst clients when I started entrepreneurship. ey motivated me to strive. Initially, I was working from my home o ce and had very few clients. I was also expecting around the same time, so the preliminary stages of motherhood and entrepreneurship had to go alongside. e breakthrough came in 2010 when an investment banker advised me to start a bigger setup, which he o ered to fund. ough I had 10 years of corporate experience and has worked at di erent levels in advisory rms, entrepreneurship came as a challenge.

It required me to handle most of the work on my own and at minimum returns. e rm started to grow rapidly a er 2014, which is when we had a strong team and a strong customer base to rely on. Since t h e n , t h e o r g a n i z at i o n h a s b e e n expanding, and the one word that makes it

WHAT HAVE BEEN THE BIGGEST CHALLENGES YOU'VE HAD TO OVERCOME ?

Any business in the early stage has to experiment with implementing new strategies, if you are su ciently funded then you can take risks and pay the price but if you are bootstrapped you can't take many risks, can't experiment as these mistakes may cost a lot. My biggest challenge was to run the company in the rst 3 years with the very small cash ow that we received. It was like the chicken and the egg, unless we invest in resources, we don't grow and unless we don't grow, we don't generate cash ows to fund it.

WHAT DOES REVOLUTION MEAN TO YOU ?

Changing the preset mindset of the customers means revolution to me. We have in uenced their minds; we have inculcated the habit of savings and a er following our advice they have seen a revolutionary change in their nancials.Dieticians and Wealth Managers have one thing in common only if you follow their advice with complete discipline only then you will see a revolutionary change.

WHAT IS SO UNIQUE ABOUT A WOMEN ENTREPRENEUR AS COMPARED TO THE MALE CEO ?

WHAT IS THE MOST IMPORTANT STRATEGY THAT YOU HAVE ADOPTED AS A LEADER OF YOUR ORGANIZATION ?

e rst and foremost thing is that women take more calculated risks. ey take decisions with a lot more information than men. It's also very di cult to in uence a woman. Women leaders are better in crisis management as they have a more judicious approach, they are thoughtful and deliberate and they will have a backup plan.

Not to be competition obsessed – Our industry is fragmented, and we meet a lot of clients who ask us a question how are you better than their existing advisor. We from the very beginning have adopted a strategy of telling the customer what we do, how we work, how we advise and leave to the customer to decide whether we are better or not but we never speak or compare ourselves with the competition.

HOW HAS THE INDUSTRY CHANGED OVER THE YEARS ?

Over a while, the industry has moved to a more digital way of doing business which is a boon in itself, and most importantly now with a lot of Financial Education imparted clients are well aware of the basics. So now, to advise them, the nancial advisor has to be more smarted and knowledgeable. e industry is getting competitive day by day, and di erentiation is the only factor that drives sales.

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HOW DO YOU ENCOURAGE CREATIVE THINKING WITHIN YOUR ORGANIZATION ?

I value the understanding of Capital Market in my prospective employees over their academic education. Once I received an internship application from a mechanical engineer, his understanding of the concepts was quite good so I gave him a chance to intern with us. We though him some basics of nancial planning, he works on few plans and then came up with a completely innovative process of making a plan. us, a complex nancial planning structure was born and the creator was a mechanical engineer who had never learned anything about nance in his academics. is is what we call innovation.

WHAT DO YOU SEE AS THE MOST DIFFICULT TASK IN BEING IN YOUR INDUSTRY ? e most di cult task is to predict the market and generate returns. We try hard to change this preconception that we create returns, we only create the discipline to save and invest, markets create the returns along with time.

We also work very closely with new couples on how much they should spend on a vacation or which car is a ordable and even how much EMI burden can they take WHICH ONE THING DO YOU WISH YOU'D DONE DIFFERENTLY ?

I feel in the initial stage of the business, I didn't invest in people, if I would have done that, I would have had a stronger team. I had invested in resources that didn't have the vision to stick on for the long term. ey looked at us as a ground to gain experience, I should have given a chance to people who had a long-term employment goal.

WHAT IS THE BEST ADVICE YOU CAN GIVE TO OUR READERS ?

B

e resilient. As an entrepreneur, you're bound to receive several rejections. It can come from people who initially agree to be the co-founder but back out when the idea starts taking shape. It can come from friends who may have agreed to work with you but did not pursue it as it would risk their career. Even those who you thought weren't capable of the job but agreed to hire sometimes back out. Your peers who could recommend you since they are aware of your potential may start avoiding you. Clients you rely on can simply refuse to do business with your newborn rm. Remember that this is YOUR journey - take it solo. Develop resilience and be prepared to accept rejections and move on.

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OMENPRENEUR OF THE YEAR 2021

ANJALA JOSE CO-FOUNDER AND DIRECTOR OF OPERATIONS AT

WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED says, “My team at WEAMSE is my core strength, and their support and efforts help me move forward victoriously in the business.”

E

ach woman is unique in their own way. And if we talk about their strength, power and capacity, it's just beyond any limits. Since ages we have seen women are the driving the wheels of home and even business. at is how they are setting examples for all aspiring entrepreneurs. Balancing everything and still evolving is simply a programmed feature in such womenpreneurs.

Today we will be hearing story of such aspiring womenpreneur of our nation- Anjala Jose, Co-Founder and Director of Operations at WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED She is a friendly and supportive human, mom to a 3 years old boy, wife of the most supportive man, daughter of the most caring and loving parents, sister to my rst best friend Recently Entrepreneur Insights got a chance to know all about WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED. And Anjala's journey to success.

How it all started A er completion of B.Tech she struggle to create something unique started. Initially, she started as a Freelancer from home by helping small business owners in building their online presence and eventually expanded to form WEAMSE on a larger and more thriving scale to help companies in their business growth.

When we asked Anjala to describe herself, she says, I am naturally a decisive person. I am a doer and not someone who can sit idle. I love being busy and, being a mum, you are always tossing. I feel very fortunate in life.

ABOUT WEAMSE BUSINESS SOLUTIONS PRIVATE LIMITED

e company was incorporated in 2017. She started it in small scale and with time the expansion of resource strength and clientele took place. ey provide all kinds of IT Services, and Web Development is the major focus. e company helps small businesses to establish their online presence and large business to expand and maintain their online businesses.

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Anjala Jose Designation: Co-Founder and Director of Operations

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What is di erent about WEAMSE

Anjala further acknowledged the immense support and guidance from the Directors: Jose Mathew and Jomet M J. She says, their contribution cannot be de ned enough Without the expertise in their elds and encouragement, I would not have been able to achieve this in this short period.

Our clients are the most relevant part of our company. We serve them sincerely with the right suggestions which have helped improve their online presence and increase their brand identity. 95% of our clients are long-term clients due to this reason and I am happy to be the face of my company along with my team working more energetic each day to bring a smile to my client's face For me, trust comes rst before business agreements. At WEAMSE, we build a strong relationship with the clients in terms of communication and understanding before we start the business.

Client base of WEAMSE

What does revolution mean to you

Global clientele

An entirely new world is opening up, with the role of the developers changing extremely, as developers and designers will need to become more creative and more intelligent to develop new technologies and design with sustainable solutions in mind. I very much believe that changing the world is an exciting scheme indeed.

Anjala says, We are a group of Highly Skilled Young People with a friendly approach and Great Communication. We have established long term trust and relationships with our clients.

Anjala says, Our client base is both large and diverse, ranging from listed organizations to growing small businesses. It has given us a wide base of expertise in producing a wide range of solutions from the simple to the complex. Our client base includes Fitness Trainers, Authors, Recruitment Agencies, E-commerce Businesses, Traders, Hospitals, Life Coaches and erapists, Educational institutions, Logistics Companies, etc. Our clients are from various parts of the world like the United States, United Kingdom, Australia,Netherlands, Spain, Germany, Brazil, Cameroon, Canada, Hong Kong, Greece, India, and many more countries.

Q & A round with Anjala Jose will help us to know more about her e orts e biggest challenges you overcame Starting and running a business comes with many challenges; from small ones to immense ones It doesn't get tougher or easier, it's just inconsistent. As soon as you solve one biggest challenge , there's another around the corner.

In the beginning, it was nding new customers, raising investment to expand the business.

Now it is ensuring our customer proposition, building out our team and keeping our entrepreneurial culture.

When it comes to WEAMSE, what are you most proud of

Encouraging creative thinking within the WEAMSE At WEAMSE, we create a concrete culture of assurance and integrity in the workplace. We provide independent mentoring to each employee subjectively. We believe that a good work environment is an opportunity to make a meaningful impact on employee's personal as well as their professional lives. Employees are given chance to self-learn which makes them independent, versatile, and deepens their personal and technical skills.

Anjala's future endeavors I would like WEAMSE to become the goto name people think of if they hear someone say, 'I would like to start a business and not sure how to start it online.' We are concentrating more on custom web development so that we can provide highlevel solutions to our clients.

Advice from Anjala Jose to all our readers Don't be hesitant to make mistakes and see them as an opportunity to learn. Be always circled by encouraging people and learn from them each moment. Connect with like-minded people. I cannot skip the word "hard work" neither

We have assisted brands to grow from market stalls to seven- gure businesses. I love escorting our team to reach new altitudes and handle each new challenge with elegance and courage. Whenever I see a message from a returning customer, I feel glad to meet them again and happily provide them better service each day. Not giving up when most people might have (and did ) has gotten us pretty far. I think exibility and staying strong are incredibly valuable features in our industry. I believe in continuous growth and improvement.

We are always trying to learn new things, improve ourselves. I also think it is essential not to undervalue the element of opportunity

When a woman is involved in a business entirely, she must be ready to prove oneself. She has to strike a balance between working late nights; complete tasks on time and at the same time take care of her home and family as well.

It is about proving oneself every time, at every step and in any circumstances. Be true to what you are doing and success will join you soon.

What do you do when you are not at work

Anjala's favorite quote:

When I am not working, I spend most of the time with my family. My day starts with Yoga which helps me keep motivated throughout the day. I have priorities for each day and schedule my tasks accordingly to keep me out of stress and maintain a work-life balance. I enjoy the outdoors and it helps me reboot for the rest of the days.

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Key to Success in Professional sphere- A piece of advice for all women out there

I would say if you have a dream, follow it.

It doesn't really matter whether you are a woman or from India or from wherever."Kalpana Chawla

OMENPRENEUR OF THE YEAR 2021

MS. G SHRUTI (DIRECTOR)

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WHY IS WHITE APPLE GETTING SO POPULAR ?

WHY WHITE APPLE IS A ONE-STOPSHOP FOR ALL THE CREATIVE ENTREPRENEURS FOR EVERYTHING RELATED TO MEDIA ?

e leader and founder of White Apple, Ms. Shruti, always dreamt of what would happen if all the services required to make a lm came together under one roof. She took this dream and made it a reality. Today, White Apple is a full-service production company that brings in talent in all elds, from acting and directing to cinematography and editing. Once you've nished writing your screenplay, the White Apple has a skillful team of producers and co-producers that can help you schedule shoots. ey will edit and post-produce your video once the shooting is over. In a nutshell, White Apple is a group of young, enthusiastic, and dynamic media professionals from various media domains.

Whether you're an aspiring author, musician, or entrepreneur, White Apple has something for you. If you're just looking for some advice or are ready to invest in professional content creation, White Apple has got you covered. Get ahead of the curve and see how White Apple can help your business thrive today.

REVOLUTION – THE WHITE APPLE WAY Today people want everything, and they want it now. ey buy and compare, then go on to share the experience on the social space. Digital is your channel for connecting to all these people. White Apple has developed a platform to revolutionize the way broadcast, lm, and live production companies handle their pre and post-production work. Today, innovation is de ned as "the process by which new ideas, information or devices are developed and introduced into the marketplace."- says Ms. Shruti, founder of White Apple.

THE FACE BEHIND THE SUCCESS OF WHITE APPLE

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self-starter and an avid learner, Ms. Shruti is the founder of White Apple that caters to creative entrepreneurs' media needs.

A er she graduated from IMS Indore, Shruti went to work for Lombard General Insurance. But she was destined to do something di erent, something that she loves at the core of her heart.

CHANGING FOR BETTER Over the past decade, the media industry has undergone a profound transition. ere has been a change in the consumer's needs today; there are more choices and options for watching and listening to. e media industry is always changing and adapting to the needs of consumers. e media industry has changed drastically over the years, and so has the White Apple. It brings together some sparking talents to help creative entrepreneurs get the content they love and the audience.

In 2008, Ms.Shruti quit her job to begin a learning and challenging journey in VFX Post Production Processes. e drive to do more and excel has made her an entrepreneur at heart. And it is this zeal that has given birth to a successful venture – White Apple.

WHAT MAKES WHITE APPLE STAND OUT ?

Ever driven by a vision, she is nowadays working on a slew of lms, including the mythological thriller "Adipurush in Retrophilis Films. Her experience in the lm industry spans many years. She has been a VFX Producer in Hollywood movies like; Transformers, Harry Potter and the Deathly Hallows, Star Wars, and more.

A er founding this great company, Shruti says, "We don't have hierarchy systems here; instead, we have an open culture wherein we sit, discuss and execute projects together." e organization encourages creativity and individuality yet gives its employees the freedom to grow within the company. ere is a lot of learning going on with several workshops, and the o ce culture and environment make it easy for everyone, "Building a strong company is more than just getting stu done; it is about how you do that as a group or team"- stresses Ms. Shruti.

HOW WHITE APPLE IS CHANGING THE MEDIA GAME White Apple Studios is a small startup willing to build a name in the evolving entertainment industry. It's hoping to improve two relations in the entertainment business...creators and a liates. e idea is that this will allow creators to have more control of their work and a liates to nd great content they support. e founder of White Apple, Ms. Shruti, had this to say about the network: "We want to create an atmosphere where the cream of the industry rises to the top. In this way, shi ing the media game to a more intellectual and productive place."

Today, White Apple serves in almost all the media verticals, from Advertising, Film and Web Production, Post Production to anything related to Media.

India | Entrepreneur Insights | Vol 1 | Issue 2 | November 2021

WHAT KEEPS WHITE APPLE THRIVING EVEN DURING THE CHALLENGING TIMES Visual E ects and Post-production professionals are the true artists of modern lm. Pushing technological boundaries to create realistic, fantastic images complete with hybrid creatures, digital characters, and entire worlds. As an artist, your talent is what drives you, but nding an a ordable way to make a living can be di cult.

Ms. Shruti of White Apple is a rm believer in talent over degrees; however, she does believe that the right balance between both can be e ective.

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We are committed to providing an equal and unmatched pay scale for all the employees working with White Apple to make them feel valued, appreciated, and respected.

TAKING DECISIONS WITH A WHOLE NEW APPROACH ere is always the shi of an employee and an excellent opportunity to adjust. Staying in a positive frame of mind, even when faced with hard facts, will put you in a much better position to look for ways to improve and come up with solutions. Is the glass half empty or full ere is no need to panic; just nd ways to improve yourself and your company. "Like it or not, you are at the helm, and you are responsible for its success or failure. e only thing standing between you and your dreams is the shi of an employee who was holding you back from achieving your goals", adds Ms. Shruti.

HOW WHITE APPLE IS INSTILLING CREATIVITY AMONG ITS EMPLOYEES ?

In increasingly competitive times, companies need to work harder than ever to stay one step ahead of their competition. But equally, companies must ensure their employees are also motivated and able to o er a good service. is rm understanding is the key reason why Ms. Shruti founded White Apple that cares for its employees, and helps them leverage their potential to bring great results.

It has been conceptualized away from a typical o ce structure. Due to its creative environment, employees work in an atmosphere where no one feels pressured.

THE FUTURE GOALS WA was originally created to assist lmmakers in working with visual e ects e ciently and in a collaborative way. But now, it o ers a full spectrum of services in the elds of production, post-production, and design.

White Apple now provides world-class creative services and awardwinning work for Commercials, Advertising, Film, Web Development & Social Media Marketing. eir design teams and production studios are driven by a passion for innovation, curiosity, study, and challenge. e goal is to provide clients with ideas and innovations that build brands online and o ine.

FINAL WORDS A media company that adheres to the morals of providing accurate and objective information that will help those in need, White Apple is a refreshing change from other players in the industry. It is never easy taking over a sector that has been saturated with people with similar visions. Still, one cannot deny that there are signi cant gaps available for other players to ll. At the same time, White Apple is a player worth noting in this game.

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OMENPRENEUR

TM

OF THE YEAR 2021

MADHULIKA JOSHII PAALOD AN INSPIRATION

STIMULUS TO

MILLIONS

MADHULIKA JOSHII PAALOD FOUNDER AND CEO

MARTIST SERVICES PRIVATE LIMITED

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OMENPRENEUR OF THE YEAR 2021

In the last few years, digital marketing has had a strong presence in the primary industries.

Digital marketing has a ected the way we read, the way we present, and consume data.

Madhulika Joshii Paalod, the Founder and CEO of Martist Services Private L i m it e d , i s a f am ou s personality in this evergrowing digital marketing sector.

Mar t ist is known for encouraging mindfulness in every aspect of integrated marketing.

Madhulika – The Brain Behind Martist Madhulika is the brain behind her wellrenowned brand in the digital marketing sector.

She is a very enthusiastic person, having work experience of over 20 years. She comes from a marketing and communication background and has worked for various Indian brands.

The Challenges Madhulika Faced While Establishing This Brand As per Madhulika, her journey of establishing e Martist wasn't an overnight process. Making every attempt to cut through the clutter and noise in this industry, creating a culture where the team breeds in positivity and creativity, respecting relationships more than the bottom line, valuing our work and the reason why we are in this business, being credible and transparent in every step of our client interaction, empathising with client's business needs and goals- all these are a result of being mindful about the team's actions.

What She Thinks About The Term Revolution ?

Madhulika feels that revolution is necessary for every person and every industry. She believes that revolution is all about bringing essential and positive changes in life. She also ensures that Martist will de nitely evolve the marketing sector in the upcoming years.

What Do The New Changes Occur In The Digital Marketing Sector ?

As the digital marketing sector is rapidly evolving, it has gained a new perspective in the last few years. Madhulika says that recent technological advancements have evolved the way we consume data, make our purchase decisions, etc. Machine learning and arti cial intelligence are the next big things in the digital marketing sector.

Let's Talk About The Client Base Of Martist

A Quick Introduction of Martist Martist is a group agency focused on an integrated approach. It aims marketing agency that aims to bring mindfulness to every marketing solution. Martist operates with di erent verticals like digital marketing, content marketing, creative design, brand product packaging, video concept and production.

Martist has a PR and outdoor media vertical too, thus o ering an integrated marketing approach.

Madhulika keeps the business processes very simple and sorted. She has di erent subsidiaries according to the types of clients. Her primary clients are from the lifestyle, FMCG, and hospitality sectors. On the other hand, she has a di erent subsidiary for her MSMEs and BTE clients.

What Are The Difficulties Madhulika Faces In The Digital Marketing Sector?

Mindfulness' is the term that made Martist a renowned brand in the digital marketing sector.

Martist is known for delivering mindful marketing solutions; she feels that thorough research and analysis are the signi cant di culties. Staying fully dedicated and following the latest market trends are also important.

What Madhulika Prefers To Do In The Non-Working Days ?

Being a women entrepreneur, she strongly believes in women's empowerment. She loves reading and listening to calm music. Madhulika also has her own podcast, 'Brewing Talks,' about entrepreneurship, ideas, creativity, and women empowerment. In her free time, she also records video content for her podcast show.

What Is The Major Decision She Has Taken For Her Brand ?

e company's vision is the top priority for Madhulika. She makes sure her vision is constantly owing from top to bottom in her company. Prioritizing the company's vision is one of her major decisions. She continually takes decisions regarding the company's scaling plans.

What Are Her Thoughts On Promoting Creativity Within The Organization?

Madhulika feels that promoting creativity is very necessary for every organization. She fosters creativity within Martist through open communication, socialization, and team brainstorming activities.

What Are Her Future Plans?

Madhulika is taking every necessary action for growing Martist rapidly in the upcoming years. She has some good plans of launching new initiatives in the marketing and technology sector.

What Is The Advice She Has For The Readers?

She believes that everyone should be happy with their present lives but should never forget to plan for the future. is same message she wants to convey youngsters

What Is Madhulika Proud Of ?

The Final Thoughts She Wants To Share With Her Readers

A er staying in the corporate world for more than 20 years, she is very proud of her own brand. e way her team members are staying productive and overcoming the challenges also makes her very proud.

Madhulika believes that the world is rapidly evolving, one should always stay agile for making a positive revolution in his/her life. Staying agile is necessary to overcome challenges in career growth.

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OMENPRENEUR OF THE YEAR 2021

The client base of Unsweetened Beauty e client base of Unsweetened beauty is anyone who wants healthy skin. Mostly middle-class women and men with an age range of 16 years to 40 years living in tier 1 & 2 cities and are social media users who purchase online products.

VAISHNAVI REDDY BEZAWADA UNSWEETENED BEAUTY

Vaishnavi As e Name Suggests power , is Young Womenpreneur Is On A Mission To Deliver e Power Of Beauty And Inner Selfcon dence Of e People Of India. She Is On A Mission To Re-develop e Concept Of Beauty

By Democratizing Medical-grade Skin Products For All. She Says, My Main Aim Is To Break All e Shackles Of Age-old Beauty And Skincare Myths And Introduce Medical-grade Skincare Product Range at Delivers Real Results. Her Product Range Not Only Beauti es People But Also Educates em On e Right Methods Of A Skin-care Routine.

Vaishnavi started her career in the entrepreneurship ecosystem as one of the early team members of a data intelligence and market research startup called Streetbees in London.

A er her master's degree from UCL (University College London), her journey in the entrepreneurship ecosystem continued a er moving back to India and working at an incubator and accelerator called DLabs at the Indian School of Business (ISB).

Her inclination was always towards startups and working in the entrepreneurship ecosystem as she found the experience very empowering, rewarding, and challenging. Since her undergraduate degree at the University of Bath, the UK she had done several work placements and internships in London, Singapore, and India.

Being a pro-active person, she always maintains a proper routine that brings productive results.

Vaishnavi says, Entrepreneurship was the space where I found joy since learning and working never stopped.

INDIA Vol:1 www.entrepreneurinsights.in October 2021

Recently we interacted with the Key person Ms. Vaishnavi Reddy Bezawada, CoFounder at Unsweetened Beauty. Her entrepreneurial journey has been inspiring for many youngsters who dream to be an entrepreneur. Here's what she has to say about her journey and experience.

About the company Unsweetened beauty is a knowledge- rst, D2C lifestyle beauty brand o ering multi-category products. ey are on a mission to democratize medical-grade skincare for everyone by creating easy-to-understand, science-backed, comprehensive skincare knowledge & products for all. ey believe beauty should empower and are dedicated to transforming the way we feel in our skin.

It's India's 1st free and accessible online Skin School which includes video explainers, a skincare dictionary, skincare myths, ideal skincare routine that can be followed along with product and treatment recommendations by leading skincare experts. More features that would bene t individuals who are new to skincare or skincare enthusiasts will be released next year. e product lines of Unsweetened beauty are developed on these philosophies: Ÿ Ÿ Ÿ Ÿ

Easy-to-use - products Medical Grade For ALL of your skin A ordable

e products will be launching in November 2021. e products that will be launching are cosmeceuticals products, i.e. a hydride of cosmetic products and pharmaceutical products targeting various skin concerns such as pigmentation, acne, dryness, dullness and ageing.

01

What have been the biggest challenges you've had to overcome ?

My biggest challenges have been my biggest lessons. I feel very grateful and fortunate for all my experiences that are derived from the challenges that I faced. As cliché as it sounds, being a girl people just don't take you as seriously as they would take a man, right from family and friends to colleagues and professionals. is challenge motivated me to work harder as I felt I had to work harder to prove my self.

What does revolution mean to you ?

I feel revolution is linked to hope. Revolution should make people feel better or make something better than we found it. We are on a mission to revolutionize the beauty and skincare indust r y by rede ning the traditional beauty standards through our medical-grade products that are e ective and address skin concerns.

How has the industry changed over the years ? e lifestyle and beauty industry especially the skincare industry has changed over the years. Companies, brands, and individuals are trying to start conversations around skin positivity and are moving away from skin whitening or lightening creams.

When it comes to the company, what are you most proud of ?

When it comes to the company, I feel proudest of making someone feel empowered. e time when someone messaged us saying the rst time, they dared to take a photo without a lter was a er they spoke to us about their skin concerns.

What do you see as the most difficult task in being in your Industry ?

Customers are overwhelmed with the number of beauty products and are confused the unrealistic beauty standards and expectations. e most di cult task in the industry is to change people's mindset as people still believe homemade products, chemical-free products are best whereas, water itself is a chemical We are here to change people's mindset through scienti c evidence and stating facts as facts and not sugarcoat them.

Unsweetened beauty is here to make individuals feel empowered through three ways i.e., knowledge which is achieved through unsweetened skin school + sense of belonging via the unsweetened family that is a community where people share stories, learn from others & rede ne the unrealistic beauty standards & nally treatment product that is pleasant to use and have real medical bene ts.

How do you encourage creative thinking within your organization ?

We are trying to build a team where everyone's opinions are valued regardless of the employee's role. We encourage our team members to be proactive and come up with their ideas once we give them an overview of what is required. And last but not the least, appreciating and rewarding others.

VAISHNAVI

Which one thing do you wish you'd done differently ?

REDDY BEZAWADA UNSWEETENED BEAUTY

Being in the very initial stage of our startup, establishing proper procedures has been quite di cult. is taught me that most things don't go according to a plan but it is still very important to have a plan because it gives direction and structure.

INDIA Vol:1 www.entrepreneurinsights.in October 2021

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ere's something do special about women who dominate in man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer. says the renowned singer and womenpreneur Rihanna

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She is one of the epitomes of a women leader who has witness plenty of ups and downs in her career. e Dynamic nature of business has allowed entrepreneur to enter the industry at a regular pace. is nature has also helped women, entrepreneur, to o er new aspects of leadership. e role of women in every industry has been constantly growing. Soon, several organization realized the importance of women leaders who were leading the company successfully, Women pioneers have been persistently challenging the culture boundaries and have truly paved a way for future generations. e corporate world has witnessed some of the very famous women leaders who have raise the standard of leadership.

In the tech-savvy entrepreneur world, they have undeniably demonstrated the breaking down of barriers and setting of new records. A true women leader in the one who not only help women but also guides their ways towards successes. A women can lead with compassion and utter con dence thus, laying the foundation for the next generation of women aiming to be a leader. e already established women leaders have accomplished several things and have paved a way for the next generation women leaders.

Why Empowering Women Leader Matter ? e world is full of opportunities and self-aware organizations that have good intend to nature the upcoming talent. Despite this, there is o en a certain dislike towards women at a senior level post. is has thus caused and obstacle towards the progression of women being senior. e main reason why the empowerment of women leaders should be brought about is that it is de antly known that women have a good business sense.

Hence, when this ability is watered, it will be bene cial for the company another major reason – Men and Women lead di erently. e purpose of mentioning this is because whilst describing a women leader the adjective used are Multi-tasking, emotional, empathic, strong, intuitive, compassionate, relationship-building. ese all are the qualities of god women leader. With the help of these qualities a women setup an environment wherein new and innovative ideas are built together. A er all, business is all about solving problems for the customers and clients.

Let us take a look at the six ways a women leader can encourage other women to drive their way to be Womenpreneur.

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1. Having a crystal clear vision

6. Investing in Women

e main di erence leader and a manager is that leaders o en have a de nitive vision to accomplish. Meticulously women leaders have a sense of their vision and where they see themselves in couple of years. ey also have an in-depth knowledge of their weakness and strength. Along with this, the women leaders spent an important part of their e orts in learning and continue building their capacity. e motive behind having vision is showing a desire to improve, grow, and inspire. Keeping a track of the accomplishment of short goals and obstacle thus of the accomplishment of short goals and obstacle thus can in-turn encourage young women leaders.

To upli other ambitious women, the executive should lead by example. Recognizing the excellence in women outlining their path toward success is the best example of investing in women.

Women leaders should enrich other women and boost their con dence. To capture achievement and to create a culture of support, sponsorship id the best things to do. In order to nurture a women leader. e rst basic step is to invest in her. Gaining funds or investment is the most important thing for a women who has a vision. is is unquestionably the most impactful ways to assist them in getting a business o the ground. As time goes on, more female venture capitalist are rising through the rank motivating other women leaders to dream big.

2. Rising through obstacle To our Would-be women who are vivid readers, here are some of the most in uential and inspirational leadership books:

With so many challenges that women face – the foremost being inequality, women leaders should always nd a way to upli them and rise through these circumstances. Even though the culture is to pit women against other women, women leaders are born. To make sure that a motivated woman stays focused and on track on being women leader, she should be encouraged a guided.

3. Excluding the monotonicity: e ideal women leaders such as Oprah Winfrey, Melinda Gates, and Sheryl Sandberg are the best example of women leaders who didn't give-up. e ultimate teaching acknowledged are to believe in ourselves and to honour our trust intension. Making up a position amid the patriarchy is a task and women go through this at every step of their life. To Exclude the monotonous mentality and rise beyond it is truly a task for women.

What will it take to make a women resident – Marianne Schnall Ÿ

I Am Malala – Malala Yousagzai

Ÿ

Letter To My Daughter – Maya Angelou

Ÿ

We Should All Be Feminists – ChimaManda Ngozi Adichie

Ÿ

In

Ÿ

5. Utilizing the feminine energy e feminine energy is full of empathy, Connecting, Nurturing, and emoting. ese trains can o en be used as the driving force for being a women leader. Aspiring women leaders should inculcate the value of acknowledging people and letting people in who aren't in the direct management structure. It consequently opens informal communication that help in promoting a culture of care. Ultimately, the workforce feels more connected with women leaders.

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e Women - Grace Bonney

e Con dence Code – Katty Kay and Claire Shipman

Ÿ

Big Magic – Elizabeth Gilbert

Ÿ

Daring Greatly – Brene Brown

Ÿ

Know Your Value – Mika Brzezinski

Ÿ

More

4. The Queen Bee Sensation e Queen Bee Sensation refer to a response to the negative stereotype and discrimination of self-identify women. Women encounter this phenomenon particularly their academic and professional careers. ese women are liable to physically distance themselves from other women in the workplace. e queen bee vices are-loss of social support from other women, discontinue gender equality in the workplace, and loss of diverse perspective. us, it is high time that women leaders get over this and create a much positive and friendly environment for their female colleagues.

e Company Of

an Enough – Elaine Welteroth

OMENPRENEUR OF THE YEAR 2021

KAVITHA LAKSHMI

MANEVANNAN Style Tangent

SO, I URGE YOU TO FIND

THE COURAGE TO DRAW A LINE IN THE SAND & SAY "THIS IS WHO I AM AND THIS IS WHO I WANT TO BE!!"

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START RIGHT

AWAY!!!!

FOR THE ONLY THING THAT SEPARATES YOU FROM WHERE YOU ARE AND WHERE

YOU WANT TO GO IS WHAT YOU DO!!!

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Kavitha- The Womenpreneur who is bringing charm into the life of millions.

This motivationalist is stimulating millions and

inspiring them to transform their life into

success stories.

Kavitha's story will motivate millions of smalltown girls who dream of becoming entrepreneurs. Hailing from a small valley in the South of India, she grew up in a conservative and orthodox middle-class family. She struggled to be seen and heard, just because she was a girl.

Her ghter spirit fuelled by her amazing mentors enabled her to tap deep into her inner potential.

She has risen above all her challenges to inspire many who are suppressed and thus living in doubt and fear.

Kavitha is a certi ed Image Consultant and Personal Branding Expert from the Image Consulting Business Institute & Conselle Institute of Image Management, USA. She has her So Skills Certi cation from the Scottish Quali cations Academy and is a Certi ed Train the Trainer from NABET. She is privileged to be one of the world's rst cohorts to be trained directly by the founders of the prestigious Lifebook Company, Jon and Missy Butcher, USA, to become a Certi ed Lifebook Leader.

About Style Tangent & Lifebook How it started Having donned diverse leadership roles globally for 14 years in the corporate sector, her job experience gave her ample opportunity to realize how portraying the right image was critical in the success of an individual be it at any designation. It was tragic to observe that many a time their rst impression was their biggest barrier. is observation changed her trajectory totally. She began mentoring such candidates and groomed them, helping them land their dream jobs or job promotions.

What started as a gesture to help individuals turned into her passion and profession when she realized that playing a catalyst in transforming people's lives was what she was meant to do. It gave her the kind of ful llment and soul satisfaction that she had never experienced earlier. She quit her job when right at the peak in her career to plunge deep into what was her calling.

Style Tangent was founded by Kavitha Lakshmi Manevannan in 2014, initially just with the idea of bringing to the forefront well quali ed and deserving candidates who were facing rejection just because "He/She couldn't t in."

Today, some of her clients are at Google and the Silicon Valley, and students she's worked with are at places like Columbia University in leadership roles leading international students.

She has successfully trained over 12000 people and coached more than 3000 clients globally to date.

Vision Her vision is to take Lifebook to 000's of underprivileged girls and those women who despite being highly capable yet live in doubt and fear. is strong life purpose stems from the fact that her very own story began from nothing and now is the time for her to contribute. is does not stop her from working with men as a large part of her clientele are men in leadership roles.

Client Base As an Image Consultant and Personal Branding Expert, Kavitha conducts workshops for corporates, professionals, doctors, professors, judges, chartered accountants, graduating students, women on a break from work, brides and grooms, you name it...... She also has customized 121 sessions for clients who are celebrities, politicians, sports personalities, newsreaders and so on.

Initially, apart from her clients in India, she had selective clients who were NRIs. Today, with Lifebook Premium she has a client base in the USA, Canada, Dubai, Australia, New Zealand, Sri Lanka, Hong Kong, and Singapore.

Recently Entrepreneur Insights had an engul ng interaction with Kavitha Lakshmi Manevannan, and had a detailed Q& A round, which will inspire the budding enterpreneurs.

Which one thing do you wish you'd done differently ?

Professionally, she had no concrete business plan on hand when she started o as an entrepreneur. She had not understood the nuances or importance of marketing. ough she had clients who have been with her for over 7 years, she had never taken the initiative to widen her horizon and make the best use of the online platform to widen her reach. Having recognized and recti ed that, today, her reach is worldwide.

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What does revolution mean to you ? e revolution that we see is, that despite it being a crazy, chaotic world out there with so much noise, so much instability and so much turbulence, there are more options than ever, limitless possibilities. We have immediate access to all human knowledge right in our pockets.

For me, Revolution is the change that we try to bring in people's life. With Lifebook Premium (a Premium Program at Style Tangent), we are trying to take people down a path where they can take responsibility for their own lives, meaning they can be the ones to decide who they want to become. ey can be the ones to set a vision for the life they want to live. Never has it been more important to know who you are and where you are going than it is NOW If you don't take Control over your TIME and your LIFE, other people will GOBBLE it up How has the industry changed over the years ?

A few years back, if one had to do an international personal development program, there were so many factors to consider. e cost of the program, cost of travel and stay, taking time o work, etc. Today, the best of Harvard courses are available right at the press of a button.

We are currently in the best possible day and age, and ought to take advantage of this, to take our lives to the next level and upgrade our Quality of Life.

What do you do when you are not at work ?

She's a mompreneur, loves cycling, running, is a yoga enthusiast (has an International Teacher's Training certi cation in yoga). She loves quality time with her partner, kids, reading, long drives, and travel. For her, life is about nding balance and ful llment and success and happiness without compromising or sacri cing in one area to achieve success in another.

What are some of your future endeavors ?

Due to the amazing success of Lifebook Premium with couples, we have Lifebook for kids and Lifebook for families coming up Why Lifebook for kids: With no disrespect to the formal method of education, she asks if it would be su cient to just learn about igneous rocks, cumulus clouds, and a magic math formula Or learn - How to follow your passion How to be healthy at 50 How to bring joy and happiness into your relationship How to speed learn How to live a life of mission and purpose How to manage your money and nances

So, this is what we do at Lifebook. We teach the Lifebook 12-category model-Health and Fitness, Emotional, Character, Finances, etc. enabling a child to take life full-on when stepping out into the wild world post formal education.

Lifebook for families: If everyone in a family has something like a Lifebook, they have so much clarity in all the 12 categories of their lives, they start seeing the blind spots, they start being able to correct them, and if we have families taking that amount of care and taking that amount of responsibility in their lives, they start to impact the lives around them and this starts making the world a better place. We make better decisions for ourselves, make better decisions for our families, make better decisions for our communities, which is eventually going to lead to better decisions for the world.

What is the best advice you can give to our readers ?

Just take a pause and think about this........

If you could design your ideal life - what would it look like What would you do every day How would your body look and feel Where would you live and travel Who would you love and how And the real question is: Are you living this ideal life right NOW Are you who you truly want to be Or are you struggling with nding direction, chasing goals that don't belong to you e truth is - no matter how your life looks right now - you have the absolute power to turn it into a real masterpiece. You just need to get clear on what your masterpiece looks like. You just need a clear vision for your life.

So, if you hear a quiet voice within, telling you that you can do more, be more, live more connect with us to nd out how you can take charge of your happiness and

TURN YOUR LIFE INTO A LIVING

MASTERPIECE

WITH LIFEBOOK. India | Entrepreneur Insights | Vol 1 | Issue 2 | November 2021

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OMENPRENEUR OF THE YEAR 2021

DR POOJA

ARORA

Nutritionist and Healthcare Consultant (ISSA,USA) DR. POOJA ARORA IS ON A MISSION TO

SPREAD THE MAGIC OF A

HEALTHY LIFESTYLE. She says, the strong will to eliminate the root cause of health issues has led her to leave her settled profession of being a doctor to diverse her career to a nutritionist. For her diet is all about Diet- Eating Right+ Leading Healthy Lifestyle.

Dr. Pooja Arora worked for 8-10 years with some renowned hospitals. While practicing medicine she realized that medicine is secondary, she needs to treat to end the cause rst. She believes that a doctor should concentrate on improving the ill lifestyle of people. at is when she le her well-settled career and started to pursue several nutrition-related courses and gradually shi ed her profession to a nutritionist. She is holding ISSA (International Sports Sciences Association) & IHFA (International Health & Fitness Association) Certi cations in Sports Nutrition.

About the Organization Giving a healthy lifestyle is the main goal of Dr. Pooja Arora's clinic. e clinic has been running for the last 5 years year 2017. All the sta s are well-trained to follow the guidelines and provide personal attention to each client. e sta s inspire the clients to lead a better lifestyle with a healthy diet plan.

Recently we got to interact with Dr. Pooja Arora and know her story in her version: What have been the biggest challenges you've had to overcome e main challenge that I faced was breaking the notions of weight loss. People mostly look for overnight recipes to lose weight. Educating people was a huge task. But now I can boastfully say that people who have approached me got better results by following my guidance. Dieting is not about only losing excess weight, it's about being healthy and treating your body with all required vitamins, minerals, and other nutrients.

My main goal is to transform the lifestyle of my client, where he/she possess a good physique, glowing skin, su cient sleep and has great mental state. In short, all that gives them the con dence to lead a happy life.

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What style did you adopt e style that I adopted is providing a customized diet plan that one can follow for his/her entire lifetime. And here diet includes food, exercise, daily routine, sleep pattern, etc.

So, the rule that I follow is not to keep any set pattern. My rst step while treating a client/patient is to understand their behavior, their mindset, and their capability to control their cravings and follow a strict regime. Based on that I suggest them a sustainable diet plan which they carry for their whole life.

What does revolution mean to you For me, revolution is transforming the mindset of people from the age-old notions of dieting while starving or depriving themselves of good food and controlling their taste buds. Another aspect is also there where people get cautious and run to the nutritionists when they get some health alarms due to any disorders. But this should not be the case, the revolution will occur when people will start caring for themselves and maintain a healthy lifestyle from the beginning and thus can inherit the same among their children.

How has the industry changed over the years ere are 2 sets of industries, one is endangering the lives of people and the other is the saviour. e harmful one is the food industry rigorously i nt ro du c i ng t a st y a s we l l a s unhealthy junk food. ese food items include various kinds of Carcinogens. Whereas, the tness and health industry are acting as the saviours. ey are constantly working towards developing a healthy lifestyle for people.

Tell us about The client base.

Time has changed, and now people are getting conscious and trying to have a better healthy lifestyle, so in that case, we are lucky to have such a set of clients who are already educated and thus come to us to maintain a healthy diet. But there are also such a set of people who ignore their health until they get some major health issues. e lazy sect of people believes in popping medicines rather than pushing themselves hard towards maintaining a healthy lifestyle. Now, we are targeting these people through several health-related educational campaigns. We are lucky to transform thousands of lives and, now we are progressing towards increasing our success number.

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When it comes to the company, what are you most proud of We are proud of the system that we are following towards educating people to maintain good health. We ensure strict follow-ups regularly so that clients do not face any issues while following the diet regime. And we feel proud that we have a satis ed customer base who have obtained a transformed life by following our diet program.

What do you do when you are not at work I love to spend my time in the lap of nature.

When I am not at work, I go out and take a stroll at the riverside and beach area. It gives me immense pleasure and calms down my body and soul.

What is the best advice you can give to our readers Losing excess weight must be one criterion of maintaining good health, so one must target towards maintaining a healthy lifestyle which includes a well-nutritional wholesome diet, good sleep, proper exercise.

OMENPRENEUR OF THE YEAR 2021

Kinjal Mehta An epitome of Confidence, innovative and

creative Women

Emerging as a leader and a Premium Wealth management company provider of many, Kinjal Mehta is a true inspiration of millions. the employees and how to manage a sound balance between personal and professional life is a true motivation.

With the consistent developments in the ecosystem of Indian start-ups, the inspirational story of one such lady Mrs. Kinjal Mehta is inspiring more and more women who are planning to chase the entrepreneurial dream even a er managing their families. Managing family and business at the same time, and excelling in both is something that all budding women entrepreneurs can learn from this lady. e story of Kinjal Mehta is empowering many such Indian women who are still con ned to the traditional homemaker role with the burning wish to do something on their own.

Mrs. Kinjal Mehta plays a pivotal role in ensuring Mehta Wealth Ltd is the most promising Wealth Management Company in India by upholding the highest standards of conduct and services in all their dealings. Kinjal says, It's the people that matter most to us. We are dedicated to serving them the best.

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About Mehta Wealth Ltd Mehta Wealth Ltd. previously known as Mehta Fincon Services Ltd. is a Premium Wealth Management company catering to the HNIs & Ultra HNIs to achieve their nancial goals. e company provides them with a professional and structured route of investments that gives them nancial freedom. eir wide array of services includes Portfolio Management Services (PMS), Alternative Investment Fund (AIF), Private Equity, Global Investment Fund, and Real Estate Fund. To know more about the company, visit In a conversation with Entrepreneur Insights, Mrs. Kinjal Mehta, Director, and COO, Mehta Wealth Ltd., talks about how she made it to this successful position.

What have been the biggest challenges you've had to overcome?

In today's corporate world women nd it di cult to survive as the men don't allow them to ourish in their careers. But I was lucky enough that I got a great family where I was allowed to get into the family business. Being a married woman tting into the family business and creating exponential growth was challenging in the beginning. But I am happy that I have accepted this challenge and kept a sound balance between my personal and professional life.

What does revolution mean to you?

In this golden age of globalization, digitalization, and start-up booms, India is seeing a revolution for women entrepreneurs. As per the Central Government census, 14 % of the total entrepreneurship in India is contributed by Women Entrepreneurs, which I believe is still low. If we talk about equality between men and women then I guess the contribution should also be the same by both. Today every woman should take lead for herself. Each time a woman stands up for herself, possibly without knowing it or without claiming it she stands up for the whole women fraternity. So, for me, Revolution is that every woman should ght with the fear, the rigidity, and the limitations of herself and give herself the con dence, the wings to y in the sky of success.

How has the industry changed over the years?

Talking about the nance industry it has drastically changed over a decade. e industry has become more structured and investors centric

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When it comes to the company, what are you proudest of ? >> 40 Hours Work Week system >> Flexible and Transparent Work culture >> Catering exclusively to HNIs and Ultra HNIs >> Innovative and Digital: We are 100% digital using most advanced technology for our operations >> Global Investor Conference – our agship event which is Gujarat's unique Investors Conference >> Exclusive Premium Product Basket having some best Fund Managers from the Industry

What do you see as the most difficult task in being in your Industry? e most di cult task in our industry is that we have to wear many hats, including those of asset manager, nancial planner, psychologist, and marketer to succeed What do you do when you are not at work?

When not at work, my major time is dedicated to my family. I focus a lot on my health. e gym comes in my daily regime. Learning is the second thing that I make part of my routine.

What are the most important decisions you make as a leader of your organization? >> All the decision-making activities related to Ÿ Marketing, Human resource, Operations, Customer Delight and Finance of the company are governed by me. Ÿ My core mantra behind handling all departments with sound balance is right delegation of work to my team.

How do you encourage creative thinking within your organization? · Ÿ By evolving lot of Learning activities in the team Ÿ By giving freedom of speech, initiatives and decision making to the team Ÿ By focusing a lot on innovations and new developments

What are some of your future endeavors?

Providing leadership, management, and vision to help grow the company.

To create a truly dedicated team aligned with the company goals.

What is the best advice you can give to our readers?

Be a leader by your thoughts, actions, words, and passion because a leader knows the way, Goes the way, and shows the way

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