EXPORT REVOLUTION UKRAINE ANU-MALL NAARITS Welcome! Welcome!
APPROACH
Questions • What is the most important question that needs to be answered during the trainings? • What market are you considering for entering?
EXPORT REVOLUTION UKRAINE
2 programs • Beginners
• Advanced
– Looking for first export
• 9 webinars • export stories
– Have some export knowledge
• • • • •
11 training modules Home assignments Trainers feedback online Monthly live seminars Study visit to Estonia
Beginners webinars Date 15.11.2017 23.11.2017
Topic Are you ready for export? How to choose an export market?
Trainer Jaan Järv 17:00-19:00 Argo Sildvee 17:00-19:00
30.11.2017
How to choose export target group?
Argo Sildvee17:00-19:00
14.12.2017
How to choose right product for exports?
Anu-Mall Naarits 17:00-19:00
21.12.2017
How to set the right price?
Anu-Mall Naarits 17:00-19:00
18.01.2018
How to choose the entry strategy?
Sven Aulik 17:00-19:00
24.01.2018
How to create export marketing and sales plan?
Jaan Järv 17:00-19:00
31.01.2018
How to plan the financials for export?
Andy Paterson 17:00-19:00
08.02.2018
How to calculate ROI in export?
Andy Paterson 17:00-19:00
ADVANCED LEVEL TRAINING MODULES
Export strategy and planning
• What is export strategy? • How to create export strategy? • How to choose a business model for export? • How to choose right entrance strategy?
Trainer:
• How to create export plan?
Jaan Järv
• How to budget for export?
Export research • How to map export market? • How to analyse product? Trainer:
• How to analyse customer needs?
Anu-Mall Naarits
• How to analyse customer needs? • How to choose right market? • How to choose right segment/nich?
Product service and export
• How to choose right product for export? • How to choose right service for export? • How to adapt product or service for an export market?
Trainer:
• How to plan for product development?
Andy Paterson
• Packaging and labelling
Pricing
• How to set a right price • Cost pricing vs value pricing? • Cost for logistics
Trainer: Andy Paterson
• Margins for resellers
How to enter a market?
• How to choose right sales channels? • How to choose strategic partnership?
Trainer: Argo Sildvee
• Role of trade fairs in export
Sales system
• How to find first contacts? • How to build sales Network?
Trainer:
• How to cooperate with partners?
Argo Sildvee
• How to build trust?
Marketing communication in export Trainer: Anu-Mall Naarits
• How to build export brand? • How to support lead generation with marketing? • How to use promotions? • Marketing and communication in different business cultures
Web for export
• How to create webpage for export? • How to use social media for export?
Trainer: Artem Daniliants
• How to use e-istore platforms for export?
Logistics for export
• How to build an efficient supply chain? • How to find suitable strategy for logistics?
Trainer:
• How to optimise logistics?
Tõnis Hintsov
• How to manage risks in suply chain?
Legal constraits
• Customs, certifications • Contracts
Trainer:
• Technical regulations
Tiit Tammemägi
• Standartisation • IPR
Financials
• Export credits • Methods of payments
Trainer: Andy Paterson
Live seminars Main topic
Trainer
Export strategy
Anu-Mall Naarits
Product and pricing
Andy Paterson
Finding new contacts in an Export market
Argo Sildvee
Digital marketing and e-channels
Artem Danillants
Making trade simple! Final seminar
Anu-Mall Naarits
Study visits to Estonia • 3 days visit: – Live training: International Negotiations – Study visit to Estonian exporting companies – Tallinn Marketing Week international seminars
• Study visit is for FREE, but participants need to cover the cost of travel and accommodation
Study visits to Estonia Group
Time
I
May 14-16, 2018
II
May 15-17, 2018
III
May 16-18, 2018
IV
May 18-19, 2018
V
May 17-18, 2018
TRAINERS • • • •
Sven Aulik Jaan Järv Argo Sildvee Anu-Mall Naarits
• • • •
Artem Danilliants Tõnis Hintsov Tiit Tammemägi Andy Patterson
Virtual Training Center https://www.exportrevolution.org.ua
Application Webinars for the beginners: • Everyone can participate, need to register from Nov 7 till Nov 14 Advanced Exporters program: • Register from Nov 7 till Nov 17, • Selection made by Nov 24 https://www.exportrevolution.org.ua
Advanced Exporters Program: Criteria for selection • Priority given for exporters • High motivation and willingness to complete the whole program and study visit • More than 1 member from company participates • Has completed Export Readiness test at https://epo.org.ua • 100 companies can participate • Register at https://www.exportrevolution.org.ua