group eo o eomediagroup.com 2024 Media Kit Northeast Oregon Group: EastOregonian.com • HermistonHerald.com• LaGrandeObserver.com BakerCityHerald.com • WallowaCountyChieftain.com • BlueMountainEagle.com • Go! Eastern Oregon Publishing • Digital • Advertising • Printing Covering the news and issues that are important to Umatilla, Morrow, Baker, Union, Wallowa and Grant Counties Local News that matters to Northeast Oregon
LONG BEACH, WASH. ASTORIA SEASIDE SALEM EMPOWERING PRODUCERS OF FOOD & FIBER HERMISTON PENDLETON LA GRANDE BAKER CITY ENTERPRISE JOHN DAY REDMOND BEND group eo o eomediagroup.com group eo o mediagroup.com Pay your bill online View your ad orders Access past statements Download and print tearsheets All of your advertising information at your fingertips. 24/7 access Online advertising account management payments.eomediagroup.com
Serving Umatilla, Union, Baker, Wallowa and Grant Counties Newspaper Publication Print Digital Paid Readership* Active Monthly Newsletter Name Schedule Circulation Circulation Circulation Website Users Subscribers** East Oregonian* Wednesdays 7,600 1,050 8,650 19,895 86,930 7,274 Hermiston Herald Online only n/a 91 n/a 210 21,800 1,232 La Grande Observer Online only n/a 437 n/a 1,005 33,010 3,333 Baker City Herald Online only n/a 349 n/a 803 34,120 2,936 Wallowa County Chieftain Online only n/a 407 n/a 936 18,430 2,243 Blue Mountain Eagle Online only n/a 329 n/a 757 53,710 1,966 * Readership is estimated at 2.3 readers per paid subscription, per AAM guidelines. ** May 2024 newsletter subscribers * Northeast Oregon Regional edition Northeast Oregon Group: EastOregonian.com HermistonHerald.com LaGrandeObserver.com BakerCityHerald.com WallowaCountyChieftain.com BlueMountainEagle.com Go! Eastern Oregon
Northeast Oregon Group
Advertising Rates
Print and Classified display ads
Print and Classified display ad pick up discounts
Ad sizes: East Oregonian Northeast Oregon regional edition
1/32 page (1 column x 3.5”) Quarter page Horiz. (6 column x 5”) 1/16 page Vertical (2 column x 3.5”) Quarter page Vertical (3 column x 10.5”) 1/16 page Horizontal (3 column x 2.5”) Quarter page Box (4 column x 7.5”) Eighth page Vertical (2 column x 7.5”) Half page Horizontal (6 column x 10.5”) Eighth page Horizontal (6 column x 2.5”) Half page Vertical (3 column x 21.5”) Eighth page Box (3 column x 5”) Half page Box (4 column x 16”)
EO Media Group: Pick up your ad into any EOMG publication = 15% off
Add Color = $5 per column inch Open Rate Nonprofit Govt. Public Notice Public Legal Notice Business Builder Political Open rate pci (black&white) $21 pci $17 pci $13 pci $21 pci $17.50 pci $18 pci BROADSHEET INCHES Full page (6x full depth) 129 $2,709 $2,193 $1,677 $2,709 $2,257.50 $2,322 Half-page box (4x16) 64 $1,344 $1,088 $832 $1,344 $1,120 $1,152 Half-page vertical (3xfull) 63 $1,323 $1,071 $819 $1,323 $1,102.50 $1,134 Half-page horiz. (6x10.5) 63 $1,323 $1,071 $819 $1,323 $1,102.50 $1,134 Quarter page vert. (3x10.5) 31.5 $661.50 $535.50 $409.50 $661.50 $551.25 $567 Quarter page horiz. (6x5) 30 $630 $510 $390 $630 $525 $540 Quarter page box (4x7.5) 30 $630 $510 $390 $630 $525 $540 Eighth page vert. (3x5) 15 $315 $255 $195 $315 $262.50 $270 Eighth page horiz. 6x 2.5 15 $315 $255 $195 $315 $262.50 $270 Eighth page vert. (2x7.5) 15 $315 $255 $195 $315 $262.50 $270 1/16 page horiz. 3x2.5 7 $147 $119 $91 $147 $122.50 $126 1/16 page vert. 2 x 3.5 7 $147 $119 $91 $147 $122.50 $126 1/32 page 3.5 $73.50 $59.50 $45.50 $73.50 $61.25 $63 Maximum Color Charge per ad = $375 for East Oregonian Northeast Oregon regional edition East Oregonian Northeast Oregon regional edition
Free EO Media Group: (Group buy discounts) Pick-up your ad into any EOMG publication = 15% off Pick-up discounts do not apply to combo, non-profit or color rates. Pick-up discounts
Ad sizes: Go! Eastern Oregonian Magazine
1/16 Vertical (1 column x 2.5”) 1/12 page (2 column x 1.5”) 1/8 Vertical (1 column x 5”) 1/8 Horizontal (2 column x 2.5”) 1/6 Page (2 column x 3.3”) 1/4 Horizontal (4 column x 2.5”) 1/4 Vertical (1 column x 10”) 1/4 Box (2 column x 5”) 1/3 page (4 column x 3.3”) 1/2 Horizontal (4 column x 5”) 1/2 Vertical (2 column x 10”) Full Page (4 column x 10”) *with contract INCHES SIZE OPEN RATE 12 WEEKS 26 WEEKS 52 WEEKS $22.50 pci $20.25 pci* $19.13 pci* $18.00 pci* DISCOUNT -10% -15% -20% MODULAR SIZE 1/16 V 2.45 1col x 2.45” $55.13 $49.61 $46.87 $44.10 1/12 H 3 2col x 1.5” $67.50 $60.75 $57.39 $54.00 1/8 V 5 1col x 5” $112.50 $101.25 $95.65 $90.00 1/8 H 5 2col x 2.45” $112.50 $101.25 $95.65 $90.00 1/6 H 6.5 2col x 3.25” $146.25 $131.63 $124.35 $117.00 1/4 H 10 4col x 2.45” $225.00 $202.50 $191.30 $180.00 1/4 V 10 1col x 10” $225.00 $202.50 $191.30 $180.00 1/4 Box 10 2col x 5” $225.00 $202.50 $191.30 $180.00 1/3 H 13 4col x 3.25” $292.50 $263.25 $248.69 $234.00 1/2 V 20 2col x 10” $450.00 $405.00 $382.60 $360.00 1/2 H 20 4col x 5” $450.00 $405.00 $382.60 $360.00 Full Page 40 4col x 10” $900.00 $810.00 $765.20 $720.00 Published Wednesdays in the East Oregonian Northeast Oregon regional edition
Go! Magazine Advertising Rates
Volume
Bulk Volume Contract Levels $2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 % Discount Off Open Rate 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% East Oregonian,
Observer, Baker City Herald, NOW: (run the same ad within one week) First = 25% off
Hermiston Herald, Wallowa County Chieftain, Blue Mountain Eagle: First = 5% off Second = 10% off Third =
Preprinted Advertising Preprint Rates Single Sheet 4pg std/8pg tab 8pg std/16pg tab 14pg std/28pg tab 20pg std/40pg tab Over 20/40 All Zones $877.77 $1,013.76 $1,095.75 $1,196.55 $1,260.54 $1,321.20 Umatilla County $255.30 $266.40 $277.50 $314.50 $325.60 $333.00 Baker County $180.00 $215.00 $230.00 $250.00 $265.00 $280.00 Union County $180.00 $215.00 $250.00 $265.00 $280.00 $295.00 Wallowa County $180.00 $215.00 $230.00 $250.00 $265.00 $280.00 Grant County $180.00 $215.00 $230.00 $250.00 $265.00 $280.00 Total East Oregonian + Zoned by Northeast Oregon counties
Advertising Discounts
La Grande
The
Preprinted Advertising
Digital Advertising Rates
Digital Ad Rates Homepage Takeover Digital Banner Ad Sizes Your ad appears in every availble banner ad position in every banner ad size EastOregonian.com $500 per day HermistonHerald.com $250 per day LaGrandeObserver.com $350 per day BakerCityHerald.com $350 per day WallowaCountyChieftain.com $250 per day BlueMountainEagle.com $250 per day 300 x 250 px 300 x 600 px 320 x 50 px 468 x 60 px 728 x 90 px 970 x 90 px 970 x 250 px 1024 x 768 px Marketing Plans Digital Banners CPM $10 Premium ads CPM $12.50 Impact ads CPM $20 Shopable ads CPM $12.50 Featured ads $75/week Video + Production CPM $25 Facebook/Instagram Posts $50/post Newsletter Sponsors 375 x 211 px $50/post Ultimate: Premium ad + Impact CPM $25 CPM = Cost per 1,000 impressions Single Sheets: Unfolded 8-1/2” x 11” single sheet inserts should be printed on 70lb. or heavier stock. Delivery: Preprinted ad inserts are delivered to the newspaper at advertisers expense and should arrive 7 working day prior to insertion date. Deliveries are accepted Monday-Friday 9 a.m - 4 p.m. Shipment: Shipment should be on standard pallets. Each should be clearly labeled with Advertiser name, number of inserts and insertion date. Maximum Size: Preprinted ad inserts must fit within the newspaper. Maximum dimension is 11-1/4” x 11-1/4” (inserts need folded if larger) Rates • Marketing Plans • Sizes All digital billed weekly for unlimited posts within a week. Contact your advertising rep for marketing plan price quotes.
Zones and discounts 12 times = 5% 24 times = 10% 36 times = 15% 52 times = 20% Preprint Frequency Discounts • Targeted ads • Websites • Landing pages • Search engine optimization • Social Media • Video • Email • Google Ads 2,400 1,100 1,600 1,300 1,200 All Northest Oregon Zones 7,600 Zone Quantity Zip codes All Zones 7,600 All zones below Umatilla Co. 2,400 97838, 97801, 97862, 97882, 97875, 97826, + Morrow Co. 97810, 97868, 97886, 97880, 97813, 97835, 97859, 97821, 97813 Baker Co. 1,100 97814, 97819, 97833, 97834, 97837, 97840, 97870, 97877, 97884 Union Co. 1,600 97824, 97827, 97841, 97850, 97867, 97876, 97883 Wallowa Co. 1,300 97828, 97842, 97846, 97857, 97885 Grant Co. 1,200 97817, 97820, 97825, 97831, 97845, 97848, 97856, 97864, 97865, 97869, 97872, 97873
Specifications, Deadlines & Important Info
Advertising copy dealines
East Oregonian
Display Ads Monday, 9:30am
Classifieds Tuesday, 8:30am
Legals Tuesday, 8:30am
Obits Tuesday, 8:30am
Go! Eastern Oregon Magazine
Publishes Wednesdays Wednesday, Noon
Deadlines may change for holidays and special sections
Display advertising (Broadsheet)
Display advertising (Broadsheet)
Electronically supplied ad materials:
Preferred format: PDF with embedded fonts and graphics. Color ads should be built in CMYK format.
Other acceptable formats: .tiff or .eps sent as individual items (do not include in document file) EO Media Group reserves the right to make font substitutions when necessary.
Sending press-ready ads or ad materials: Materials can be emailed to your advertising representitive
Credit cards accespted by EO Media Group for advertising.
Terms and conditions
Acceptance of advertising:
EO Media Group reserves the right to revise or reject any advertisement. No advertising may be brokered or resold.
Ad sizes:
The minimum size display ad is one column by 1 inch. All advertisements are billed by the 1/2 inch.
Ads that imitate news material:
Any advertising designed to imitate news material will have the word “advertisement” set above the ad and be bordered on all four sides.
The publisher assumes no financial responsibility for typographical errors in duration of publication, wrong classification, the omission of copy (partially or completely) or complete omission of the total ad in either classified, display advertising or special section projects. Liability for errors or omissions shall not exceed the cost to the advertiser(s) of the portion of space occupied by such error.
Position of advertisements:
Requests for special positioning will be given every consideration whenever possible, but are not guaranteed.
Omissions and errors:
EO Media Group will exercise due care to prevent omissions and mistakes. Liability for any error in any advertisement published shall not exceed the proportionate space in which the error occured. Credit, when allowable, will apply to the first insertion only.
Cancellation of advertisements:
Any ad canceled past deadline may be billed at 25% of the cost of that ad.
Payment for advertising:
Billed accounts are due and payable on or before the 10th day of the month following publication. When any part of an account becomes delinquent, the entire amount shall become due and payable and any existing agreement may be canceled. Bills not paid within 30 days are subject to a 11/2% monthly finance charge (18% annually) Advertiser is ultimately responsible and liable for payment in the event that the agency defaults payment to publisher.
Contract cancellation and revisions:
If you have to cancel your advertising agreement, the space used will be charged at the rate earned. Upon cancellation or at the end of your contract year, the rate will be adjusted to the level of inches actually run. Cancellation of print ads must be received 48 hours prior to the publication in which the ad is to run.
REPRESENTATIVES:
Oregon Newspaper Publishers Association 7150 SW Hampton Street Portland, OR 97223 • 503-624-6397
The East Oregonian Northeast Oregon regional
edition covers
News and issues that are important to Umatilla, Morrow, Baker, Union, Wallowa and Grant Counties
Broadsheet page size = 6 columns (10.5”) x 21.25” 1 column 1-5/8” 1.625” 2 columns 3-3/8” 3.375” 3 columns 5-1/8” 5.125” 4 columns 6-7/8” 6.875” 5 columns 8-3/4” 8.75”
columns 10-1/2” 10.5”
6
Union
2024 Special Print Sections Schedule
JAN 01 2024 FEB 02 2024 National FFA Week/Student Profiles District Basketball Section MAR 03 2024 Umatilla County Living Discover Wallowa County Union County Community Map MAY 05 2024 Go Explore off I-84 Graduation ‘23 Grant County Walking Map Memorial Day Flag Wallowa County Walking Map JUN 06 2024 Baker City Walking Map Wallowa County Fair Book JUL 07 2024 Miners Jubilee Agri-Business (Summer)
Joseph Days
Chief
County Adventure Guide
Oregon Photo Contest AUG 08 2024 SEP 09 2024 OCT 10 2024 NOV 11 2024 DEC 12 2024 APR 04 2024 Explore Grant County Agri-Business (Spring)
County Fair/Farm City Pro Rodeo Football Kick-Off Hunting Guide Hells Canyon Mule Days Pendleton Round-Up Magazine History Rediscover Oregon Magazine
(Fall) Grant County Giving Back Taste of Baker Firefighters Profiles Holiday Gift Guide Veterans Day Flag Year in Review Santa, You’ve Got Mail!
Eastern
Umailla
Agri-Business
Commercial Printing
In addition to printing EO Media Group newspapers, the EO Media Group commercial printing department prints many other publications in our region, including newspapers on the West Coast from Crescent City, California to Long Beach, Washington, Columbia County, Eastern Oregon and the Willamette Valley.
EO Media Group commercial printing also prints full color retail advertising supplements, high school and college newspapers. The jobs are printed on a Tensor 1400 cold web press using process color and the latest computer-to-plate technology.
EO Media Group commercial printing department has a helpful and knowledgeable prepress department to assist you getting you job from the idea stage to press, including graphic design services. A digital flip book can be produced for all commercially printed publications. Call John Bruijn at 971-704-1711 to quote your print job.
Broadsheet format
Process color
Enhance your publication with full color.
Broadsheet Newspapers
Broadsheet newspaper for daily, weekly and monthly publishers who prefer a full page format.
Minimum pages per section: 2
Maximum pages per section: 16
Maximum color per section: 12
Page
11.5” x 22.75”
10.5” x 21.5”
Additional sections can be printed and inserted together.
Insertion and Labeling
Tabloid format
Tabloid Newspapers
An alternative to full size broadsheet newspaper. Excellent for special interest publications, retail flyers and inserts.
Minimum pages per section: 4
Maximum pages per section: 32
Maximum color per section: 24
Page size: 11.5” x 11.5”
Live image area: 10.5” x 10.5”
Additional sections can be printed and inserted together for larger publications.
Graphic Design Services +
Specialty publishing available for magazines, glossy paper products and more.
Live image area:
size:
Insertion: Preprinted advertising or addition sections can be inserted into your publication for $25/1000 Labeling: Addresses from your list can be inkjet printed directly onto your publication for $25/1000
Commercial
graphic design available
Call John at 971-704-1711 for a quote
