eric lange
My name is Eric Lange. I am a designer from Northern California with a passion for the world of design. Design for me is an outlet to express visual dilemmas that stand for more than just a surface. Design is interactive. I aim to push boundaries and stand for causes that I believe in. They are key factors in who I am as a person and what I create as a designer. Design is evolving. I value originality and work that serves a purpose. I have been influenced through the great designers before me like Warhol and Rand who have helped me to establish my aesthetic sensibilities. I DESIGN because I love what I do.
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GO Magazine
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Personal Brand
three Senior Show
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EP!PHANY Vodka
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Rain Studios
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#StandOnTheSideOfLove
seven Grocery To Go
eight Ending Statements
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GO magazine CLIENT GO magazine
DESCRIPTION
FONTS
Go Magazine communicates
FranklinGothic URW
basic and complex messages to
Filson Pro
the everyday traveler. Through a clean, modern design. The
FOCUS Publication
brand is welcoming through geometric spreads that provide minimalist color to keep the information as the top priority. The publication encourages travel for anyone from the thrillseeker to the couch-surfer.
PHOTOS Self-Shot Photography
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enizagam OG STNOF
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orP nosliF
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TNEILC enizagam OG
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SOTOHP yhpargotohP tohS-fleS
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SUCOF noitacilbuP
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Personal Brand CLIENT Eric Lange Design
DESCRIPTION
FONTS
By mixing together simplistic
FranklinGothic URW
design along with the
Gibson
descriptive personal statement, my brand identity encompasses
FOCUS Branding
who I am as a designer. The color is used tastefully to highlight the main purpose of who I am and what I choose to do, ‘I DESIGN’. By clearly separating my name and the statement, my name is meant to be the take-away.
PHOTOS Talia Moyer
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dnarB lanosreP STNOF WRU cihtoGnilknarF nosbiG
NOITPIRCSED citsilpmis rehtegot gnixim yB
TNEILC ngiseD egnaL cirE
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SOTOHP reyoM ailaT
ot yllufetsat desu si roloc fo esoprup niam eht thgilhgih esoohc I tahw dna ma I ohw ylraelc yB .’NGISED I‘ ,od ot eht dna eman ym gnitarapes tnaem si eman ym ,tnemetats .yawa-ekat eht eb ot
SUCOF gnidnarB
collage
eric lange
My name is Eric Lange. I am a designer from Northern California with a
passion for the world of design. Design for me is an outlet to express visual dilemmas that stand for more than just a surface. Design is interactive. I aim to push boundaries and stand for causes that I believe in. They are key factors in who I am as a person and what I create as a designer. Design is evolving. I value originality and work that serves a purpose. I have been influenced through the great designers before me like Warhol and Rand who have helped me to establish my aesthetic sensibilities. I DESIGN because I love what I do.
egnal cire
831.246.3659 ericlangedesign@gmail.com ericlange.com
I DESIGN
ERIC LANGE
My name is Eric Lange. I am a designer from Northern California with a 831.246.3659 passion for the world of design. Design for me is an outlet to express visual ericlange8@gmail. com dilemmas that stand for more than just a surface. Design is interactive. I ericlangedesign.com aim to push boundaries and stand for causes that I believe in. They are key factors in who I am as a person and what I create as a designer. Design is evolving. I value originality and work that serves a purpose. I have been influenced through the great designers before me like Warhol and Rand who have helped me to establish my aesthetic sensibilities. I DESIGN because I love what I do.
To whom it may concern: Lorem ipsum dolor sit amet, vix legere vocent omnesque cu. Usu wisi officiis ut, at laudem ubique libris vix. Ad usu ferri euismod, vis ne purto latine. Vix ut definitiones concludaturque, cum admodum nominati tractatos eu, eos fugit facete mentitum in. Ex facete oblique copiosae quo, debet diceret cu vix, mei eu simul electram intellegebat.In sea dicant nostro ocurreret. Has ut detraxit scriptorem. Mea veniam dignissim eu. Ne officiis consulatu elaboraret his, vel reprimique contentiones ea, cu duis legimus phaedrum usu.Ne his cetero officiis, vero oratio pericula sit in. Eos dicam volutpat torquatos id, in viderer albucius qui. No vel quem eius inani. Has eu nibh mutat, vel rebum soluta salutatus ei. Singulis explicari ex his, pri te aperiri adipiscing. Ea ignota abhorreant vim, ex ubique oportere ius. Ei forensibus comprehensam sea, cum ne erat blandit. Probo accusata mei in, quo ei omnes vitae insolens. Saepe possit constituam vel et, eam blandit eleifend ex, ad usu meis legendos.Propriae recteque sed id, id qui ludus saepe docendi. Graece euismod vivendo eum ne. Has ad labore oportere. Falli nemore explicari et vim. Sea fabulas ceteros gubergren ea, pro no solum vidisse ceteros. Ea tota singulis praesent ius, ius magna facer nominavi ad, nam ei atqui solet habemus.Lorem ipsum dolor sit amet, vix legere vocent omnesque cu. Usu wisi officiis ut, at laudem ubique libris vix. Ad usu ferri euismod, vis ne purto latine. Vix ut definitiones concludaturque, cum admodum nominati tractatos eu, eos fugit facete mentitum in. Ex facete oblique copiosae quo, debet diceret cu vix, mei eu simul electram intellegebat. Ne officiis consulatu elaboraret his, vel reprimique contentiones ea, cu duis legimus phaedrum usu.Ne his cetero officiis, vero oratio pericula sit in. Eos dicam volutpat torquatos id, in viderer albucius qui. No vel quem eius inani. Has eu nibh mutat, vel rebum soluta salutatus ei. Singulis explicari ex his, pri te aperiri adipiscing. In sea dicant nostro ocurreret. Has ut detraxit scriptorem. Mea veniam dignissim eu. Ne officiis consulatu elaboraret his, vel reprimique contentiones ea, cu duis legimus phaedrum usu.Ne his cetero officiis, vero oratio pericula sit in. Eos dicam volutpat torquatos id, in viderer albucius qui. No vel quem eius inani. Has eu nibh mutat, vel rebum soluta salutatus ei. Singulis explicari ex his, pri te aperiri adipiscing.Ea ignota abhorreant vim, ex ubique oportere ius. Ei forensibus comprehensam sea, cum ne erat blandit. Probo accusata mei in, quo ei omnes vitae insolens. Saepe possit constituam vel et, eam blandit eleifend ex, ad usu meis legendos.Propriae recteque sed id, id qui ludus saepe docendi. Graece euismod vivendo eum ne. Has ad labore oportere. Falli nemore explicari et vim. Sea fabulas ceteros gubergren ea, pro no solum vidisse ceteros. Ea tota singulis praesent ius, ius magna facer nominavi ad, nam ei atqui solet habemus.Ne officiis consulatu elaboraret his, vel reprimique contentiones ea, cu duis legimus phaedrum usu.Ne his cetero officiis, vero oratio pericula sit in. Eos dicam volutpat torquatos id, in viderer albucius qui. No vel quem eius inani. Has eu nibh mutat, vel rebum soluta salutatus ei. Singulis explicari ex his, pri te aperiri adipiscing. Ea tota singulis praesent ius, ius magna facer nominavi ad, nam ei atqui solet habemus.Lorem ipsum dolor sit amet, vix legere vocent omnesque cu. Sincerely,
Eric Lange
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Senior Show CLIENT PLNU Art & Design
DESCRIPTION The PLNU Senior Show poster
FONTS Gibson
highlights work from the fine art students in the Hi Li Te16 Exhibition and the design
FOCUS Advertising
students in the portfolio review. The poster gives off a sassy tone that draws the viewer in.
PHOTOS
Through the use of vibrant color
Signatures to the artists
along with the slogan of “You
unsplash.com
Might Want To Save These”.
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wohS roineS STNOF nosbiG
NOITPIRCSED retsop wohS roineS UNLP ehT
TNEILC ngiseD & trA UNLP
enfi eht morf krow sthgilhgih eT iL iH eht ni stneduts tra
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ngised eht dna noitibihxE .weiver oiloftrop eht ni stneduts
SOTOHP
yssas a ffo sevig retsop ehT .ni reweiv eht sward taht enot
stsitra eht ot serutangiS
roloc tnarbiv fo esu eht hguorhT
moc.hsalpsnu
uoY“ fo nagols eht htiw gnola .”esehT evaS oT tnaW thgiM
SUCOF gnisitrevdA
concept The overall concept behind the senior show collateral was to combine the world of design with the world of fine art. When looking at the similarities within the two different fields, an element of overlap is a signature. By emphasizing the signature, the artists come across as people with potential and as people that will achieve great success. Along with the saying, “You Might Want To Save These�, a playful tone grabs the attention and engages the viewer in a deeper way.
phase one The inital concept came down to the artists most recongized feature, the signature. Since the poster was meant to highlight the graduating graphic design artists and the fine artists on campus, the inital starting place was to attain the signatures. There were a couple ways that I went about this. First, I had all the artists paint their name on a wall. This was not successful. Thus, I used the signatures on a white paper gathered at the same time as the painting. From this point, I was able to copy these signatures and begin with the execution of the actual dsign of the poster.
phase two After finalizing a concept I began the execution of the initial design. With the signatures gathered, this phase came with some direction problems and a strong need to improve hierarchy. As shown to the right, the original design gave each designer their own color and layered them over each other to create a texture of rainbow strokes. This made for a conflicting set that was corrected in phase three.
phase three Here I started to finalize the signature texture along with the slogan. With the slogan becoming the focal point in the heirarchy, the informative text came as a problem. The problem that arose was a drastic need for heirarchy and what the necessary information would be. Through highlighting the date and exagerating the scale, it became the main thing the viewer took away from the poster. The secondary information such as location, time, and artists was the next step. This phase was for finalizing the composition and ensuring the best option for clarity and communication.
final phase The final product and modifications came down to simplifying. The focal point go is the slogan, and the heirarchy from this goes to the dates, and next to all of the secondary information. By arranging the information so that it was spread throughout the composition, the result is an engaging and interesting poster that communicated necessary information to represent the senior shows
| PLNU RSVP artanddesign@pointloma.edu
YOU MIGHT WANT TO SAVE THESE.
428 GRAPHIC DESIGN PORTFOLIO REVIEW
506 VISUAL ART EXHIBITION H Li Te16
Candice Allen · Olivia Armitage · Asia Baltzley · Mariah Dietzler · Eric Lange Emma Lenz · Christian Lindfors · Matthew Linman · John Marcotte Jessie Mires · Talia Moyer · Natalie Ryder · Kelsey Vasquez · Olivia Wilson
Hannah Carignan · Heather Kastein · Dakota Lee · Morgan McCune Leah Pappas · Katie Radez · Ryan Shoemaker
Professional Portfolio Review 4–6:30pm Refreshments + Reception 6:30–8pm Latter Hall Room 101
H Li Te16 Exhibition May 2–7 Refreshments + Reception May 6 –2:30pm Keller Gallery
YOU MIGHT WANT TO SAVE THESE.
428 506 GRAPHIC DESIGN PORTFOLIO REVIEW
Professional Portfolio Review Refreshments + Reception Latter Hall
4-6:30pm 6:30-8pm Room 101
VISUAL ART EXHIBITION
H Li Te16 Refreshments + Reception Keller Gallery
May 2nd-7th May 6th - 2:30pm
Candice Allen · Olivia Armitage · Asia Baltzley Mariah Dietzler · Eric Lange · Emma Lenz Christian Lindfors · Matthew Linman · John Marcotte Jessie Mires · Talia Moyer · Natalie Ryder Kelsey Vasquez · Olivia Wilson · Hannah Carignan Heather Kastein · Dakota Lee · Morgan McCune Leah Pappas · Katie Radez · Ryan Shoemaker
| PLNU RSVP artanddesign@pointloma.edu
3900 Lomaland Drive, San Diego, 92106
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EP!PHANY Vodka CLIENT Student Project
DESCRIPTION EP!PHANY Vodka was branded
FONTS Proxima Nova Condensed
to be clever and creative. It messes with typographical elements to evoke a sense of
FOCUS Advertisment Branding Web
enjoyment. The vodka brand mixes minimalist design and both strong colors and patterns to distinguish unique flavors. Through the use of large pictures and straight forward text, the web formats connect well with the target audience, young adults.
PHOTOS unsplash.com
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akdoV YNAHP!PE STNOF desnednoC avoN amixorP
NOITPIRCSED dednarb saw akdoV YNAHP!PE
TNEILC tcejorP tnedutS
tI .evitaerc dna revelc eb ot lacihpargopyt htiw sessem fo esnes a ekove ot stnemele dnarb akdov ehT .tnemyojne
SOTOHP moc.hsalpsnu
dna ngised tsilaminim sexim snrettap dna sroloc gnorts htob .srovafl euqinu hsiugnitsid ot egral fo esu eht hguorhT drawrof thgiarts dna serutcip tcennoc stamrof bew eht ,txet ,ecneidua tegrat eht htiw llew .stluda gnuoy
SUCOF tnemsitrevdA gnidnarB beW
EP!PHANY™ MOJITO RECIPE HERE!
#BESTN!GHTEVER
BLUEBERRY MULE EP!PHANY Blue™ Blueberry Mules are a sweet and delicious twist on the classic 1940’s cocktail that’s been taking the bar scene by storm, the Moscow Mule. Made with our delicious blueberry vodka, lime, ginger beer and muddled mint these are sure to be your next go to cocktail recipe for the simplicity and ease of this deliciously refreshing beverage.
... READ MORE
LEMON DROP
EP!PHANY Original™ Lemon Drop is our version on the classic cocktail that has a lemony, sweet and sour flavor, prepared using lemon juice, triple sec and simple syrup. It has been described as a refreshingly bitter cocktail that keeps you asking for more.
... READ MORE
DRINKS PRODUCTS
PROMOTIONS CONNECT NIGHTLIF
LEMON DR
EP!PHANY Original™ Lemon Drop is our version classic cocktail that has a lemony, sweet an flavor, prepared using lemon juice, triple s simple syrup. It has been described as a refres bitter cocktail that keeps you asking for
... READ M
EP!PHANY™ MOJITO RECIPE HERE!
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Rain Studios CLIENT Rain Studios
DESCRIPTION Rain Studios is a videographer
FONTS Mission Gothic
based out of Central California. The company has a history of work with wedding film, along
FOCUS Branding Publication
with corporate commercials and television programming. The company needed a brand identity that functioned in these varying platforms. The rain drop is recognizable with a familiar but powerful presence.
PHOTOS unsplash.com Ely Roberts
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soidutS niaR STNOF cihtoG noissiM
NOITPIRCSED rehpargoediv a si soidutS niaR
TNEILC soidutS niaR
.ainrofilaC lartneC fo tuo desab fo yrotsih a sah ynapmoc ehT gnola ,mlfi gniddew htiw krow slaicremmoc etaroproc htiw
SOTOHP moc.hsalpsnu streboR ylE
.gnimmargorp noisivelet dna dnarb a dedeen ynapmoc ehT ni denoitcnuf taht ytitnedi ehT .smroftalp gniyrav eseht a htiw elbazingocer si pord niar .ecneserp lufrewop tub railimaf
SUCOF gnidnarB noitacilbuP
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#StandOnTheSideOfLove CLIENT Standing On The Side of Love
DESCRIPTION With the amount of hatred
FONTS Proxima Nova
and judgement going on throughout the world, the #StandOnTheSideOfLove
FOCUS Advertisement Design For Good
campaign promotes equality and love for all people in a way that communicates a message that you only see visually. The series highlights equality through bold colors and subtle patterns that contrast to deliver the messages. Contrast within the layouts present a message of hope with a call to action.
PHOTOS unsplash.com
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NOITPIRCSED dertah fo tnuoma eht htiW
TNEILC evoL fo ediS ehT nO gnidnatS
no gniog tnemegduj dna eht ,dlrow eht tuohguorht evoLfOediSehTnOdnatS# ytilauqe setomorp ngiapmac
SOTOHP moc.hsalpsnu
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SUCOF tnemesitrevdA dooG roF ngiseD
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Grocery To Go CLIENT Diane Law
DESCRIPTION
FONTS
Grocery To Go is a convenience
Azo Sans Uber Regular
app that delivers fresh groceries
Helvetica Light
to your front door from local and reliable grocery stores.
FOCUS App Development Branding
The aim of G2G is to save on time and get tedious tasks taken care of so that the user can spend more time watching their children grow up, finishing homework, or simply living life without the pressure of having to shop for groceries. The app’s design is user friendly while showcasing the vibrant green to stand for the G2G brand.
PHOTOS unsplash.com
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NOITPIRCSED
ralugeR rebU snaS ozA
ecneinevnoc a si oG oT yrecorG
thgiL acitevleH
seirecorg hserf sreviled taht ppa
TNEILC waL enaiD
lacol morf rood tnorf ruoy ot .serots yrecorg elbailer dna no evas ot si G2G fo mia ehT
SOTOHP moc.hsalpsnu
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SUCOF tnempoleveD ppA gnidnarB
GROCERY TO GO
Already a member?
thankful
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Ending Statements DESIGNER Eric Lange
SPECIAL THANKS MOM & DAD for your constant love and support of my dreams LAURA O’SULLIVAN
PRINTER Clearstory
for setting an example and always setting the bar high TALIA MOYER for being the first person I text and keeping me sane CASEY NG for being there for me since the beginning of my college journey EUGENE HARRIS for instilling my respect for art that will be with me forever DAVE ADEY for your endless critiques that made me a stronger designer COURTNEY MAYER for pushing me even when I was being stubborn DONUTS for being my comfort and absolutely delicious
CONTACT 831.246.3659 ericlangedesign@gmail.com ericlangedesign.com
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stnemetatS gnidnE TCATNOC
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9563.642.138 moc.liamg@ngisedegnalcire moc.ngisedegnalcire
SKNAHT LAICEPS DAD & MOM
NAVILLUS’O ARUAL
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REYOM AILAT txet I nosrep tsrfi eht gnieb rof enas em gnipeek dna G N Y E SA C eht ecnis em rof ereht gnieb rof yenruoj egelloc ym fo gninnigeb SIRRAH ENEGUE
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tra rof tcepser ym gnillitsni rof reverof em htiw eb lliw taht YEDA EVAD taht seuqitirc sseldne ruoy rof rengised regnorts a em edam REYAM YENTRUOC saw I nehw neve em gnihsup rof nrobbuts gnieb
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STUNOD
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egnaL cirE
dna evol tnatsnoc ruoy rof smaerd ym fo troppus dna elpmaxe na gnittes rof hgih rab eht gnittes syawla
thankful
RENGISED
dna trofmoc ym gnieb rof suoiciled yletulosba
RETNIRP yrotsraelC