EXPORT PROMOTION OFFICE REPORT December 2016 – February 2017
OUR HELP FOR EXPORTERS
INFORMATION AND ANALYTICS
4 x Country Profiles (Kenya, Tanzania, Sweden, Poland)
EDUCATION
CONSULTING
3 x Education Seminars (Sweden,
Developed a systematic approach to dealing with requests
3 x Trade statistics overviews (Canada,
Presentational of products, Organic export)
+ Improved export database allowing for
webinars, manuals
Israel, UAE)
scoring and export readiness assessment
+10 x online links on seminars,
+ Monthly digest of educational events
BUSINESS OPPORTUNITIES
1x Trade mission organized (Kenya, Tanzania) with 9 Ukrainian , 120 Kenyan , 30 Tanzanian companies
2x Trade missions for March prepared (Israel, Sweden)
+ Stand & brochure design for Gulfood exhibition in UAE developed
+105
new companies to EPO database
65 x exporter individual requests processed
4 x sourcing requests processed
EXPORTERS’ SUPPORT ON G2B PLATFORM
3 x Meetings of Export promotion Council coordinated with 270 participants
INTERNATIONAL PUBLIC PROCUREMENTS
19 x Workshops & conferences for 510 business representatives
64 x companies consulted 250 x companies received information & guides
PROMOTION AND COMMUNICATION
89 x Information posts on social media
for over 2,300 subscribers (the number was doubled during the last 3 month )
13 x conferences and seminars participated as 2 000 – average outreach per publication speakers 45 x requests processed via FB messages
TRADE MISSION ТО KENYA & TANZANIA DONORS COORDINATION MEETING SIGNING OF THE MEMORUNDUM OF UNDERSTANDING EPO OFFICIAL PRESENTATION AT CMU EDUCATIONAL SEMINAR ON EXPORT TO SWEDEN
2016
TRADE MISSION KENYA &TANZANIA DATE: DECEMBER 3-11, 2016 G2G with participation of UA Business: Ministry of Industry and Trade (Tanzania), Tanzania Bureau of Standards, Tanzanian Food and Drugs Authority, Tanzania Chamber of Commerce, Ministry of energy & Minerals, Ministry of Agriculture, Lifestock & Fisheries (Kenya), Kenya National Chamber of Commerce & Industry, Ministry of Health (Kenya), Kenya Bureau of Standards, Pre-export Verification of Conformity to Standards, Ministry of Energy & Petroleum, Kenya Plant Health Inspectorate Service, Kenya Pharmacy and Poisons Board RESULTS:
QUANTITY OF BUSINESS PARTICIPANTS: - 120 Kenyan companies - 30 Tanzanian companies - 9 Ukrainian companies OBJECTIVES: •to explore export-import relations with KENYA&TANZANIA, trade barriers and legal features •to establish B2B contacts in business and government sectors •to research market and business opportunities •to present Ukraine`s export capabilities B2B: Over 100 B2B meetings for Ukrainian business
Trade mission has opened a new market of yellow corn in Kenya for Ukrainian corn producers (approx. volume of 121 500 000 USD) • 4 companies found potential partners ; 3 companies are getting ready to sign agreements •
DONORS COORDINATION MEETING EPO - SUCCESSFUL EXAMPLE OF DONORS COORDINATION
QUANTITY OF PARTICIPANTS: 80 donors’ representatives
VENUE: CMU, KYIV
FORMAT: Presentation, discussion
PURPOSE: Updates on the Activities of EPO Invitation for cooperation
DATE: DECEMBER 16th , 2016
PARTICIPANTS Government representatives Embassies representatives Technical projects representatives
KEY SPEAKERS: • Stepan Kubiv, First Vice Prime Minister - Minister of Economic Development and Trade of Ukraine • Natalia Mykolska, Deputy Minister of Economic Development and Trade of Ukraine – Ukraine Trade Representative • Maryana Kahanyak, Head of Export Promotion Office
SIGNING OF THE MULTILATERAL MEMORANDUM OF UNDERSTANDING TO SUPPORT FUNCTIONING OF THE EPO
DATE: DECEMBER 12th, 2016 VENUE: KMU, KYIV FORMAT: - Official signing procedure of the Memorandum - Video Interviews PARTIES: • Ministry of Economic Development and Trade of Ukraine • Western NIS Enterprise Fund • Expert Deployment for Governance and Economic Growth PARTICIPANTS: Stepan Kubiv - First Vice Prime Minister - Minister of Economic Development and Trade of Ukraine Jaroslawa Z. Johnson - WNISEF President and CEO Tawnia Sanford Ammar - EDGE Project Field Director Roman Vaschuk – Ambassador of Canada in Ukraine Nataliya Mykolska - Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative Maryana Kahanyak - Head of EPO
EPO OFFICIAL PRESENTATION AT THE CMU MEETING
DATE: DECEMBER 22, 2016
PARTICIPANTS • Prime Minister of Ukraine Volodymyr Groysman • Ministers of the CMU • Ministry Representatives • Technical projects representatives • EPO representatives • Media representatives
FORMAT: Presentation, Press briefing
VENUE: CMU, KYIV
KEY SPEAKERS: § Stepan Kubiv - First Vice Prime Minister Minister of Economic Development and Trade of Ukraine § Nataliya Mykolska - Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative § Maryana Kahanyak - Head of EPO
PURPOSE: Officially Introduce EPO as a governmental instrument for export support, Update on the achievements, current status and plans
EXPORT PROMOTION COUNCIL
EDUCATIONAL SEMINAR: HOW TO EXPORT TO SWEDEN AND SCANDINAVIAN COUNTRIES
QUANTITY OF GUESTS: 120 - 100 business representatives - 20 representatives of state authorities
MODERATOR: Head of EPO – Maryana Kahanyak
VENUE: MEDT, Kyiv
FORMAT: discussion
KEY SPEAKERS: § Maryana Kahanyak, Head of EPO § Heinz Sjogren, Head of Swedish Chamber of Commerce for Russia & CIS § Ihor Gut, Managing Partner of Swedish Project DYB § Lilia Honcharevych, First Secretary of the Economic Department of the Embassy of Ukraine in Sweden § Linda Oksnes, Project Manager ICT of Norwegian-Ukrainian Chamber of Commerce (NUCC) -
DATE: DECEMBER 9th, 2016
PURPOSE: to discuss potential possibilities/challenges and intentions of exporters re entering or working on the Scandinavian countries markets TOPICS PRESENTED/DISCUSSED:
• Export opportunities • Low export dynamics to Sweden;
• Swedish market particularities;
• Cross-cultural differences; • Innovations • Potential products to export
to Scandinavian markets • GPA platforms • Competitiveness of Ukrainian goods in Scandinavian markets
POST EVENT : TRADE MISSION TO KENYA & TANZANIA REGIONAL SEMINAR ON EXPORT AND INVESTMENT
2017
POST EVENT TRADE MISSION TO KENYA & TANZANIA
DATE: JANUARY 25, 2016
QUANTITY OF GUESTS: 100
SPEAKERS: • Ms. Natalia Mykolska, Deputy Minister of Economic Development and Trade of Ukraine – Ukraine Trade Representative • Ms. Olga Trofimtseva, Deputy Minister of Agrarian Policy and Food of Ukraine of European Integration • Ms. Maryana Kahanyak, Head of Export Promotion Office • Mr. Yevhenii Tsymbaliuk Ambassador of Ukraine in the Republic of Kenya
VENUE: HUB 4.0., Kyiv
TOPICS PRESENTED/DISCUSSED: - the results of the trade mission to Africa - prospects and potential trade (customs) barriers, legal features, product certification - bilateral agreements - uestions answers
FOLLOW -UP - EPO sent information materials to participants (trade mission report, contact lists, market overview) - EPO received over 20 requests from UA business
EXPORT PROMOTION COUNCIL
HIGH LEVEL SEMINAR: ECONOMIC DEVELOPMENT OF REGIONS: STRATEGIES AND TOOLS ATTRACT INVESTMENT AND INCREASE EXPORT POTENTIAL
QUANTITY OF GUESTS: 150 - 120 local authorities representatives - 30 representatives of state authorities
VENUE: CMU Club, Kyiv
DATE: JANUARY 23rd, 2017
KEY SPEAKERS: § Volodymyr Groysman, Prime Minister of Ukraine § Stepan Kubiv, First Vice Prime Minister – Minister of Economic Development and Trade of Ukraine § Nataliya Mykolska, Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative of Ukraine § Oksana Markarova, Deputy Minister of Finance § Maryana Kahanyak, Head of EPO § Danylo Bilak, Head of UkraineInvest § MEDT and other State Authorities`s Representatives § EPO Representatives § Donor programmes’ representatives § Real Sector Representatives
- TOPICS PRESENTED/DISCUSSED: - Export&Investment potential of Ukraine. Plans for 2017
- Support of the regional development of export
and investment promotion - Working groups export/investments: - FTA, DCFTA w/EU; SME strategy; Trade Defense; NES; donors` programmes for exporters
PURPOSE: to inspire and improve the dialog G2Regions of Ukraine; to discuss potential possibilities/challenges of the Regional Development in terms of Export and Investment Promotion FORMAT:
• Forum • Panel discussions • Working groups
EXPORT PROMOTION COUNCIL ON RUSSIAN TRANSIT BAN AND EMBARGO LIGHT INDUSTRY EXPORT MANUAL & ROADMAP PRESENTATION NETWORKING EVENT: EXPORTERS AFTERWORK EXPORT PROMOTION COUNCIL IVANO-FRANKIVSK PRE BRIEFING: TRADE MISSION TO ISRAEL EDUCATIONAL SEMINAR: HOW TO AVOID MISTAKES IN PRESENTATION OF THE COMPANY & NEW PRODUCTS EDUCATIONAL SEMINAR: ORGANIC PRODUCTION AND EXPORT OPPORTUNITIES TO DEVELOPED COUNTRIES UKRAINIAN STAND ON FOOD EXHIBITION GULFOOD (UAE) SHE EXPORTS PROJECT KICK OFF MEETING GPA IN UA SEMINARS & ACTIVITIES
2017
EXPORT PROMOTION COUNCIL WORKING GROUP MEETING: TRADE DEFENSE OF THE EXPORTERS IMPACTED BY THE RUSSIAN TRANSIT BAN AND EMBARGO QUANTITY OF GUESTS: 80 - 70 business representatives - 10 representatives of state authorities
VENUE: MEDT, Kyiv
MODERATOR: Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative of Ukraine – Nataliya Mykolska
KEY SPEAKERS: • Nataliya Mykolska, Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative of Ukraine • Viktor Dovhan, Deputy Infrastructure Minister – • Nataliya Sydoruk, Head of the Trade Defense Dep. at MEDT • Volodymyr Lapa, Head at State Service on Food Safety and Consumers Protection
DATE: FEBRUARY 3rd, 2017
FORMAT: discussion
PURPOSE: to discuss the available tools of trade defense @WTO; to call for exporters who would like to start trade defense procedure @WTO; to update exporters on the MEDT recent developments in terms of the trade defense against Russian transit ban and embargo
TOPICS PRESENTED/DISCUSSED: - Protecting the interests of domestic producers with the WTO mechanisms - Current status of restrictive measures of the Russian Federation on imports of products originating in Ukraine - MEDT Action Plan as for the Trade Defense of the Ukrainian exporters within WTO
EXPORT PROMOTION COUNCIL/EDUCATION
EDUCATIONAL SEMINAR AND PRESENTATION OF MANUAL ON APPAREL AND FOOTWEAR EXPORTS TO THE EU
QUANTITY OF GUESTS: 150 - 147 business representatives - 3 representatives of state authorities
MODERATOR: Head of EPO – Maryana Kahanyak
FORMAT: Presentation Seminar
KEY SPEAKERS: • Mr. K.J.R. (Kees) Klompenhouwer, Ambassador of the Kingdom of the Netherlands in Ukraine • Nataliya Mykolska , Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative of Ukraine • Iryna Danylevska, Ukrainian Fashion Week Organizational Committee Head and Founder • Olena Kudliak, ITFC Expert
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DATE: FEBRUARY 7th, 2017
VENUE: Mystetskyi Arsenal, Kyiv
Over 120 businesses received the Manual (hardcopy) Over 120 businesses received the Roadmap (hardcopy) Over 300 businesses received the free e-version of the materials It’s available online for FREE DOWNLOAD
PURPOSE: to presentation of Manual on apparel and footwear exports to the EU made upon the MEDT&EPO request by the Embassy of the Kingdom of Netherlands; to give practical current requirements and practical recommendations TOPICS PRESENTED/DISCUSSED:
- Apparel & footwear export to EU -
roadmap Export readiness External and internal market research B2B pitching, partners search Rules and certification Export strategy and business model development Transportation & logistics Export contracts, legal base Information sources Success stories
CLOSED NETWORKING EVENT: EXPORTERS AFTERWORK
QUANTITY OF GUESTS: 120
DATE: February 9, 2017
VENUE: Kyiv, Ukraine
PURPOSE: Regular (monthly ) networking event for exporters, state representatives and decisionmakers gathered to exchange experience, ideas and opportunities in unofficial atmosphere.
PARTICIPANTS:
EPO received very favorable reviews from all participants.
Embassies of France, Germany, Sweden, Canada, Representatives of the Ministries of Economic Development and Trade and of Agrarian Policy and Food, European Bank for Reconstruction and Development, Fashion Globus Ukraine, CUTIS, Ukrainian Energy Exchange, Chamber of Commerce and Industry, UWC Mission to Ukraine, European Business Association, Investment Promotion Office, Businesses: AbbottPM, Meest Express, CEO CLUB Ukraine, Farmak, Biofarma, Pharmaceutical Firm Darnitsa, Yuria-Pharm, Ukrsotsbank, ArcelorMittal, PwC Ukraine, KLEYNOD, Force group, Made in Ukraine, PanAfrican Trading Alliance, Snite, MHP, UCAB, Chumak, and others.
EXPORT PROMOTION COUNCIL REGIONAL EXPORT COUNCIL OF PRYKARPATTYA REGION – IVANO-FRANKIVSK
QUANTITY OF GUESTS: 70 - 35 business representatives - 35 representatives of state authorities FORMAT: G2B event Education seminar; discussion KEY SPEAKERS: • Stepan Kubiv, First Vice Prime Minister - Minister of Economic Development and Trade of Ukraine • Nataliya Mykolska , Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative of Ukraine • Maryana Kahanyak, Head of EPO • Oleh Honcharuk, Head of IvanoFrankivsk ODA • Yuriy Solovey, MP • Mykhaylo Dovbenko, MP • MEDT Representatives • EPO Representatives
VENUE: ODA, IvanoFrankivsk
DATE: February 17th, 2017
PURPOSE: to discuss potential possibilities/challenges and intentions of exporters in Prykarpattya region; to disseminate the information about export related MEDT & EPO activities to the region to educate businesses on the export opportunities TOPICS PRESENTED/DISCUSSED:
-
Export potential and challenges of the region FTAs, DCFTA w/EU Trade Defense measures EPO initiatives GPA in UA Donors` programmes for exporters
PRE BRIEFING TRADE MISSION TO ISRAEL
QUANTITY OF GUESTS: 40
VENUE: CMU, Kyiv
SPEAKERS: • Ms. Natalia Mykolska, Deputy Minister of Economic Development and Trade of Ukraine – Ukraine Trade Representative • Ms. Maryana Kahanyak, Head of Export Promotion Office • Rabbi Pinchas Vyshedski, Chief Rabbi of the Jewish community of Donetsk, the chairman and founder of the Kashrut Committee • Mr. Sergei Kiselyov - General Director of Milkiland Intermarket
DATE: FEBRUARY 21, 2017 TOPICS PRESENTED/DISCUSSED: -
market overview logistical details business etiquette certification features information about B2B meetings overview of trade mission program success story of the Ukrainian company that exports to the Israeli market
EXPORT EDUCATION EDUCATIONAL SEMINAR: HOW TO AVOID MISTAKES IN PRESENTATION OF THE COMPANY & NEW PRODUCTS
QUANTITY OF GUESTS: 30
FORMAT: Lecture
VENUE: KMBS, Kyiv
DATE: FEBRUARY 16th, 2017
PURPOSE: To analyze typical mistakes done by business at creation of presentation to be sent to their partners and clients
KEY SPEAKERS: Andriy Pryhodchenko, Creative Director of Reprezent Design Presentation Company
TOPICS PRESENTED/DISCUSSED: How to make stylish and eye-catching presentations, how to use colors, fonts, pictures etc.
EXPORT EDUCATION EDUCATIONAL SEMINAR: ORGANIC PRODUCTION AND EXPORT OPPORTUNITIES TO DEVELOPED COUNTRIES QUANTITY OF GUESTS: 30
DATE: February 23rd, 2017
VENUE: Biologic.ua Kyiv
FORMAT: Lecture
PURPOSE: to start the discussion and raise public awareness and attract business attraction to production of organic goods.
KEY SPEAKER: Vladysav Slastin, Deirector of Health Department, Biologic.ua TOPICS PRESENTED/DISCUSSED: What is organic production, necessary certification, rules of imported countries, labeling and nutrition, export opportunities
UKRAINIAN STAND FOOD EXHIBITION GULFOOD
DATE: FEBRUARY 26-28, 2017
VENUE: DUBAI WORLD TRADE CENTRE, UAE
PARTICIPANTS UKRAINIAN BUSINESS: International Confectionery Corporation ROSHEN, Ovostar union corporation, Vitmark-Ukraine company, Terra food , Veres TM, LLC «Zhytomyr meat factory», LLC "UKROLIYA”, «GFK» «Agrofusion», "ENLIL", LTD , «Agro-Industrial Alliance», LLC «Agro-sense» , LTD «Sovarog» , "Anko-AgroTrade LLC" , Milk Alliance group , Barakat trading , Prodexport, THREE BEARS, LLC, PJSC "Kupyansk Milk Сanning Factory” , ТМ «Rud»/ Public Joint-Stock, Company “Zhytomyr Butter Plant” , Yarych Confectionery LLC, Interstarch Ukraine, Trading House «Agrovita» , Bushtruk, “Agro-Yug-Service” LLC / ТМ Amina, Union Millers of Ukraine, Smack group, «Agrifinance» company, Ukrstar (Organizer - Kyiv Chamber of Commerce and Industry) SCOPE OF WORK: Coordination of design development of Ukrainian national stand and brochure
SHE EXPORTS PROJECT KICK OFF MEETING
QUANTITY OF GUESTS: 15, including 5 Ukrainian women in export
FORMAT: Open discussion Brainstorm session
VENUE:. Kachorovska store & cafe
DATE: February 27th, 2017
TOPICS DISCUSSED: - Problems and constraints of women in export - Brainstorming session
INFORMATION AND ANALYTICS
Analytics on top-priority markets to define MEDT and EPO focus
4 x Country Profiles (Kenya, Tanzania, Sweden, Poland) 3 x Trade statistics overviews (Canada, Israel, UAE) Extended export database allowing for scoring and export readiness assessment Affiliated partner. Created and added in 1st week
30 company profiles
Permanent analytical and informational support to EPO activities
GPA IN UA WORKSHOPS & SEMINARS
QUANTITY OF GUESTS: 50 -80 business representatives per seminars
DATE: December 2016 –February 2017
PURPOSE: To educate businesses on the export opportunities within GPA
EVENTS: 1. Regional workshops in Lviv 2. Regional workshop on GPA implementation in Ukraine as a part of the Region export council of MEDT for Prikarpatsky region of Ukraine, Ivano-Frankivsk 3. Joint Ukrainian-Polish workshop "Open public procurement markets.” 4. Study session for Senior management of Ukroboronprom for 10 high level representatives from the Concern. 5. Workshop "WTO Agreement on Government Procurement. Opportunities for participation in USA public procurement", February 23, 2017, Kyiv
TOPICS PRESENTED/DISCUSSED: • Key GPA provisions • New opportunities for Ukrainian business • Bank guarantees in international public procurement • Public procurement in Poland • Documents required from participants and their Ukrainian analogues. • How to register and set up a profile on EU electronic public procurement system TED • European single procurement document (ESPD) • Necessary standards on international public procurement markets.
GPA IN UA ACTIVITIES
PARTICIPATING AS SPEAKERS IN SEMINARS AND CONFERENCES • CLDP Afghanistan National Procurement Authority E-procurement Workshop, December 19-23, 2016 Kyiv, Ukraine • XII International Scientific Conference "Actual issues of fire and technological safety in Ukraine" December 8-9, 2016, Kyiv, Ukraine • V National Conference for participants of steel construction market, December 13, 2016, Kyiv, Ukraine (aprox. 100 participants) • Regional economic development workshop: strategy and tools to attract investments and increase export potential, January 23, 2016, Kyiv, Ukraine - Forum "Fruits and berries - 2017" association Ukrsadprom, February 22, 2017, Kyiv, Ukraine (aprox. 100 participants) • Conference "Results Imm Cologne 2017", Ukrainian Furniture Association, February 28, 2017, Kyiv, Ukraine (aprox. 50 participants) • Building Congress of Ukraine, March 01-03, 2017, Kyiv, Ukraine (aprox. 150 participants) • Prebrief for Ukrainian companies before trade mission to Sweden, March 01-03, 2017, Kyiv, Ukraine (aprox. 80 participants) Active Facebook GPAinUA page (over 1,160 followers)
ADVICE AND CONSULTING TO EXPORTERS: - 250 companies received information on participation in GPA tenders - Advise to more then 50 companies on participation in public procurement tenders via GPA tenders - Advise and consultation of 14 companies currently at tender offer submission - Studied and shared the experience of Ukrainian companies that participated in GPA tenders - Expanded partner network (currently over 30 partners).
EXPORT EDUCATION SURVEYS , MATERIALS, DIGESTS
PERIOD: December 2016 –February 2017
SURVEYS
DIGESTS
E-LEARNING
EDUCATION PROGRAMME
On education services On most interesting topics for education program
Education digests were sent to EPO data base, which contained comprehensive information on education events conducted by EPO partners in January- March.
Over 10 educational links, books, articles, videos, were shared at EPO face book page
The concept of education programme was elaborated as well as draft on-line course
EXPORT HELP
BROCHURES
BUSINESS REQUESTS
Information statistics brochure on economic cooperation with • KENYA and TANZANIA, • ISRAEL, • SWEDEN
65 individual business requests processed (via e-mail) Over 100 requests processed (via phone)
E-EXPORT SCHOOL EPO supporting E-Export School workshops from Ukrposhta was held in Kyiv attended by more than 400 Ukrainian exporters.
MAILINGS Over 10 Informational and other export related mailings have been sent to more than 2000 exporters
SOCIAL MEDIA: OFFICIAL FACEBOOK PAGE STATISTICS EPO regularly communicates important export related information (89 publications in 3moths) through the social media (Facebook and Twitter) with over 2,300 subscribers (the number was doubled during the last 3 month ) with and average outreach of 2 000 users per publication, 45 requests processed via FB messages
Page LIKES dynamics (DEC’16-FEB'17)
Daily posts reach dynamics (DEC’16-FEB'17)
Audience reached in February 2017 (28 days) @exportpromotionoffice
Thank You For Supporting the Ukrainian Export! Export Promotion Office 01008 Kiev, Ukraine 12/2, Hrushevskogo str., office. 306 Tel. 044 200 44 38 exportcouncil@me.gov.ua info@epo.org.ua @exportpromotionoffice