TVC: Mutual Giving

“MUTUAL GIVING” Name: Rueanglada Punyalikhit (KWAN) Student ID: 5753295 Time: Friday 9.00 am- 12.00 pm Lecturer: Anna Brownfield Academic Year: 2/2007

2

Content 01. INTEND | 01 02. DEFINE | 04 03. EXPLORE | 10 04. SUGGEST | 16 05. INNOVATE | 28 06. REFECT | 35

3

01. INTEND

1.1 Title “Mutual Giving”

2

1.2 Goals

1.3 Audience / User

The main goal with TVC is to bring about new trend “Mutual Giving” to audience via our product. Also difference from another brand in making emotion value into brand. In addition, the story will intervene the benefit of drinking water via post-it note.

This TVC does fall into a particular audience. However this TVC will fall into a general, non-specific audience, people whose are interested in advertising television commercial (TVC) or in this brand. The story can persuade audiences by sound also what is the story want to talking. Especially should attract audience who like romantic story.

The Importing of this TVC is device into 3 spots. In the first spot, will make the question to the audience, what is the story want to tell? What is the product?. Also persuade them waiting to the next spots.

In part of sound I’ve never a recorded music or mix together before including video production so one of the challenges for this project is to learn how to record produce music and cut by cut video. Including, learning how to animate in Adobe After Effects.

1.4 Project Scope The major deliverables for this TVC campaign will be 3 spots, 45 sec per each, on the story of “Mutual Giving” and will present on TV.

1.5 Content Outline - Shooting the real scenes - Effect to persuade audience with story.

- Funny Sound - Text

3

02. DEFINE

2.1 Personal Background I’m a student of Multimedia Design of Swinburne University of Technology. I have some experience with web design and flash. Including printing but I haven’t got any experience in film and sound production before. Anyway, there are my goal that I have to pass.

5

2.2 User Research and Requirements The target audience is not nonspeciďŹ c. They will attract TVC with the strong emotion value story and imagination of actor.

The story going to be showing the real life style of working woman in nowadays so that can grab people to follow up the actor and the actress.

Also, the story will show the bit problem that people want to start their morning by coffee of soft drink and ignore water in each day.

2.3 Project Plan - Story - Script - Location Scouting - Storyboard & Short-list - Organize Crew + Actors - Filming - Editing - Matte Painting - Visual Effects - Compositing - Sound Design - Output to DVD

6

03. EXPLORE

3.1 Visual Design Inspiration

Title: MOM Brand Name: Drink Water Singh.

I got some concept of water from this TVC. They tell audience as give the good thing with the good one.

8

3.1 Visual Design Inspiration

Title: Wedding Day Brand Name: Giffarine Choline-B. He got a lot work and busy work until he forgot his wedding day.

9

3.1 Visual Design Inspiration

Title: Smutty Boss Brand Name: Pigeond.

I got some situation as the real thing in some ofďŹ ce.

10

3.1 Visual Design Inspiration

Title: Believe me Brand Name: Giffarine This TVC give me a good camera’s view also, acting of actor and actress..

11

3.2 Image Boards

12

04. SUGGEST

4.1 Storyboard

Storyboars of 3 spots, Scene1: The Question Scene2: The Process Scene: The Answer, but actually my friend he drew for me I just tell hime and thinking about camera view including situations.

14

15

4.1 Story board

16

17

18

19

20

4.2 Shooting Board Storyboars of 3 spots, Scene1: The Question Scene2: The Process Scene: The Answer, but actually my friend he drew for me I just tell hime and thinking about camera view including situations.

21

22

23

24

25

26

4.3 Visual Design: LOGO

27

05. INNOVATE

Find the Locations

29

Shooting

30

Edit and Cut

I do the capture footages from actually forr the first i would like to capture via Final cut pro but i got a problem wih dark file and file erroe if i use final cut pro to capture

31

Cutting File by Final Cut Pro

32

Edit Sound

Edit Effects

33

06. REFECT

OUTCOME

35

36

conclusion

creating a concept-base television commercial campaign contain 3 spots has been a huge challenge for me. There're no like the normal television commercial because i done it like the shot story but have the meaning of product it's very easy to lose the way to show the product, drinking water. So, I got a problem about the letter box that made me lose time about 1 week because i have to cut all of the footages again.

I am very happy with ďŹ nal outcome and Television campaign. I do believe "We are design people not normal people if we must to do we can do, (but idon't garunte

37