Hispanic-Today 2015

www.hispanic-today.com

Oscar Mu単oz United Airlines CEO

Also Inside: Immigration And The Economy Hispanic Congressional Internships Capital For Latino Businesses Billion Dollar Latino Companies

Redefining The Friendly Skies

Embracing Diversity

We embrace diversity in our products, the players who use our equipment, and most importantly, our people.

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Join the Team behind the Brands.

Acushnet Company proudly supports America’s Veterans.

www.AcushnetCompany.com An equal opportunity employer, m/l/d/v

DIVERSITY I S

I N

O U R

C U LT U R E

At Covance, we respect, value and understand the differences of each of our employees and create a work environment that encourages, develops and leverages their diverse capabilities to achieve our business goals. Simply speaking, our vision statement is to — build competitive advantage by optimizing the impact of diverse skills, cultures, ideas and experiences of every employee around the globe.

We believe that diversity is not about legal requirements, affirmative actions, quotas, or minority representation. Rather, its focus is on awareness, inclusion, respect, understanding and developing a supportive work environment for all employees regardless of age, gender, ethnic background, or sexual orientation.

Bring your unique talents to Covance. Visit www.covancecareers.com to learn more about a career with Covance and search open job opportunities.

Diversity within Covance is alive and universal. EOE

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Letters From The Editor

One Person—Huge Results

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If there’s one thing I’ve learned over the course of my career, it’s this. If you prepare well, stay calm, pay attention, and keep trying—you will eventually get what you want.

To that end, this issue is packed with stories of people who have done so and achieved success. From five entrepreneurs who saw a variety of needs and turned fulfilling them into billion-dollar companies, to one blind woman who Redefining made it her life’s work to help other The disabled people experience success, you’ll Friendly find a variety of inspirational individuals Skies in this issue of Hispanic Today.

People often think one person has very little power to change the world. In this issue we’ll also introduce you to a man who literally has the power to change the way the entire world thinks about the nation’s largest airline. A tough job to be sure, but one he definitely has the credentials to pull off.

Speaking of one man with a whole lot of influence, while he may be entering his last year as the President of the United States, Barack Obama is doubling down his efforts to ensure immigrants have every opportunity to succeed in this country. With Congress resisting him at every turn, the President is nonetheless making things better for immigrants everyday.

Whatever your goals, whether you’re looking to change the path of your career, start a new one, or become an entrepreneur, the examples set forth by the people in this issue will serve you well.

As will the following advice— Prepare well, remain calm, pay attention, and keep trying—you will get what you want.

www.hispanic-today.com

Oscar Muñoz

Oscar Muñoz United Airlines CEO

Also Inside: Immigration And The Economy Hispanic Congressional Internships Capital For Latino Businesses Billion Dollar Latino Companies

anic Congresal Internships

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Lyndon Conrad Bell.

Editor-in-Chief Hispanic Today

On the Cover United Airlines CEO, Oscar Muñoz

Recently named CEO of America’s largest airline, Oscar Muñoz becomes one of only nine Hispanic CEOs in the Fortune 500. He also has some rather significant maneuvering to do to steer United onto a less turbulent heading.

Features

PUBLISHER EqualityMagazines.com MANAGING DIRECTOR Jeff Palmatier

Page 18

CLICK ON A PAGE NUMBER TO GO TO THAT STORY

Empowering The Disabled At Wells Fargo

Kathy Martinez knows firsthand what it’s like to be disabled and hold a significant position. Born blind, she’s tasked with ensuring Wells Fargo’s disabled employees and customers get a fair shake.

Page 20

The Big Five: Billion Dollar Latino Companies

From remarkably humble beginnings, these companies have grown into regional, national, and multinational powerhouses; creating jobs and housing, caring for the sick, providing communications, and maintaining critical infrastructure.

News, Views, Opportunities & Advice:

Page 04 Letters From The Editor Page 08 Starting Your Business With Government Surplus Equipment Page 09 Univision and Biz2Credit Partner To Capitalize Hispanic Businesses Page 12 Congressional Hispanic Caucus Internships Page 22 Immigration & The Economy Page 24 Cohen’s Corner: Leveraging Targeted Job Boards Page 28 Bookshelf

Ad Index

EDITOR Lyndon Conrad Bell ART DIRECTOR Fran Sherman WEBMASTER Vince Ginsburg

Page 16

Page 2 – Acushnet Page 3 – Covance Page 6 – Direct Employers Page 7 – VHB Page 10 – TalentGuard Page 11 – Rehrig Pacific Page 14 – Valley Power Systems Page 15 – Caterpillar Page 26 – Lockheed Martin

DIRECTOR - BUSINESS & FINANCE Mark Cohen

HISPANIC TODAY is a publication of Equality Magazines, a wholly owned subsidiary of JMR Publishing Enterprises, Inc. This publication is dedicated to informing the Hispanic community of job and career opportunities. Views and opinions expressed within the publication are not necessarily those of the publisher. The publisher reserves the right to reject or edit any copy, advertising, or editorial, The publisher is not responsible for any unsolicited materials.

Copyright 2015.

All rights reserved.

For advertising, email sales@EqualityMagazines.com For editorial, email editor@EqualityMagazines.com EqualityMagazines.com HISPANIC TODAY 13351 Riverside Dr., #514 Sherman Oaks, CA 91423 Tel: 818-654-0870 http://www.hispanic-today.com

Page 27 – Union Pacific Railroad Page 28 – HSB Global Standards Page 28 – Equality Magazines Page 29 – LAPD Page 29 – E & J Gallo Winery Page 29 – Golden Corral Page 29 – City of Hollywood, Florida Page 29 – American Pacific Corporation Page 30 – Equality Magazines

anything you can imagine

Imagine the possibilities Visit www.Employers.Universe.jobs or call (866) 268-6206 toll-free to learn more Š 2011 DirectEmployers Association, Inc., a nonprofit consortium of leading global employers

Planning | Transportation | Land Development | Environmental VHB is dedicated to providing a challenging, dynamic and rewarding work environment. Our staff enjoys opportunities to grow professionally and work on interesting projects.

Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and fostering lasting relationships both inside and outside of our firm.

VHB is proud to be an Equal Opportunity/Affirmative Action Employer.

VHB ensures non discrimination in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964.

VHB participates in the E-verify employment authorization program.

www.vhb.com | Offices located throughout the east coast

opportunities

Buying Government

Surplus

F

rom computers to cars to gently used medical equipment, just about anything your business might need is likely being sold by the government at or below cost or fair market value. These items are typically sold “as is” by auction or negotiated sale, either online, in-person or both. The following websites offer government surplus goods and real estate for sale.

GovSales.gov This resource aims to help you find everything you need for your small business in one place.

It catalogs most surplus items and real estate for sale by the federal government, from cars and commercial real estate to furniture, computers and office equipment.

Military Surplus Offers excess/surplus property received from U.S. military services, sold by the U.S. Defense Reutilization and Marketing Service. Items include furniture, appliances, camping gear, vehicles, computers, office supplies and radios.

U.S. Marshals Service - Seized Asset Information Sells property to the public that has been seized by federal law enforcement agencies. The property for sale can be residential and commercial real estate, business establishments, and a variety of personal property such as motor vehicles, boats, aircraft, jewelry, art, antiques and collectibles.

U.S. Treasury - Seized Vehicles Sales Lists vehicle auctions that take place in a variety of states. U.S. Treasury seized vehicles are

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usually offered for sale at the Miami/Ft. Lauderdale, Florida; Edison, New Jersey; Los Angeles, California; El Paso, Texas; Nogales, Arizona; and Chula Vista, California auction sales centers.

U.S. Treasury - IRS Offers properties that have been seized due to tax defaults at the IRS auction.

Bid4Assets Enables you to bid on a wide variety of forfeited, surplus, tax-defaulted and foreclosed property online using Bid4Assets’ online auction marketplace. Federal, state and local government agencies selling goods on the site include the U.S. Marshall Service, U.S. Dept. of Treasury, U.S. Dept. of Energy, the State of New Jersey and more than 40 counties nationwide.

GUIDES TO GOVERNMENT AUCTIONS Guide to Federal Government Sales: Consumer Tips Offers a tip sheet from the General Services Administration (GSA) so that you know what to expect at government sales or auctions and how to buy.

Government Auctions and Sales by Agency Provides a full list of online retail stores and auctions run by U.S. government agencies.

State and Local Surplus Property Identifies more surplus property sales and auctions run by state and local governments.

This article originally appeared at the U.S. Small Business Association’s Website, SBA.gov. HT

Univision and Biz2Credit Partner to Expand Access to Capital for Hispanic-Owned Businesses

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atinos are starting businesses at more than twice the start-up rate for all U.S. firms, marking an impressive 43 percent growth since 2007. Despite this growth, it can still be particularly difficult for these businesses to secure capital. To address these challenges, Biz2Credit and Univision have launched a dedicated, bilingual small business platform (www.empresitio.com) to empower Latino business owners.

Through the platform, Latino business owners will have access to a broad set of lending products as well as a wealth of educational resources including, periodic research reports on the state of Latino businesses and Biz2Credit’s Small Business Lending Index.

“We are thrilled to partner with Univision and offer their audience financing to expand their businesses,” said Rohit Arora, CEO of Biz2Credit.

“Through our automated online loan application platform – available in both Spanish and English – Biz2Credit streamlines the financing process so that business owners can spend more time running their companies and less time trying to figure out financing.”

“This is a very important partnership for us.

The community we serve is very entrepreneur-

ial and poised for growth,” said Rick Alessandri, EVP of Enterprise Development, Univision Communications Inc. “This partnership presents a tremendous opportunity for Univision and Biz2Credit to enhance the borrowing experience for our community. Traditionally, the financing landscape has been difficult to navigate but through this new platform our customers will not only find lending options but also learn how to grow their businesses.”

This partnership is an extension of the work Univision has been doing to provide Hispanic entrepreneurs with access to the information and tools to succeed. In March, as part of the Company’s Univision Contigo efforts, Univision celebrated Latino entrepreneurship with a month-long effort, which included nationwide events, awareness events, boot camps and enhanced tools. HT

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TalentGuard gives your students or employees state-of-the-art tools to strengthen their careers.

Give them a systematic framework to make the right career decisions.

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Our career training programs have helped thousands of individuals land in successful careers.

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Rehrig Pacific is a world-leading manufacturer of reusable plastic pallets and crates for handling and transporting commercial products, manufactured goods, produce, food and beverage products, and more. We help thousands of businesses move their products more efficiently through the supply chain. An international company with licensees worldwide, Rehrig Pacific offers an ever-expanding line of transport packaging products, such as our new export pallet, and logistical services for industry.

In addition, Rehrig Pacific also manufactures a full line of roll-out carts and recycle bins for the curbside collection of household waste and recyclables, and commercial containers and litter bins for automated refuse and recylables collection. Private haulers and municipalities alike enjoy the many advantages of using Rehrig Pacific collection containers and distribution services.

To learn more about us or to explore careers with Rehrig Pacific, visit us online.

w w w . re h r ig pa cif ic. com An Equal Oppprtunity Employer Committed to Diversity

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THE BLACK PERSPECTIVE

opportunities

The CHCI Congressional Internship Program (CIP) exposes young Latinos to the legislative process and strengthens their professional and leadership skills, ultimately increasing the presence of Latinos on Capitol Hill and in federal agencies. The program provides college students with a paid placement in a congressional office for a period of 12 weeks (Spring/Fall) or 8 weeks (Summer). Promising Latino undergraduates from across the country are selected for this unmatched leadership training program. Students gain work experience, participate in a community service project, and receive educational and professional programming provided by CHCI.

WORK EXPERIENCE After a week-long orientation, interns are assigned to congressional offices where they gain first-hand knowledge of how the U.S. legislative process works.

Intern duties may include responding to constituent inquiries, drafting correspondence, monitoring hearings, conducting research, and assisting with general office operations.

LEADERSHIP DEVELOPMENT Interns attend weekly sessions and meet with distinguished leaders from various professional backgrounds, engage in substantive policy discussions, and participate in professional development training. The sessions create an ideal forum for interns to share and exchange ideas with acclaimed leaders. Activities with other intern groups provide opportunities to learn coalitionbuilding and foster open dialogue on issues of mutual interest.

COMMUNITY SERVICE Interns will also be required to engage in a CHCI community service project. This component of the curriculum broadens students’ personal experience with civic engagement and allows interns to give back to the community.

To apply, visit www.chci.org

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As part of orientation week, CHCI interns participate in fun team building exercises that challenge them to work together.

‘‘

Through the CHCI Summer Internship Program, I learned how to collaborate with people from various backgrounds, an important leadership skill. In addition, the writing, research, and advocacy skills I gained on the Hill prepared me for the work I do now. But it’s the relationships I formed during my internship experience that are the most valuable to me, as I gained mentors and lifelong friends who have become integral parts of my professional and personal networks.

MARITZA PEREZ Former Summer Congressional Intern Placement: Office of Senator Harry Reid Currently: U.C. Berkeley School of Law J.D. Candidate, Class of 2015

’’

SELECTED PARTICIPANTS WILL RECEIVE: Congressional Internship Placement Great Pay » $3,750 stipend - Spring and Fall (12 Weeks) » $2,500 stipend - Summer (8 Weeks)

Benefits » Domestic round-trip transportation to

Washington, D.C.

» Housing (All Expenses Covered) » Optional health insurance* » Leadership Training, Networking and More * CHCI secures and individuals reimburse CHCI for this service.

Academic Credit

Interns may be eligible to receive academic credit at their college or university for participating in the program. It is not mandatory to obtain academic credit to participate; however, CHCI encourages participants to research this possibility.

ELIGIBILITY CRITERIA: » Students must currently be enrolled full time and

working towards their undergraduate degree.

» High academic achievement (preference of 3.0 GPA or

higher)

» Evidence of leadership skills and potential for leadership

growth

» Demonstrated commitment to public service-oriented

activities

» Superior analytical skills, outstanding oral and written

communication skills

» Applicants must be U.S. citizens, lawful permanent

residents, asylees, or individuals who are lawfully authorized to work full-time without restriction for any U.S. employer and who, at the time of application, possess lawful evidence of employment authorization.

» Note: Individuals who are seeking consideration under

the “Deferred Action for Childhood Arrival” (DACA) policy must possess an Employment Authorization Document at the time of application.

SELECTION PROCESS: » CHCI processes applications to identify the most

qualified candidates. Applications are reviewed by a selection committee composed by Alumni, Board of Directors, and CHCI staff. A selected number of applicants are chosen based on the quality of their application.

» All individuals are welcome to apply. However,

preference is given to individuals with financial need.

CHCI program participants give back to the community and forge bonds during planned volunteer service projects.

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MEET BRANDON, THE MAN BEHIND THE MACHINES BEHIND THIS AIRPORT RUNWAY

SWITCH ON THE AFTERBURNERS WITH A CAREER IN THE TRADES Construction projects like this airport runway can’t happen without skilled workers like Brandon.

And that means a lot more than turning wrenches. As a Cat® dealer technician, he’s working on the latest heavy equipment, using cutting-edge diagnostic tools that give him a chance to use his head and his hands. That way, he’s fully engaged and his career is ready for takeoff.

The skilled trades make civilization possible. For Brandon, being a Cat dealer technician is more than a career choice, it’s a choice career. Learn more at caterpillar.com/dealercareers.

CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the “Power Edge” trade dress, as well as corporate and product identity herein, are trademarks of Caterpillar and may not be used without permission. © 2012 Caterpillar. All Rights Reserved.

on the move KATHY MARTINEZ

EMPOWERING The Disabled

at Wells Fargo & Co. Written By Linda Irene Rogers

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A

former U.S. assistant secretary of the Office of Disability Employment Policy, Kathy Martinez has overcome tremendous obstacles to attain her success. During her tenure in the Labor Department, she helped strengthen federal contractors’ responsibilities to hire, retain and advance qualified people with disabilities, and played a critical role in President Barack Obama’s 2010 executive order directing federal agencies to increase the representation of people with disabilities in their workforces. She also led other key initiatives that increased employment of civilians and veterans with disabilities across public and private sectors.

Prior to her work in the Labor Department, Martinez was executive director of the World Institute on Disability; a Berkeley, Calif., organization focused on increasing employment, economic security, and health care for persons with disabilities. Her work included developing a campaign for the 2006 adoption of the United Nations Convention on the Rights of People with Disabilities. She also collaborated with organizations around the world, including the State Department’s U.S. Agency for International Development, and the International Labour Organization, as well as a number of major corporations, including her eventual employer, Wells Fargo & Co. Martinez is in something of a unique position when it comes to understanding what it’s like to have a disability in the workplace. She was born blind. A graduate of San Francisco State University, Martinez speaks and publishes on a wide array of topics related to disability employment, including the emergence of disability as an essential component of workplace diversity and inclusion, and the importance of expectation in ensuring youth with disabilities grow up with an assumption of work.

Martinez grew up in Southern California with five siblings. Her father worked for a variety of defense contractors, while her mother worked as a housekeeper. Along with Martinez, another of her sisters was born blind as well. Determined her daughters would have as normal a childhood as possible, their mother enrolled them in public schools, where Martinez says she realized she was different for the first time. The experience taught her she’d have to negotiate the world differently.

Having learned to do so, Martinez has dedicated her career to ensuring other disabled people have every opportunity to realize their full potential. Of her work at

Wells Fargo, Martinez says; “I have been impressed with Wells Fargo’s focus on diversity and inclusion, and specifically its commitment to serve consumers and team members with disabilities. I look forward to expanding those opportunities for people with disabilities to make sure everyone can succeed financially.”

Martinez leads Wells Fargo’s People with Disabilities segment focus.

She works with the organization’s line of business and channel leaders, in addition to a network of Wells Fargo team members with disabilities. Her duties also include ensuring Well Fargo’s disabled customers are afforded fair opportunities in the financial realm. In this regard, Martinez works with Wells Fargo’s customers, communities, and advocacy groups to expand the company’s capabilities and programs dedicated to serving customers with disabilities.

Stephanie Smith, Wells Fargo’s head of Marketing Strategy and Segments says. “Kathy’s extensive experience and knowledge of the needs of people with disabilities helps us continue to deliver on our vision to help all of our customers, communities, and team members succeed financially.”

One of her goals in her position at Wells Fargo is to ensure people with disabilities are afforded an opportunity to participate fully, just as she enjoyed at the U.S. Department of Labor. As an employer, Martinez says the Department of Labor reflects the ideals inherent in the policies it puts forward; including helping to strengthen the American workforce through diversity.

She says; “When I walked through the doors each morning, I knew my diverse perspectives were valued — in addition to my experiences as a person with a disability, those stemming from my many other identity markers were appreciated as well. After all, my disability is only one part of who I am.” HT

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office

corner

Redefining The

Friendly Skies Oscar Muñoz, United Airlines CEO

I

Written By Lydia Julian

t’s no secret Untied Airlines has encountered quite a bit of turbulence of late. The recent merger with Continental Airlines, as well as a federal investigation associated with the Port Authority of New York and New Jersey, have subjected the venerable airline to quite a bit of buffeting. In fact, as a result of the investigation, former United CEO and chairman Jeff Smisek stepped down, to be replaced by Oscar Muñoz; making him one of nine Hispanic CEOs of Fortune 500 companies.

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“Muñoz says his key goals are to develop employee engagement, increase customer service, and improve United’s business results.”

Prior to joining United Airlines, Muñoz served as president and chief operating officer of CSX Corporation, another premier transportation company in the railroad industry.

Muñoz also served as a director at CSX. During Muñoz’s tenure, CSX was transformed into an industry leader in customer focus, reliability and financial performance. Further, CSX was named one of Institutional Investor’s Most Honored Companies for a decade of excellent financial performance, including increasing its operating income by nearly 600%.

Hopefully, Muñoz can bring similar results to United.

Prior to joining CSX, Muñoz served in various senior financial and strategic capacities at some of the world’s most recognized consumer brands, including AT&T, The CocaCola Company and Pepsico.

He has served on the board of directors for United Continental Holdings since 2010, and served on the board of directors of Continental Airlines since 2004. Muñoz is also active in several industry coalitions and philanthropic and educational organizations including the University of North Florida’s board of trustees and the PAFA advisory board of Vanderbilt University.

Muñoz graduated from the University of Southern California with a bachelor’s degree in business administration, and earned a master’s in business administration at Pepperdine University. He has been named one of the “100 Most Influential Hispanics” by Hispanic Business magazine.

Well-suited for the position from his experience at CSX, Muñoz says he expects to leverage the parallels he sees in government oversight and working with an organized labor force to smooth out America’s largest airline. This will be something of a task, as United has a ways to go toward generating a warm and fuzzy in the hearts of many its passengers.

As one of his first steps, Muñoz launched UnitedAirTime.com to give customers an opportunity to provide direct feedback to the beleaguered airline. According to the site, its primary aim is to create an ongoing conversation with the airline’s customers and employees; allowing them to answer questions and get candid feedback. It also publishes stories about United’s employees, customers and company innovations to keep travelers informed about the strides it is making. In a bold move, the site is open to the general public for comments both positive and—shall we say—those offering insights on opportunities for improvement.

Exacerbating the situation, Muñoz must strive to unite a culture still somewhat in disarray after the merger with Continental. Muñoz says his key goals are to develop employee engagement, increase customer service, and improve United’s business results.

In an interview with the Chicago Tribune, Muñoz is quoted as having said United employees have been allowed to become disenchanted, disengaged, and disenfranchised. In many industries, this is the kiss of death, as customers exposed to such attitudes are typically inclined to seek another provider of whatever service it is they came looking for.

Airlines are somewhat insulated from this with business travelers, as many so covet the frequent flyer miles they accumulate, they lock themselves into flying an airline regardless of the nature of the encounter. Still, with an ever-worsening experience, loyalty can only be counted on up to a point. United’s 2014 on-time arrival performance slipped by three points to 76 percent in 2014, its mishandled baggage rate increased, and predictably—so did customer complaints.

Long story short, Muñoz has a significant slice of work cut out for himself. HT

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the big 5

LATINO COMPANIES Compiled by Lyndon Conrad Bell

I

t is common knowledge Latinos comprise the largest ethnic group in the United States. Further, the buying power of the Latino community has grown exponentially, right along with the population. Thus, it’s remarkable to note how many people underestimate the power of Latino businesses. There is a very sizable number of exceptionally large Latino companies generating billion dollar revenue streams numbered among HispanicBusiness. com’s Top 500 Hispanic Businesses. Here are five of the largest in terms of revenues.

BRIGHTSTAR CORPORATION: The world’s largest wireless distributor, BrightStar serves more than 200 cellular carriers, over 40,000 retailers, and more than 15,000 enterprise companies in over 100 countries on six continents around the world. The company generated in excess of $10 billion in revenue in 2014, with a roster of some 9,000 employees. Its core business functions are specialized global wireless distribution and services, in addition to servicing mobile device manufacturers, wireless operators and retailers. Bolivian Marcelo Claure started BrightStar in Miami as a device distribution company targeting Latin America in 1997. Today, BrightStar is ranked among America’s largest private companies.

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MASTEC: Jorge Mas Canosa, whose son Jose Mas is the current CEO, founded this multinational infrastructure engineering company in 1994. Listed on the New York Stock Exchange since 1998, MasTec provides services in the areas of engineering, building, installation, maintenance, and upgrade of energy, utility, and communications infrastructure. This includes electrical utility transmission and distribution, power generation, natural gas and petroleum pipelines, wireless, wireline and satellite communications, wind farms, solar farms and other renewable energy, industrial infrastructure, and water and sewer systems. MasTec became the first Latino-owned company in the United States to generate more than $1 billion in revenues back in 1998.

MOLINA HEALTHCARE: Dr. C. David Molina founded the company in 1980, while working as an emergency room physician in Long Beach, Calif.

Noting the rising numbers of individuals forced to use the emergency room of the hospital for common illnesses because they had been turned away by doctors who wouldn’t accept Medi-Cal, Dr. Molina established a primary care clinic specifically for the treatment of low-income patients, regardless of their ability to pay. Today ranked among the Fortune 500, Molina Healthcare provides medical services under Medicaid, Sate Children’s Insurance programs, Medicare Advantage plans, and the federal Exchange established with the Affordable Care Act. Molina’s son, Dr. J. Mario Molina, now runs the company.

GREENWAY AUTOMOTIVE GROUP: A consortium of some 32 dealerships owned

by Frank Rodriguez, the company started with the establishment of Greenway Ford in Orlando, Fla. in 2000. The Greenway Automotive Group’s 32 domestic automotive dealerships include some of the nation’s top ranked performers in sales, service, customer satisfaction and profitability. These include the Ford, Dodge, Chrysler, Jeep, Kia, Honda, Hyundai, Nissan and Mitsubishi brands in Florida, Alabama, Tennessee, Texas and China.

RELATED GROUP: Established in 1979, Jorge Perez’s Related Group is Florida’s leading real estate developer, and one of the country’s largest real estate conglomerates.

Its residential developments reach cross-market sectors and have dramatically altered South Florida’s urban landscape. Since its inception, the Related Group has built, rehabilitated, and managed more than 90,000 condominium and apartment residences. The company has earned international status for its visionary designs and development of luxury condominiums, market-rate rentals, mixed-use centers, and affordable properties – often in emerging neighborhoods, enhancing the lives of all its residents.

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government issues

Fixing the System President Obama is Taking Action on Immigration

“We are a nation of immigrants, and that means that we’re constantly being replenished with strivers who believe in the American Dream. And it gives us a tremendous advantage over other nations. It makes us entrepreneurial. It continues the promise that here in America, you can make it if you try, regardless of where you come from, regardless of the circumstances of your birth.”

—President Obama, November 21, 2014

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I

t’s clear that fixing our broken immigration system would boost our economy and help all workers by increasing the worker productivity, creating more jobs, improving wages of all workers, and reducing the deficit. After waiting over 500 days for the House to take action on legislative solutions to fix our broken system, the President enacted executive actions to help boost our economy.

According to analysis by the President’s Council of Economic Advisers (CEA), the President’s executive actions on immigration would boost economic output by an estimated 0.4 to 0.9 percent over ten years, corresponding to increases in GDP of $90 billion to $210 billion in 2024.

• The President’s actions will grow the economy by increasing the productivity of all American workers.

These actions will increase the productivity of American workers, in part by allowing undocumented workers to come out of the shadows and find jobs that better match their skills and potential.

This shift of workers across occupations will also allow more native workers to specialize in the tasks best suited to their abilities. These effects are likely to lead to wage increases for all workers — immigrants and natives alike. In addition, by encouraging high-skilled immigration, these actions will boost the rate of innovation and patenting in the American economy, further increasing the productivity of the American workforce.

• The President’s actions will increase the size of the American workforce. CEA estimates that the economy will also grow thanks to an expansion of the American labor force by nearly 150,000 people over 10 years as a result of the President’s executive actions.

• Average wages for all workers, both U.S.-born and immigrant, will increase. Increases in productivity and innovation caused by the President’s actions will translate into higher wages for all types of workers. CEA estimates that by 2024 annual wages for native workers will rise 0.3 percent, or approximately $170 in today’s dollars.

CEA also estimates that the President’s actions would neither increase

nor decrease the likelihood of employment for native workers.

• A bigger economy will reduce the deficit. As the economy grows so do tax revenues, requiring the government to borrow less to finance government operations. This reduced borrowing translates into reduced spending on interest payments by the government, thus reducing overall government spending — and shrinking the deficit. CEA’s estimate of the higher economic growth associated with executive action on immigration would translate into reductions in the Federal deficit by $25 billion in 2024.

At the same time, the President’s executive actions will expand the country’s tax base by millions of people and billions of dollars. Individuals potentially eligible for deferred action under the President’s executive actions are in the country today — and have been for many years. They provide for their families, just like all American citizens. Many are already in the workforce and contributing federal, state, and local taxes. But roughly two-thirds of them don’t pay taxes today. The President is changing that, ensuring that these individuals have the opportunity to apply for a work authorization and pay taxes. By allowing those eligible for deferred action to work in this country, both workers and employers will be able to come out from the shadows and contribute payroll taxes, just like all American citizens.

But these actions are just temporary improvements to our immigration system. Only Congress can make legislative changes that can fix our broken immigration system and boost our economy in a more substantial way. Study after study has shown that common-sense immigration reform will strengthen the economy, spur innovation and increase U.S. trade and exports. Click HERE to see video. HT

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cohen’s corner

Targeted Recruiting

vs Non Targeted Recruiting

By Mark Cohen, C.O.O., EVP New Business Development JMR Publishing, Equality Magazines, Equality Jobs

I

n the beginning there were a few huge general job boards, Monster, CareerBuilder, and Hotjobs. They were very important to our industry, as they were instrumental in teaching us all about the “JOB BOARD”. In fact, they showed the HR professional the Internet and the online job board are viable ways to hire. When they began, everybody from a Wal-Mart hourly employee to executives in the C-suite at IBM looked on the same job board.

Now, some two decades later, there have been many changes to the marketplace. This is normal; as markets usually begin with a general theme, then migrate to the specific needs of the consumer. Now, the market is segmented and talent is specific, so you have the opportunity to target your messaging to a specific group of people through a targeted job board.

The use of a targeted job board has inherent advantages to both ad agencies and employers. You can build your brand within a specific community because your target audience is pre-established. The boards are better at reaching the casual job seeker, because they tend to be where your candidates are looking.

And, they are far more cost efficient.

A targeted job board also ensures you pay only for

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the applicants you get as a result of targeting your postings, as opposed to paying for an entire populace. After all, with a general job board, most of the users are not qualified for your position, nor are they the caliber of candidate you’re seeking.

Yes, advertising your opportunities in major newspapers and large job boards can still play an role, however the ability to send a targeted message to a specific talent pool is the best and most economical way to accomplish your goals, attract a diverse slate of candidates for your employment opportunities, and ultimately enhance the diversity of your workforce. By the way, if targeted diversity is not reflected in your recruitment advertising, you could be inadvertently sending the message to diversity jobseekers they are not wanted in your organization.

In addition to increasing and diversifying your pool of applicants, targeted diversity recruitment advertising can

Targeted Diversity recruitment is one of the hottest topics in corporate America today. The latest census results firmly established that the ethnic make-up of the U.S. is changing at a rate faster than anyone has anticipated.

enhance diversity in your employment brand. Some employers make the mistake of assuming a positive image of their product or service translates into a positive image of their company as employers embracing diversity.

With targeted diversity recruitment advertising you send the unequivocal message that diversity is an important part of your organization’s overall brand image. Targeted diversity recruitment advertising can also counter the consequences of negative events in the marketplace, discrimination lawsuits, as well as rumors of individual incidents, by establishing positive perceptions.

Targeted Diversity recruitment is one of the hottest topics in corporate America today. The latest census results have firmly established the ethnic make-up of the U.S. is changing at a rate faster than anyone has anticipated. Much of corporate America is already aware of the changing demographics.

Many corporate front-runners established diversity initiatives back in the mid-90s. Nearly two decades later, the bottom-line results have been measured in their women and minority recruitment, retention, and supplier diversity.

That said, all niche job boards are not equally effective. When considering posting, look for boards getting their visitors involved, constantly producing fresh material, containing current and real jobs, and promoting potential advertisers. This has been the philosophy at EqualityMagazines.com for more than twenty years, and is readily evident in any of the Targeted Minority Recruitment and Community Resource outlets in its family of diversity Websites and job boards. These include; Veterans Enterprise, Hispanic Today, The Black Perspective, and Women in Business & Industry magazines. HT

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© 2012 Lockheed Martin Corporation

NEVER UNDERESTIMATE THE POWER OF

EXPERIENCE At Lockheed Martin, we believe that in order to have a world-class supplier base, we must provide opportunities for a wide range of businesses to work with us. Veteran-owned businesses bring a special perspective with them that enables us to deliver innovative solutions and new ideas to our customers. And we’re proud to say that putting supplier diversity into practice has made us one of DiversityInc magazine’s Top 50 Companies for Diversity. Lockheed Martin.

Supporting veterans and veteran-owned businesses. We always have. And we always will.

www.lockheedmartin.com

Opportunity doesn’t always knock.

Sometimes, it sounds a horn.

To see the wide range of challenging and meaningful career opportunities available right now at North America’s premier railroad, visit www.unionpacific.jobs.

Union Pacific Railroad Careers @UPRailroadJobs

An Equal Opportunity and Affirmative Action Employer

BOOKSHELF

The Latina’s Guide to Success in the Workplace !

BY ROSE CASTILLO GUILBAULT AND LOUIS E.V. NEVAER

This career guide is the only one of its kind to focus specifically upon empowering the Latina community to embrace success and build skills for workplace advancement. The authors assert there are five obstacles Latinas confront within their own belief systems: the idea women do not need an education; the assumption the needs of men come first; a belief it is sinful to desire money; the opinion Latinas should not be ambitious; and the mindset stating successful women in the United 3States lose their femininity.

Latino Spin: Public Image and the Whitewashing of Race

BY ARLENE DÁVILA

The author illustrates the growing consensus among pundits, advocates, and scholars affirming Latinos are not a social liability. Further, they are moving up, contributing, and in fact are more American than “the Americans.” The book follows the spin through the realm of politics, think tanks, Latino museums, and urban planning to uncover whether they effectively challenge the growing fear over Latinos’ supposedly dreadful effect on the “integrity” of U.S. national identity.

A WORLD OF OPPORTUNITY We are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services fields.

Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on current openings.

www.hsbglobalstandards.com An Equal Opportunity Employer

K PERSPECTIVE

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The Power of Latino Leadership: Culture, Inclusion, and Contribution

BY JUANA BORDAS

Over 50 million Latinos live in the United States, and it’s estimated one in three members of the US population will be Hispanic by 2050. What does it take to lead such a varied and vibrant people who hail from twentytwo different countries and are a blend of different races?

What can leaders of all cultures and ethnicities learn from how Latinos lead? The author offers ten principles illustrative of the inclusive, people-oriented, socially responsible, and lifeaffirming way Latinos have led their communities.

Latinos, Incorporated: The Marketing and Making of a People

BY ARLENE DÁVILA

Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. While the influence of Latin culture is gaining momentum in American society as a whole, a similar level of economic parity or political enfranchisement has not accompanied the increasing visibility of Latinos in mainstream culture. In a fascinating discussion of how populations have become reconfigured as market segments, the author shows how market and marketing discourse have become important terrains where Latinos debate their social identities and public standing.

BUSINESS NEWS

e

For Current Opportunities Visit: ltl.upsfreight.com/aboutus/careers.aspx

UPS Freight is an Equal Opportunity Employer M/F/D/V

left many workers disgruntled, frustrated and ready to move on as soon as the market improves. Year-end bonuses may not ensure the loyalty of all unhappy workers, but they could help entice some to stay aboard,” said Challenger.

While the human resource executives surveyed did not provide details on the amount of bonus checks, John Challenger said some companies may choose to be creative when it comes to year-end rewards.

JACOBS is creating the world of tomorrow as one of the largest of architecture, engineering, and other “Inproviders some respects, it truly is theconstruction, thought that professional technical services. Jacobs Technology, a whollycounts.

Employees want to be recognized forleader their owned subsidiary of Jacobs Engineering, is a worldwide in providing advanced engineering and technical have servicestoforbe contribution to the company.

It doesn’t government and industry.

a Wall Street sized bonus check. Many workers

would be happy with a $100www.jacobstechnology.com gift certificate to a local 3 restaurant or store. Many would probably be happy

UPS Freight is one of the largest less than truckload carriers in the U.S. and offers both LTL and truckload job opportunities.

For Current Opportunities Visit: ltl.upsfreight.com/aboutus/careers.aspx UPS Freight is an Equal Opportunity Employer M/F/D/V

with a couple of extra days of paid vacation at the end of the year. Many are simply happy to have a job in this economy,” said Challenger.

A WORLD OF OPPORTUNITY

“Of course, those who are just happy to have a job are usually the first ones seeking greener pastures at

We are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services fields.

the first sign of improvement. Companies understand

Vanasse Hangen Brustlin, Inc.

this andTransportation it is why nearly two-thirds| Environmental of them are finding | Land Developement Services a way to give bonuses this year,” he concluded. HT

Consistently named among the “Best Civil Engineering Firms to Work For” by CE News magazine, VHB is committed to providing a challenging, dynamic and rewarding work environment. Our staff enjoys K PERSPECTIVE opportunities to grow professionally and work on interesting projects. Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and developing lasting relationships both inside and outside of our firm.

VHB is proud to be an Equal Opportunity/Affirmative Action Employer.

VHB ensures non discrimination in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964.

VHB participates in the E-verify employment authorization program.

Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on JACOBS is creating the current world ofopenings. tomorrow as one of the largest providers of architecture, engineering, construction, and other professional technical services. Jacobs Technology, a whollyowned subsidiary of Jacobs Engineering, is a worldwide leader www.hsbglobalstandards.com in providing advanced engineering and technical services for government and industry.

FOR INFORMATION ON COMMISSIONED www.vhb.com | Offices located throughout the east coast AND CIVILIAN CAREER OPPORTUNITIES, VISIT: THE BLACK PERSPECTIVE www.slmpd.org/hr/index.htm 10 4

An Equal Opportunity Employer

www.jacobstechnology.com

Part of the EqualityMagazines.com Family of Diversity Publications

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ENTERPRISE The Military and Veteran’s Business Network