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2024 Media Kit EASTERN OREGON GROUP
East Oregonian • Hermiston Herald • La Grande Observer • Baker City Herald Wallowa County Chieftain • Blue Mountain Eagle • Go! Eastern Oregon
Publishing • Digital • Advertising • Printing
LONG BEACH, WASH. ASTORIA HERMISTON SEASIDE PENDLETON ENTERPRISE
eo o group
EMPOWERING PRODUCERS OF FOOD & FIBER
LA GRANDE
BAKER CITY
eomediagroup.com
SALEM
JOHN DAY
REDMOND BEND
Eastern Oregon Group
Serving Umatilla, Union, Baker, Wallowa and Grant Counties
Newspaper Name
Publication Schedule
Print Circulation
Digital Paid Readership* Circulation Circulation
Unique Monthly Website Users
East Oregonian
Tues and Sat*
3992
968
4960
11408
134,004
3530
Hermiston Herald
Wed
4000
146
n/a
4000
12,744
458
La Grande Observer
Tues and Sat*
2378
419
2797
6433
51,445
973
Baker City Herald
Tues and Sat*
1506
310
1816
4177
38,996
806
Wallowa County Chieftain
Wed
1902
374
2276
5235
19,619
693
Blue Mountain Eagle
Wed
1592
293
1885
4336
43,138
785
* Northeast Oregon Weekender edition
24/7 access
Online advertising account management Pay your bill online View your ad orders Access past statements Download and print tearsheets All of your advertising information at your fingertips.
payments.eomediagroup.com
Newsletter Subscribers
* Readership is estimated at 2.3 readers per paid subscription, per AAM guidelines.
eo o group eomediagroup.com
Advertising Rates Eastern Oregon Group East Oregonian • Hermiston Herald • La Grande Observer • Baker City Herald • Wallowa County Chieftain • Blue Mountain Eagle EO LGO BCH Open rate pci (black&white) $21 $13 $10.50 Add Color = $5 per column inch BROADSHEET
HH $13.50
WCC $13
BME $12
NOW $21
All East Zone 15% discount
INCHES
Full page (6x full depth)
129
$2,709
$1,677
$1,354.50
$1,741.50
$1,677
$1,548
$2,709
$11,403.60
Half-page box (4x16)
64
$1,344
$832
$672
$864
$832
$768
$1,344
$5,657.60
Half-page vertical (3xfull)
63
$1,323
$819
$661.50
$850.50
$819
$756
$1,323
$5,569.20
Half-page horiz. (6x10.5)
63
$1,323
$819
$661.50
$850.50
$819
$756
$1,323
$5,569.20
Quarter page vert. (3x10.5) 31.5
$661.50
$409.50
$330.75
$425.25
$409.50
$378
$661.50
$2,784.60
Quarter page horiz. (6x5)
30
$630
$390
$315
$405
$390
$360
$630
$2,652
Quarter page box (4x7.5)
30
$630
$390
$315
$405
$390
$360
$630
$2,652
Eighth page vert. (3x5)
15
$315
$195
$157.50
$202.50
$195
$180
$315
$1,326
Eighth page horiz. 6x 2.5
15
$315
$195
$157.50
$202.50
$195
$180
$315
$1,326
Eighth page vert. (2x7.5)
15
$315
$195
$157.50
$202.50
$195
$180
$315
$1,326
1/16 page horiz. 3x2.5
7
$147
$91
$73.50
$94.50
$91
$84
$147
$618.80
1/16 page vert. 2 x 3.5
7
$147
$91
$73.50
$94.50
$91
$84
$147
$618.80
1/32 page
3.5
$73.50
$45.50
$36.75
$47.25
$45.50
$42
$73.50
$618.80
Maximum Color Charge per ad = $250 for EO/LGO/BCH/HH • $375 for NOW • $150 for WCC & BME
Pick up discounts
(Pick up discounts do not apply to combo, non profit or color rates.)
East Oregonian, La Grande Observer, Baker City Herald, NOW: (run the same ad within a week) First = 25% off Hermiston Herald, Wallowa County Chieftain, Blue Mountain Eagle: First = 5% off Second = 10% off Third = Free EO Media Group: (Group buy discounts) Pick up your ad into any EOMG publication = 15% off
1/32 page
1/16 page Vertical
1/16 page Horizontal
Eighth page Vertical
Eighth page Horizontal
Eighth page Box
Quarter page Horiz.
Quarter page Vertical
Quarter page Box
Half page Horizontal
Half page Vertical
Half page Box
(1 column x 3.5”)
(6 column x 5”)
(2 column x 3.5”)
(3 column x 10.5”)
(3 column x 2.5”)
(4 column x 7.5”)
(2 column x 7.5”)
(6 column x 10.5”)
(6 column x 2.5”)
(3 column x 21.5”)
(3 column x 5”)
(4 column x 16”)
Advertising Rates Eastern Oregon Group
*county specific rate
Open Display
Class Display
Business Builder
Legal (Public)
Non-Profit
Political
$21.00 $21.00 $13.50 $25.00 $13.00 $10.50 $21.00 $13.00 $12.00
$21.00 $21.00 $13.50 $25.00 $13.50 $13.50 $21.00 $13.00 $9.75
$17.50 N/A N/A N/A N/A N/A N/A $8.75 $8.00
N/A N/A $13.50 N/A N/A N/A $13.00/$21.00* $13.00 $12.00
$17.00 $17.00 $10.75 $20.00 $9.50 $6.50 $17.00 $7.50 $6.25
$18.00 $18.00 $12.00 $23.00 $11.25 $9.00 $18.00 $7.50 $12.00
East Oregonian Northeast Oregon Weekender Hermiston Herald EO/HH Combo La Grande Observer Baker City Herald LG/BCH/EO Combo Wallowa County Chieftain Blue Mountain Eagle
Bulk Volume Contract Levels $2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 % Discount Off Open Rate 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%
Pick-up discounts East Oregonian, La Grande Observer, Baker City Herald, NOW: (run the same ad within one week) First = 25% off The Hermiston Herald, Wallowa County Chieftain, Blue Mountain Eagle: First = 5% off Second = 10% off Third = Free EO Media Group: (Group buy discounts) Pick-up your ad into any EOMG publication = 15% off Pick-up discounts do not apply to combo, non-profit or color rates.
Go! Magazine Advertising Rates
*with contract
Published Tuesdays in EO, LGO and BCH • Wednesdays in WCC, BME and HH INCHES SIZE OPEN RATE 12 WEEKS $22.50 pci $20.25 pci* DISCOUNT -10% MODULAR SIZE 1/16 V 2.45 1col x 2.45” $55.13 $49.61 1/12 H 3 2col x 1.5” $67.50 $60.75 1/8 V 5 1col x 5” $112.50 $101.25 1/8 H 5 2col x 2.45” $112.50 $101.25 1/6 H 6.5 2col x 3.25” $146.25 $131.63 1/4 H 10 4col x 2.45” $225.00 $202.50 1/4 V 10 1col x 10” $225.00 $202.50 1/4 Box 10 2col x 5” $225.00 $202.50 1/3 H 13 4col x 3.25” $292.50 $263.25 1/2 V 20 2col x 10” $450.00 $405.00 1/2 H 20 4col x 5” $450.00 $405.00 Full Page 40 4col x 10” $900.00 $810.00
26 WEEKS $19.13 pci* -15%
52 WEEKS $18.00 pci* -20%
$46.87 $57.39 $95.65 $95.65 $124.35 $191.30 $191.30 $191.30 $248.69 $382.60 $382.60 $765.20
$44.10 $54.00 $90.00 $90.00 $117.00 $180.00 $180.00 $180.00 $234.00 $360.00 $360.00 $720.00
Go! Eastern Oregon sizes
1/16 Vertical
(1 column x 2.5”)
1/4 Vertical
(1 column x 10”)
1/12 page
(2 column x 1.5”)
1/4 Box
(2 column x 5”)
1/8 Vertical
1/8 Horizontal
1/3 page
1/2 Horizontal
(1 column x 5”)
(4 column x 3.3”)
(2 column x 2.5”)
(4 column x 5”)
1/6 Page
(2 column x 3.3”)
1/2 Vertical
(2 column x 10”)
1/4 Horizontal (4 column x 2.5”)
Full Page
(4 column x 10”)
Preprinted Advertising East Oregonian • Hermiston Herald • La Grande Observer • Baker City Herald • Wallowa County Chieftain • Blue Mountain Eagle Preprint Rates
Single Sheet
4pg std/8pg tab
8pg std/16pg tab
East Oregonian
$255.30
$266.40
$277.50
$314.50
$325.60
$333.00
Hermiston Herald
$276.00
$288.00
$300.00
$340.00
$352.00
$360.00
La Grande Observer
$180.00
$215.00
$250.00
$265.00
$280.00
$295.00
Baker City Herald
$180.00
$215.00
$230.00
$250.00
$265.00
$280.00
Wallowa County Chieftain
$180.00
$215.00
$230.00
$250.00
$265.00
$280.00
Blue Mountain Eagle
$180.00
$215.00
$230.00
$250.00
$265.00
$280.00
Preprint Frequency Discounts 12x 24x 36x 52x
5% 10% 15% 20%
14pg std/28pg tab 20pg std/40pg tab
Over 20/40
Single Sheets: Unfolded 8-1/2” x 11” single sheet inserts should be printed on 70lb. or heavier stock. Delivery: Preprinted ad inserts are delivered to the newspaper at advertisers expense and should arrive 7 working day prior to insertion date. Deliveries are accepted Monday-Friday 9 a.m - 4 p.m.
Shipment: Shipment should be on standard pallets. Each should be clearly labeled with Advertiser name, number of inserts and insertion date. Maximum Size: Preprinted ad inserts must fit within the
newspaper. Maximum dimension is 11-1/4” x 11-1/4” (inserts need folded if larger)
Digital Rates Rates • Marketing Plans • Sizes Marketing Plans • Targeted ads • Websites • Landing pages • Search engine optimization
Digital Ad Rates
Digital Banner Ad Sizes
Digital Banners
CPM $10
300 x 250 px
Premium ads
CPM $12.50
300 x 600 px
Impact ads
CPM $20
320 x 50 px
Shopable ads
CPM $12.50
Featured ads
$75/week
Video + Production
CPM $25
Facebook/Instagram Posts
$50/post
Newsletter Sponsors 375 x 211 px
$50/post
Ultimate: Premium ad + Impact
CPM $25
CPM = Cost per 1,000 impressions
468 x 60 px 728 x 90 px 970 x 90 px 970 x 250 px 1024 x 768 px
Homepage Takeover Your ad appears in every availble banner ad position in every banner ad size East Oregonian
$500 per day
Hermiston Herald
$250 per day
La Grande Observer
$350 per day
Baker City Herald
$350 per day
Wallowa County Chieftain
$250 per day
Blue Mountain Eagle
$250 per day
All digital billed weekly for unlimited posts within a week. Contact your advertising rep for marketing plan price quotes.
Specifications, Deadlines & Important Info Advertising copy dealines East Oregonian Tuesday Display Tuesday B-Section Tuesday Classifieds
Friday, 10am Friday, 10am Monday, Noon
Northeast Oregon Weekender Saturday Display Saturday B-Section Saturday Classifieds
Thursday, 10am Thursday, 10am Friday, Noon
Hermiston Herald Wednesday Display Wednesday Classifieds
Monday, 9am Monday, 3pm
Display advertising (Broadsheet) Electronically supplied ad materials:
Preferred format: PDF with embedded fonts and graphics. Color ads should be built in CMYK format. Other acceptable formats: .tiff or .eps sent as individual items (do not include in document file) EO Media Group reserves the right to make font substitutions when necessary. Sending press-ready ads or ad materials: Materials can be emailed to your advertising representitive Credit cards accespted by EO Media Group for advertising.
La Grande Observer Tuesday Display Tuesday B-Section Tuesday Classifieds
Friday, 10am Friday, 10am Monday, Noon
Baker City Herald Tuesday Display Tuesday B-Section Tuesday Classifieds
Friday, 10am Friday, 10am Monday, Noon
Wallowa County Chieftain Wednesday Display Wednesday Classifieds
Monday, 9:30am Tuesday, 8:30am
Blue Mountain Eagle Wednesday Display Wednesday Classifieds
Monday, 9am Monday, 9am
Go! Eastern Oregon Magazine Publishes Tues. and Wed.
Wednesday, Noon
Deadlines may change for holidays and special sections
Terms and conditions Acceptance of advertising: EO Media Group reserves the right to revise or reject any advertisement. No advertising may be brokered or resold. Ad sizes: The minimum size display ad is one column by 1 inch. All advertisements are billed by the 1/2 inch. Ads that imitate news material: Any advertising designed to imitate news material will have the word “advertisement” set above the ad and be bordered on all four sides. The publisher assumes no financial responsibility for typographical errors in duration of publication, wrong classification, the omission of copy (partially or completely) or complete omission of the total ad in either classified, display advertising or special section projects. Liability for errors or omissions shall not exceed the cost to the advertiser(s) of the portion of space occupied by such error. Position of advertisements: Requests for special positioning will be given every consideration whenever possible, but are not guaranteed.
The Northeast Oregon Weekender edition covers news and issues that are important to Umatilla, Morrow, Baker, Union, Wallowa and Grant Counties.
Omissions and errors: EO Media Group will exercise due care to prevent omissions and mistakes. Liability for any error in any advertisement published shall not exceed the proportionate space in which the error occured. Credit, when allowable, will apply to the first insertion only. Cancellation of advertisements: Any ad canceled past deadline may be billed at 25% of the cost of that ad.
Display advertising (Broadsheet) Broadsheet page size = 6 columns (10.5”) x 21.25” 1 column
1-5/8”
1.625”
2 columns
3-3/8”
3.375”
3 columns
5-1/8”
5.125”
4 columns
6-7/8”
6.875”
5 columns
8-3/4”
8.75”
6 columns
10-1/2”
10.5”
Payment for advertising: Billed accounts are due and payable on or before the 10th day of the month following publication. When any part of an account becomes delinquent, the entire amount shall become due and payable and any existing agreement may be canceled. Bills not paid within 30 days are subject to a 11/2% monthly finance charge (18% annually) Advertiser is ultimately responsible and liable for payment in the event that the agency defaults payment to publisher. Contract cancellation and revisions: If you have to cancel your advertising agreement, the space used will be charged at the rate earned. Upon cancellation or at the end of your contract year, the rate will be adjusted to the level of inches actually run. Cancellation of print ads must be received 48 hours prior to the publication in which the ad is to run. REPRESENTATIVES: Oregon Newspaper Publishers Association 7150 SW Hampton Street Portland, OR 97223 • 503-624-6397
Miners Jubilee BCH Agri-Business (Summer)
EO/HH/LGO/BCH/WCC/BME Limited Time 50% off advertising!
01
EO/HH/LGO/BCH/WCC/BME
07
JAN
JUL
2024
2024
Farm City Ag and Home Show
Umailla County Fair/Farm City Pro Rodeo EO/HH Football Kick-Off
EO/HH
National FFA Week/Student Profiles EO/HH/LGO/BCH/WCC/BME
02
FEB
District Basketball Section BME
EO/HH/LGO/BCH/WCC/BME
08
Umatilla County Living
LGO/BCH
Discover Wallowa County
Pendleton Round-Up Magazine
WCC
MAR
LGO
EO/HH/LGO/BCH/WCC/BME
09
History BME
SEP Travel Eastern Oregon Magazine 2024
2024
Limited Time 50% off advertising!
Hells Canyon Mule Days
EO/HH
Union County Community Map
Hunt Guide BME
Break Sales Blitz EO/HH AUG Coffee Screen Scene Sales Blitz LGO/BCH
2024
2024
03
Chief Joseph Days WCC Union County Adventure Guide LGO
EO/HH/LGO/BCH/WCC/BME
Explore Grant County
Agri-Business (Fall)
BME
EO/HH/LGO/BCH/WCC/BME
Agri-Business (Spring)
Grant County Giving Back BME Taste of Baker BCH Firefighters Profiles EO/HH
EO/HH/LGO/BCH/WCC/BME
04
Go Explore Baker County
2024
EO/HH/LGO/BCH/WCC/BME
BCH
APR Oregon Rodeo Preview
10
OCT 2024
Discover Eastern Oregon EO/HH
Holiday Gift Guide WCC Veterans Day Flag WCC
Go Explore Union County LGO Graduation ‘23 EO/HH/LGO/BCH/ WCC/BME
05
John Day Walking Map BME
MAY Memorial Day Flag WCC 2024
Wallowa County Walking Map WCC
11
NOV
2024
Baker City Walking Map BCH
Year in Review LGO/BCH/WCC/EO Santa, You’ve Got Mail! WCC/BME Cutest Pet Calendars
Wallowa County Fair Book WCC 4th of July Flag WCC
06
JUN 2024
Go! EO Magazine Sales Blitz
EO/HH/LGO/BCH/WCC/BME Limited Time 50% off advertising!
EO/HH/LGO/BCH/WCC/BME
12
DEC
2024
2024 Feature Sections Schedule
Northeast Oregon Weekend Edition (NOW) Sales Blitz
Commercial Printing In addition to printing EO Media Group newspapers, the EO Media Group commercial printing department prints many other publications in our region, including newspapers on the West Coast from Crescent City, California to Long Beach, Washington, Columbia County, Eastern Oregon and the Willamette Valley. EO Media Group commercial printing also prints full color retail advertising supplements, high school and college newspapers. The jobs are printed on a Tensor 1400 cold web press using process color and the latest computer-to-plate technology. EO Media Group commercial printing department has a helpful and knowledgeable prepress department to assist you getting you job from the idea stage to press, including graphic design services. A digital flip book can be produced for all commercially printed publications. Call John Bruijn at 971-704-1711 to quote your print job.
Broadsheet format
Tabloid format
Broadsheet Newspapers
Tabloid Newspapers
Broadsheet newspaper for daily, weekly and monthly publishers who prefer a full page format.
An alternative to full size broadsheet newspaper. Excellent for special interest publications, retail flyers and inserts.
Minimum pages per section: 2 Maximum pages per section: 16 Maximum color per section: 12 Page size: 11.5” x 22.75” Live image area: 10.5” x 21.5” Additional sections can be printed and inserted together.
Minimum pages per section: 4 Maximum pages per section: 32 Maximum color per section: 24 Page size: 11.5” x 11.5” Live image area: 10.5” x 10.5” Additional sections can be printed and inserted together for larger publications.
Insertion and Labeling Insertion: Preprinted advertising or addition sections can be inserted into your publication for $25/1000 Labeling: Addresses from your list can be inkjet printed directly onto your publication for $25/1000
Process color Enhance your publication with full color.
Graphic Design Services + Commercial graphic design available Specialty publishing available for magazines, glossy paper products and more.
Call John at 971-704-1711 for a quote