DRAFT
Charnos Hosiery
Press Release (Ascot Season) During my time working as an intern/PR assistant at Nobull Communications, I was required to create a press release for Charnos Hosiery in relation to the annual Ascot event. All details are explained throughout and enjoy!
DRAFT DRESS TO IMPRESS AT ROYAL ASCOT AND CARTIER POLO WITH CHARNOS HOSIERY www.charnoshosiery.co.uk It was once considered very unladylike to appear at occasions, formal or otherwise, without wearing hosiery, yet in recent years bare legs have proved popular. The newest royal, Kate Middleton has made no secret of her love for sheer tights, sparking a return to a sophisticated sheer style. If you want to make it to the Royal enclosure event at Ascot (Tuesday 18th – Saturday 22nd June, 2013), “The First July Weekend” competitive horse-race and tour (Friday 12th – Saturday 13th July) or just fancy attending the free raceday held on Wednesday 1st of May or “Race, Rattle n Roll” (Friday 10th – Saturday 11th May), you’ll need to dress the part. Other Ascot events can be found on their official 2013 website. Ascot is the crème-de-la-crème of high society events and the strict dress code at the royal enclosure proves that dressing to impress is still highly important. Royal Ascot is an impressive experience to all those who attend with some of the most prestigious races in the world. The atmosphere is always one of excitement and anticipation. The venue is magnificent with beautiful decorative pieces and ideal surroundings for your pleasure. Although Ascot is elaborate, jam-packed and full of excitement, the event does have a relaxed atmosphere, perfect to enjoy with friends, family or colleagues. With a little bit of luck the annual event will bring sun, but rather than make a faux pas with the length or style of you outfit, or most importantly show up with an infamous fake tan disaster, why not always play it safe with sheer tights that emphasise elegance. Gold Cup Day, or as it is more commonly known; “Ladies’ Day” is due to be held on Thursday 20th of June during Ascot 2013. A fashion show like no other, style and elegance are key for the event. While you may be concerned about the width of your dress straps, the length of your skirt, or whether your head piece is big enough to comply with the regulations - remember that to achieve a royalty-worthy look, tights are a must-have. After all, streaky orange fake tan would definitely not be in keeping with the elegant and stylish atmosphere of these important summer social events. Charnos offers hosiery that will last the course and give your legs a sophisticated finish and all over gorgeous, and even, colouring. Even if the worst should happen and rain threatens, you can feel safe in the knowledge that the colour on your legs will not run or stain your beautiful outfit. Liz Brewer, Modern Day Manners and Etiquette Instructor, said, “Frankly the sight of bare legs is only ever appealing if they are beautifully smooth, unblemished and, it has to be said, belong to a young woman on the right side of her twenties. No matter how much time and effort you spend on great hair, fabulous make-up, elegant clothes and sassy shoes, you will not detract attention from blotchy, blemished legs or knobbly knees!”
DRAFT Which sheer is right for you? Elegance, RRP from £5.00 Whether you are celebrating the Queen’s Diamond Jubilee, Ascot Ladies’ Day or your own special occasion - acquire some refinement, with a pair of Elegance tights from Charnos. The ultimate in sensual and sophisticated luxury, with a clear and luminous 10 denier leg, completely sheer through the body with a thong brief, flatlock seams and cotton gusset. With colours including barely black, black, dark tan, natural tan, nude and silver grey to choose from, you can have Elegance day or night. Simply Bare, RRP from £4.75 These are the easy way to get your legs ready for summer, while getting a smooth bare-legged look. The ‘legsperts’ at Charnos have invented moisturising, 7 denier sheer tights. They are microencapsulated with aloe vera plant extract to provide moisturising properties to your skin, so will help hydrate dried-out winter legs! They also benefit from sensational ‘cool touch’ climate control technology, to keep legs from overheating. Within the Simply Bare range there are also ‘no toes’ tights, perfect for peep-toe shoes. Available in natural tan and nude, you can now show off your legs even sooner! Run Resist, RRP from £4.75 Run Resist technology is perfect if getting holes in your tights is a regular dilemma. Although 10 denier beauties can’t completely stop you ripping a hole in your tights, they will stop it turning into a dreaded ladder, to save you the embarrassment of a snaking snag!
Killer Figure, RRP from £6.00 If you dress is particularly figure hugging you’ll want tights which help you achieve a ‘Killer Figure’ in no time. Whether you are after an hourglass shape, a cinched in waist or uplift to your bottom, there is a style for you – and to the outside world, it will just look like you are wearing a beautiful pair of sheers.
DRAFT Fashion Tights, RRP from £8.00 For a fashionable twist on the nude opaque and floral embellishments – try the Ornate Floral Tights, or the Mock Suspender Floral Spot Tights from the newest Spring/Summer 2013 Collection Update. These would look particularly striking with a plain dress or skirt at Ascot.
These Ornate Floral Tights from Charnos’ seasonal collection are perfect for summer with the detailed, feminine print. They also come available in silver nude and black (blush nude shown in the image). The Black Mock Suspender Floral Spot Tights shown here can complete any look at Ascot this Summer if you want to cover up a little bit more with delicate patterns. They also come available in a perfect nude shade.
The Decorative Stripe Tights shown in black (also available in blush nude or silver nude if you prefer) can change a plain dress into a fashion-forward outfit perfect for Ascot 2013. Finally from Charnos’ SS13 range, the Textured Floral Tights in perfect nude shown here obtain a more subtle design with fondant colours, blendable with any skin tone. The pretty floral design is perfect for Ascot this Summer and also comes available in blush nude and silver nude.
DRAFT Racegoers Guide – Dress Code: A day out at Ascot Racecourse is very special. Most attendees dress well for the occasion this is an important aspect of the overall raceday experience. Gentlemen are required to wear both a shirt and a tie with black shoes. A black or grey top hat and a waistcoat are encouraged but not compulsory. Children are also kindly requested to dress for the formal occasion (smart summer dresses for girls are suggested and a suit/jacket with a shirt and tie for boys). Any hats or headpieces can be worn but are not essential. It is also welcomed for overseas visitors or serving military personnel to wear the formal National/Service Dress or equivalent. (Royal Ascot) Royal Enclosure Dress Code for Ladies Ladies are kindly reminded that formal daywear is a requirement in the Royal Enclosure, defined as follows:
Dresses and skirts should be of modest length defined as falling just above the knee or longer. Dresses and tops should have straps of one inch or greater. Jackets and pashminas may be worn, but the dresses and tops underneath should still comply with the Royal Enclosure dress code. Trouser suits are welcome. They should be full length and of matching material and colour. Hats should be worn; a headpiece which has a base of 4 inches (10cm) or more in diameter is acceptable as an alternative to a hat.
Ladies are also kindly asked to note the following:
Strapless, off the shoulder, halter neck and spaghetti straps are not permitted. Midriffs must be covered. Fascinators are no longer permitted; neither are headpieces which do not have a base covering a sufficient area of the head (4 inches / 10cm).
(Royal Ascot) Grandstand Admission Dress Code for Ladies Those racegoers in Grandstand Admission have the choice to follow the dress code for the Grandstand or that of the Royal Enclosure as explained previously. Ladies within the main Grandstand Enclosure are encouraged to dress in a manner as befits a formal occasion. Ladies are kindly asked to take particular note of the following:
A hat, headpiece or fascinator should be worn at all times. Strapless or sheer strap dresses and tops are not permitted. Trousers must be full length and worn with a top that adheres to the guidelines above (i.e. strapless or sheer strap tops are not permitted). Jackets and pashminas may be worn but dresses and tops underneath should still comply with the Grandstand Admission dress code. Midriffs must be covered. Shorts are not permitted.
Ascot Racedays Dress Code Guidance is provided on how to dress for a day at the races (for racedays outside the Royal Meeting).
DRAFT Flat Season (Premier Admission – May to October)
Ladies should dress as for a smart occasion. Gentlemen are required to wear a jacket with a collared shirt and tie. Trainers are not allowed. Children aged 17 and under should adhere to the Premier Admission dress code, however this does not apply to very young children. Please note that fancy dress, novelty and branded or promotional clothing is not permitted within Premier Admission.
Jumps Season (Premier Admission – November to April)
Gentlemen usually wear a jacket with a collared shirt and tie, and ladies like to dress as for a smart occasion. Whilst this style of dress is preferred in Premier Admission during the Jumps season, it is not compulsory. Please note that fancy dress, novelty and branded or promotional clothing is not permitted within Premier Admission.
Grandstand Admission
Whilst we encourage racegoers to wear smart clothing, no formal dress code applies in the Grandstand Admission area during either the Flat or Jumps season. Bare chests are not permitted at any time.
Additional Information SILVER RING & HEATH ENCLOSURE – Although no formal dress code applies in the Silver Ring Enclosure and Heath Enclosure, racegoers are encouraged to wear smart clothes. Please note that bare chests are not permitted at any time during the event. FANCY DRESS – In addition to the dress code advice, please note that fancy dress, novelty and branded or promotional clothing is not allowed within the racecourse during Royal Ascot. There may be instances where a degree of discretion is required in determining compliance with the Royal Ascot dress code. In such instances, reasonable judgement will be exercised. Fancy dress is however permitted at the Racecourse venue within the Grandstand Admission area on all days outside Royal Ascot. However, fancy dress will not be permitted if it is liable to cause offence to any other racegoers on religious or sexual grounds. Please remember that Ascot Racecourse reserves the right to refuse entry to anyone deemed to be dressed inappropriately. If your party is considering wearing fancy dress, please call the Sales Team on +44 (0)844 346 3000 in order to avoid any disappointment on the day. Bare legs are acceptable but dresses and skirts must be of modest length. Cartier Dress Code
All areas: Smart casual. Bar Area: No shorts or vests or rubber flip flops. Restaurant: Trousers, collared shirts & jackets (gentlemen) This is an outdoor event and all seating is uncovered please dress appropriately for the weather.
DRAFT If you’re attending the Ascot Races, or having tea on the lawn at the polo, ensure you are wearing the appropriate hosiery! Chernos Stockists: House of Fraser www.figleaves.com www.tightsplease.co.uk www.mytights.com www.stockingshq.com www.stockingsdirect.co.uk www.uktights.com - Ends-