Discover the Blue Fly QRcodes and scan them. What do you see in these pictures? What do they make you feel? The Blue Fly awakens memories of all the bad things that may have happen to a person and wants to forget them. Not to cause pain, but to learn from them and become stronger. It consists of anthropocentric illustrations and videos about feelings and negative experiences we all consider to be unwanted and don’t want to have around us, but they are impossible to avoid them, just like the flies.
index 07
project’s goal 12 infuences & thoughts about the project
14 website 22 QR codes 30 illustrations 116
126
branding 134
142
video graphics
stickers layout
drafts
Project’s goal The Blue Fly is a personal project, which includes the creation of a personal, illustrated narration and its promotion through new means of communication such as the Internet and the social media. This is a BA project, and is the cause for the development of the Blue Fly. It is aspired to be continued in the future. For the development of the Blue Fly project, different aspects of graphic design have been used, such as branding, illustration, photography, video, book design, web design and advertising in the social media.
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In the “Book of Disquiet” from Fernando Pessoa (1982), there is a blue fly on the main character’s desk, and that stands as a reason for him to start thinking about life and the way he sees the world. And that was the inspiration for the name of the project : Blue Fly. The blue color often symbolizes the melancholia. The fly stands for the negative feelings and experiences, which are unwanted and can’t be avoided. The flies are everywhere, and that’s why the project’s illustrations are being spread through the QR codes’ stickers everywhere in the city By scanning the QR code, the people passing by are being led to a specific illustration from the project.
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Influences & Thoughts about the project Images have been created, with the use
of
graphic
design
and
illustration,
which include human figures that act in
a peculiar way inside unfamiliar worlds and they transmit emotions and personal thoughts to the viewer.
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This illustrations create
questions
for & causeret ations
interp
through the fear of unwanted experiences. Maybe they show
nightmares
of the past that have to
be eliminated
by the present
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website
https://blue-fly.tumblr.com
The illustrations can be found in the main page of the website
https://blue-fly.tumblr.com There are also two buttons in the website, the “Project Description” and the “Ask Me Anything” section.
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The
Project Description’s
page has the following description:
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The
«Αsk me anything”section
encourages people to ask questions and show their interest in the project by filling the contact form.
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QR codes
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Promotion &
Advertising
The illustration’s QR codes are stickers with a specific
layout which include the name of the project and the title of each illustration. The main goal here is to attract the
interest of the people passing by, and make them wonder about the illustration behind the title. Furthermore, the
title in the stickers makes it clear that each sticker leads to a different image.
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These stickers can be found everywhere in the city, not only in the city center but
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also in strange places, to corroborate their parallelism with the flies.
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For the
promotion
of the project
there are pages in the
social media
(Facebook και Instagram)
in which photos and videos of the QR codes’ stickers in the city are been uploaded in order to promote the project, create awareness and attract the attention of the viewers by recognizing the stickers the next time they see them on the streets.
https://www.facebook.com/BlueFlyProject https://www.instagram.com/bluefly_project 28
blue-fly.tumblr.com
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illustrations
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I n s id e O u t
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link
https://blue-fly.tum blr.com/post/160870649573
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2
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B u rn ed
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link
https://blue-fly.tum blr.com/post/160870658093
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3
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Wo m an
41 41
link
https://blue-fly.tum blr.com/post/160870833973
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4
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A d u lt h oo d
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link
https://blue-fly.tum blr.com/post/160870707843
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5
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P a c if i c
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link
https://blue-fly.tum blr.com/post/160870724403
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Ho me
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link
https://blue-fly.tum blr.com/post/160870638828
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G e t t ing O u t
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link
https://blue-fly.tum blr.com/post/160870627163
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R e f le c ti o n
61
link
https://blue-fly.tum blr.com/post/160870738868
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9
64
Co co o n
65
link
https://blue-fly.tum blr.com/post/160870692598
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Wall
69
link
https://blue-fly.tum blr.com/post/160870773218
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7
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link
https://blue-fly.tum blr.com/post/160870515858
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B re ath e
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link
https://blue-fly.tum blr.com/post/160870526173
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Fall
81
link
https://blue-fly.tum blr.com/post/160870540958
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14
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22
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link
https://blue-fly.tum blr.com/post/160870665768
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Co ve r
89
link
https://blue-fly.tum blr.com/post/160870535218
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16
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P e bb l e s
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link
https://blue-fly.tum blr.com/post/160870797698
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Se e
97
link
https://blue-fly.tum blr.com/post/160870811763
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18
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St raw b e r r y
101
link
https://blue-fly.tum blr.com/post/160870595593
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19
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R e n e g ad e s
105
link
https://blue-fly.tum blr.com/post/160870502513
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20 Wo m an
108
109
link
https://blue-fly.tum blr.com/post/160870612798
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21 L if e
112
113
link
https://blue-fly.tum blr.com/post/160870797698
114
Video graphics
117
22 Fat al
duration: 00:37 ARE WE FATED? FAITHFUL? OR FATAL? *Quote from Marilyn Manson’s song - The Mephistopheles Of Los Angeles (2015)
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119
link
https://blue-fly.tum blr.com/post/161396623778
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video frames
23 B e as t
duration: 00:44 Maybe... There is a beast... Maybe it’s only us *Quote from William Golding’s book - Lord of the flies (1954)
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link
https://blue-fly.tum blr.com/post/161397872243
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video frames
126
Branding
127
128
129
LOGO Drafts
130
131
blue fly
blue fly
fly Blue fly 132
blue
BLUE FLY
BLUE FLY
133
Stickers layout
136
7cm
10cm
QRcode
title
logo
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STICKERS DRAFTS
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139
DRAFTS
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https://blue-fly.tumblr.com