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Your way to new clients and markets: our challenge

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Imprint: Your way to new clients and markets: our challenge Editorial ofďŹ ce and publisher: EOS – Export Organization South Tyrol Concept and graphic: Conzepta Print: dialogwerkstatt Print run: 1.000 Imagery: Shutterstock, iStockphoto, Fotolia, F. Blickle, EOS, private, Brennerautobahn AG, H. Rier, TechnoAlpin AG, Alpitronic GmbH Translation: Marco Pellegrini Year 2014

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Select Join forces for a successful export business

4/5

How we work for your success abroad

6/7

Our structure

8/9

International Trade Support

10/11

Marketing Support

12/13

Product diversity in exports from South Tyrol today

14/15

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Development of the export trade in South Tyrol

Values in € 1000

4.000.000

3.000.000

2.000.000

1.000.000 Exports 2011

2012

2010

2009

2007

2008

2005

2006

2003

2004

2001

2002

1999

2000

1997

1998

1996

0

Exports from South Tyrol have been a clear success story since records began. Every fifth euro is now earned from exports. Compared to the rest of Italy, owing to the small average size of each enterprise, South Tyrol’s export figures lie somewhere in the middle, but the trend is clearly upwards.

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Arno Kompatscher Governor of South Tyrol and Minister of Economics

Join forces for a successful export business EOS – Export Organization South Tyrol, accompanies South Tyrolean businesses on their way towards new clients and markets. In addition to providing support for the initiation of export activities, EOS helps to consolidate the presence of local companies on international markets. Another important aim of EOS is to increase the image and brand awareness of South Tyrolean quality products both at home and abroad.

With the creation of the EOS – Export Organization South Tyrol in 2006, our region has managed to unite forces in the regional export sector by merging three different institutions and creating a single organization to promote the international expansion of local businesses and sales world-wide.

Supporting the activities and initiatives of EOS is a key aim of the South Tyrolean regional government. Our common goal is to lay the foundations for local businesses to perform with excellence on international markets when it comes to selling high-quality products and services.

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As a leading service provider organization in export matters and product marketing, we lead you to new customers and markets.

Our aim is to promote the internationalisation of local businesses, on the one hand increasing export levels while on the other augment the number of enterprises actually exporting.

This is achieved through active export promotion, recognition and use of new trends and market opportunities, and through a wide range of marketing approaches intended to strengthen the image, profile and sales of South Tyrolean specialities. The EOS functions as a network between South Tyrolean business, politics, the economy and the media at home and abroad. We cooperate closely with local businesses and also promote

cooperation between enterprises in order to generate synergies by means of targeted cooperation measures and joint initiatives.

Our clients beneďŹ t from our many years of experience, our international network of contacts and our exemplary project support services. Your business will earn time and money with the aid of our efficient International Trade Support and Marketing Support services.

We look forward to working with you and wish you success in your international business activities.

Federico Giudiceandrea EOS president

HansjĂśrg Prast EOS manager

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How we work for your success abroad

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Our structure EOS – Export Organization South Tyrol, a private-sector specialist department of the Bolzano/Bozen Chamber of Commerce.

Headed by an administrative board made up of representatives from a number of sectors of the local economy and of the regional government of the Autonomous Province of Bolzano/Bozen, 32 members of staff make up the EOS core team. If required, qualified specialists

contribute to the team in extensive projects.

We additionally maintain an international network of partners to ensure local as well as global networking for our customers.

Administrative council

Director

Reception

Export Helpdesk

Administration

Public Relations / Corporate communications

International Trade Support

Marketing Support

Project Management

Account Management

Public Relations

Trade fairs

EU Projects

Events

Internet

Sales Promotion

Apple

Speck

Quality Mark

Wine

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International Trade Support

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Markus Walder Division manager

In the sector of International Trade Support, we promote the internationalization of South Tyrolean companies by providing a variety of services in order to support your market entry as well as the exploration and consolidation of markets. Direct contact with companies is of key importance to us.

We advise You benefit in three ways from the experience of our staff and experts: at the Export Help Desk we have time for detailed discussion of your project; company visits are an opportunity for consultation on the premises of your enterprise; while on our adviser days we invite our foreign partners for you to meet and discuss your concerns faceto-face.

We inform Information forms the building blocks for the decisions on which your success depends! We therefore research infor-

mation for you on companies, markets and sectors from secondary sources. Access to professional databases and market research institutes makes it easier of us to look for sound, concrete information that can help you make the right export decisions.

We support A series of concrete projects and services will support you on the way to discovering international markets: seminars, trade fairs, export coaches, visits for entrepreneurs and delegations, sales promotion actions and individual export projects will all help you internationalise your business.

Germany 33,5%

South Tyrol’s export markets France 5% Great Britain 3,5%

USA 4,5% Other countries 31% Switzerland 5% China 3%

Austria 10,5% Spain 4%

South Tyrolean exports are witnessing positive developments, with the number of destination countries ies es for or ex expor exports ports ts con constantly sttantl sta ntlyy on the rise. The main export markets rly half ha f of hal of all all exp expor ortss fr ort ffrom ro South Tyrol. (2011 ďŹ gures) are the German-speaking countries (Germany, Austria and Switzerland), which together represent nearly exports

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Marketing Support Our marketing support function successfully implements sector-specific advertising campaigns for South Tyrolean Quality Products. Cross-product activities, especially online activities, PR measures, sales promotion activities, EU projects and events complete our range of functions.

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Paul Zandanel Division manager

Our aims Our aim is to ensure sustainable value creation by means of the production of quality foodstuffs and to guarantee a reasonable income for the region’s many small- and medium-sized enterprises. We work in close cooperation with trade associations, business groups and other partners.

Quality Products South Tyrolean Quality Products from the farm produce and foodstuffs sectors are marketed with the European Designation of Origin and the South Tyrol Quality Mark.

Our activities focus on consolidating market share in traditional markets where both the image and proďŹ le of South Tyrolean products are high. But even in new markets more and more promotions being carried out in conjunction with sales.

Sector-specific measures Apart from sector-specific measures, we also realize activities and cooperation work covering a range of products, coordinating and implementing EU joint campaigns and European promotional programmes.

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Product diversity in exports from South Tyrol today Gone are the days when South Tyrol exported simply food and wine.

From vehicle components to plant protection agents, dietary products to precision equipment, there is enormous diversity in the range of products on offer.

Its geographical location and characteristics mean that South Tyrol has long been a trader and exporter of agricultural products. Less traditional but no less successful, the export of industrial and technological products is constantly gaining strength.

The range of products exported from South Tyrol has in fact changed considerably over the years.

Products such as computing, electrical and precision equipment have all experienced large increases in export volume. Substantial growth rates can also be seen in the areas of metals and metal products, mechanical engineering and vehicle components.

More and more enterprises are discovering niches for themselves through greater specialisation, with their high quality ensuring they stand out against the international competition.

In such sectors as medical and dental technology, custom interior design, dietary products, high-tech equipment or aerial ropeways and winter technologies, South Tyrol’s top companies are among the world’s leading manufacturers and enterprises.

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It all began with the apple Apples were, together with wine, one of South Tyrol’s first exports. From the beginning of the 19th century, this precious fruit was sent northwards by horse and on foot. Such transport was a laborious and lengthy affair.

The building of the railway over the Brenner Pass in 1867 made the transport of goods considerably easier.

South Tyrolean apples thus reached the imperial courts

of Vienna, Berlin and St. Petersburg. The draining of the marshlands in the Etsch Valley towards the end of the 19th century made large areas along the river available for the further cultivation of apples. This truly fruitful period saw the establishment of the first fruit-growing cooperatives in the Burggrafenamt, where apples are still the main export item.

Main export sectors

18%

16%

16%

12%

11%

Food and beverages

Plant and machinery

Agricultural products

Transportation and components

Metal and metal products

South Tyrolean businesses export a wide range of different products, with the shares of the individual export sectors are fairly equal.

A differentiated, high-quality palette of goods makes exports a strong pillar of the South Tyrolean economy, ensuring that it has been able to withstand the fluctuations seen on the world markets in relatively good shape. (2011 figures)

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EXPORT ORGANISATION SÜDTIROL DER HANDELSKAMMER BOZEN ORGANIZZAZIONE EXPORT ALTO ADIGE DELLA CAMERA DI COMMERCIO DI BOLZANO EXPORT ORGANIZATION SOUTH TYROL OF THE CHAMBER OF COMMERCE OF BOLZANO/BOZEN

Südtiroler Straße 60 Via Alto Adige - I-39100 Bozen/Bolzano Tel. +39 0471 945 750 - Fax +39 0471 945 770 - info@eos.camcom.bz.it - www.eos-export.org

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