OC Realtist 2014 business plan

2014 OC Realtist Business Plan Eric L. Frazier, MBA President 3739 6th Street Riverside, CA 92501 www.ocrealtist.org

General Membership Conference Call Agenda • President’s Report and State of the OC Realtist • Presentation of the 2014 Plans o OC Realtist Business & Marketing Plan o OC Realist Financial Forecast

• Questions and Answers • Announcement: Mid Winter Conference • Final comment and adjournment

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President’s Report The Year in Review OC Realtist Core Values

Our Core Values Who are we and what do we believe?

Our Core Values • OC Realtist Core Values: • We believe in God and begin all of our meetings with prayer • We value the Realtist brand and our slogan "Democracy in Housing" • We value the history and contribution of African American Real Estate Agents who established NAREB and the Realtist designation • We value the talents and gifts of every member • We value diversity and inclusiveness in our membership • We value professionalism in business and excellence in every area of life.

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Our Core Values

• OC Realtist Core Values:

• We value having balance in our lives with God, Family & Business for all people.

• We value the emotional and physical well-being of all people • We value fellowship and relationships with all people • We value the economic empowerment of all people • We value the family and Home Ownership • We value the education and mentoring of young people • We value the welfare of senior citizens • We value leadership development of men and women • We value the growth and sustainability of all chapters of NAREB

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Our Core Values • OC Realtist Core Values: • We value giving generously and sacrificially of time and resources to the community • We value the Real Estate Industry and the jobs, careers and business opportunities it affords all people • We value the banking industry and the affordable financial products that help make Home ownership possible • We value the American Dream of home ownership and the stability it brings to families

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OC Realtist State of Union

OC State of Union • • • •

Membership as of 12/31/2013 Financial Status Board of Directors – vacancies & positions Our immediate needs: o o o o

State of California Franchise fees 501 C 6 Operating capital Accounting & Management

• Our Future needs: o Transition to a new President o Strong corporate partnerships to help us go to the next level.

Business Plan Business Planning for 2014

Who are we?

Mission and Vision Statement

Mission Statement • The mission of the Orange County Realtist is to provide support and education for its members to grow and expand their businesses while assisting the community to achieve the American dream of homeownership.

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Vision Statement • The vision of the OC Realtist is to become the largest Chapter of NAREB in the United States of successful RealtistŽ whose businesses are thriving from the support they receive from the chapter and the networking opportunities that exist by their affiliation with National Association of Real Estate Brokers.

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Management OC Realtist Organizational Structure

Executive Committee •

Executive Directors: o o o o o o o o o

Eric Frazier, President Sandra Speed, 1st VP Open, 2nd VP Christina Kimble, 3rd VP David Geiger, EVP Open, Secretary Open, CFO Allen Perry, Parliamentarian Jennifer Rogers , VP of Affiliates

o General Directors:

o Manager South • Herb Vinegar,

o Recruiting Manager North • Martin Esqueda, VP of Education

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Open Board & Committee Positions • 1st VP o Political Affairs o Community Development o Legislative Affairs

• 2nd VP o Relationship Mangers o Board Nominations

• 3rd VP o o o o o o

Public Relations Website & Social Media Historian Hospitality & facilities Education Special Events

• CFO/Treasurer o Audit o Compliance

•

EVP o o o o o

Real Estate Vender Services Real Estate Brokerages Insurance Services Financial Institutions Retail Business Development

• Parliamentarian o Bylaws o Grievance

• VP of Affiliates o o o o o o

Pastoral Alliance NAREB 9 Affiliates Community/Chamber Affiliates CAR/NAR Real Estate Associations Minority RE Trade Associations Professional Trade Associations

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Advisory Board 2013 o Current Advisory Board: • Earl Gervais, Chairman - CEO/Broker American Eagle Real Estate, Inc. • Patrick Bartolic, The Bartolic REO Team, ALTERA REAL ESTATE • Mike Duncan, Broker/CEO The Duncan Group & President – Elect of CRS • Shelley Kaye, Director/founder WINDS

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Honorary Board 2013 o Roger Beane, Chairman - CEO Light House Real Estate Services, Inc. (LRES) o Bill Lewis, President of 100 Black Men of OC o Donald Craig, President of OC NAACP

o Bobby McDonald, President of Black Chamber of Commerce o Mark Whitlock, Pastor/CEO Christ or Redeemer Church o John Macias, Chairman Mosaic o Art Acosta, President of Open Door Institute

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OC Realtist Organization Chart 2014 President/CEO/Chairman Eric L. Frazier

Administrative Assistant

Executive Secretary

Assistant Secretary

1st VP

Assistant Secretary

3rd VP

2nd VP

Assistant Secretary

VP Political Affairs

VP Community Development City/Gov/Non Trade

Assistant Secretary

Assistant Secretary

VP of Membership Recruiting - South

VP of Public Relations

VP of Membership Recruiting - North

VP of Website & Social Media

VP of Membership VP of Legistlative Affairs

CFO

Retention - North

VP of Historian

Exec VP Corp Liason

Assistant Secretary

Treasurer

VP of Audit

VP of Compliance

Parliamentarian

Assistant Secretary

VP of Real Estate Vender Services

VP of Real Estate Brokerages

VP of Insurance Services

Chaplin

Assistant Secretary

VP of By-laws

VP of Grievance

VP of Affiliates Relations

Assistant Secretary

VP of Pastorial Alliance

VP of NAREB Chapters Affilates

VP of Community/Business Affiliates Trade/Non-Profit

VP of Membership Retention - North

VP of Hospitality & Faciliaties

VP of Financial Instituation

VP of Board Nominations

VI of Education

VP of Retail Business Development

VP of Special Events

VP of Real Estate Associations Relators

VP of Minority & Women Real Estate Trade Associations

VP of Professional RE Trade Associations

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What have we accomplished?

2013 Education & Special Events

2013 OC Realtist Activities Jan. 4, Prayer Breakfast

Jan. 12, Speaker Forum

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OC Realtist Activities Feb. 15, Black History

Feb. 01, Education

Celebration

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OC Realtist Activities Mar. 15, Education

April 4, Education

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OC Realtist Activities May 5, Education

June 8th, State Conference

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OC Realtist Activities Aug. 4th -7th National Convention

Nov. 15, Prayer Breakfast

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2014 Opportunities to Improved • Improve planning, lead time before events and execution • More Business development & Technology educational events • Increase the number of mixers & Joint events other Associations • Improved recruiting to larger Real Estate offices and affiliates • Improved attendance to meetings and events by all members • Fully engage the advisory and honorary board for resources and other opportunity to grow the organization • Improve the branding and staging of events with more banners.

• Improve fund raising monthly and diversify sources of funding.

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What do we want to accomplish?

Forums, Workshops and Events

OC Realtist Forums,

Workshops and Events Speaker Forums • • • • • •

Program #1: Forums for Realtist® and Realtors Monthly events, Thursday’s Time: 9:00 AM to 11:00 PM Networking: 8:30 AM to 9:00 AM The Forum starts: 9:00 AM to 12:00 PM Lunch to be provided at cost

•

Ray Warda BLB Resources has agreed to complete a HUD seminar on 2/8 at Church Our Redeemer Church 45 Maxwell Irvine, CA

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OC Realtist Forums, Workshops and Events Workshops • • • • • • • •

Program# 2: “Real Estate Industry Workshops Realtist® and Industry professionals will share how to build successful careers.

Monthly Saturday events: Starting March on Time: 9:00 AM to 1:00 PM Networking: 8:30 AM to 9:00 AM The Workshop starts: 9:00 AM to 1:00 PM Lunch is provided Ray Warda Advance Marketing Concepts has agreed to complete a series of technology seminars starting March 8th Saturday from 9 to 1 pm at Church Our Redeemer Church 45 Maxwell Irvine, CA 28

OC Realtist Forums, Workshops and Events Special Events • Program # 3: Events o Quarterly Prayer Breakfast o Golf Tournament in the Fall o Black History Luncheon & Membership Drive in February. o NAREB Mid Winter Conference – Plan a group trip o NAREB Annual Political and Multicultural Event in Washington in March. o NAREB Annual Convention – Plan a group trip. o Food Drive for the Thanksgiving Holiday o Toy Drive for the Christmas Holiday o OC Realtist Women Council Gala event

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OC Realtist Internet Radio • Mass Communication: • OC Realtist Internet Radio: • Produced by the Power Is Now, Inc. • • • • • • • • • •

Quarterly – 1st Thursday 9:00 AM to 12:00 AM Hosted by Blogtalkradio.com/thePowerisnow Promote the chapter nationally and locally Discuss National, State, Local chapter events, initiatives, and the value proposition of being a Realtist®.

Hear success stories of Realtist®, Agents and broker owners Hear from our National, State and local leaders.

Hear from our NAACP, Urban League, Black Chamber & Other Minority Organizations.

The Program is about NAREB and all of its affiliates Member broker advertisements Consumer Education

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OC Realtist Meetings/Event Schedule • Monthly Membership Meetings o Teleconference & Online

• • • •

Monthly Real Estate Forums & Workshop Quarterly Executive Board meeting Quarterly OC Realtist Internet Radio Quarterly New Membership Orientation

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General Membership Meetings 2nd Wednesday's of the Month Conducted by teleconference and online.

General Board Meeting 12:00 PM - 01:30 PM General Board/membership meetings are open to board and general public unless a closed meeting is requested • Speakers will be invited to speak on Political, Social, Personal development, Economics, Real Estate Trends, Market information and sales and marketing strategies.

• • • •

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New Member Orientation • Quarterly Event • By Teleconference and Online • • • •

Time: 9:00 to 10:00 AM Networking: 8:30 to 9:00 AM Orientation: 9:00 to 10:00 AM Goal: 10 in attendance including 10 non members

•

Deliverable: o o o o o o o o o o o o

Bylaws of the Local, State, and National Organization History of the Organization both national and local chapter Access to the local and national website Certificate of membership Membership PIN Local and National OC Membership name badge, business cards (optional) & telephone extension (directors only) Women's Council certificate of membership (if applicable) Code of Ethics Organizational Chart Realtist Preamble Complete S.W.O.T. Analysis Presentations from each executive board member & President

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How and when are we going to accomplish it?

Goals & Action Plan

1st Quarter Goals • • • • •

• • • o

Prayer Breakfast 1/15/2014 Grow members by 1/31 to 35 members Recruit 5 new members per month for the 1st quarter: 15 members.

Average of 10 members per month for the year.

Conduct a President’s partnership with NAREB California Chapter Presidents by 3/31 Conduct a President's meeting with OC AREAA, OC NAHREP, WinDs, NAWRB, OCAR, PWR in by 1/31 Update Membership roster on National Website and Chapter Website by 2/15.

Finalize Accounting for 2013 and Budget and Projections for 2014 by 2/28.

Fill all board position by 2/28.

Improve social media marketing and increase the level of communication within the organization.

1st Quarter 2014 Action Plan • 1st Quarter 2014 Business Planning Action Plan: • January 2014 o Fill vacant board positions o Power is Now Association Management manage website & admin. o Publish master calendar with all of OC Realtist Events on the website and send it to AAREA and NAHREP Orange County Chapters to hopefully prevent conflict with events. o Schedule meeting with AAREA and NAHREP's executive team to see if we can organize a social events. o Schedule a Pastoral Alliance meeting with the religious centers of influence in the OC as soon as possible in the first quarter. o Finalize Business and Strategic Plans for the OC Realtist 2/1

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rd 3 • • • • • • • • • • •

to

th 4

Quarter Goals

Prayer Breakfast 3rd and 4th Quarter 2014 Recruit 5 new members per month for the 2nd half: 30 members.

Conduct a President’s Meeting with NAREB California Chapter Presidents and directors by 7/31 Conduct a President's meeting with OC AREAA, OC NAHREP, WinDs, NAWRB, OCAR, PWR in by 7/31 Schedule a Pastoral Alliance meeting with the religious centers of influence in the OC by 10/31.

Achieve all Education and Event schedule for the 2nd half Achieve all revenue goals for 2nd Half Start OC Realtist Strategic planning session for 2015 Elections Campaigns in 10/1 and Elections 11/15 Holiday Food and Toy drives Year end luncheon for directors

OC Realtist – Forecast & Budget 5 year Forecast and Budget

2013 Forecast and Budget • Summary 5 year Financials 5 Forecast Revenues Direct Expenses Gross Profit Gross Profit (%) Other Expenses EBITDA Depreciation Amortization Preliminary Exp Written off Interest Expense Income Tax Expense Net Income

FY 1 $28,700 $12,080 $16,620 57.9% $10,900 $5,720 $0 $0 $0 $0 $0 $5,720

FY 2 $26,980 $11,560 $15,420 57.2% $11,600 $3,820 $0 $0 $0 $0 $0 $3,820

FY 3 $27,900 $12,330 $15,570 55.8% $12,000 $3,570 $0 $0 $0 $0 $0 $3,570

FY 4 $28,930 $13,210 $15,720 54.3% $12,900 $2,820 $0 $0 $0 $0 $0 $2,820

FY 5 $30,950 $14,860 $16,090 52.0% $13,700 $2,390 $0 $0 $0 $0 $0 $2,390

The complete budget with all the expense and revenue details is available to all members by written request to the President.

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2013 Forecast and Budget

• Financials FY1 years – see attached 5 FY Plan Balance She e t Proje ctions Annual FY 1

ASSETS Cash Other Current Assets Total Curre nt As s e ts

FY 2

FY 3

FY 4

FY 5

$120 $8,300 $8,420

$3,840 $8,600 $12,440

$7,210 $8,900 $16,110

$11,430 $7,200 $18,630

$13,520 $7,700 $21,220

Intangible Assets Acc Amortization Ne t Intangible s

$0 $0 $0

$0 $0 $0

$0 $0 $0

$0 $0 $0

$0 $0 $0

Fixed Assets Accum Depreciation Ne t fixe d as s e ts

$0 $0 $0

$0 $0 $0

$0 $0 $0

$0 $0 $0

$0 $0 $0

Preliminary Exp

$0

$0

$0

$0

$0

TOTAL ASSETS

$8,420

$12,440

$16,110

$18,630

$21,220

LIABILITIES & EQUITY Current Liabilities Debt outstanding Total Liabilitie s

$2,200 $0 $2,200

$2,400 $0 $2,400

$2,500 $0 $2,500

$2,200 $0 $2,200

$2,400 $0 $2,400

Share Capital Retained earnings Total Equity TOTAL LIABILITIES & EQUITY check

$0 $5,720 $5,720 $7,920 $500

$0 $9,540 $9,540 $11,940 $500

$0 $13,110 $13,110 $15,610 $500

$0 $15,930 $15,930 $18,130 $500

$0 $18,320 $18,320 $20,720 $500

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OC Realtist – Sponsorship Corporate and Event Sponsorship

Become a sponsor for the year and save $3,000.00 and build your brand consistently over the year.

Become a sponsor for the year and save $1,200.00 and build your brand consistently over the year.

OC Realtist - Compliance State & Chapter Compliance

State Compliance Goals 2013 • Finalize OC Realtist 501 C6 • CFO - Audit & Bank Reconciliation report for 2012 & 2013 • Complete 990 Tax Filing by April 2014.

• State and National Dues reporting payment by 1/30/2014 • Establish Audit Committee

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What the future looks like OC Realtist Member Programs and Services 2015

OC Realtist Member Programs & Services • What are the real needs of our members? o Business services that add value to their lives by saving them time and money and that add value to their association membership. The following is an example of some of the value added services we can offer:

• Affiliated Services: A o o o o

Business planning coaching Sales and Marketing planning & consulting Transaction coordination REO Broker development & Asset management

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OC Realtist Member Programs & Services • The services needed by members: • Affiliated Services: B o o o o

Web Designed and Social Media Support Sales and marketing assistant Event planning, grand openings, Seminars, Special events

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OC Realtist Member Programs & Services • The services needed by members: • Affiliated Services: C o Agent licensing renewals and continuing education o New Agent Licensing and training o Paralegal services – formation of LLC, Corporations, trust, review legal docs, etc.

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OC Realtist Programs and Products • What are the real needs of our members? o Products/programs that add value to their association membership.

The following is an example of some of the products/programs we can offer:

Products: • Education o Event and workshop sponsorships,

• Media o Internet TV and Radio programming o Online OC Realtist® Magazine, o Website Advertising, & Direct Mail

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OC Realtist Member Programs & Products • What are the real needs of our members? o Products/programs that add value to their association membership.

The following is an example of some of the products/programs we can offer:

Products: • Events o Annual Formal Gala o Golf Tournament o Quarterly Mixer

• OC Realtist Merchandise o OC Realtist Branded Clothes o OC Realtist Gifts with Logo

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What the future looks like?

Financially Sustainable OC Realtist in 2015

OC Realtist Membership Dues • Increase Membership Dues: o Propose a change in our membership fee to become a monthly membership fee.

• All current fees to remain the same and are due in January.

• A monthly membership fee of $19.95 dollars a month to be effective Jan 1, 2015. (12 months from now) • Notice of membership dues change will be published on 6/30/2014.

The goal is to establish a dependable revenue stream to provide the administrative support needed to provide sustainable and value added programming and services.

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OC Realtist Membership Dues 5 year Membership Projections Members Active 50 75 100 150 2015 Membership Goal 200

Monthly Dues $ 19.95 $ 19.95 $ 19.95 $ 19.95 $ 19.95

Monthy Revenue $ 997.50 $ 1,496.25 $ 1,995.00 $ 2,992.50 $ 3,990.00

Annual Revenue $ 11,970.00 $ 17,955.00 $ 23,940.00 $ 35,910.00 $ 47,880.00

2016 Membership Goal

400 $

19.95 $

7,980.00 $

95,760.00

2017 Membership Goal

800 $

19.95 $

15,960.00 $

191,520.00

2018 Membership Goal

1,500 $

19.95 $

29,925.00 $

359,100.00

2019 Membership Goal

2,500 $

19.95 $

49,875.00 $

598,500.00 55

OC Realtist Member Services • Increase Membership Dues: o Change our membership fee to include a monthly membership fee.

• All current fees to remain the same and are due in January.

• A monthly membership fee of $19.95 dollars a month to be effective January, 2015. o The income goal: • Annualize income of $47,880 per year in membership dues starting in January of 2015.

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What the future looks like? • Proposed Goals 2017 o To become financially independent and not dependent on the charity of banks and other organizations for funding and support. o To have fee base services that will meet the day to day operational, sales, marketing and real estate business needs of our members. o To establish corporate offices for staff, business operations and RealtistŽ support. o To become an association whose number one priority is to help our members grow and expand their real estate business. o To build a membership base of 2500 Realtist by 2020 in membership

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OC Realtist Corporate Offices and Staffing • Corporate Offices o Locate commercial space of 5k or more square feet to host all events and education seminars in Orange County by 4/1/2015. o Seek out commercial broker, and local government supporters that may help us find inexpensive or rent free facility as a nonprofit trade association. o Obtain a long term lease with no rent for 3 years or more. o Plan B will be to use executive office suites that are inexpensive.

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Appendix A. Website Domains & Social Media

B. Corporate sponsorships C. Board Membership Guidelines D. Current Needs for OC Realtist Business Initiatives E. 5 year Financial Forecast & Budget

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A. OC Realtist Website Development • OC Realtist owns the following Website DBAs: o o o o o o

• • • •

www.ocareb.com, org, net, info www.ocnareb.com, org, net, info www.nareboc.com, org, net, info www.ocRealtist.com, org, net, info www.orangecountyRealtist.com, org, net, info www.Realtist.info

OC Realtist current Social Media: LinkedIn, Facebook, Twitter, Myspace All events on video on the website All transactions are online o Events, membership applications, BOD application and more to come

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B. Executive Committee Guidelines • Must attend monthly meetings via teleconference in additional to our general membership meeting.

• Must attend all board meeting and must pay membership dues before 1/31/2014.

• Two absences in a 12 month period may result in dismissal form the board with notice.

•

This does include the monthly Speakers Forum or the Monthly Real Estate Workshop.

• Must support all major events and the Annual Gala. o Note: You must either buy a table or sell ten tickets to the event. Estimate cost of a table $500 to 1000.00

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C. Honorary Board Guidelines • Honorary Board members are not required to attend general board meetings. We encourage attendance at all meetings and events.

• Membership dues to the Local, State and National Chapter is to be paid by the chapter if Honorary Board member request.

• Attendance to the Annual Gala Event is required.

• Honorary Board members must use their influence to raise money and help achieve our financial goal.

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D. Advisory Committee Guidelines • Advisory Board members are not required to attend general board meetings.

• We encourage attendance at all meetings and events.

• Advisory Board members must pay membership dues to the Local, State and National Chapter • Attendance to the Annual Gala Event is required and selling 10 seats to your assigned table.

• Two absences in a 12 month period may result in dismissal from the board without notice.

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E. Professional Staff Guidelines • Professional Staff Board Members are not required to attend general board meetings. We encourage attendance at all meetings* and events.

• Professional Staff Board members must pay membership dues to the Local, State and National Chapter and one time fee to OC Realtist.

• Attendance to the Annual Gala Event is not required and they are not required to buy a table. o *Note: Attendance to board meetings is required if their expertise is needed on the agenda or there are pending issues that require their attention.

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F. General Board Member Guidelines • Must attend conference General Membership meetings.

• Must pay all membership dues.

• Must support all major events and Annual Gala.

• Must support at least two meetings/events per month.

• Attendance to the Annual Gala Event is required and selling 10 seats to your assigned table.

• Two absences in a 12 month period may result in dismissal from the board without notice.

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2014 OC Realtist Business Plan Eric L. Frazier, MBA President 532 N Magnolia Ave #251 Anaheim CA 92801 www.ocRealtist.org