August 2010 Newsletter

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August 2010

ERA WILDER REALTY HOT LINKS

IN THIS ISSUE

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How Real Estate Pros are Using Social Media for Real Results How to File a Claim After Storm Damage Welcome New Irmo Agents August Team Tuesday ERA Bowl a thon for MDA Live Green, Save Green and Enter to Win Green!

How Real Estate Pros are Using Social Media for Real Results Article by Mashable Over the past two years, real estate professionals have found creative ways to overcome the real estate crisis, including finding innovative uses for social media. After facing drops in home sales well into 2010, real estate pros have been forced to utilize their offline skills in an increasingly social way online. By using photo and video sharing to enhance listings, along with professional networking sites to hone their sales skills, real estate veterans have made strides in moving inventory in tough times. Agents, brokers and realtors have found successes in lead generation, sales and brand building through use of mass audience social platforms, including Twitter, Facebook, YouTube, Flickr, Meetup, and LinkedIn, as well as real estate specific platforms, like Trulia, Zillow, WellcomeMat and Architizer. Whether they are sharing videos, listings or advice with their communities and prospective buyers or sellers, real estate pros are making progress in using social media for real results. ATTRACTING BUYERS AND SELLERS The core goal of real estate pros utilizing social media is to attract sellers looking to list their homes or buyers looking to purchase homes. Naturally, the 1.0 version of social media for real estate is setting up pages on social networks that fit your company's content and audience. READ MORE...

How to File a Claim After Storm Damage FOR IMMEDIATE RELEASE Russ Dubisky, Executive Director 803-252-3455 or cell phone 803-708-5271 russd@scinsnews.com Columbia, S.C. - July 28, 2010 Severe thunderstorms have damaged a number of homes, cars, and businesses in South Carolina this week.


For those who have experienced damage, the South Carolina Insurance News Service provides the following tips: · Survey the damage and notify your insurance company of any losses. Provide your agent with a copy of your home inventory if you have one. Important: Leave a number where you can be contacted if you are not at home. · Make any temporary repairs necessary to protect property from further damage. Cover broken windows and damaged roofs to prevent further destruction. Keep all receipts for materials used. · Do not dispose of damaged personal property until an adjuster has had the opportunity to look at it. · If it is safe to access the area, take photographs or video to document damaged property. · Find your insurance policy and have your policy number handy when you are ready to make your claim. · If your business has been damaged and you have business income (interruption) insurance, it covers the profits your business would have earned, based on financial records, had the disaster not occurred. The policy covers additional operating expenses incurred as a result of the disaster, such as extra expense of operating out of a temporary location. · The most serious losses will be given priority, but your insurance agent will see that your needs are taken care of. Click HERE for phone numbers to make insurance claims. End your newsletter with a kick - consider a postscript to reinforce one of the key product or service benefits. Sincerely, Elza Hayen ERA Wilder Realty

Welcome New Irmo Agents

Katie Hancock Jermaine Brown

Team Tuesday

Claire McCormack


ERA Bowl a thon for MDA

Live Green, Save Green and Enter to Win Green! Living green and saving green is easy, fun and beneficial for everyone involved. Helping your clients decrease their carbon footprints while spending less is a


tangible way of delivering extra service value to them. For example, make sure your clients know that they may be eligible for federal tax credits or tax incentives for the purchase of specific energy efficient products or renewable energy systems for the home. Encourage your clients to check with a tax professional for tax credit and incentive qualification specifics. Websites such as www.energy.gov and www.energysavers.gov also contain useful information. You can also help raise your clients' awareness of green compatibility by pointing out environmentally friendly features in homes. For example, if you are showing a home that has skylights, be sure to mention that skylights decrease the need for artificial lighting and help warm the home during winter months, decreasing energy use. For energy efficient ideas that your clients can incorporate into their own homes, visit www.LiveGreenSaveGreen.com. You'll find some helpful ideas for your own home, too. Find out for yourself and show your clients why living green isn't only the right thing to do - it's the smart thing to do! And right now, through August 31 you can enter to win a $25,000 Lowe's Gift Card from American Home Shield! For more information...


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